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Philanthropy Northwest: Data Visualization Session Part II
The document outlines a process for using data and infographics to effectively tell stories that align with business goals and engage external audiences. It includes steps for identifying key messages, gathering supporting data, establishing visual hierarchy, and promoting the final product. Additionally, it emphasizes the importance of measuring success and provides resources for design templates and promotional strategies.
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Philanthropy Northwest: Data Visualization Session Part II
- 1. Using data andinfographics to tell stories Erica KlingerApril 14, 2016
- 2. • Marketing tool Usedfor external audiences & aligns with business goals • Visualizes key data Data could be metrics, trends, historical analysis etc. • Tells a story Brings the reader from start to finish • Has a Call to Action PAGE 2
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- 4. • Identify keymessage goals • Gather data points to support • Establish a visual hierarchy • Find a template or designer • Create a promotion plan • Measure and share success! PAGE 4
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- 6. Let’s get started! PAGE6 • Decide onthe story • Finda designtemplate • Gather interesting data • Share it
- 7. PAGE 7 Step 1 Whatis the message? What can we teach someone? What would people share? - Who attended this event and why? - Range of area of interest - Range of location and distance - Reasons to come - Things you learned
- 8. PAGE 8 Example 1 What’syour flavor? - Did you eat a donut? - What flavor did you pick? - If had to, which would you pick? - How does this reflect your personality? - Who normally eats breakfast? - Who drinks coffee? - Other metrics?
- 9. PAGE 9 Group Exercise CommunicationMatters - Who attended this event and why? - Range of area of interest - Range of location and distance - Do you learn from your peers? - Is communication important in philanthropy? - Other content that people want to know about?…
- 10. PAGE 10 Communication Matters Whatmetrics do we have to share? - # of people that attended part 1 - # of people invited - # of organizations in the room - Organization type - Geographical location - Initiatives funded?
- 11. PAGE 11 Step 2 Templateor designer? Free tools - Piktochart: https://magic.piktochart.com - Canva - Hubspot - Meme generators - Venngage
- 12. PAGE 12 Step 4 Whatvisuals/shapes make sense? - Logos - Map of NW - Lines that connect logos together (network) - Colors to separate categories - Graph types - Brand colors (RGB)
- 13. PAGE 13 Grab atemplate Add your logo Build your content blocks Add your key messages Create your graphs Add a Call to Action Share and compare!
- 14. PAGE 14 Step 5 Blastit – how would you promote this to your network? - Blog post - Social media - Email - Email Capture Form
- 15. erica klinger, directorof marketing 1200 fifth avenue, suite 1300 | seattle, wa 98101-315 seattlefoundation.org
Editor's Notes
- #6 You can essentially make an infographic about anything….
- #11 Philanthropy Northwest Communication Matters -Philanthropy Northwest member organizations: 191 -Organizations in our Communication Matters group: 20 (RSVPed for Friday so far) or 39 (on our listserv) We cover six states – Alaska, Idaho, Montana, Oregon, Washington and Wyoming. We have state outline logos on our Local Matters page, or I can send you the colored-in versions. Might come in handy as graphic elements? (I’ve attached our updated logo. Does it make sense to grab logos in advance for the members below, or do it during the activity?) Farthest away (depends on if we’re doing participation on Friday or on the listserv): Alaska Conservation Foundation (2,265 miles) Montana Community Foundation (590 miles) Nonprofit Association of Oregon (176 miles) Closest could be: Marguerite Casey Foundation (.4 miles) Seattle Foundation (.7 miles) Types of orgs represented in our group: Community Family Corporate Other (We also have Nonprofit, Independent, Operating, Public, Government and Private in our database! But maybe the three main categories plus Other would cover it? We can ask?) Main Focus Area: Education Health Place Youth/Families Other? (Could be Girls/Women, or something else…)