Cloud Computing is a model that provides convenient, on-demand access to a shared pool of configurable computing resources like networks, servers, storage, applications and services. These resources can be rapidly provisioned and released with minimal management effort. Cloud services are typically categorized as Infrastructure as a Service (IaaS), Platform as a Service (PaaS), or Software as a Service (SaaS). Cloud computing provides benefits like reduced costs, increased flexibility and scalability, but some organizations have needs that require a hybrid cloud or dedicated hosting approach for security, customization or reliability needs.
The document provides an overview of IBM's Big Data platform vision. The platform addresses big data use cases involving high volume, velocity and variety of data. It integrates with existing data warehouse and master data management systems. The platform handles different data types and formats, provides real-time and batch analytics, and has tools to make it easy for developers and users to work with. It is designed with enterprise-grade security, scalability and failure tolerance. The platform allows organizations to analyze big data from various sources to gain insights.
Mindtree has deep domain understanding and rich experience across the entire value chain of energy and utilities enterprises in the areas of semiconductors, M2M integration, system and application software, Business Intelligence (BI) and data analytics to cloud enablement. Mindtree has helped leading technology and CIO organizations to build successful products and solutions for the smart grid.
Complexity and Risk: Effective Business Community Management through Integrationjgatrell
Increased economic pressures and continuous changes in market dynamics businesses need to make decisions in real-time based on information from their suppliers and business partners. Global business communities are often at risk without visibility into key indicators which can impact their bottom line due to integration challenges within their back office and throughout the community.
This session will outline emerging trends and investments in managing business communities and illustrate how visibility integration and automation improved businesses execution. Real-time visibility will reduce the business impact from such events as compliance, charge backs, fulfillment or supplier rating issues caused by data quality issues and limited visibility due to integration gaps. These events can drastically stall the order-to-cash lifecycle and impact customer relationships.
The document discusses how datacenter networks are evolving from fixed, hierarchical designs optimized for client/server transactions to dynamic networks better suited to cloud computing and big data needs. This requires flattening network topologies, converging server and storage networks onto high-speed Ethernet fabrics, and introducing more intelligence and flexibility at the network edge to support virtualized, application-driven workloads. The network must be able to quickly and reliably handle increased server-to-server traffic within the datacenter in order to enable real-time analytics across massive and diverse data sources.
Big Data Whitepaper - Streams and Big Insights Integration PatternsMauricio Godoy
This document discusses designing integrated applications across IBM InfoSphere Streams and IBM InfoSphere BigInsights to address challenges posed by big data. It describes three main application scenarios for the integration: 1) scalable data ingest from Streams to BigInsights, 2) using historical context from BigInsights to bootstrap and enrich real-time analytics on Streams, and 3) generating adaptive analytics models on BigInsights to analyze incoming data on Streams and updating models based on real-time observations.
This document discusses how IT as a Service can help organizations standardize and simplify their infrastructure management. It describes how converged infrastructure solutions like VCE can help provision resources in days rather than months through pre-configured platforms. These solutions provide automated management across computing, networking and storage through a unified interface. They also enable IT organizations to offer standardized services to internal customers through a catalog, improving agility and reducing costs.
Cloud Computing is a model that provides convenient, on-demand access to a shared pool of configurable computing resources like networks, servers, storage, applications and services. These resources can be rapidly provisioned and released with minimal management effort. Cloud services are typically categorized as Infrastructure as a Service (IaaS), Platform as a Service (PaaS), or Software as a Service (SaaS). Cloud computing provides benefits like reduced costs, increased flexibility and scalability, but some organizations have needs that require a hybrid cloud or dedicated hosting approach for security, customization or reliability needs.
The document provides an overview of IBM's Big Data platform vision. The platform addresses big data use cases involving high volume, velocity and variety of data. It integrates with existing data warehouse and master data management systems. The platform handles different data types and formats, provides real-time and batch analytics, and has tools to make it easy for developers and users to work with. It is designed with enterprise-grade security, scalability and failure tolerance. The platform allows organizations to analyze big data from various sources to gain insights.
Mindtree has deep domain understanding and rich experience across the entire value chain of energy and utilities enterprises in the areas of semiconductors, M2M integration, system and application software, Business Intelligence (BI) and data analytics to cloud enablement. Mindtree has helped leading technology and CIO organizations to build successful products and solutions for the smart grid.
Complexity and Risk: Effective Business Community Management through Integrationjgatrell
Increased economic pressures and continuous changes in market dynamics businesses need to make decisions in real-time based on information from their suppliers and business partners. Global business communities are often at risk without visibility into key indicators which can impact their bottom line due to integration challenges within their back office and throughout the community.
This session will outline emerging trends and investments in managing business communities and illustrate how visibility integration and automation improved businesses execution. Real-time visibility will reduce the business impact from such events as compliance, charge backs, fulfillment or supplier rating issues caused by data quality issues and limited visibility due to integration gaps. These events can drastically stall the order-to-cash lifecycle and impact customer relationships.
The document discusses how datacenter networks are evolving from fixed, hierarchical designs optimized for client/server transactions to dynamic networks better suited to cloud computing and big data needs. This requires flattening network topologies, converging server and storage networks onto high-speed Ethernet fabrics, and introducing more intelligence and flexibility at the network edge to support virtualized, application-driven workloads. The network must be able to quickly and reliably handle increased server-to-server traffic within the datacenter in order to enable real-time analytics across massive and diverse data sources.
Big Data Whitepaper - Streams and Big Insights Integration PatternsMauricio Godoy
This document discusses designing integrated applications across IBM InfoSphere Streams and IBM InfoSphere BigInsights to address challenges posed by big data. It describes three main application scenarios for the integration: 1) scalable data ingest from Streams to BigInsights, 2) using historical context from BigInsights to bootstrap and enrich real-time analytics on Streams, and 3) generating adaptive analytics models on BigInsights to analyze incoming data on Streams and updating models based on real-time observations.
This document discusses how IT as a Service can help organizations standardize and simplify their infrastructure management. It describes how converged infrastructure solutions like VCE can help provision resources in days rather than months through pre-configured platforms. These solutions provide automated management across computing, networking and storage through a unified interface. They also enable IT organizations to offer standardized services to internal customers through a catalog, improving agility and reducing costs.
