Youtube marketing restaurants

Youtube marketing restaurants
In this file, you can ref free useful materials about youtube marketing
restaurants and other materials for video marketing such as video
marketing tips, video marketing tools, video marketing sites.
If you need top free materials below, please visit:
videomarketingaz.com
· Top 21 tips for video marketing
· Top 31 sites to upload your videos
· Top free 7 tools for video marketing
I. Video marketing content for you!
Internet goes mobile , 25 % of all YouTube views is made on mobile
devices. Cell phones and tablets are fine for text reading, but reading a
long blogs on the smartphone can be irritating. As opposite, video is
ideal media for sharing of interesting contents and becoming
important part of online restaurant marketing.
The advantage of video is in its personality and uniqueness. Unlike text,
where you need to write a few blogs to feel the personality of the writer ,
the video transfer personality immediately.
YouTube is becoming increasingly popular. Each month, more than 4
billion video clips has been viewed on various topics. It is second most
popular search engine in the world, right after Google, and considering
that recently YouTube has been owned by Google, you should be aware
of the importance of creating YouTube channel for restaurant video
marketing. .
Video marketing. Free pdf download examples Page 1

Why You Should Choose Restaurant Video Marketing?
We all have extremely fast life. People have less time to read long
articles on the internet. That's the reason why video is becoming the
most affordable medium for your customers. Video marketing is the
latest trend.
One minute of video is worth more than 1.8 million words , and this
trend is spreading more and more around the globe every day.You are
still not convinced? Read these facts about video marketing:
· Chance to find your web site on the first page of the list of Google
's search results increased by 53 times if using video as a medium .
· The average visitor will remain on the website 2 minutes longer if
the site contains a video.
· It is predicted that in a year 2017 video content will take 90 %
of all Internet content .
· 87% online marketing campaigns use videos.
· 65% people will visit the author's website after view video.
· Each month over 1 billion users visit YouTube .
· 87 % users of social media , Twitter , Facebook and YouTube
watch branded videos on YouTube channels.
· Blog post which include videos gets 3 times more clicks .
· The use of video increases interaction with potential customers by
48%.
Video marketing is the future of advertising. Successful stories from
users of video advertising testify that video marketing can increase
traffic up to 30 % .
If your restaurant still does not have promotional video,do not waste
your time and start recording your video ad.

Create your YouTube Account
You can create YouTube account easily. Go to the internet page
www.youtube.com and click on „Sign in“ button in the top right corner.
Sign in with your Google account by clicking “Sign in “ or create new
one by clicking „“Create an Account”.
For example choose restaurant name for user name. Enter the required
information, check the box "Terms of Service" and click "Next Step."
Google will then perform the verification of your data. Return to the
YouTube home page and sign in by clicking on the "Sign in" button.
Congratulations. You become a new member of satisfied users of
YouTube's community.
Create your YouTube Channel
For username it s good to choose the name of your restaurant , because it
will also become a part of your URL, which is important when we talk
about recognition and further sharing of your video content. For
example, if your username is "Myrestaurant" then URL to your
YouTube channel will be http://www.youtube.com/user/Myrestaurant.
Select the profile picture that best shows who you are and what you do.
It is best to choose a logo of your restaurant . This image will be a sign
of recognition to interact with other YouTube users.
Just like on other social networks, you should use nice cover photo
which describes your hospitality business. For example it could be
image of your restaurant interior or restaurant atmosphere or maybe
picture of some specialties from your restaurant menu.

