SlideShare a Scribd company logo
Hi, I’m John.
I run product and BD for
Netpulse, a tech company
that puts gyms on the grid.
They all want to
work with you.
3 Key Takeaways for Today
1. Landscape of wearable opportunities for clubs
2. Examples of how clubs use wearables today
a. Leaderboards, points & rewards, digital coaching
3. Actionable steps to take to get on “the grid”
Smartphone with a fitness app = Wearable.
Working with wearables is partnership based.
You won’t be building your own.
Type 1: A consumer focused digital fitness product
that wants access to potential users.
Type 2: gym focused tech company that brings a
packaged solution powered by wearables / apps.
We want to engage members, help them succeed,
and drive revenue.
Type 1: Consumer wearables/apps connecting to
gym mobile apps.
Type 2: Club focused services. Example = MyZone.
4 11
Retention
Tripled
Atlantic Club member visits with MyZone
65%
77%
No MyZone vs. MyZone Users
Retention
Get a club mobile app that connects you to
wearables & fitness tracking apps
Connect the devices in your club that collect the
data.
Launch a campaign to tell members about how you’ve
gone digital. A challenge is a great way to do it.
A digitally engaged member is a happy member.
Plus, you have a direct, one-to-one channel to them.
Your trainers can leverage the data.
Digitally engaged, happy members refer other
members to training and to the club.
Potential Disruption #1:
Smart watches
Potential disruption #2:
Non-strap based heart rate monitoring
Thanks!
jford@netpulse.com
Free Demo
netpulse.com
877-NETPULSE
Webinar: All About Wearables for Health Clubs

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