The IBM zEnterprise platform delivers an integrated approach that reaches across platforms to provide intelligent support on a single system for business applications such as enterprise resource planning, customer relationship management, and industry-specific core applications
The document discusses the rise of big data and why it is important for organizations now. It notes that the volume of data is growing exponentially and will soon reach zettabytes in size. However, most of this data is unstructured and many business leaders do not have access to all the information they need or do not fully trust the information they have. The traditional approach of having IT design structured solutions based on business requirements is no longer sufficient. Instead, the document advocates a big data approach where organizations explore and analyze all available data sources using a platform to discover new insights in an iterative manner and determine new questions to ask. IBM's big data platform is presented as a solution to address these needs by handling large volumes,
ServicePilot ISM Enterprise Datasheet [EN]ServicePilot
ISM Enterprise is an integrated service management platform that provides unified performance, availability, and service level management across networks, servers, applications, databases, and more. It simplifies infrastructure management and reduces costs. Key benefits include ensuring optimal infrastructure performance to support business needs, simplifying management through an easy-to-use interface, and providing reporting for service level agreements and capacity planning. The solution supports hundreds of technologies out-of-the-box and can scale from 150 to hundreds of thousands of devices.
The purpose of this webinar is to discuss project management of cloud computing. It demystifies terms and uncovers concepts associated with the cloud-based services. It discusses the evolution of the cloud by tracing its conceptualization back to earlier pioneers.
The document discusses how IBM's cloud services provide clients with unprecedented choice and control when deploying applications in cloud environments. It describes IBM's cloud reference architecture which includes infrastructure as a service, platform as a service, and business process as a service. The architecture is customized to meet clients' needs around management, security, availability, technology platforms, and pricing. Whether clients are designing new applications or automating existing ones like ERP, IBM can provide the right cloud solution.
Convergence of Cloud Computing & Project ManagementVSR *
1. Cloud computing and project management are converging as technology provides real-time information and computing power to automate business processes.
2. Smart data centers that utilize virtualization, multi-tenant applications, and internet access can provide reliable computing power at an affordable price through public cloud computing.
3. Public clouds are playing a key role in making commercially viable computing power available, as building private data centers requires large upfront investments that many small and medium businesses cannot afford.
1) The document discusses IBM's PureSystems family of expert integrated systems, which are designed to simplify IT infrastructure and applications through built-in expertise and integration.
2) Key PureSystems products introduced are the PureFlex System for integrated flexible infrastructure and the PureApplication System for a simplified application platform.
3) These systems are said to accelerate time to value through faster setup, deployment and management of virtual machines, applications and infrastructure compared to general purpose components.
Robert LeBlanc - Cloud Forum Presentation Mauricio Godoy
The document discusses cloud computing and IBM's role in innovating cloud technologies over several decades. It outlines IBM's comprehensive cloud offerings, including infrastructure as a service, platform as a service, and business process as a service. The key capabilities of IBM's cloud services are around application and data integration, workload deployment patterns, image management, and security controls.
PCTY 2012, Maximo/Tririga update v. Jens CajusIBM Danmark
This document provides an update on Maximo and TRIRIGA products. It outlines enhancements to Maximo Asset Management and industry solutions, as well as the roadmaps for Maximo, TRIRIGA, and Intelligent Building Management solutions through 2014/2015. New capabilities for Maximo Scheduler are also highlighted, including improved schedule compliance, labor assignments, dispatching, and field technician efficiency.
Cisco offers data center networking services to help customers:
1. Optimize existing data center networks and plan for future growth through assessments, architecture design, and optimization services.
2. Implement and migrate to new data center network architectures using tested best practices and validated designs to reduce risk.
3. Operate and continuously optimize networks through ongoing support, monitoring, and recommendations to improve availability, security and adapt to changing business needs.
Oracle India Mop Delegation Visit to Colorado 051611chandyGhosh
The document discusses key trends transforming the utility industry and Oracle's smart utility platform. It outlines trends like smart grid investments, intermittent renewables, aging assets, and increased data. It then describes Oracle's platform for addressing these trends with solutions for core utility functions, integration, and foundational technologies. The platform aims to maximize data value through analytics, grid optimization, and improved asset and workforce management.
Value Journal, a monthly news journal from Redington Value Distribution, intends to update the channel on the latest vendor news and Redington Value’s Channel Initiatives.
Key stories from the May Edition:
• Dell EMC takes open networking to the edge for next-generation access.
• Microsoft announces new intelligent security innovations
• Powering partners’ transformation - Pradeep Kumar, Principal Consultant, Security, Redington Value.
• Redington Value signs new vendor partnerships.
• Fortinet delivers integrated NOC-SOC solution.
• HPE to acquire Cape Networks.
• Malwarebytes introduces endpoint protection and response solution.
• Mimecast offers cyber resilience for email with new capabilities.
• SonicWall announces Capture Cloud Platform.
• Veritas revamps channel program to drive partner growth.
• Red Hat announces availability of Red Hat Storage One.
• AWS announces Amazon S3 One Zone-Infrequent Access(Z-IA).
The document discusses challenges with acquiring IT through traditional acquisition processes and how the IT Acquisition Advisory Council (IT-AAC) is working to address them. Specifically, it notes that IT-AAC brings proven methods, expertise, and innovations from its public-private partnership to empower the federal IT acquisition ecosystem. It also outlines challenges around laws/enforcement, culture, incentives, and processes that impede adoption of new technologies and presents IT-AAC as helping overcome them by establishing standards and decision tools based on commercial best practices.
This document discusses IBM's Informix database and provides updates on recent developments. It notes that IBM continues investing in Informix, which runs on IBM's PureSystems platform and features new in-memory and columnar technologies. The document outlines IBM's business imperatives for Informix, including delighting existing customers, differentiating the product, creating a proactive sales culture, and building new revenue streams. It highlights some major Informix customers and a benchmark test showing Informix TimeSeries' ability to efficiently manage smart meter data for millions of meters.