Fill out the " About " column, insert important information related to
your restaurant . Here you can write about the history of the restaurant ,
tell your business story, write about what makes your restaurant special
and what kind of services it provides.
Be sure to enter the URL of your website to link your YouTube channel
with the restaurant’s web site.
Capture Marketing Video for Your Restaurant
To record today HD video you do not have to own expensive
equipment . Good enough will be photo camera or Smartphone . Even
kids could record short movies.
But what kind of video you should capture to attract the attention of your
guests?
You as a restaurant manager or owner of the restaurant have a great
advantage because you have a lot of possible scenarios for your movie .
YouTube offers you the ability to segment your movies by content
types:advertising video , culinary video , exclusive events at the
restaurant, entertainment and more. I would like to share with you some
of the ideas that you can use.
Exclusive events. Transfer the atmosphere of your restaurant during a
special event such as wine tasting. Invite influential people from your
community, create a short interview with the guests.
Guests testimony. Ask your regular guests to stand in front of a camera
and say a few words about your restaurant, customers service, menu,
staff and atmosphere. Offer them a free dessert as a sign of gratitude . I
m sure that would be certainly a good video.
Advertising. Get some already well-known brands that your chef use in
the kitchen or well known beverage producers. For example, famous
producers of healthy foods which you use to prepare delicious dishes.
Promote domestic food. In this way you will get the attention of a wider

audience and sympathy from your community.
Culinary tips. Record a short video in which your chef reveals some of
the secrets of the art of cooking. Record tip for preparation of your best-selling
dishes from the restaurant menu . Make it fun and interesting.
Meet the public with your staff. Make the interview with the most
interesting and the most beautiful among your staff. Maybe they could
share something from their private life. People like to stick their nose in
other people's privacy.
Video menu. Capture dishes from your restaurant menu, make it like
that your each dish has its own story. While describing the dish use
water mouth attributes. It would be the best if your guest talks about
taste of their favorite dish in your restaurant. And if they are known to
the public you are certainly reach the goal of good restaurant video
marketing advertise.
Video greetings. Take advantage of the holidays to make your greeting
videos and use these events as opportunity to thank to your regular
guests for their loyalty. Send the video via e-mail to your loyal
customers and share it via social media.
You could also use holidays to capture the video where some of your
staff giving tips for different kind of holidays decorations for dining
table or the place.
How to make successful video?
It seems like recording the video and setting it on YouTube is very
simple, but the goal will be achieved when you make an effective and
relevant video that will meet the basic criteria for success.
The content of the video should be observed separately from other
content used in blogs or infographics. Most common mistakes are
actually done here , when content from blog has been transferred in the
video.

Video should be used for meeting clients with the content of your
offer through different types of dialogue and events.
Here is fantastic example of successful video. You don't even have to
know French to be attracted with this restaurant marketing video. It is
simple, it has the story, it is beautiful and you almost can feel the smell
of that delicius food. That is exactly what we want to achieve with
restaurant video. Take a look.
They show their restaurant design, restaurant offer,shared receipt,
atmosphere in restaurant and the spirit of their chefs. Opposite to this,
big mistake would be to show the meal and talk about it on descriptive
way.
People are looking for an experience to be able to identify
themselves with it. This kind of approach is consider as interesting
and engaging content.
Characteristics of Successful Marketing Videos
Make a Story. The video should flow naturally. It must have theme.
The theme is the central idea or belief in a short story. It also must have
character, person or persons which are involved in action.
It must have setting of a short story . Setting is the time and place in
which it happens, landscape, scenery, buildings, seasons or weather to
provide a strong sense of setting. It must have end and it should provide
call to action.
Call to action for video is not similar to the one in blog post where we
could put lot of small “call to action”by incomplete statements or
questions on a particular topic. A call to action in your video must be
one, simple and direct.
Ideal Length for a YouTube Marketing Video
Ideal length or duration of the video is 4 minutes according to top 10
most viewed videos on YouTube. After 4 minutes viewers lose interest
and concentration. If you exceed this time limit, let your video do not
last longer than 10 minutes.

