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Welcome to the webinar! We will begin the presentation shortly.
Today’s Host
Speaker: Greg Skloot
VP Growth at Netpulse
3 Key Takeaways for Today
1. Why email surveys are dying
2. How Uber grew to $50B+ using mobile feedback
3. How fitness industry can use mobile feedback
Imagine if you had a crystal ball...
You would know:
1. Exactly what members are thinking
after each club visit
2. When to take action
3. How to prioritize goals and objectives
Feedback: How It’s Done Now
Same Old Problems
Good tools to start, but they don’t occur at the right time.
● Often too late to take action
● Often anonymous
● Requires effort from staff
● Unhelpful comments that end up in the trash
● Low response rate for email
Email Surveys are dying
Goals of Successful Feedback Program
How did Uber crush the Taxi industry?
Challenge Deliver a world-class customer
service to the taxi industry
Solution Integrate customer feedback
into the experience
Uber Mobile Feedback Results
Now Uber is worth $50 billion
Uber has grown to be the #1 taxi company and worth a whopping $50 billion.
● Extra friendly drivers
● Free water bottles
● Clean and tidy cars
● Average rating of an Uber ride is 4.8/5
How Uber Succeeded at Collecting Feedback
1. It’s built into the user experience
2. It’s required by all customers
3. It’s on mobile, making it quick and easy
Mobile Feedback for Health Clubs
Member finishes a
workout
1
Member gets a prompt
to provide feedback
automatically in the
Club Mobile App
2
Member can provide
additional details
3
Club Staff receives feedback in
real-time and can take action
immediately
4
Mobile Feedback Dashboard
● Receive feedback in real-time
● Call or email a member with just a click
● View a member’s rating history
Your Club’s Feedback All in One Place
Member Benefits
Members provide feedback
through their smartphone, which
they use everyday
Seamless Experience Habit Forming
Members can quickly tap their
response instead of filling out a
lengthy survey
Empowerment
Offering members an easy
way to give feedback
increases member retention
Club Benefits
You can take action based on
individual member feedback
Find Upsells, Prevent
Cancellations
Increase Quality of
Service
Staff perform better when
they’re being rated
Promote Positive
Reviews
Club advocates are prompted to
post to Yelp
Improving Your Club’s Value
Unlock mobile feedback and start generating positive returns for your club!
● Seamless experience
● Provides actionable insights
● Understand which members to upsell,
which to save
Mobile feedback is the most effective way to understand members
Get the ebook!
http://offers.netpulse.com/download-unlocking-mobile-feedback
gskloot@netpulse.com
netpulse.com
877-NETPULSE

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Unlocking Mobile Feedback Webinar - June 2016

  • 1. Brought to you by: Welcome to the webinar! We will begin the presentation shortly.
  • 2. Today’s Host Speaker: Greg Skloot VP Growth at Netpulse
  • 3. 3 Key Takeaways for Today 1. Why email surveys are dying 2. How Uber grew to $50B+ using mobile feedback 3. How fitness industry can use mobile feedback
  • 4. Imagine if you had a crystal ball... You would know: 1. Exactly what members are thinking after each club visit 2. When to take action 3. How to prioritize goals and objectives
  • 6. Same Old Problems Good tools to start, but they don’t occur at the right time. ● Often too late to take action ● Often anonymous ● Requires effort from staff ● Unhelpful comments that end up in the trash ● Low response rate for email
  • 8. Goals of Successful Feedback Program
  • 9. How did Uber crush the Taxi industry? Challenge Deliver a world-class customer service to the taxi industry Solution Integrate customer feedback into the experience
  • 10. Uber Mobile Feedback Results Now Uber is worth $50 billion Uber has grown to be the #1 taxi company and worth a whopping $50 billion. ● Extra friendly drivers ● Free water bottles ● Clean and tidy cars ● Average rating of an Uber ride is 4.8/5
  • 11. How Uber Succeeded at Collecting Feedback 1. It’s built into the user experience 2. It’s required by all customers 3. It’s on mobile, making it quick and easy
  • 12. Mobile Feedback for Health Clubs Member finishes a workout 1 Member gets a prompt to provide feedback automatically in the Club Mobile App 2 Member can provide additional details 3 Club Staff receives feedback in real-time and can take action immediately 4
  • 13. Mobile Feedback Dashboard ● Receive feedback in real-time ● Call or email a member with just a click ● View a member’s rating history Your Club’s Feedback All in One Place
  • 14. Member Benefits Members provide feedback through their smartphone, which they use everyday Seamless Experience Habit Forming Members can quickly tap their response instead of filling out a lengthy survey Empowerment Offering members an easy way to give feedback increases member retention
  • 15. Club Benefits You can take action based on individual member feedback Find Upsells, Prevent Cancellations Increase Quality of Service Staff perform better when they’re being rated Promote Positive Reviews Club advocates are prompted to post to Yelp
  • 16. Improving Your Club’s Value Unlock mobile feedback and start generating positive returns for your club! ● Seamless experience ● Provides actionable insights ● Understand which members to upsell, which to save Mobile feedback is the most effective way to understand members