The document discusses the future of virtual coaching and proposes an online coaching platform called Coaching Interactive. It outlines 4 stages of maturity for new products/services and suggests coaching is currently in the acceptance stage. Coaching Interactive aims to address issues holding back demand like cost and inflexibility by offering affordable self-coaching programs, interactive coaching, and opportunities for coaches to expand their business online. Benefits outlined for clients include 24/7 access and for coaches include new income streams and a full back office system.