Finding The Right Cloud Solution Wp111455Erik Ginalick
This document discusses finding the right cloud solution for businesses' needs. It defines cloud computing as having four categories: Software as a Service (SaaS), Infrastructure as a Service (IaaS), Platform as a Service (PaaS), and Managed Services. Good cloud solutions give small and medium businesses access to technology capabilities without large upfront costs. They can pay for the level of service needed and easily upgrade resources. This allows SMBs to streamline operations and scale in a cost effective manner.
Sunku Rangarnath on service providers miss to implement complete service assurance solutions that encompasses its 3 elements of monitor, report & provision the infrastructure. Service Assurance requires deeper tracking of infrastructure & service metrics, automated intervention of threshold violations using trend analysis against configured parameters & finally configuring the hardware resources & service levels based on service priority.
This talk presents range of closed loop platform automation domains focusing on the real-time and near-real-time loops touching the platform. We discuss the integration of Infrastructure telemetry, analytics, policy management interfaces & introduce the concept of Node Agent, using a noisy neighbor demo, for VM/container orchestrators to achieve intervention free Closed Loop Automation based service assurance solutions.
Virtualize More in 2012 with HyTrust-Boost Data Center Efficiency and Consoli...HyTrust
Virtualize More in 2012 with HyTrust discusses virtualization security best practices and guidance. It recommends planning security into virtual environments by considering compliance requirements, new cloud roles, and security strategy. When virtualizing, organizations should strive for equal or better security than traditional infrastructures using virtualization-aware security solutions, privileged identity management, and vulnerability management. The presentation provides business drivers for increasing virtualization securely in 2012 to proactively protect systems and data.
SmartConnect Technologies is an enterprise communications and solutions company founded in 2010 with offices in India, Dubai, and South Africa. It focuses on unified interaction management across channels and industries. The company offers mobile solutions through its SmartMobi platform, which provides mobile device management, application development, and integration with enterprise systems. SmartConnect has over 30 employees including an experienced management team with over 100 years of collective experience in unified interaction management.
IBM Smarter Business 2012 - PureSystems - PureDataIBM Sverige
1) IBM's PureSystems are expert integrated systems that simplify IT challenges around big data by capturing built-in expertise and deeply integrating hardware and software.
2) PureSystems deliver greater simplicity, speed, and lower cost across the entire IT lifecycle from design to deployment to management through pre-integration and automation.
3) The PureData System delivers optimized data platforms and services for transactions, analytics, and operational analytics workloads through scale-out clusters of DB2, Netezza, and other technologies.
This document discusses Samsung's rise from a manufacturer of low-end products to the 9th best global brand. It focuses on Samsung's product and marketing strategies, including technological leadership through R&D investment, customer-focused design, and introducing innovative first-to-market products. Samsung's marketing strategy involved creating a master brand strategy along with hero sub-brands, consolidating advertising agencies, targeting premium brand imagery towards high-income consumers, strategic sponsorships, and advanced digital marketing. These strategies helped shift Samsung's brand image from a value brand to a premium one.
B2B Advertising, Personalization, and Landing Page Best PracticesDemandbase
This document provides an overview and best practices for B2B creative and landing page marketing. The agenda includes discussing how B2B marketing differs from B2C, focusing on target accounts and desired results, defining campaign strategy, and testing. Best practices include personalizing content for specific accounts or industries, optimizing landing pages for engagement and conversions, and A/B testing elements like creative, calls-to-action and colors. Attributing traffic using UTM parameters allows accurately measuring campaign performance.
The IBM zEnterprise platform delivers an integrated approach that reaches across platforms to provide intelligent support on a single system for business applications such as enterprise resource planning, customer relationship management, and industry-specific core applications
The document discusses the rise of big data and why it is important for organizations now. It notes that the volume of data is growing exponentially and will soon reach zettabytes in size. However, most of this data is unstructured and many business leaders do not have access to all the information they need or do not fully trust the information they have. The traditional approach of having IT design structured solutions based on business requirements is no longer sufficient. Instead, the document advocates a big data approach where organizations explore and analyze all available data sources using a platform to discover new insights in an iterative manner and determine new questions to ask. IBM's big data platform is presented as a solution to address these needs by handling large volumes,
ServicePilot ISM Enterprise Datasheet [EN]ServicePilot
ISM Enterprise is an integrated service management platform that provides unified performance, availability, and service level management across networks, servers, applications, databases, and more. It simplifies infrastructure management and reduces costs. Key benefits include ensuring optimal infrastructure performance to support business needs, simplifying management through an easy-to-use interface, and providing reporting for service level agreements and capacity planning. The solution supports hundreds of technologies out-of-the-box and can scale from 150 to hundreds of thousands of devices.
The purpose of this webinar is to discuss project management of cloud computing. It demystifies terms and uncovers concepts associated with the cloud-based services. It discusses the evolution of the cloud by tracing its conceptualization back to earlier pioneers.
The document discusses how IBM's cloud services provide clients with unprecedented choice and control when deploying applications in cloud environments. It describes IBM's cloud reference architecture which includes infrastructure as a service, platform as a service, and business process as a service. The architecture is customized to meet clients' needs around management, security, availability, technology platforms, and pricing. Whether clients are designing new applications or automating existing ones like ERP, IBM can provide the right cloud solution.
Convergence of Cloud Computing & Project ManagementVSR *
1. Cloud computing and project management are converging as technology provides real-time information and computing power to automate business processes.
2. Smart data centers that utilize virtualization, multi-tenant applications, and internet access can provide reliable computing power at an affordable price through public cloud computing.
3. Public clouds are playing a key role in making commercially viable computing power available, as building private data centers requires large upfront investments that many small and medium businesses cannot afford.
1) The document discusses IBM's PureSystems family of expert integrated systems, which are designed to simplify IT infrastructure and applications through built-in expertise and integration.
2) Key PureSystems products introduced are the PureFlex System for integrated flexible infrastructure and the PureApplication System for a simplified application platform.
3) These systems are said to accelerate time to value through faster setup, deployment and management of virtual machines, applications and infrastructure compared to general purpose components.
