This document discusses the growing gaming industry and potential for gamification. It notes that there are over 1 billion gamers worldwide who play for over 100 million hours per day. The gaming industry is valued at $1.7 billion in Canada and is growing over 10% annually. The document also outlines forecasts that predict the gamification market will grow to $1.6 billion by 2015 and $2.8 billion by 2016 as more companies adopt gamification strategies to engage customers and employees. It argues that gamification could help address some of the world's toughest challenges by bringing the positive emotions of games to other domains.

1. 1 Billion Gamers
38
110 17
187 80
18 105 311
16
10
35
2
14

2. 3rd in the world for videogame
development
1st in per capita employment
* Entertainment Software Association, 2011
report http://theesa.ca

3. 16,000 game developers
8 of the top 10 game companies
20% of North America’s
bestselling games
* http://theesa.ca

4. $1.7 billion USD industry
+ 11% growth for past 2 years
+17% forecast for next 2 years
* http://theesa.ca

5. 1 Billion Gamers
38
110 17
187 80
18 105 311
16
10
35
2
14

6. 500
milliondownlo
ads
1 billionplayers

7. 200,000
years
300 million
minutes a
day

8. $400 million
in 24 hours
$1 billion in
2 weeks

9. 170 hours a
year per
player…
Or 1 month
of full-time
work every
year

10. 100 million hours
3 weeks of Angry
Birds play
7 days of Call of
Duty

18. What if we could bring these
powerful positive emotions…
to our real lives?
to our workplaces?
to the world’s toughest
challenges?

20. GAMIFICATION
Inventing new kinds of work
and business practices that
engage and empower
employees, customers, and
consumers as effectively as
a good game

21. In the last 12 months…
• $10+ million in seed capital for a series of
disruptive, gamification startups *
• $25+ million capital to traditional
businesses betting big on gamification
as a core customer strategy *
• a new $100 million fund dedicated to
gamification *
* Venture Beat

22. Economic Forecasts
2011: $100 million in gamification
development *
2015: $1.6 billion *
2016: $2.8 billion **
* Bloomberg Business Week
** M2 Research

23. • FFoursquare

35. Industry Forecasts
2014: A primary gamification platform will
become as important as Facebook,
eBay or Amazon *
2015: More than 50% of organizations that
manage innovation processes will
gamify them *
* Gartner Research & Analysis

36. Industry Forecasts
2016: Nearly 70% of Global 2000
organizations will have at least one
gamified application. *
* Gartner Research & Analysis

37. Top Gamification Movers
SAP
Oracle
IBM
Cisco
Autodesk
Open Text

38. SAP’s Moon Shot:
“Gamification
is the path to
1 billion users
by 2015.”

39. In the U.S., 99% of boys under 18 &94% of
girls play regularly – 13 and 8 hours a week

40. 92% of two-year olds play games!

41. “It’s inevitable: soon, we will
ALL be gamers.”

42. 1 Billion Gamers
38
110 17
187 80
18 105 311
16
10
35
2
14

43. Get the slides!
slides@
avantgame.com
@avantgame