Berry is an app that allows users to discover restaurants through short 10-second video recommendations instead of long written reviews. The videos give a raw impression of the food and atmosphere to help users easily decide where to go in their city. By sharing video content, the app aims to make the dining decision process faster and more enjoyable for users.
MARKETING PLAN FOR ANDROID APP-"KHAO PIYO"SAGAR GARG
THIS PLAN HAS BEEN CREATED BY SAGAR GARG IIT BOMBAY UNDER THE GUIDANCE OF PROF. SAMEER MATHUR ,IIM LUCKNOW AS A FINAL PROJECT DURING THE MARKETING INTERNSHIP.
Marketing Plan for New App : foodi-e-streetOmkar Nawlakhe
This presentation is the final project of Marketing Internship under guidance of Prof. Sameer Mathur, IIM Lucknow. This project is marketing plan for new app, foodi-e-street
Final Assignment # 3
Presenting a marketing plan for a new Android App launch in India : Eat Street India.
This has been created for a marketing internship under the guidance of Prof. Sameer Mathur, IIM Lucknow
I hope you all like it :)
Applied Design Thinking and Lean start-up methodology and worked closely with potential customers during product development and validation phase for a food spotting firm conceived during this program.
Designed business Model, performed competitive analysis and market research. Established strategic partnerships with potential customers during product development phase.
The ever-growing demand of food items from every corner has the led food industry to make a successful pace with the technology. To know more about the benefits associated with the online food delivery apps, read this PPT with Techugo- A top mobile app development company.
MARKETING PLAN FOR ANDROID APP-"KHAO PIYO"SAGAR GARG
THIS PLAN HAS BEEN CREATED BY SAGAR GARG IIT BOMBAY UNDER THE GUIDANCE OF PROF. SAMEER MATHUR ,IIM LUCKNOW AS A FINAL PROJECT DURING THE MARKETING INTERNSHIP.
Marketing Plan for New App : foodi-e-streetOmkar Nawlakhe
This presentation is the final project of Marketing Internship under guidance of Prof. Sameer Mathur, IIM Lucknow. This project is marketing plan for new app, foodi-e-street
Final Assignment # 3
Presenting a marketing plan for a new Android App launch in India : Eat Street India.
This has been created for a marketing internship under the guidance of Prof. Sameer Mathur, IIM Lucknow
I hope you all like it :)
Applied Design Thinking and Lean start-up methodology and worked closely with potential customers during product development and validation phase for a food spotting firm conceived during this program.
Designed business Model, performed competitive analysis and market research. Established strategic partnerships with potential customers during product development phase.
The ever-growing demand of food items from every corner has the led food industry to make a successful pace with the technology. To know more about the benefits associated with the online food delivery apps, read this PPT with Techugo- A top mobile app development company.
These apps open up a new world of things with a list of restaurants in and around your area. It just needs to know your location and the innumerable list of these restaurants just spring up with their offers all without having to leave your couch.
This is my Final Project for the online marketing Internship under Prof. Sameer Mathur(IIM Lucknow). I have proposed an idea for an android app and prepared its marketing plan.
Marketing Plan for an Android App- "Hello Foodie"ANU GOND
Marketing Plan for a android app, made as a final project project by Anu Gond,IIEST Shibpur during a marketing internship under Prof Sameer Mathur, IIM Lucknow
Five simple strategies that can scale your zomato clone among the target audi...BenLuis
These simple yet effective strategies can make all the difference in your food delivery app. If you are about to develop one or approaching companies for clone app solutions, implement these strategies in the Zomato Clone script.
These apps open up a new world of things with a list of restaurants in and around your area. It just needs to know your location and the innumerable list of these restaurants just spring up with their offers all without having to leave your couch.
This is my Final Project for the online marketing Internship under Prof. Sameer Mathur(IIM Lucknow). I have proposed an idea for an android app and prepared its marketing plan.
Marketing Plan for an Android App- "Hello Foodie"ANU GOND
Marketing Plan for a android app, made as a final project project by Anu Gond,IIEST Shibpur during a marketing internship under Prof Sameer Mathur, IIM Lucknow
Five simple strategies that can scale your zomato clone among the target audi...BenLuis
These simple yet effective strategies can make all the difference in your food delivery app. If you are about to develop one or approaching companies for clone app solutions, implement these strategies in the Zomato Clone script.