Robert LeBlanc - Cloud Forum Presentation Mauricio Godoy
The document discusses cloud computing and IBM's role in innovating cloud technologies over several decades. It outlines IBM's comprehensive cloud offerings, including infrastructure as a service, platform as a service, and business process as a service. The key capabilities of IBM's cloud services are around application and data integration, workload deployment patterns, image management, and security controls.
PCTY 2012, Maximo/Tririga update v. Jens CajusIBM Danmark
This document provides an update on Maximo and TRIRIGA products. It outlines enhancements to Maximo Asset Management and industry solutions, as well as the roadmaps for Maximo, TRIRIGA, and Intelligent Building Management solutions through 2014/2015. New capabilities for Maximo Scheduler are also highlighted, including improved schedule compliance, labor assignments, dispatching, and field technician efficiency.
Cisco offers data center networking services to help customers:
1. Optimize existing data center networks and plan for future growth through assessments, architecture design, and optimization services.
2. Implement and migrate to new data center network architectures using tested best practices and validated designs to reduce risk.
3. Operate and continuously optimize networks through ongoing support, monitoring, and recommendations to improve availability, security and adapt to changing business needs.
Oracle India Mop Delegation Visit to Colorado 051611chandyGhosh
The document discusses key trends transforming the utility industry and Oracle's smart utility platform. It outlines trends like smart grid investments, intermittent renewables, aging assets, and increased data. It then describes Oracle's platform for addressing these trends with solutions for core utility functions, integration, and foundational technologies. The platform aims to maximize data value through analytics, grid optimization, and improved asset and workforce management.
Value Journal, a monthly news journal from Redington Value Distribution, intends to update the channel on the latest vendor news and Redington Value’s Channel Initiatives.
Key stories from the May Edition:
• Dell EMC takes open networking to the edge for next-generation access.
• Microsoft announces new intelligent security innovations
• Powering partners’ transformation - Pradeep Kumar, Principal Consultant, Security, Redington Value.
• Redington Value signs new vendor partnerships.
• Fortinet delivers integrated NOC-SOC solution.
• HPE to acquire Cape Networks.
• Malwarebytes introduces endpoint protection and response solution.
• Mimecast offers cyber resilience for email with new capabilities.
• SonicWall announces Capture Cloud Platform.
• Veritas revamps channel program to drive partner growth.
• Red Hat announces availability of Red Hat Storage One.
• AWS announces Amazon S3 One Zone-Infrequent Access(Z-IA).
The document discusses challenges with acquiring IT through traditional acquisition processes and how the IT Acquisition Advisory Council (IT-AAC) is working to address them. Specifically, it notes that IT-AAC brings proven methods, expertise, and innovations from its public-private partnership to empower the federal IT acquisition ecosystem. It also outlines challenges around laws/enforcement, culture, incentives, and processes that impede adoption of new technologies and presents IT-AAC as helping overcome them by establishing standards and decision tools based on commercial best practices.
This document discusses IBM's Informix database and provides updates on recent developments. It notes that IBM continues investing in Informix, which runs on IBM's PureSystems platform and features new in-memory and columnar technologies. The document outlines IBM's business imperatives for Informix, including delighting existing customers, differentiating the product, creating a proactive sales culture, and building new revenue streams. It highlights some major Informix customers and a benchmark test showing Informix TimeSeries' ability to efficiently manage smart meter data for millions of meters.
Finding The Right Cloud Solution Wp111455Erik Ginalick
This document discusses finding the right cloud solution for businesses' needs. It defines cloud computing as having four categories: Software as a Service (SaaS), Infrastructure as a Service (IaaS), Platform as a Service (PaaS), and Managed Services. Good cloud solutions give small and medium businesses access to technology capabilities without large upfront costs. They can pay for the level of service needed and easily upgrade resources. This allows SMBs to streamline operations and scale in a cost effective manner.
Sunku Rangarnath on service providers miss to implement complete service assurance solutions that encompasses its 3 elements of monitor, report & provision the infrastructure. Service Assurance requires deeper tracking of infrastructure & service metrics, automated intervention of threshold violations using trend analysis against configured parameters & finally configuring the hardware resources & service levels based on service priority.
This talk presents range of closed loop platform automation domains focusing on the real-time and near-real-time loops touching the platform. We discuss the integration of Infrastructure telemetry, analytics, policy management interfaces & introduce the concept of Node Agent, using a noisy neighbor demo, for VM/container orchestrators to achieve intervention free Closed Loop Automation based service assurance solutions.
Virtualize More in 2012 with HyTrust-Boost Data Center Efficiency and Consoli...HyTrust
Virtualize More in 2012 with HyTrust discusses virtualization security best practices and guidance. It recommends planning security into virtual environments by considering compliance requirements, new cloud roles, and security strategy. When virtualizing, organizations should strive for equal or better security than traditional infrastructures using virtualization-aware security solutions, privileged identity management, and vulnerability management. The presentation provides business drivers for increasing virtualization securely in 2012 to proactively protect systems and data.
SmartConnect Technologies is an enterprise communications and solutions company founded in 2010 with offices in India, Dubai, and South Africa. It focuses on unified interaction management across channels and industries. The company offers mobile solutions through its SmartMobi platform, which provides mobile device management, application development, and integration with enterprise systems. SmartConnect has over 30 employees including an experienced management team with over 100 years of collective experience in unified interaction management.
IBM Smarter Business 2012 - PureSystems - PureDataIBM Sverige
1) IBM's PureSystems are expert integrated systems that simplify IT challenges around big data by capturing built-in expertise and deeply integrating hardware and software.
2) PureSystems deliver greater simplicity, speed, and lower cost across the entire IT lifecycle from design to deployment to management through pre-integration and automation.
3) The PureData System delivers optimized data platforms and services for transactions, analytics, and operational analytics workloads through scale-out clusters of DB2, Netezza, and other technologies.
This document discusses Samsung's rise from a manufacturer of low-end products to the 9th best global brand. It focuses on Samsung's product and marketing strategies, including technological leadership through R&D investment, customer-focused design, and introducing innovative first-to-market products. Samsung's marketing strategy involved creating a master brand strategy along with hero sub-brands, consolidating advertising agencies, targeting premium brand imagery towards high-income consumers, strategic sponsorships, and advanced digital marketing. These strategies helped shift Samsung's brand image from a value brand to a premium one.
