Staying up to date with market trends, evaluating strategic offerings, and regular business planning are key to long-term firm success.

1. How to Refine Your Law Firm
Business Model
Hosts: Rio Peterson

2. Housekeeping
● Session length: 60 minutes
● Recording & slides emailed tomorrow (*CLE is only available for the live session)
● Use to engage with fellow webinar attendees and select “Everyone”
● Use to ask questions directly to panellists
● Please fill out the survey at the end of the session

3. CLE / CPD Information
To qualify for credit, you must:
1. Be logged in on your own device under the email/name you registered with
(cannot share logins).
2. Attend the entire live webinar.
3. Participate in the polls during the live session.
*If you have met the participation requirements, you will receive a personalized
CLE/CPD affidavit from mcle-clio@americanbar.org for the webinar you attended
to completion. Please check your spam or junk folders as these emails often end up
there. Please note you have to fill out an affidavit for each individual webinar. Once
you complete the affidavit, you will be able to download your certificate(s) of
attendance and they will be emailed to you as well from
mcle-clio@americanbar.org.

4. Sr. Affinity Partnerships Manager
4
Rio Peterson
TODAY’S HOST
● Joined Clio in 2017
● Regular speaker at Bar events across North America
● Manages Clioʼs Bar Partnership Program
rio.peterson@clio.com

5. Co-Founder, Stasmayer, Incorporated
5
Dave Stasaitis
TODAY’S PANELIST
● Started 2003 - We do Managed IT Services
● Consulting Law Firms Since 2004
● Married, 2 Kids, Loves to Travel/RV/Concerts
dave@stasmayer.com

6. Brand Strategy Lawyer + Subscription Strategist
● 15 years of practicing law
● National speaker on purposeful disruption +
subscription legal services
● Serial Entrepreneur
○ Co-founder, Fidu
○ Founder, K Bennett Law
○ Co-founder, Atlanta Legal Tech
kim@fidulegal.com or hello@kimberlybennett.com
6
Kimberly Y. Bennett
TODAY’S PANELIST

7. 7
Agenda
● Introductions
● Business Model Refining
○ Step 1: Prepare
○ Step 2: Plan
○ Step 3: Act
● Final resources & polls
● Final Q&A
● CLE / CPD Info

8. STEP 1:
Preparing for
marketing trends

10. The Consumer is Changing

13. Q & A
on
Market Trends

14. Design Your Experience

15. Your Experience
● How do you want your clients to feel?
● How would you want to feel as a consumer?
● How are you going to be unique?
● Will you be a disruptor?

16. Subscription
Model Q&A
w/Kim

17. Engaging with Clients

18. Question for Audience
Do you collect feedback from
your clients?

19. What do clients want?
● Ask clients for feedback
● Meeting pulse with clients
● Survey on client experience

21. STEP 2:
Time for Planning

22. Question for Audience
Have you added a new practice
area in the past 12 months?

23. Changing your Business Model
● Diversify practice areas
○ Example - Real Estate Firms may want to add
Estate Planning
● Adding New Services
● Niche Down Current Offerings
● Adding a Virtual Law Practice

24. STEP 3:
Action Time

25. Changing a
Business Model
can be challenging…

26. Action Plan (High Level)
1. Identify the Opportunity (ex. additional service, product)
2. Development Process
3. Design the Service
4. Develop the Market Plan
5. Continuously Improve Your Product
Google Search “Product Development or Service Development Process”

27. Action Plan (1 thru 3)
1. Identify the Opportunity (ex. additional service, product)
- What are you going to solve?
2. Development Process
- Timelines, Budgets, Resources, Training
3. Design the Service
- Example - Legal Subscription Services
- Testing

28. Action Plan (4 thru 5)
4. Develop the Market Plan
- Promote
- Price
- Enter the Market
- Deliver Services
5. Continuously Improve Your Product
- Do not become stale

29. Action Plan (High Level)
1. Identify the Opportunity (additional service, product)
2. Development Process
3. Design the Service
4. Develop the Market Plan
5. Continuously Improve Your Product
Google Search “Product Development or Service Development Process”

30. Question for Audience
What’s ONE action you can take
TODAY to begin the process to
refine, update, or change your
business model?

31. 31
Additional Resources
& Polls

32. Panelist Resources
● Template to develop your model: Business Model Canvas
● Daily email summarizing the latest news: Morning Brew
● Daily mindfulness practice: Morning Pages
● App to aggregate content: Feedly
● App to resurface book highlights: Readwise
● Book Recommendation: Being is the New Doing
● Virtual Conference for Solo + Small Firms: Reboot Your Firm
Summit, Jan 27, 2023 (Code: ClioBizModel for $100 off)

33. Clio Manage
Legal practice management software
Our most popular product—the industryʼs leading solution
to help manage clients, organize cases, and automate tedious
tasks like getting paid and month-end billing.
Clio Grow
Client intake and legal CRM software
Standardize the client intake process with online intake
forms, email automation, and e-signatures to build strong
relationships, and get powerful data insights to grow your firm.
Lawyaw
Advanced document automation
New software for solo, small- and mid-sized legal practices that
streamline information gathering and document assembly with
programmable templates, built-in e-sign and other features.
Clio’s Offerings

34. Website Builder
With Clio Grow, you can create a professional website
without having to learn to design or code in a matter of
minutes.
Text Messaging
With text messaging you and your clients have a
convenient way to answer questions and share updates
without needing to give out your personal number. All text
messages, including media files like images and videos,
are saved in one organized place
Clio Payments
Clio Manageʼs new online payments platform makes it
easy for your clients to pay online anytime, in compliance
with trust accounting rules and without the need for a
third-party payment processor. Clio Payments is available
will all subscriptions in the US and Canada
Visit clio.com/features/whats-new to learn more.
What’s New In Clio

35. Polls: Participate to win a $25 gift card!
Poll 1: For Non-Clio Users
Would you like to learn more about:
a. Clio’s offerings
b. Clio Cloud Conference
c. No, I’m not interested or already
use Clio
35
Poll 2: For Clio users
Would you like to learn more about:
a. Adding Clio Grow for client intake
b. Adding Clio Payments
c. Clio Cloud Conference
d. No, I’m not interested or already
use Grow/Payments

36. Additional Clio Resources
36
● CLE- eligible Webinar: Best Practices for Trust Accounting
● Webinar: Increase Your Profits While Reducing Burnout
● Workshop: 90-Day Goal Setting for Legal Professionals
● Blog: Law Firm Strategic Planning: A Guide
● Clio Cloud Conference, October 9-10, 2023: Get your discounted pass

37. 37
Final Questions

38. CLE / CPD Information
To qualify for credit, you must:
1. Be logged in on your own device under the email/name you registered with
(cannot share logins).
2. Attend the entire live webinar.
3. Participate in the polls during the live session.
*If you have met the participation requirements, you will receive a personalized
CLE/CPD affidavit from mcle-clio@americanbar.org for the webinar you attended
to completion. Please check your spam or junk folders as these emails often end up
there. Please note you have to fill out an affidavit for each individual webinar. Once
you complete the affidavit, you will be able to download your certificate(s) of
attendance and they will be emailed to you as well from
mcle-clio@americanbar.org.