Find SaltTO Bank of America FROM Hind DavidDATE March 1.docxAKHIL969626
Find Salt
TO: Bank of America
FROM: Hind David
DATE: March 16, 2016
SUBJECT: Bank loan
Topic and Purpose
“Find Salt” is a food truck in appearance, but it is without wheels so it is a kiosk. This proposal acknowledges an issue related to the limited menu of the kiosk, and it proposes a document that will suggest and recommend food and beverages to add to the menu. And since this food truck does not move and it is located in United Arab Emirates where is weather is very warm and hot. In this proposal, I am asking for bank loan to be a franchiser for this food truck, but at in-door location and diverse menu.
Scope
This proposal will outline and justify the forthcoming document generally. First the general nature of the document will be discussed; then the subsequent proposal will be outlined.
Proposal
The proposed document will describe various types of food that is recommend to be added to the menu. Identifying the franchised restaurant, its location, design, atmosphere and location.
Methodology
Information about street food concept will be collected from existing sources like management journals and scholarship. Also, Find Salt fans will be surveyed to assess what food is their favorite and what is not. Also to see if they will visit if it was a restaurant in-door rather than just grab the food and go.
Document Outline
The proposed document will include the following specific sections and subsections. This outline is preliminary in nature and may be adjusted as information is gathered.
Introduction
· Background about “Find Salt”
· Current menu
Franchise
· The new menu
· Location
· Design
· Atmosphere
Conclusion
· Amount of money needed
· Suggestions
Benefits
The owner of Find Salt and the franchiser will benefit from the new adjusted menu and from the new concept of the food truck that is an in-door restaurant. Also, bank will benefit from the loan when they will be paid.
What’s inside: An introduction to video marketing and the key terms and concepts
you need for this chapter. We look at how to produce an online video within a sound content
strategy, and how to promote it through paid, earned and owned media channels.
13
Video
Marketing
344 345
13.1 Introduction
Unlike text and even images, video offers an extremely rich, engaging and
stimulating experience for viewers. With the increased availability of bandwidth
and improvements in video technology, people have started watching and sharing
videos on a scale never seen before. From music videos and funny clips of animals
to reviews, how-to’s and exciting commercials and movie trailers, people are
turning to video for entertainment, information and valuable content.
In early 2013, Google was the world’s largest search engine with almost 19.5 billion
searches in January alone representing a 67% market share in the US (comScore,
2013). Interestingly, the second largest search engine was in fact YouTube, the
popular video-sharing website. This indi ...
Here are some of the restaurant marketing tips and strategies that will help to build an effective marketing plan for your restaurants which will build a brand identity, magnify your reach, create brand awareness, drive more users, and gain huge audience attention.
Discover The Step-By-Step Blueprint Become A YouTube Celebrity…
Dear Aspiring YouTube Star,
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yourself…
?Here’s Why YouTube Is The Best Place To Get Your Start As A Celebrity…
* YouTube is BIG… and getting bigger by the day.
* YouTube is the 2nd BIGGEST search engine on the entire Internet
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* Engagement on YouTube is MASSIVE, and growing, with a 60% year over year increase in the number of hours people spend watching video
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* You can get MASSIVE exposure on YouTube VERY quickly…
When someone YouTube sees something they like…
…what do they do?
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That means, your fan base can EXPLODE rapidly…Unfortunately, you can’t just open up a YouTube account and expect people to start
Although ANYONE can become a YouTube celebrity…
To See Success Quickly, You Must Pay Attention To The Details…
Unfortunately, you can’t just open up a YouTube account and expect people to start
watching your videos. Although there are some great ways to start getting massive
exposure right away, you must do things the right way…<br>
If you try to “wing it” or go at it on your own without a solid plan, you’ll find yourself
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ORDER NOW.
AgileNCR 2010 conference was held in Gurgaon on 17th & 18th July 2010. This largest community driven conference was the Fourth edition of Agile NCR and was organized in collaboration with ASCI. This time the event was based on four major themes : 'Agile for newbies', ' Agile Adoption Challenges', 'Workshops and Software Craftsmanship', and ' Post Agile'.
