This document provides marketing automation facts and statistics to demonstrate the benefits of marketing automation. Some key benefits highlighted include nurturing leads through the initial purchasing process, qualifying more leads for sales, improving sales productivity and revenue growth, reducing sales cycle times, and increasing pipeline contribution and the number of leads generated. The overall message is that marketing automation can help companies generate more leads, close more sales, and increase revenue.

1. Marketing Automation – Why bother, WIFM?

3. Hi, thanks for checking this out,
My Name is Dominik Suter,
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Growth Hacker,
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4. Marketing Automation Facts
75% of the initial purchasing process is
done before the buyer wants to engage a
vendor directly (Forrester Research)
Solution: Nurture the buyer during the 75% of
the initial purchasing process through
marketing automation

5. Marketing Automation Facts
50% of leads are not ready to purchase
immediately (Gleanster)
Solution: Nurture those 50% of leads through
marketing automation

6. Marketing Automation Facts
61% of B2B marketers send all leads
directly to sales however, only 27% of those
leads will be qualified (MarketingSherpa)
Solution: Nurture those leads through
marketing automation and qualify them
automatically

7. Marketing Automation Facts
28% better sales productivity

8. Marketing Automation Facts
33% higher revenue growth

9. Marketing Automation Facts
Best-in-class companies reduce
close cycle time by an average of
49% compared with a 30%
improvement by all other companies
(Aberdeen Group, 2014)

10. Marketing Automation Facts
Increase pipeline
contribution by 10%
(Forrester, 2014)

11. Marketing Automation Facts
#1 benefit of marketing
automation as the ability to
generate more and better
leads (Pepper Global, 2013)

12. Marketing Automation Facts
Marketing automation
solutions see 70% faster
sales cycles times and 54%
improvement in quota
achievement

13. Marketing Automation Facts
14% increase in sales productivity,
12% reduction in marketing overheads
and with
75% of companies who are serious
about it, typically achieve ROI within 12
months (Forbes, 2013)

14. Marketing Automation Facts
Companies using marketing
automation source 45% more
pipeline than those not using
marketing automation

15. Marketing Automation Facts
Marketing Automation
reduces ignored leads from
80% to 25%

16. Marketing Automation Facts
70% of companies using
marketing automation says it
met or exceeded ROI
expectations

17. Marketing Automation Facts
63% of companies
outgrowing their competitors
use marketing automation
(Lenskold and Pedowitz)

18. In other words, bottom line:
● Generate more Leads
● Close More Sales
● Increase revenue

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