The performance and productivity of a global organization is highly dependent on the cultural awareness of its employees. The impact of cultural awareness training is not limited to enhancing the skills associated with successfully managing across cultures, it has many other organizational benefits, including reduced attrition and increased trust. These benefits and more are explored in this TMA World presentation. For more information on cross cultural training and other skills you and your organization need to thrive in the borderless workplace, contact us today: enquiries@tmaworld.com

1. How cross-cultural training can improve
the productivity of an organization

2. 2
How
cross-cultural
training can
improve the
productivity of
an organization
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Numerous studies in the last five years
have discovered that lack of cross-cultural
understanding can severely hinder
company performance particularly in areas
such as outsourcing, integration and
employee retention.

3. 3
Two critical
questions are
pivotal to
underlining the
need for
1
Why should my company invest
in ‘soft skills’, such as cultural
awareness training?
2
What are the benefits in
productivity gained by
implementing cross-cultural
training?
corporate
cross-cultural
training
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4. 4
1
Why should my
company invest
in ‘soft skills’,
such as cultural
SIMPLE ANSWER
Global diversity and borderless
working are here to stay.
awareness
training?
Different communication styles within and across
global teams; different decision making styles;
different attitudes to managing conflict; building
trust virtually across cultural borders – these are
just some of the main challenge factors reminding
us that this ‘soft skill’ is one of the hardest skills
to master!
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5. 5
2
What are the
benefits in
productivity
gained by
implementing
cross-cultural
training?
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6. 6
Leveraging
diversity
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Culturally sensitive decision makers are
able to recognize the potential of all
employees across a diverse spectrum of
styles and skills.

7. 7
People will
learn about
themselves
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Cross-cultural training deepens
self-awareness and causes us to challenge
our own mindsets and preconceptions of
others. We learn about others through
self-learning.

8. 8
Platforms of
Trust
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The more we can develop trust across
borders, the more authentic relationships
will become. This enables greater degrees
of collaboration and promotes a more
productive workplace.

9. 9
Unlocking
creativity
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Cross-cultural training addresses problems
in the workplace at a very different angle
to most traditional methods.

10. 10
Unlocking
creativity
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By learning about the hidden factors
behind behaviours and by increasing our
range of creative strategies to deal with
difference, people are more able to adopt
this enquiring, open-mindedness when
dealing with other types of challenge.

11. 11
Reduce attrition
Cross-cultural training enhances
interpersonal skills and increases people’s
ability to be effective global leaders.
© Transnational Management Associates Ltd. All Rights Reserved.

12. 12
Reduce attrition
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Individuals who demonstrate effective
communication skills across cultures are
much more likely to motivate others and
be able to lead with influence.

13. 13
Reduce attrition
Talented employees are ignited by and
want to work with, talented colleagues
and bosses.
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14. 14
About Us
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Publications
Written by Terence Brake, Director of Learning &
Innovation at TMA World.
Visit
www.tmaworld.com/insights
to discover the latest
thinking from our experts
on global, collaborative,
cross-cultural and virtual
working. There you’ll find
links to our:
Our new Borderless Working e-book series
Above all we’d like to hear from you directly, so please don’t hesitate to send
any comments, questions or feedback to us at: enquiries@tmaworld.com
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