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Business communication (Business Communication Foundations)

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Business communication (Business Communication Foundations)

  1. 1. Business CommunicationBusiness CommunicationFoundations
  2. 2. Definition of Business Communication• Business communication is the process of communicating for the purpose of business transactions for ensuring mutual understanding and business benefit.
  3. 3. Most business communicationBusiness communication is is transactional. It involves a give and take relationship transactional between the sender and the receiver(s) in order to establish a common understanding.
  4. 4. The Importance of CommunicatingEffectively• Getting Jobs You Want• Gaining Promotions• Providing Leadership• Being Productive on the Job• Relating Positively to Others• Assuring the Success of Your Organization
  5. 5. Goals of Business Communication• Receiver understanding• Receiver response• Favorable relationship• Organizational goodwill
  6. 6. Receiver Understanding To develop a clear message, theCore factor sender must consider the following four issues• The message must be so clear that the receiver understands  Receiver Characteristics it as the sender means it to be  Message form and content understood.  Receiver feedback  Communication barriers
  7. 7. Receiver responseCore factor The receiver response may be• The wording of the message  Positive should encourage response  Neutral  Negative
  8. 8. Favorable relationship Some of the ways the senderCore factor can create and maintain a favorable relationship• To establish a strong business relationship, the sender and  Stressing the receiver’s the receiver should relate to interests and benefits each other in three important  Using positive wording ways:  Doing more than what is Positively expected Personally Professionally
  9. 9. Organizational goodwill Communications reflectCore factor positively on the quality of the company’s• It stresses benefit to the organization  Products  Services  Personnel
  10. 10. Patterns of Business CommunicationVertical communicationHorizontal communicationSerial communication
  11. 11. Vertical communication• Messages flow upward or downward along a path referred to as the “chain of command”
  12. 12. Horizontal communication• Message flow occurs between workers or units of comparable status who need to share data or coordinate efforts
  13. 13. Serial communication• Much of the information flowing vertically and horizontally within an organization involves three or more individuals. This communication pattern is called serial communication.
  14. 14. Four techniques will assist in maintaining the accuracy ofand achieving understanding with serial communication:Senders should: Receivers should: Keep the message simple  Take notes Request feedback  Repeat the message
  15. 15. Formal and Informal CommunicationFormal communication Informal communication Is planned by the  Referred to as a grapevine organization (described in the next slide) Flows in all directions  Is not planned by the Is essential for the effective organization operation of the business  Flows in all directions  Develops and maintains positive human relationships
  16. 16. GrapevineAn informal communication network within an organization that conveys information through unofficial channels independent of management control. Information travels much more quickly through the grapevine than through formal channels and may become distorted. It reinterprets official corporate messages or spread gossip and rumor in the absence of effective organization channels.
  17. 17. A Communication Process Model Message Barriers Feedback
  18. 18. Sender’s and Receiver’s RolesSender’s role Receiver’s role Selecting the type of message  Listening or reading carefully Analyzing the receiver  Being open to different types Using the you-view point of senders and to new ideas Encouraging feedback  Making notes when necessary Removing communication  Providing appropriate barriers feedback to the sender  Asking questions to clarify the message
  19. 19. The You-ViewpointYou-Viewpoint means that the sender gives primary consideration to receiver’s point of view when composing and sending messages.
  20. 20. Denotative versus Connotative MeaningDenotation ConnotationA denotation is the specific A connotation is any other dictionary definition for a meaning a word suggests to a word. receiver based on his or her experiences, interests, attitudes, and emotions.
  21. 21. Implications and InferencesImplication InferenceAn implication is a meaning An inference is a conclusion given through drawn from connotation rather than from specific details.