This document discusses how games and gamification are changing various aspects of life and business. It notes that most Americans play games and the average 21 year old has spent over 10,000 hours playing games. The document then discusses what a typical gamer looks like and how gamification uses game elements to drive participation and engagement in non-game contexts. It provides examples of gamification in health, business, learning and advancement. Finally, it offers suggestions for implementing gamification such as knowing your audience and using it as part of a broader strategy.

1. Colleen Brennan-Barry
#psuweb12 @ ColB
GAME ON
How Games are Changing Life, the Web & Everything

2. LET’S TALK
GAMES
Image Source: http://experimentalmath.info/blog/wp-content/uploads/2012/03/senet.png

3. LET’S TALK
GAMES
Image Source: http://cdn.graphicsfactory.com/clip-art/image_files

4. LET’S TALK
GAMES
Image Source: http://www.newcelebritweets.com/wp-content/uploads/2011/07/1309885379-35.png

5. LET’S TALK
GAMES
Image Source: http://twinpeaker.files.wordpress.com/2009/08/candyland.png?w=500

6. LET’S TALK
GAMES
Image Source: http://3.bp.blogspot.com/_

7. LET’S TALK
GAMES
Image Source: http://imageshack.us/photo/my-images/14/pic2tf.png

8. LET’S TALK
GAMES
Image Source: http://en.wikipedia.org/wiki/World_of_Warcraft

9. Image Source: http://www.pixelprospector.com/

10. MY NAME IS COLLEEN
And I’m a gamer.

11. And I’m not
alone.

12. WHAT DOES
A GAMER
LOOK LIKE?

13. WHAT DOES
A GAMER
LOOK LIKE?
Image Source: http://www.dmfiat.com/wp-content/uploads/2011/10/gamer_kid.jpg

14. 72% OF AMERICAN
HOUSEHOLDS
play computer or video games.
Image Source: http://icons.iconseeker.com/

15. AVERAGE U.S. AMERICAN
21 YEAR OLD
has spent 3000 hours reading books.
Image Source: http://softwarekomputergratis.com/wp-content/gallery/bogel/books-png-images-686.pngs

16. AVERAGE U.S. AMERICAN
21 YEAR OLD
has spent 10,000+ hours playing games.
Image Source: http://softwarekomputergratis.com/

17. 3.5 BILLION
HOURS A
WEEK ARE
SPENT
GAMING
worldwide.
Image Source: http://www.softicons.com/free-icons/globe-terrestre-2-icon

18. 2010: $25.1
BILLION
SPENT
on video games
& accessories
in U.S.
Image Source: http://www.tableausoftware.com/public/sites/default/files/moneybag.png

19. 64 MILLION
KIDS AGES
2-17 ARE
GAMING
including 97% of 12-17 year olds.
Image Source: http://www.destructoid.com/elephant//ul/32410-Young%20Gamer.

20. AVERAGE U.S. GAMER:
35-40 years old; has played for 13+years.
Image Source: http://wiredcontroller.com/

21. 47% OF
GAMERS
ARE
WOMEN.
Image Source: http://www.digfest.com/

22. MY NAME IS COLLEEN
And I’m a gamer.

23. MY NAME IS COLLEEN
And I’m a gamer.
So is everyone else.

24. So are you.

25. THE GAMES WE PLAY

26. THE GAMES WE PLAY

27. “Games produce positive emotion,
stronger social relationships,
a sense of accomplishment, and
a chance to build a sense of
purpose.”
- Dr. Jane McGonigal

28. GAMIFICATION &
THE GAME LAYER

29. GAMIFICATION:
The use of game design elements in
non-game contexts to drive
participation & engagement.

30. CORPORATE IS ALREADY
THERE. Image Source: http://www.istockphoto.com

31. By 2014, a gamified service for consumer
goods marketing & customer retention will
become as important as Facebook, eBay or
Amazon.

32. By 2014, a gamified service for consumer goods
marketing & customer retention will become as
important as Facebook, eBay or Amazon.
By 2014, 70%+ of Global 2000 organizations will
have at least one gamified application.

33. By 2014, a gamified service for consumer goods
marketing & customer retention will become as
important as Facebook, eBay or Amazon.
By 2014, 70%+ of Global 2000 organizations will
have at least one gamified application.
By 2015, more than 50 percent of organizations
that manage innovation processes will gamify
those processes.

34. GAMIFICATION GOALS
■ Motivate
■ Engage
■ Build connections
■ Grow loyalty
■ Develop skills
■ Stimulate innovation
■ Enhance the user experience
■ Influence behaviors via key psychological
factors

35. Image Source: http://www.skullsbarcelona.com/

36. COMPETITION
Image Source: http://www.zazzle.com/

37. PRIDE
Image Source: http://elegantwordart2.blogspot.com/2009/05/proud-of-you.html

38. COMMUNITY
Image Source: http://www.geekyuniverse.com/wp-content/uploads/2012/01/community_show.jpg

39. Johns Hopkins University behavioral
neuroscientist Ed Fortune found brains come
wired for community cooperation. (Science Magazine, Nov. 2011)
Image Source: http://knowyourmeme.com/

40. GAME
MECHANICS

41. PURPOSE/CHALLENGE
• Measurable, attainable goals that CAN be
solved.
• Sweet spot is somewhere between “impossible/
frustrating” and “easy/boring.”

