Far too many advertisers are STILL ignoring mobile as part of their digital strategy. In today’s always-on, multi-device environment, these advertisers are missing countless opportunities to get their ads in front of the right people, at the right time, in the right place.
In this exclusive webinar with Google, Erin and Cindy will take a look at the current state of mobile, before telling you exactly what you need to do to crush your competition and improve the ROI of your mobile campaigns.
Today’s marketers in highly competitive industries need to have the best tools to stay ahead in the digital space. There are a lot of factors to consider, both pre-click and post-click. First, you need the best methods to get meaningful, valuable clicks, and then you need to see if those leads are actually turning into sales.
It starts with optimizing your pay-per-click campaign and continues with an effective marketing automation platform.
This webinar will help you:
-Write ad copy that converts customers
-Track sales down to a keyword level to see exactly what’s working and what’s not
-Use nurturing campaigns and workflows to stay top-of-mind with your leads
Far too many advertisers are STILL ignoring mobile as part of their digital strategy. In today’s always-on, multi-device environment, these advertisers are missing countless opportunities to get their ads in front of the right people, at the right time, in the right place.
In this exclusive webinar with Google, Erin and Cindy will take a look at the current state of mobile, before telling you exactly what you need to do to crush your competition and improve the ROI of your mobile campaigns.
Today’s marketers in highly competitive industries need to have the best tools to stay ahead in the digital space. There are a lot of factors to consider, both pre-click and post-click. First, you need the best methods to get meaningful, valuable clicks, and then you need to see if those leads are actually turning into sales.
It starts with optimizing your pay-per-click campaign and continues with an effective marketing automation platform.
This webinar will help you:
-Write ad copy that converts customers
-Track sales down to a keyword level to see exactly what’s working and what’s not
-Use nurturing campaigns and workflows to stay top-of-mind with your leads
In many ways, customer engagement has become the most important metric for any modern software business.
Not too long ago the software marketers job was to optimize the funnel for impression, traffic and pipeline generation and it usually ended when a sale closed. Corks were popped and parties were thrown. But to a modern software marketer, this old funnel looks like something out of Mad Men.
Today the modern marketer or growth hacker needs to optimize the funnel for lifetime value. And it requires a dramatically different process and approach to growing your business.
In this webinar, Sean Ellis and Brian Kelly will be showing you how to:
Find you North Star Metric, which will help you increase true value to your customers
Identify your greatest opportunities for sustainable growth
Set up a growth process based on experimentation
Analyze your customer behavior and increase customer engagement
From Portent's Webinar Series, here is October's session on conversion rate optimization. Our Director of SEO, Josh Patrice, provides 47 actionable tips to get your site's conversions improving ASAP!
Struggling to keep up with leads from various sources and channels?
In this webinar, Jessica Clarke and Anna Charity, Senior Product Marketing Managers at CallRail, will provide tips for ensuring a strong lead follow-up, regardless of the channel. They will also dive into techniques to improve lead tracking and drive more leads, efficiently.
You will learn:
- How consumer habits are shifting and what to do about them.
- Tips for improving customer experience and analytics.
- How to uncover your best lead sources.
- What you can do to increase your close rates.
Consumer behavior is shifting. Your customers want information on their terms.
They might call, text, chat, or fill out a form. With so many communication channels, it can be hard to keep up with leads.
Not only is it hard to track all these different lead sources and channels, but it can also be challenging to ensure timely follow-up.
As marketers, we’ve all felt the pressure over the last year to perform in a world that was shaken by COVID. Marketing has grown leaps and bounds in just a short time to accommodate this new “remote-first” landscape.
So, what is working and what should you be doing?
Get those answers and more from this sponsored webinar. CallRail shares insights from their recent survey of 600 small businesses and agencies and learned how COVID impacted their marketing and performance.
These insights on the remote-first “new normal” answers questions business owners and marketers alike are looking for.
In this presentation, you’ll learn:
- How successful businesses have changed their marketing strategies to excel in this digital-first environment.
- How in-house and agency marketers can adapt and innovate to drive more leads and ROI.
- How SMBs and their agencies can deepen relationships and partner more effectively for the best possible results on both sides.
The advancement of AI and machine learning in social and Google algorithms have created an enormous impact on consumer perceptions and behaviour. Lexi Mills' SearchLeeds talk delved into how publishers are responding to this and in turn how we, as content marketers, should be adapting our tactics and strategies to continue to influence rankings and build links and brands in this environment.