SEO for YouTube Videos
OK , you have a great video and want to share it with the desired
audience on YouTube, but how you can reach your potential audience
and future guests ?
Video upload. Simply upload video by clicking on " Upload" button .
You can write your video title immediately typing it in the box "Title "
and write description in " Description" tab, or you can do it later by
clicking on the "Video Manager " - " Uploads " - " Edit".
Title and video description. Once you have uploaded the video you
need to give it a title. Video title should contain keywords that describe
your business , such as " Restaurant staff ." Make sure that the title does
not contain more than 66 characters because such a titles Google
automatically cut and such " invalids titles" loose meaning and rarely
appear on list of Google search results.
When we talk about the video's description , it can be somewhat longer.
Two or three sentences will be just fine. Include keyword or
combination of keywords in the description and the URL of your
website. Note that only the first few lines of description are visible to
viewers by default - until they don’t click " More" .
Tags. To optimize video for search engines , you should write at least 5-
7 relevant keywords as tags for your video in the provided space - " Tags
". Tags will connect your video with other similarly tagged videos ,
which will allow it to be offered to the viewer on a list of related videos.
Writing tags you will create a possibility for further watching of your
videos by the viewers who were initially looked at some other videos .
Tip : If you have hosted such a famous music band or singer include
the name of the band or singer in the title, description and tags for
the video. This will surely bring a large number of views for your
restaurant marketing video.
Comments and ratings. Lots of ratings and comments are a sign of
good and interesting video. If the video got lot of " thumbs up " ratings

and comments it would go up on Google 's search listing. The best way
to earn such a reaction from the audience is to create an engaging and
entertaining video content .
Social media. Share videos via blogs and social networks like Twitter,
Facebook, Google+ Encourage your fans and friends to comment and
share your videos.
Select the Thumbnail for Your Video
Once your video is loaded, you can select the image that viewers will
see in the YouTube search results, on your YouTube channel, website or
anywhere else your video appears. YouTube selects automatically three
images from different points in the video, and you need to choose the
one that you believe that will attract the attention of viewers and bring
lot of clicks.
The best choices are images that attract attention and have clear and
dominant theme, such as the ideal face of the person or close up view of
some specialties that you offer in your restaurant.
Setting up YouTube Videos on Your Website
You can easily insret video on your website. All you need to do is go to
YouTube, find your video and click on the " Share Video " and then "

Embed " . YouTube will give you a code that you copy and then paste it
where you want on your website.
YouTube also offers you the ability to adjust the size of your video. You
can adjust the size by entering the desired dimensions in the space -
"Video size" , or by selecting one of the available sizes - "Custom size ."
Inbound links ( links from other websites to your website or videos ) are
important for ranking your site on Google. Also it is important for
ranking your video on the YouTube search engine with regard to
embedded video on your website YouTube registered it as an inbound
link . In this way we are working on search engine optimization of your
website and your video.
You can use YouTube Analytics to monitor the performance of your
channel and videos with up-to-date metrics and reports. There's a ton of
data available in different reports (e.g. Views, Traffic sources,
Demographics). To access YouTube Analytics, log into your account,
click on your username in the tab in the upper right corner , click the "
Video Manager " and then select "Google Analytics. " You are now able
to look at the locations where your videos has been shared by clicking
on the "Playback Locations ".
Title, description , tags and thumbnail have purpose to make your
restaurant video noticeable to potential guests and to increase

number of views which will bring undoubted success to your
business.
Measurement of results
Measuring results for online marketing including video marketing for
restaurant via YouTube channels is possible in several ways. The
number of clicks on your video or number of views and shares of your
videos are an essential indicators, but it is not decisive for the success of
your video campaign.
The same, if not more important is communication with potential guests
of your restaurant, and the number and content of comments and likes,
which are very important data for measuring success.
There is no magic rule for a successful video . You have to
remember that the video is part of the online marketing and for
visible results it takes time. Ultimate success will be measured the
best with visible changes in the scope of your business.
Does video marketing has impact on your business and how? If you
experienced any positive or negative examples please share it with us.
II. Video marketing tips
#1: Make your title count
Just like a headline to a blog post,
video titles can pull powerful
traffic. There are two main reasons
why the title is so important. One,
a great title can instantly grab a
viewer’s attention.
Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.

#2: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand.
#3: Include your URL in your video
When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
exposure.
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#4: Take advantage of video’s branding opportunities
For branding purposes, have your company logo displayed prominently
somewhere on the screen. You can do this at all times, or during key
times in your video.
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
#5: Always provide an HTML link

When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.
Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!

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