Uploaded byStefano Besana
Gamify your business - Migliorare i processi di business giocando
The document discusses the burgeoning field of gamification in business, citing statistics about its widespread use among youth and its financial growth, with significant investments and market projections. It highlights the role of gamification in enhancing business processes and innovation, particularly through examples like Scottish Water's successful implementation of an innovation pool. The content leverages data from experts and research to illustrate the importance and future potential of gamification in various industries.
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Gamify your business - Migliorare i processi di business giocando
- 1. gamify your business MIGLIORARE I PROCESSI DI BUSINESS GIOCANDO
- 2. Play is theonly way the highest intelligence of humankind can unfold - Joseph Chilton Pearce
- 3. Games are unnecessaryobstacles we volunteer to tackle - Joseph Chilton Pearce
- 4. The opposite ofplay is not work is depression - Brian Sutton Smith
- 5. numbers - themarket Image by ConnorWalberg in u.s.a. 99% of boys under 18 and 94% of girls play regulary - 13 and 8 hours a week Stats by JaneMcGonigal (AvantGame speech)
- 6. numbers - inthe last 2 month over 20 million of dollars spent in disruptive gamification startups new 100 million of dollars fund dedicated to Gamification over 25 million of dollars capital to traditional businesses betting big on gamification as a core customer strategy Stats by Venture Beat as seen on JaneMcGonigal (AvantGame speech)
- 7. numbers - economicforecasts 2011 100 million of dollars in gamification developement 2015 1.6 billion of dollars 2016 2.8 billion of dollars Bloomberg and M2 research as seen on JaneMcGonigal (AvantGame speech)
- 8. numbers - industryforecasts 2014 a primary gamification platform will become as important as Facebook eBay or Amazon 2015 More than 50% of organizations that manage innovation rpocess will gamify them 2016 nearly 70% of Global 2000 organizations will have at least one gamified applicatio Gartner Research & Analyisis as seen on JaneMcGonigal (AvantGame speech)
- 9. numbers - industryforecasts Gartner Research & Analyisis as seen on JaneMcGonigal (AvantGame speech)
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- 14. Scottish Water isa public entity, a subsidiary of the Scottish government, which manages the infrastructure related to the distribution of water and collection of waste water throughout Scotland. It has 3.700 resources in its employ.
- 15. 9 months fromthe launch, the Innovation Pool counts 750 users and has generated over 330 new ideas and/or suggestions for improvement. Out of those, 7 have already been validated and implemented under tight deadlines. The sites receives on average about 10 posts (ideas, votes, comments) per day.
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- 17. Stefano Besana Social LearningConsultant OpenKnowledge srl www.sociallearning.it in/stefanobesana stefanobesana