The Evolution of Affiliate: From Web Rings to InfluencersAffiliate Summit
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: The new affiliate channel is pure quality, micro-moments to social. You’ll learn about the massive growth of influencers and critical elements that led them to spark a new affiliate Renaissance.
As technology infuses itself into live experiences, event marketers are often left with a sea of meaningless metrics. This presentation, originally presented by Ben Grossman at EventTech 2013, outlines the three types of measurement that actually matter (ROI, KPIs and beyond), how to make marketing measurement happen and why doing it will make you a better marketer. Topics covered include measurement methodology, optimization opportunities and benchmarking.
How to Reduce Churn by 50% and Increase Customer Happiness with NPS ProcessesKissmetrics on SlideShare
1 Get satisfaction data in Kissmetrics under 5 minutes
Growth hacking t = time spent on customer relationship (perceived t - real t) = margin
Automation + Scalabilty = Growth Marketing
#1 Get satisfaction data in Kissmetrics under 5 minutes o/
NPS: NET PROMOTER SCORE How likely is it that you would recommend our service to a friend or colleague?
IT STARTS WITH A SIMPLE EMAIL Trial Expired NPS Survey 1 day after
SEND AN EMAIL AT THE END OF YOUR TRIAL PERIOD Each image has a unique trackable link On click, send to your website and record the value in your analytics Done ! Email template available at https://www.sendwithus.com/resources/templates
RECORD THE DATA TO KISSMETRICS
DATA ANALYSIS Higher NPS scores lead to better retention
#2 Capture more data
Guillaume Cabane Mention “ Net Promotor Score isn’t just a metric - it’s an excuse to dig deeper
SEND USERS TO A FORM Send survey respondents to a form where they can give a reason for their score.
Engagement is better while inside your app, so when possible display the survey in-app first, and default to the email in backup USE A DEDICATED NPS APP
DATA ANALYSIS Churn by NPS reason
#3 Action! Increase sales, reduce churn and create happiness
Increase sales NPS FOR YOUR TRIAL USERS
The key is to get that data back into Kissmetrics AND other tools, which is possible with all NPS solutions offering webhooks … or a Segment.com integration
MAKE USE OF THAT DATA Reminder E-mails Display survey in-app for 5 days Send survey dataGet customer data Follow-up emails
MAKE USE OF THAT DATA Trial expired In App Email Surveys Answered NPS Survey Review 100 mentions
DISCOUNT AUTOMATION 72% Opened 9% Replied 15% Clicked
TRIAL EXTENSION AUTOMATION Results Cumulated number of upgrades for NPS respondents. Month 1 Month 2 Month 3 x2 x3 x3.5
Reduce churn NPS FOR YOUR PAYING USERS
Guillaume Cabane Mention “ A NPS rating is true at one point in your user’s lifecycle. Making conclusions on events happening months after is meaningless; it’s better to ask opinion every so often.
MAKE USE OF THAT DATA Handled by handUpgraded NPS Survey 1 month after
REACHING OUT GETTING DATA CUSTOMER SUCCESS PRODUCT FEEDBACK MULTI-TASKING NPS
THINGS FIT TOGETHER Answer Rate Qualitative Handling Automation
We are learning more On our customers, increasing sales, decreasing churn, and creating happiness.
Susan Wenograd
Utah Digital Marketing Conference 2019
Learn more at: utahdmc.org
When someone discovers a new method to reach an audience, everyone starts doing the same thing and oversaturates the audience. We should not be pounding the bottom of the funnel with the hard sell. We have to change what we have been doing in the past.
Learn how to approach creating effective Facebook ad funnels. This session will be filled with actionable content that will help you change what you've been doing for the better.
Transforming the Customer Experience Through SearchMediaPost
Search is becoming less of a query and more of a conversation. Why people search hasn't changed, but how they search has. Predictive search, Google Post, and Facebook M will become some of the biggest drivers of change in 2017, which brings to the forefront the importance of how consumers experience interactions with brands. Join David Schoonover, senior manager and head of digital, social, CRM and .com at Kia Motors America, as he steps through how the next phase of search will transform the relationship between brands and consumers.