Restaurant Finder Android Application project PresentationAbhinav Jain
The Prime objective of “Restaurant Finder Application” is to create a full fledged Android application which could locate a list of restaurants based on the location & type of the cuisine entered by the user. The user not only finds all the restaurant in the city, but also he can make a choice of the best restaurant based on the rating. The user can also map the location of the restaurant on Google Maps rendered to the user on the phone & find the path from his current location or from any other location to the restaurant. The user has the facility to make a call directly to the restaurant and can also obtain the detailed review provided by the others users. They can also send their own review to their friends via E-mail.
This presentation is created by Nishchay Misra during Marketing management internship as a Final Assignment under Prof. Sameer Mathur, Indian Institute Of Management, Lucknow
Presentation and functioning MVP for a product development competition that won $3,500 as the highest placing undergraduate team out of 30 (2nd place).
How to Start an Online Food Delivery Business? – Business Model & Feature Ins...YoYumm
If you’re looking to be an entrepreneur this year, one great idea is to start an online food delivery business like Uber Eats, Deliveroo, Talabat, and zomato.
Visit Here how you can do it: https://www.fatbit.com/online-food-ordering-software.html
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
2. Berry allows you discover great tastes and restaurants through
short video recommendations posted by food lovers in your city.
The intuitive interface helps you watch videos of great food
experiences to help you decide where to go without having to read
long reviews and swiping pictures.
You can also feel the raw impression of the food and happiness
moment before just eating something delicious.
Less time, more fun to dine out.
berryapp.co
3. Fake and long
reviews
Images are not
descriptive enough
Long process of
decision making
Choosing what to eat is not easy and it makes you feel disappointed,
if you choose the wrong food. And don’t forget the long process.
The problem
berryapp.co
4. The Solution
berryapp.co
Our solution is video
Food videos are
adorable itself !
You can’t take video
without visiting
Raw impression of food
and the ambience
in 10 seconds
5. How it works
berryapp.co
Watch 10 second videos
to discover new tastes
and places
Find easily the best
restaurants or cafes
around you.
Share and enjoy
with other foodies
and your friends.
6. Market validation
berryapp.co
Seoul is an 24 hours
active city with more than
500,000 restaurants.
Online food business is
the 3rd in the world after
USA and EU.
Big success of other
companies like Baemin,
yogiyo, mangoplate,
poing.
12Online food business
market size $12 billion
per year60Market size for the
restaurant sector
$60billion per year
7. Competitors
berryapp.co
Between Date
Lists real date spots from
around the country.
Users can share reviews and
their experiences.
Between Date
Restaurant discovery and searching app
with location, price, restaurant info and
user reviews.
MangoPlate
$7M total funding $1.7m total funding -
Diningcode (다이닝코드)
is an online search portal that analyzes
big data to help users find
restaurants in their vicinity.
Dining Code
Restaurant discovery and searching app
with location, price, restaurant info and
user reviews.
MangoPlate
$7M total funding $1.7m total funding -
Diningcode (다이닝코드)
is an online search portal that analyzes
big data to help users find
restaurants in their vicinity.
BaeminPoing Yogiyo
Competitors
Later stages competitors
8. Inviting popular chefs and food lovers
to our app
Partnerships with some restaurants and
popular social media pages
Discount coupons from restaurants
Attractive content creation and sharing
on social media
Collaborate with other foodie applications
ASO ( App store optimization)
Events
Competitors
berryapp.co
Market adoption
9. Business Model
berryapp.co
Video filming subscription for local restaurant’s
social media channels.
Promoted content.
One click food orders directly from the video.
10. Milestones
berryapp.co
2017 2018
March
App launch
June
Android version
July
New features
User can create
lists of restaurants
Berry roulette (pick
a restaurant from
6 video
recommendations)
Featured content
slider
August
Subscription
for restaurants
Professional video
production
and promoting for
restaurants
April
500 early users
Late June
5k-10k users
So far we finished our design and market research.
Started to developing our product with the new year.
We are almost ready to launch our MVP on march.
13. Why Now?
berryapp.co
Online video now
accounts for 50% of
all mobile tra!c.
Last year online
video accounted for
64% of all consumer
Internet tra!c,
and this number is
expected to rise to
69% by 2017 and
79% by 2018.
69% of surveyed
marketing, sales and
business
professionals have
used video
marketing, and
another 31% are
planning to use it in
the near future.
Digital videos are
the hottest content
on the internet now.
Food pages are one
of the most watched
channels on
facebook.
of users say that
product videos are
helpful in the
decision of process
of mobile video
consumers share
videos with others
of all online activity
is spent watching
video
90% 92% 33%