Benefits of Nurturing and Marketing Automation
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Marketing automation has seen the fastest growth of any CRM segment and 59% of CMOs expect it to increase efficiency and effectiveness. Businesses using marketing automation to nurture prospects experience a 451% increase in qualified leads and 47% of nurtured leads make larger purchases. Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost, helping address the challenge that 76% of CMOs consider lead generation their biggest challenge.
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Benefits of Nurturing and Marketing Automation
- 1. Benefits of Nurturing and Marketing Automation
- 2. Marketing Automation Marketing automation has seen the fastest growth of any CRM- related segment.
- 3. Efficiency and Effectiveness 59% of Chief Marketing Officers (CMOs) expect automated solutions to increase efficiency and effectiveness of their marketing plans.
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- 5. Increase Purchases 47% of nurtured leads make larger purchases over non-nurtured leads.
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- 7. Challenges 76% of Chief Marketing Officers consider lead generation their biggest challenge.
- 8. We can help, visit www.ClarityQst.com or call (877) 887-7611