Ali Noel is going to help you create your video strategy. Ali leads Wistia's customer success program, which aims to form delightful partnerships with customers and ensure they're achieving hardworking video goals through the optimization of Wistia's product. In addition to being users of the HubSpot Marketing product and CRM, Ali and her team work with customers to leverage both HubSpot and Wistia together in efforts throughout all stages of the funnel. She also leads teams on video marketing trainings, including HubSpot, and several of Wistia's agency partners.
In many ways, customer engagement has become the most important metric for any modern software business.
Not too long ago the software marketers job was to optimize the funnel for impression, traffic and pipeline generation and it usually ended when a sale closed. Corks were popped and parties were thrown. But to a modern software marketer, this old funnel looks like something out of Mad Men.
Today the modern marketer or growth hacker needs to optimize the funnel for lifetime value. And it requires a dramatically different process and approach to growing your business.
In this webinar, Sean Ellis and Brian Kelly will be showing you how to:
Find you North Star Metric, which will help you increase true value to your customers
Identify your greatest opportunities for sustainable growth
Set up a growth process based on experimentation
Analyze your customer behavior and increase customer engagement
From Portent's Webinar Series, here is October's session on conversion rate optimization. Our Director of SEO, Josh Patrice, provides 47 actionable tips to get your site's conversions improving ASAP!
Struggling to keep up with leads from various sources and channels?
In this webinar, Jessica Clarke and Anna Charity, Senior Product Marketing Managers at CallRail, will provide tips for ensuring a strong lead follow-up, regardless of the channel. They will also dive into techniques to improve lead tracking and drive more leads, efficiently.
You will learn:
- How consumer habits are shifting and what to do about them.
- Tips for improving customer experience and analytics.
- How to uncover your best lead sources.
- What you can do to increase your close rates.
Consumer behavior is shifting. Your customers want information on their terms.
They might call, text, chat, or fill out a form. With so many communication channels, it can be hard to keep up with leads.
Not only is it hard to track all these different lead sources and channels, but it can also be challenging to ensure timely follow-up.
As marketers, we’ve all felt the pressure over the last year to perform in a world that was shaken by COVID. Marketing has grown leaps and bounds in just a short time to accommodate this new “remote-first” landscape.
So, what is working and what should you be doing?
Get those answers and more from this sponsored webinar. CallRail shares insights from their recent survey of 600 small businesses and agencies and learned how COVID impacted their marketing and performance.
These insights on the remote-first “new normal” answers questions business owners and marketers alike are looking for.
In this presentation, you’ll learn:
- How successful businesses have changed their marketing strategies to excel in this digital-first environment.
- How in-house and agency marketers can adapt and innovate to drive more leads and ROI.
- How SMBs and their agencies can deepen relationships and partner more effectively for the best possible results on both sides.
The advancement of AI and machine learning in social and Google algorithms have created an enormous impact on consumer perceptions and behaviour. Lexi Mills' SearchLeeds talk delved into how publishers are responding to this and in turn how we, as content marketers, should be adapting our tactics and strategies to continue to influence rankings and build links and brands in this environment.
The Evolution of Affiliate: From Web Rings to InfluencersAffiliate Summit
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: The new affiliate channel is pure quality, micro-moments to social. You’ll learn about the massive growth of influencers and critical elements that led them to spark a new affiliate Renaissance.
As technology infuses itself into live experiences, event marketers are often left with a sea of meaningless metrics. This presentation, originally presented by Ben Grossman at EventTech 2013, outlines the three types of measurement that actually matter (ROI, KPIs and beyond), how to make marketing measurement happen and why doing it will make you a better marketer. Topics covered include measurement methodology, optimization opportunities and benchmarking.
How to Reduce Churn by 50% and Increase Customer Happiness with NPS ProcessesKissmetrics on SlideShare
1 Get satisfaction data in Kissmetrics under 5 minutes
Growth hacking t = time spent on customer relationship (perceived t - real t) = margin
Automation + Scalabilty = Growth Marketing
#1 Get satisfaction data in Kissmetrics under 5 minutes o/
NPS: NET PROMOTER SCORE How likely is it that you would recommend our service to a friend or colleague?