B2B Advertising, Personalization, and Landing Page Best PracticesDemandbase
This document provides an overview and best practices for B2B creative and landing page marketing. The agenda includes discussing how B2B marketing differs from B2C, focusing on target accounts and desired results, defining campaign strategy, and testing. Best practices include personalizing content for specific accounts or industries, optimizing landing pages for engagement and conversions, and A/B testing elements like creative, calls-to-action and colors. Attributing traffic using UTM parameters allows accurately measuring campaign performance.
Anphabe is launching a new digital marketing strategy in Vietnam to connect professionals to career opportunities through knowledge sharing and valuable contacts. The strategy involves three phases: [1] Raising initial awareness of Anphabe through mass media and social media campaigns. [2] Highlighting Anphabe's leadership in connecting knowledge and jobs through on-site activations and events. [3] Establishing Anphabe as a place to affirm knowledge and career opportunities of "thousands of dollars" by continuously updating relevant content. The plan focuses on growing traffic, strengthening the brand, increasing user-generated content, and optimizing the website user experience across multiple online channels over the course of one year.
Onset of digital and the integration of sales and marketing is redefining the way B2B demand generation programs can be successfully run. In this 20 slide eBook we break down some of the basics of running a B2B marketing 2.0 campaign.
New Product Launch - Marketing Strategy Spy CamDisha Bedi
The SpyCam is a wearable device that projects digital information onto the physical world using hand gestures. It consists of a projector, mirror, and camera mounted in a pendant. The device aims to integrate digital information seamlessly with reality, allowing the world to function as a computer interface. It could benefit professions like government officials and private detectives by providing access to online data and records during interactions. The document outlines the components, working, potential applications, and marketing and launch plans for the SpyCam product.
This document provides an overview of the company Caminar and its new product Flateel. Some key points:
- Caminar was established in 2015 and produces the shoe Flateel, which allows the wearer to have both flat and heel functionality in one shoe.
- The document outlines the problem Flateel solves, its target customers as professionals and college students, and proposes a positioning statement emphasizing its dual comfort.
- Marketing strategies are proposed, including distribution channels, integrated marketing communications with various advertising approaches, and a 1.5 lac rupee budget focused on brand awareness.
- Finally, market analysis is provided on the size and growth of the Indian footwear industry, with
This document provides an overview of sports shoes and new product development in the sports shoe industry. It discusses key topics such as product classification, branding, pricing strategies, marketing channels, and the marketing planning process. New products are developed to meet changing consumer needs and tastes. Branding helps differentiate products through symbols, slogans, and identity. Price wars can benefit consumers through lower prices but may hurt quality and service. Marketing channels distribute products from producers to retailers and consumers. Planning involves analyzing opportunities, targeting segments, and implementing strategies.
6 response of the cardiovascular system to exerciseSiham Gritly
The cardiovascular system responds to exercise in several ways:
1. The heart rate and stroke volume increase to elevate cardiac output and deliver more oxygen to working muscles.
2. Blood is redistributed to working muscles, increasing blood flow.
3. Blood pressure rises to maintain blood flow during increased demand.
Regular aerobic exercise improves cardiorespiratory endurance and maximum oxygen consumption, lowering risk of diseases like hypertension and coronary heart disease. The DASH diet also helps lower blood pressure through increased potassium and calcium intake.
The document summarizes the NetTop project, which aimed to allow commercial off-the-shelf (COTS) technology to be used safely in high assurance applications. The project developed an architecture using virtual machine monitors (VMMs) to encapsulate and constrain the end-user operating system. It identified the VMware virtualization product as suitable for this due to its efficient operation on x86 hardware. The initial capability developed was a secure remote access solution over the internet. The architecture suggests a near-term approach that can address user requirements like multi-network access and data transfer between isolated networks.
The document discusses Cisco's data center strategy and virtualization efforts. It provides an overview of Cisco's current data center infrastructure and statistics, outlines the business risks of the existing environment, and describes Cisco's plan to transition to a more virtualized, automated, and service-oriented data center model to improve efficiency, agility, and resiliency. Key steps in Cisco's data center evolution include consolidation, virtualization, and automation.
- Cloud computing represents a major shift in enterprise IT that will transform the industry over several years.
- It offers opportunities for new cloud-based application and service companies as well as those providing enabling infrastructure.
- Virtualization technologies have allowed data centers to transition from isolated silos to automated and optimized cloud environments, improving efficiency and agility.
Evento Xenesys - Virtualizzare gli applicativi core e proteggere i dati azien...Xenesys
Le presentazioni dell'evento del 15 maggio 2012, organizzato da Xenesys al The Westin Excelsior Hotel di Firenze. Gli argomenti della virtualizzazione degli applicativi core, della protezione dei dati in azienda e del cloud computing affrontati con il contributo degli esperti di EMC, VMware e 9Proof.
This document discusses cloud computing trends through 2012. It notes that cloud computing has become a major IT trend and that 69% of online users already utilize public cloud services. However, not all enterprises fully subscribe to the cloud due to constraints versus benefits. The document explores what cloud computing is, how it has evolved from previous technologies, and the value it provides to businesses through flexibility, economies of scale, and pay-per-use models.
Dr. Joseph Reger from Fujitsu Siemens Computers discusses how social networking and online communities can benefit businesses through crowdsourcing and making information sharing more efficient. While public clouds present issues like security and reliability for enterprises, customized private or hybrid clouds can optimize costs through flexibility and dynamic scaling. Fujitsu Siemens aims to help customers build dynamic IT infrastructures through products, solutions, and managed services that leverage economies of scale from shared resources. They will showcase these offerings focused on dynamic infrastructures and green IT technologies at their booth and the BITKOM Green IT exhibit at CeBIT 2009.
This document summarizes the benefits of server virtualization using VMware software. It discusses how VMware allows organizations to [1] reduce IT costs through server consolidation and increased efficiency, [2] improve control over infrastructure through features like live migration and high availability, and [3] choose flexible deployment options both on-premises and in the cloud. Customer case studies are provided showing typical cost savings of over 50% through virtualization. VMware is presented as the proven leader in virtualization providing the highest ROI and strategic investment in a tough economic environment.
