Technology should work for you, not the other way around. If you’re working harder than your software, something’s not adding up.

1. Automation Nation:
Are you working
harder than your
software? by Cherie Foo
Technology should work for you, not
the other way around. If you’re
working harder than your software,
something’s not adding up.

2. • Technology drives the evolution of
business and work processes
• For example, marketing automation
improves a team’s productivity and
generates more revenue
Getting Started

3. • Increase productivity, reduce cost, and
skyrocket the effectiveness of your marketing
and sales teams
• Allow managers time to focus on more
strategic activities
• Respond to leads more quickly
The Impact of Marketing
Automation Software

4. 78% of B2B buyers end up making a
purchase from the first company that
responds to them.
Did You Know?

5. Increase in Sales Productivity
Marketing automation drives a 14.5%
increase in sales productivity and a
12.2% reduction in marketing overhead

6. Improved Revenue
78% of high-performing marketers
identify marketing automation as a key
contributor to improved revenue

7. Choosing Marketing
Automation Software
• Consider whether the features offered
by a particular software are consistent
with your marketing goals
• For example, if your goal is to drive
more revenue via a specific channel
(such as email), channel-specific
software may be enough

8. Making Your CRM System
Work For You
• More effective systems come with
data automation features and
integrate with all your team’s tools
• Ask your team to compile a list of
tools that they use on a regular basis,
and check that the new CRM you’re
considering will integrate easily

9. Did You Know?
Statistics indicate that the ROI on a
properly integrated CRM, can exceed an
impressive 245%.

10. The Final Word
• The average sales rep spends less than
36% of their time selling — the rest of
goes to administrative work and other
non-revenue generating activities.
• Empower your team to become more
productive, allowing them to spend more
time on building relationships and selling.

11. Read the full blog, then share your thoughts! Automation Nation: Are you working harder than your software?

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