These slides are about Sony's one of the product. this slide will help to know about the product, reasons of failure and suggestions

1. BETAMAX FAILURE
GROUP MEMBERS:
MARIA IQBAL (9691)
MARINA QADIR (10195)

2. INTRODUCTION
• Developed by Sony, Released in Japan May
10, 1975.
• Format for Videocassette Recording (VCR).
• Machine Designed to deliver Home Video-
Taping equipment.
• After introduction of Philips VCR in 1972.
• BETA means “the way signals are recorded” ,
MAX means “Maximum”
• It Is also known as ‘Beta’ Greek letter beta (β)

3. FEATURES
• VCR is an electro-mechanical device
which is used for recording and
playing back. It uses magnetic tape
recording format.
• Betamax provide better Picture
Quality.
• Initially, It provide one hour of video
recording.

4. FEATURES (CONT.)
• Later In 1977, Sony introduced Betamax SL-8200 which provide
two hour recording time.
• Betamax Cassette is smaller in size than VHS, it contains
12.7mm wide video tape.
Betamax SL-8200

5. BETAMAX UPGRADATION
• Betamax HIFI: In 1984, High Fidelity
audio- sound with little distortion,
Frequency to 400kHz.
• Super Betamax: in 1988, frequency
till 800kHz.

6. FAILURE OF BETAMAX
• Rival JVC developed VHS system (Video Home System) just a
year later its introduction. Which developed Videotape Format
War.
• Weak marketing strategy.
• Short recording time (VHS could record for six hours and
Betamax only for two hours max).
• Refused to License their format.

7. FAILURE (CONT.)
• Mass manufactured object (VHS was about 29 Ibs and
Betamax was about 36 Ibs)
• Ownership goes down & VHS took 95% of market share.
• Overweening pride, Sony claimed that it is technically
superior model
• Sony's decision to ignore VHS.

8. DISCONTINUATION
• Betamax Recorder discontinued in 2002
• On Nov 10, 2015. Sony Announced that Betamax tape will
cease manufacturing by march 2016.

9. SUGGESTIONS
• Improve marketing strategy (what customer wants:
reduced Cost Increased recording time)
• Should move with the changing environment
(Technological Advancement)