42. PURPOSE/CHALLENGE
Image Source: http://www.thecollegesolution.com/

43. PURPOSE/CHALLENGE
Chore Wars
Image Source: http://beefjack.com/files/2012/05/Weird-Games-Epic-Win.jpg

44. PURPOSE/CHALLENGE
The Class of ‘XY Storybook
Challenge
Image Source: http://images3.wikia.nocookie.net/__cb20100226143250/d20npcs/images/e/e1/Mortarboard.png

45. PROGRESSION DYNAMIC
• Every good game is a journey with levels of
problems that build upon themselves to reach
the ultimate goal ... and WIN.

46. PROGRESSION DYNAMIC
Loyalty Programs

47. PROGRESSION DYNAMIC

48. PROGRESSION DYNAMIC
FreeRice.org

49. PROGRESSION DYNAMIC
Prospective Student Application Checklist
& Status Bar
Source: http://images3.wikia.nocookie.net/__cb20100226143250/d20npcs/images/e/e1/Mortarboard.png

50. APPOINTMENT DYNAMIC
• Carry out actions at a set time, on a timeline, to
gain positive effects.
• Failing
to maintain the appointment could lead
to setbacks.

51. APPOINTMENT DYNAMIC
Image Source: http://theromanticvineyard.files.wordpress.com/2012/03/happy_hour_logo_cropped22.jpg

52. APPOINTMENT DYNAMIC
Image Source: http://topcultured.com/wp-content/uploads/2009/12/tamagotchi1.jpg

53. APPOINTMENT DYNAMIC
Image Source: http://blog.connectedplanetonline.com/unfiltered/wp-content/uploads/2009/12/farmville.png

54. APPOINTMENT DYNAMIC
Email/Portal logins
Image Source: http://images3.wikia.nocookie.net/__cb20100226143250/d20npcs/images/e/e1/Mortarboard.png

55. DISCOVERY DYNAMIC
• Allows for rampant exploration and discovery
of universe’s rules and terrain -- the more you
explore, the more you find.
• Must allow for failure, as well. Fail? Reload, and
start again in a different path.

56. DISCOVERY DYNAMIC
Image Source: http://www.kidstravelblog.com.au/wp-content/uploads/2012/02/geocache.png

57. DISCOVERY DYNAMIC
Image Source: http://doomwiki.org/w/images/c/c7/NDCP-map05-bfg.png

58. DISCOVERY DYNAMIC
Online Scavenger Hunt
Image Source: http://images3.wikia.nocookie.net/__cb20100226143250/d20npcs/images/e/e1/Mortarboard.png

59. REWARDS & STATUS
• Points, badges, special
powers, tangible items --
all positive reinforcement.
• Immediate gratification helps fill our needs for
recognition, both public and private.

60. REWARDS & STATUS
Image Source: http://www.wildwestarea.com/whatshot/cadillac.png

61. REWARDS & STATUS

62. REWARDS & STATUS

63. REWARDS & STATUS
Accepted Student Forum Rankings
Image Source: http://images3.wikia.nocookie.net/__cb20100226143250/d20npcs/images/e/e1/Mortarboard.png

64. COMMUNITY
COLLABORATION
• Builds upon the already-established social layer.
• Uses relationships to create something “bigger”
than the sum of its parts.
• Has the most potential to go viral.

67. COMMUNITY
COLLABORATION
Res Hall Floor Challenge
Image Source: http://images3.wikia.nocookie.net/__cb20100226143250/d20npcs/images/e/e1/Mortarboard.png

68. GAMIFICATION IN THE WILD
• Health
and
Wellness:
SuperBetter,
Zombies Run!
• Business: MyMarriott,
SalesForce
• Learning: ClassRealms,
UM Political Theory Class
• Advancement: Flight of
the Flyers

69. GAMIFICATION IN THE WILD
• Health
and Wellness:
SuperBetter, Zombies
Run!
• Business:
MyMarriott,
SalesForce
• Learning: ClassRealms,
UM Political Theory Class
• Advancement: Flight of
the Flyers

70. GAMIFICATION IN THE WILD
• Health
and Wellness:
SuperBetter, Zombies
Run!
• Business: MyMarriott,
SalesForce
• Learning:
ClassRealms, UM
Political Theory
Class
• Advancement: Flight of
the Flyers

71. GAMIFICATION IN THE WILD
• Health
and Wellness:
SuperBetter, Zombies
Run!
• Business: MyMarriott,
SalesForce
• Learning: ClassRealms,
UM Political Theory Class
• Advancement:
Flight of the Flyers

72. FLIGHTOFTHEFLYERS.COM

73. SO WHY ARE
GAME MECHANICS
WORTH IMPLEMENTING?

74. “Playing beats working. So, if
the enjoyment & challenge of playing
can be embedded in learning, work &
commerce then gamification takes
off. ”
- Pew Internet & American Life Project “The Future of Gamification”

75. DOING THIS
GAME LAYER THING
8 Suggestions to Get on the Road to Gamifying

76. 1. Know your audience.
2. Be true to needs & goals.
3. Use as part of a broad strategy.
4. Understand that gamification is REALLY
about careful, strategic motivation.
5. Set achievable targets.
6. Reward your players as you would yourself.
7.Consider your audience before the
technology.

77. “You’ve got to start with the customer
experience and work your way back to the
technology.” – Steve Jobs
Source: http://fredibach.ch/cmsdata/uploads/xspics/546/steve_jobs.png.jpg

78. 8. START NOW.

79. THANK YOU.
Colleen Brennan-Barry
cmbrennanbarry@gmail.com
/about.me/colleenbrennanbarry
@ColB