Ramin Zamani, EVP of Marketing, and Dave Rosendahl, Co-founder of MindFire, present the first Marketing Corner educational webinar, and take you to a behind-the-scene tour on how MindFire uses marketing automation to run marketing campaigns. Here's what's being covered in this presentation: -- Managing (un)subscriptions with a master program -- Using template(s) to boost your productivity -- Advanced Target Audience segmentation using “Goals” and “Scores” -- Introducing the new dashboard in MindFire Studio If you want to wrap your head around buzzwords like lead nurturing, lead scoring, drip campaigns, and marketing automation, and would like to learn fast and easy ways to increase your productivity with MindFire Studio, the Marketing Corner is for you!

1. Marketing Corner
Ramin Zamani
EVP of Marketing, MindFire
July 1, 2014

2. What is Marketing Corner?
● Using marketing automation technology to work
smarter (Examples from our own campaigns with MindFire Studio)
● Digital marketing campaign best practices
● Your topics/questions

3. About MindFire Studio
Create your free account:
mindfirestudio.com

4. MindFire Studio Marketing Communication Platform
Multi-channel marketing:
Integrate email, direct mail, SMS,
Voice, and more.
Personalization:
Simple to sophisticated workflows
with advanced rules
Turn-key marketing solutions:
Franchises or large organizations
with multiple locations
Kiosk and Web-portals:
Applications within storefronts

5. What we’ll cover today:
● MindFire Studio productivity tips:
○ Using Program template(s)
○ Creating a global (un)subscription program
○ Using Goals to segment your Target Audience
● New dashboard:
○ Taking your report and analytics to the next level

6. Your presenters today
Ramin Zamani
EVP of Marketing at MindFire
Creating campaigns for 12+ years
949-265-1271
rzamani@mindfireinc.com
@RaminZamani
http://mindfirestudio.com/blog

7. Your presenters today
David Rosendahl
Co-founder of MindFire
Leading the Product team
949-375-4459
daver@mindfireinc.com
@DaveRosendahl

8. Less work, more fun...
MindFire Studio
productivity tips

9. Work smarter...
Using Program Templates

10. When?
You run certain campaigns that have similar
workflows:
● Webinar registration campaigns
● Monthly eNewsletters
● eBook download
● ...

11. How?
Creating a template:
1. Keep what’s constant
2. Abstract what varies (with Content
Variables)
3. Save the Program’s file “as a template”

22. Using Program templates - Summary
1. Create a Master Program template
2. Include all the frequently used Elements:
a. Target Audience
b. Email
c. Microsite
d. Pages
e. Triggers
f. Notifications
3. Save the Program file as a template.

23. What we’ll cover today:
● MindFire Studio productivity tips:
○ Using Program template(s)
○ Creating a global (un)subscription program
○ Using Goals to segment your Target Audience
● New dashboard:
○ Taking your report and analytics to the next level

24. Keeping your data clean...
Creating a global (un)
subscription Program

25. Managing data (and keeping it clean)
MindFire
Studio
CRM
salesforce
Sales team inputCampaigns forms and emails

27. Using the system’s “Unsubscribe”
Pros:
● It’s very easy to
use
● Automatically
removes the
contact from all
Programs
Cons:
● Re-subscribing un-
subscribers is not
as easy
● You don’t have any
control over the
process

28. A Global (un)subscription Program
● Adding a new contact to your Studio
database
● Unsubscribing an existing contact from
your list

29. Adding a contact

30. mindfirestudio.net/subscription

32. Unsubscribing a contact

33. From emails:
##purl##.mindfirestudio.com/subscription
Direct link:
johnsample35.mindfirestudio.com/subscription

39. Let’s take a look at the
Program in Studio

45. Global (un)subscription - Summary
1. Create a custom field (for example “remove”)
2. Create a Program with a form to add or unsubscribe
contacts
3. Use the custom field to exclude unsubscribers from
your target audience
4. Use ##purl##.domainname.com/subdirectory in
your email for unsubscription

46. What we’ll cover today:
● MindFire Studio productivity tips:
○ Using Program template(s)
○ Creating a global (un)subscription program
○ Using Goals to segment your Target Audience
● New dashboard:
○ Taking your report and analytics to the next level

47. Success metric(s) +
Segmentation tool
Goals

48. Goals help you measure your success
How many people registered to the webinar?
How many downloaded the eBook?
Or even undesired ones:
How many people have unsubscribed?

49. Using Goals in 3 easy steps
1. Set up a Goal in your Account
Configurations
2. Assign a Goal to your “Conversion” Event
with Element(s)
3. Use a Goal in Behavioral Filter to segment
your Target Audience

52. Goals help you segment your target
● Within a Program:
○ e.g. send a thank you email to those who have
rsvped to this particular event
● Across all Programs:
○ e.g. exclude anyone who has already requested a
demo (in any program)

53. Standard and Behavioral Filters
Standard
Title
Industry
Geography
Revenue
...
Behavioral
Downloaded our eBook
Requested a demo
Visited our website
Attended a webinar
...

63. Advanced segmentation with Goals
1. Create your Goals in your global Configurations
2. Assign Goals for “conversion” Events
3. Use Goals in your Behavioral filters to segment your
Target Audience:
a. within one Program
b. across all Programs

64. What we’ll cover today:
● MindFire Studio productivity tips:
○ Using Program template(s)
○ Creating a global (un)subscription program
○ Using Goals to segment your Target Audience
● New dashboard:
○ Taking your report and analytics to the next level

65. Taking your campaign reporting &
analytics to the next level
MindFire Studio
Dashboard

67. [Screenshot of Program]

69. [Screenshot of Program]

71. [Screenshot of the Email]

73. [Screenshot of the Email]

74. [Screenshot of Microsite Workflow]

78. [Screenshot of Program]

79. [Screenshot of Email Scoring Assignment]

82. Sign up for our 2 day classroom training!
This training course is designed to walk you through different stages of building a multi-channel, multi-touch
marketing campaign with MindFire Studio®
Want to learn more?
Register @ MindFireTraining.com
Our next class is at MindFire HQ in Irvine, CA // August 27th & 28th

83. Join the LinkedIn Group:
http://bit.ly/marketingcorner

84. Next Steps:
1. Sign up for a free trial :
http://mindfirestudio.com/free-signup
2. Schedule a 1:1 meeting:
http://mindfirestudio.com/contact

85. Questions?

86. Contact us!
Ramin Zamani
949-265-1271
rzamani@mindfireinc.com
@RaminZamani
David Rosendahl
949-375-4459
daver@mindfireinc.com
@DaveRosendahl

87. Thank you!