The document discusses technology trends for 2012, including Gartner's top 10 strategic technologies and trends according to their annual report. It then outlines the top 8 trends for Thailand in 2012, with speakers covering each one. These include business continuity planning in response to recent flooding, cloud computing and opportunities it provides, the growth of tablets and mobile applications, and predictive analytics. The presentation concludes with an overview of Thailand's top technology trends for 2012.
Les "systèmes intelligents" constituent la nouvelle génération de systèmes embarqués, qui, en s'appuyant sur les caractéristiques de robustesse et de déterminisme de leurs aînés, se connectent au cloud afin d'enrichir l'expérience utilisateur, qu'il s'agisse d'entreprises (collectant des données ou surveillant des systèmes par exemple), de particuliers (à la maison ou dans un contexte médical, ou bien dans la voiture) ou bien d'autres machines (dans le cas de systèmes automatisés à grande échelle). Le cloud et particulièrement Windows Azure fourni les vecteurs de communication et les moyens de stocker massivement des données et de les traiter, déchargeant ainsi les installations locales et donc rendant le déploiement de ses systèmes plus simple. Cette session, riche en exemples concrets, présentera la stratégie qui est celle de Microsoft autour du futur des systèmes embarqués, et leur connexion au cloud, ainsi que les technologies et les partenariats mis en oeuvre pour accélérer ces déploiements de systèmes intelligents. avec un exemple qui parlera à tous: le futur de la voiture, avec Windows Embedded Automotive!
Cloud Clf 2011 12 Big Things To Know Idc Analysts 2011Job Voorhoeve
The document discusses trends in technology presented by analysts from IDC. It covers:
1. How the "third platform" of cloud, mobile, social, analytics and more is transforming the IT industry and enabling millions of new applications and services.
2. How converged IT solutions are reaching limits and shared infrastructure will drive the next data center transformation.
3. How "bring your own license" approaches allow more deployment choices and ease of using public clouds for licensed applications.
4. How IT is reorienting around delivering services instead of applications, with vendors building digital supply chains and more companies sourcing complex cloud services.
Building and Managing Cloud Applications and InfrastructureDarren Cunningham
While service-based infrastructure can improve TCO and streamline IT management, it also presents some challenges that need to be met head-on. How do you ensure your data is secure in transit and available when you need it? How do you manage and communicate with your infrastructure? How do you enable service quality metrics and disaster recovery? And, how do you integrate data from legacy systems with data from web-based systems? Join AT&T and Informatica as they share their experience in building and managing cloud applications and infrastructure.
The document discusses private cloud and VCE infrastructure packages. It explains that VCE is a coalition between Cisco, EMC and VMware to accelerate virtualization and private cloud deployments through pre-integrated and tested solutions. It provides an overview of VCE's Vblock infrastructure packages which deliver standardized and predictable IT infrastructure as a service.
The Cloud Computing China Congress (CCCC http://www.cloudcomputingchina.org ) is specially designed for senior IT and line of business executives evaluating and making purchasing decisions in the areas of on-demand infrastructure and software services.
The Cloud Computing China Congress (CCCC http://www.cloudcomputingchina.org ) is specially designed for senior IT and line of business executives evaluating and making purchasing decisions in the areas of on-demand infrastructure and software services.
Corporate Senior Vice President, Noriyuki Toyoki, shares Fujitsu’s vision of the increasingly prevalent role technology takes in our daily lives. Everything you ever wanted to know about big data, smart grids, supercomputing and how they can support society through disaster recovery, healthcare ICT and food production - to create a human centric intelligent society.
Virtualization has become mainstream, with over 50% of server workloads now running on virtual machines. This has driven demand for servers with larger memory capacities that can support higher VM densities. While virtualization helped address issues like server sprawl and underutilization, the need for more memory per VM is now a key limitation for increasing consolidation. New servers with massive memory capacity are aiming to maximize the number of VMs per physical server and lower costs per application.
This IDC white paper highlights how IBM eX5 systems with MAX5 memory technology play a significant role in increasing the value of memory dense servers.
Basics of cloud computing & salesforce.comDeepu S Nath
This document provides an overview of cloud computing and discusses Salesforce.com. It defines cloud computing as using computing resources delivered over a network, and notes the cost savings and scalability benefits it provides compared to on-premise IT. Common cloud service models including SaaS, PaaS and IaaS are described. The document also summarizes how Salesforce.com alleviated concerns about security, integration and TCO that initially held some organizations back from adopting cloud computing. It identifies Salesforce.com as a major player in the cloud market with over 100,000 customers.
LSI has transformed strategically to focus on storage and networking technologies for datacenters, mobile networks, and client computing. It is benefiting from growth in flash storage and mobile networks. LSI provides silicon and software solutions across server and storage connectivity, networking, hard disk drives, and flash storage. It aims to bridge the growing gap between increasing data and network traffic growth and limited IT spending increases.
Splunk provides software that allows users to search, monitor, and analyze machine-generated data. It collects data from websites, applications, servers, networks and other devices and stores large amounts of data. The software provides dashboards, reports and alerts to help users gain operational intelligence and insights. It is used by over 4,400 customers across many industries to solve IT and business challenges.
4. What The Analysts Are Saying
Gartner MarketScope for Enterprise Backup/Recovery Software 2008
The leading backup vendors continue to play a significant role in the
overall recovery market, but the pressure to innovate and offer a range
of recovery options has escalated because new market requirements
are forcing customers to look at other vendors' technologies and solutions.
5. Gartner MarketScope
Global Backup and Recovery Distributed Market Share Data
(Distributed Backup Market = 1.5 Billion)
Syncsort Atempo Time
Backup Navigator Other
Express 1% 11%
2%
Symantec
BakBone NBU
NetVault 24%
2%
HP Data
Protector
4%
Symantec
CommVault BE
4% 20%
EMC NetWorker IBM TSM
CA ARCserve 9% 15%
8%
6. Competitive Landscape
Backup Software – Traditional Vendors
Large
Enterprise
NetBackup
Enterprise
Market Segment
Backup Simpana
Mid-Market
Exec
Data
Protection
YOSEMITE Manager
Small
Business
EXPRESS
7. Competitive Landscape
Backup SaaS Vendors (Online Backup, Online Storage)
Large
Enterprise
Enterprise
Market Segment
Mid-Market
MOZY EVault
Small
Business SPN
8. IDC FORECAST
Worldwide Software on Demand Revenue, 2006-2011
“The software on
demand market reached
$3.6 billion in revenue in
2006, and IDC believes
it will grow to $14.8
billion in revenue by
2011, with a compound
annual growth rate of
32%....”
