The document provides 7 rules for creating a blog that stands out: 1) Use a premium responsive theme for blog design. 2) Generate quality content. 3) Write powerful headlines that create curiosity, instill fear, or outline benefits. 4) Lead with personal stories. 5) Speak in an authentic voice. 6) Include relevant pictures. 7) Make posts easy to share on social media. Following these rules can help a blog stand out from competition through strong branding, increased traffic, and monetization opportunities.

1. RULES
7
FOR CREATING A BLOG
By Tope Olofin
That Stands Out

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@toperants
#21STCEE

5. It is no secret that the amount of new
bloggers entering the blogosphere has made it
both incredibly competitive and difficult to
stand out.
There is competition for attention

6. Standing out is important not just
from a branding perspective, but it
also vital for generating traffic and
monetizing your blog

7. Today, I will show you my formula for
creating a blog that will stand out from the
crowd

9. RULES
7

10. Blog Design

11. The Secret is…
PREMIUM THEMES

13. Header
Menu Bar
Sidebar

14. Choose a responsive theme

15. Premium Themes
•Studiopress.com
•Themeforest.com
•Elegantthemes.com

16. Action Steps
Buy a premium theme
Customize the header, sidebar & footer
Make sure it is Responsive

17. Generate Content

18. Watch 2 minute Video
Visit www.toperants.com,
Enter your name and email in the opt in box to watch
the video

19. Create A Powerful Headline

21. This is the first thing people see
It gives an idea of what the blog post is about.
It should
•Create Curiosity
•Instill Fear or
•Outline a benefit.

24. The Numbered Sequence

25. 3 Reasons why Nigerian Blogs fail within the 1st year

26. 5 Tips Nigerian Bloggers Shouldn’t Ignore

27. 7 Lame Excuses a Nigerian Blogger will tell you

28. The How-To Headline

29. How to build an email list on your Nigerian blog

30. How to get 1000 app downloads in 2 weeks or less

31. How to convert blog traffic into sales

32. The Provocative Headline

33. Deadly Errors Bloggers Must Avoid

34. Help! They are Kidnapping my Blog Post

35. Action Steps
Buy and read Ray Edwards' book, Writing Riches
Buy and read David Garfinkels’ book Advertising
Headlines That Make You Rich
Write at least 3 headlines for each post.

36. Lead with a Personal Story

39. Mime your experiences

41. Be Vulnerable

43. Often the thing you are trying to
hide is the thing that would give
you the biggest breakthrough, if
you would share it.

44. Action Steps
Start keeping a journal

45. Speak in your Authentic Voice

46. Before After

47. The Sage

48. The Sherpa

49. The Struggler

50. Action Steps
Decide which of the roles is most authentic to
who you are and then begin writing more
intentionally with this voice.

51. Include a Relevant Picture

57. • PHOTOSHOP
• POWERPOINT

58. Avoid Cliché

61. Action Steps
Start including an appropriate and compelling
picture in each blog post

62. Make Your Posts Easy to Share

70. Action Steps
 Install a social sharing plugin

71. Summary
 Blog Design
Generate Content
Create Powerful Headlines
Lead with a powerful story
Speak in your authentic voice
Include relevant photos
Make your posts easy to share

74. toperants.com/21STCEE
@toperants
#21STCEE