9. INDUSTRY TRENDS
Top Strategic Technologies for 2009 identified by Gartner
Virtualization
Technology that leverages (1) Server Virtualization, (2) Virtualization in Storage and
Client devices, (3) Virtualization to eliminate duplicate copies of data on real storage
devices while maintaining the illusion to the accessing systems (data deduplication).
Cloud Computing
Technology with (1) delivery of capabilities “as a service”, (2) scalability of services, (3)
use of Internet to deliver the services, (4)designed for delivery to external customers
Web-oriented Architecture
Technology that leverages the key design principles inherent in the web-
centric approach to provide an agile and scalable service-oriented
environment.
Business Intelligence
Technology that makes IT a strategic asset and lets them make faster,
better, informed decisions – particularly in a difficult business environment.
Green IT
Technology that allows more equipment in the energy footprint.
10. Asigra – Technology Leader
Televaulting – How it addresses the top strategic technology requirements
Virtualization
“Unobstrusive” Virtual Server Backup, Granular Recovery, Deduplication
Cloud Computing
“SaaS model”, Unparalleled Scalability, Internal/External Vaulting ability
Web-oriented Architecture
Agent-less architecture, Integrated CDP
Business Intelligence
Centralized Administration, Service-oriented architecture
Green IT
Best-of-breed data reduction techniques
11. Comparison with a Traditional Backup Vendor
Televaulting – How it compares to Symantec Netbackup and Backup Exec
Capability NBU BE
Agentless architecture
Service-oriented architecture
True pay-as-you-grow
Integrated Deduplication
Integrated Archival/Vaulting
Agent-less Virtual/CDP Support
12. Comparison with a SaaS Vendor
Televaulting – How it compares with EVault (Available as EVault Managed Service
and via Service Providers)
Capability E-Vault
Agentless architecture
Zero channel conflict
Higher margins for MSPs
Complete Virtual/CDP Support
Non-disruptive implementation
and operation
13. The Time is Right
Asigra Televaulting – incorporating all the top strategic technology requirements
Software as Extending to the
a Service IT infrastructure
Software as Growing adoption TechnologicalTelevaulting platform Extending to the IT
for “on-demand” software. offers complete in-
a Service Advances
Established base of .MSPs house IT infrastructure
Asigra infrastructure
Televaulting protection.
Technological
Advances
Growing adoption for “on- Technologyleader – –
Technology leader Televaulting platform offers
support for all strategic
demand software.” support for
technology trends.
complete in-house IT
Established base of MSPs all strategic technology infrastructure protection for
trends. SMBs and Enterprises
15. What The Analysts Are Saying
Chief Sales Officer Insights – GETTING INTO THE GAME
www.asigra.com is #1 Sales Tool for Televaulting
16. www.asigra.com
External Website
Business Need Key Point of Exposure
Customer Need Key Resource for Product Information
Sales Need Key Sales Tool
Channel Need Key Marketing and Content Resource
17. www.asigra.com
External Website Suggested Messaging Updates
Audience Enterprises and SMBs
Target Primary and remote locations
Vision Thought Leadership
Solution Technology Leadership
18. www.asigra.com
Suggested Thought Leadership Solution Categories and Technology
Leadership Solution Categories
BUSINESS DRIVERS
Cloud DATA DISASTER
Virtualization Computing PROTECTION RECOVERY
Web-oriented Business DATA
MIGRATION ARCHIVING
architecture Intelligence
IT POLICY REMOTE
Green IT COMPLIANCE BACKUP
19. www.asigra.com
Linking Solution Categories with Televaulting Features
Virtualization Data Protection Televaulting
Disaster Recovery Features
Data Migration
Archiving
IT Policy Compliance
Remote Backup
Cloud Data Protection Televaulting
Computing Disaster Recovery Features
Data Migration
Archiving
IT Policy Compliance
Remote Backup
ETC>>>>
20. www.asigra.com
Televaulting Features
DESKTOP/LAPTOP
ENCRYPTION CDP
BACKUP
BLM DEDUPLICATION VMWare Support
ETC>>>>and then creating content like Whitepapers on the high-level features
24. Channel Building Blocks
Routes to Market used by Traditional Vendors
Customers (SMBs and Enterprises)
Distributors LARs VARs
(Unmanaged VARs)
Inside External
Channel Channel
and Field Websites/
Marketing Sales
Sales Collateral
25. CUSTOMERS – Information Sources
Routes to Market used by Traditional Vendors
Customers
(IT Director, CIO, CTO, IT Admin, IT Manager and related)
Inside Vendor
and LARs VARs Website/
Field Sales Collateral
Account Executives
Product Info
Inside Account
Territory Account
Pre-sales consultants Executives
Reps Online Store
Funded heads Pre-sales consultants
Sales Engineers Customer Service
LAR Onsite reps
Events
Websites
26. DISTRIBUTORS – Information Sources
Routes to Market used by Traditional Vendors
Distributors
(Account Manager, Marketing, Sales, Licensing, Order-fulfillment)
Vendor
Channel Channel
ISO Websites/
Marketing Sales
Collateral
Inside
Partner Portal
Distribution Sales Support
Partner
Distribution Vendor Website
Account Managers Maintenance
Marketing
Renewal Desk
Contacts Partner Collateral
Technical Sales and
support contacts Order Services
Events
Group
27. RESELLERS – Information Sources
Routes to Market used by Traditional Vendors
LARs/VARs
(Funded heads, Sales, Marketing, Licensing, Pre-sales consultants)
Vendor
Channel Channel
Disti-s ISO Websites/
Marketing Sales
Collateral
PartnerPortal
Reseller Inside
Pre-sales ChannelSales
Reseller Intranet
support Partner Field Channel
Pages
Marketing Account Technical Sales
Licensing Desk Managers Managers support
Vendor Website
Order Maintenance
Partner
Management Renewal Desk
Collateral
29. What The Analysts Are Saying
Marketing Leadership Council
- LEVERAGING B2B WORD OF MOUTH MARKETING INITIATIVES
Viral Marketing : Creating entertaining or informative messages designed for organizations
to pass on electronically , via email, online community, Web site, or other Internet channels.
30. THE NAKED IT GUY
Using a concept to capture attention
CONCEPT : Today’s IT Managers are exposed - they need more coverage than they
currently have- they do not have complete data and systems protection for their IT
environments …Asigra Televaulting - helping IT managers be less exposed to IT risks
31. Awareness Tool
Capturing the attention to generate Awareness and Demand
Capture Create Generate
Attention Awareness Demand
5 question quiz Check
highlighting Out
Televaulting Televaulting
Technology
differentiators.
Are you wearing Discover your Try
emperor’s
Nakedness And
clothes?
Score-Card! Buy!
32. Televaulting Demand Generation
Demand Generation Strategy
Target Awareness Consideration Try Buy
Call Blitz
Registration/Tracking
White Papers
Email to prospects
Sales Script
FIT Talk With
&
& Sales Rep
Asigra/ Overview
SIT Partner Websites
Trialware
Other?
Email
scorecard
ACTIVITY OFFER BUY
33. After
Leads Management
Converting Marketing Responses into Sales
Inside
Sales
Qualify
Marketing Capture Score Route Channel
(Follow-Up)
Field
Sales
Response Lead Opportunity
35. What The Analysts Are Saying
Difference between Product Management and Product Marketing
Product management is more
inclined to work closely with
development and engineering
while product marketing tends
to work more closely with
marketing communications.
37. Channel Marketing Manager
Job Description
Responsible for planning and implementing channel marketing programs designed
to increase product sales, brand exposure and market share with channel
distributors and resellers.
Key Objectives:
Develop channel marketing strategies and account specific marketing plans by managing MDF expenditure and
contracts.
Control product content and messaging on partner sites to ensure maximum efficiency and brand consistency.
Maintain relationships through ongoing contact with partners in joint go-to-market strategies. Work to identify the best
marketing methods and tactics to increasing product sell-through and brand exposure. Visit accounts on a quarterly
basis for strategic and promotional planning.
Help coordinate, plan, and participate in channel sales training and partner tradeshow events.
Develop and implement channel incentive and promotional programs. Conduct partner audits to ensure that partners
are aware of and take advantage of Partner Programs.
Prepare program collateral and manage Partner communications in order to make sure they are aware of
requirements, promotional campaigns and training opportunities.
Plan and negotiate partner launch marketing campaigns for new products and programs.
Track and report against MDF spend and promotional campaign effectiveness; update monthly metric tracking and
reports.
38. Product Marketing Manager
Job Description
Responsible for driving the go-to-market strategy, market analysis, and
positioning. Converting these execution plans into messages and materials to
drive thought leadership, lead generation and sales/channel enablement. Working
closely with the Product Management, the Executive team and across the
organization to maximize the effectiveness of the message to market and point of
sale. Ultimate outcome is to win the hearts and minds of customers, partners,
analysts, and media.
Key Objectives:
Solution, product, vertical and alliance positioning and messaging.
Writing and providing input to create compelling press releases.Conducting press interviews, press briefings, and
analyst briefings.
Work with Corporate Marketing to create sales campaigns.
Create and maintain sales tools, collateral, training, ROI tools, case studies, whitepapers.
Conducting presentations and web seminars at various venues globally for lead generation and brand awareness.
Internal and external product and solution evangelism.
Working with marketing team and product management to create marketing roadmap and strategy to break into new
markets and solidify existing ones.
39. A Connected World
Product Marketing – Strategic and Tactical Role
Asigra Sales Asigra
Customers
Sales Enablement Marketing Messages
Product
Marketing
Manager
Channel Enablement Collaboration
Asigra Product
Partners Management
40. Channel Enablement
Key areas of Product Marketing Input in Channel Enablement Strategy
Asigra Partner Portal
Shared Resources
SFDC
Leads Education
Quoting Partner Custom Partner Partner
and Price Lists and
Tool Locator Marketing Ordering Reporting
Renewals Training
Partner Data
Opp ortu nity Da ta
O ppo rtunit y Data
P artner Data
Con te nt
Pa rt ner Data
O rders
Da ta
Enterprise Partner Resource
System
Sales Automation Content Financial
Databases Management Partner Program Database
System Management System
Administrative and Management Reporting
This slide demonstrates 1:1 mapping between the top strategic requirements and Televaulting features. This is just an example – many televaulting features fit more than one solution category so in fact there is a 1:Many mapping that needs to be put together.
This is an example of a high-level comparison between Asigra Televaulting and a traditional backup software vendor – the comparison is not exhaustive but is a suggested guideline when creating demand generation collateral and marketing messaging creation to the customers who are currently running Symantec software or comparing the Symantec offerings with Asigra Televaulting. The tone of this comparison is intended towards end-users.
This is an example of a high-level comparison between Asigra Televaulting and a competing SaaS Vendor – the comparison is not exhaustive but is a suggested guideline when creating demand generation collateral and marketing messaging creation to the MSPs who are considering a SaaS vendor as a part of their managed services offering. The tone of this comparison is intended towards MSPs.
Ideally, the external website should have two separate solution categories that customers can click on i.e. BY BUSINESS NEED and BY IT ISSUE. The five Thought Leadership and the five Technology Leadership Categories are some suggestions that need to be further evaluated…. Example: Check out www.ibm.com <Solutions>
This area of course needs brainstorming as to how the layout will look like – but essentially whether the final categories are represented on the Website, the user should be directed to a landing page with a summary and then onto the TeleVaulting features that support the solution category.
This slide shows some suggested Televaulting features that can be highlighted externally – its not an exhaustive list.
This slide shows the impact of the messaging strategy that started with the website solution categories and then got rolled into the support collateral like whitepapers etc.