IT STARTS WITH A SIMPLE EMAIL Trial Expired NPS Survey 1 day after
SEND AN EMAIL AT THE END OF YOUR TRIAL PERIOD Each image has a unique trackable link On click, send to your website and record the value in your analytics Done ! Email template available at https://www.sendwithus.com/resources/templates
RECORD THE DATA TO KISSMETRICS
DATA ANALYSIS Higher NPS scores lead to better retention
#2 Capture more data
Guillaume Cabane Mention “ Net Promotor Score isn’t just a metric - it’s an excuse to dig deeper
SEND USERS TO A FORM Send survey respondents to a form where they can give a reason for their score.
Engagement is better while inside your app, so when possible display the survey in-app first, and default to the email in backup USE A DEDICATED NPS APP
DATA ANALYSIS Churn by NPS reason
#3 Action! Increase sales, reduce churn and create happiness
Increase sales NPS FOR YOUR TRIAL USERS
The key is to get that data back into Kissmetrics AND other tools, which is possible with all NPS solutions offering webhooks … or a Segment.com integration
MAKE USE OF THAT DATA Reminder E-mails Display survey in-app for 5 days Send survey dataGet customer data Follow-up emails
MAKE USE OF THAT DATA Trial expired In App Email Surveys Answered NPS Survey Review 100 mentions
DISCOUNT AUTOMATION 72% Opened 9% Replied 15% Clicked
TRIAL EXTENSION AUTOMATION Results Cumulated number of upgrades for NPS respondents. Month 1 Month 2 Month 3 x2 x3 x3.5
Reduce churn NPS FOR YOUR PAYING USERS
Guillaume Cabane Mention “ A NPS rating is true at one point in your user’s lifecycle. Making conclusions on events happening months after is meaningless; it’s better to ask opinion every so often.
MAKE USE OF THAT DATA Handled by handUpgraded NPS Survey 1 month after
REACHING OUT GETTING DATA CUSTOMER SUCCESS PRODUCT FEEDBACK MULTI-TASKING NPS
THINGS FIT TOGETHER Answer Rate Qualitative Handling Automation
We are learning more On our customers, increasing sales, decreasing churn, and creating happiness.
Susan Wenograd
Utah Digital Marketing Conference 2019
Learn more at: utahdmc.org
When someone discovers a new method to reach an audience, everyone starts doing the same thing and oversaturates the audience. We should not be pounding the bottom of the funnel with the hard sell. We have to change what we have been doing in the past.
Learn how to approach creating effective Facebook ad funnels. This session will be filled with actionable content that will help you change what you've been doing for the better.
Transforming the Customer Experience Through SearchMediaPost
Search is becoming less of a query and more of a conversation. Why people search hasn't changed, but how they search has. Predictive search, Google Post, and Facebook M will become some of the biggest drivers of change in 2017, which brings to the forefront the importance of how consumers experience interactions with brands. Join David Schoonover, senior manager and head of digital, social, CRM and .com at Kia Motors America, as he steps through how the next phase of search will transform the relationship between brands and consumers.
Ali Noel is going to help you create your video strategy. Ali leads Wistia's customer success program, which aims to form delightful partnerships with customers and ensure they're achieving hardworking video goals through the optimization of Wistia's product. In addition to being users of the HubSpot Marketing product and CRM, Ali and her team work with customers to leverage both HubSpot and Wistia together in efforts throughout all stages of the funnel. She also leads teams on video marketing trainings, including HubSpot, and several of Wistia's agency partners.
3 Videos Your Company Should Make (And Tips For How To Make Them)Chris Lavigne
In this workshop, Chris from Wistia will talk about 3 different types of videos every software company can benefit from. He’ll also walk through some of his favorite production tips that will help everyone in the audience feel excited and ready to hit the ground running with video.
Soundbites from studies on video use for online retailDuffy Agency
There is so much data on the results produced by video content that it can be overwhelming. Duffy Agency has combed over hundreds of articles to assemble a few fun facts and figures. This is not intended as a meta-analysis, but rather a filtering of results that may save you a little time on Google. As noted above take these remarks with a grain of salt. All are anecdotal, they span over a decade, and are often published by companies who are less than objective.
Read entire article "E-commerce: Video works, but how can it work best for your brand?" here: http://bit.ly/1zoMEgc
Connect More and Close More Deals Using Content and Video ProspectingInfluence and Co.
These slides cover:
The value content can bring to your outreach.
How to create content that enables your process and helps you in your conversations.
Specific ways to use content for optimal success.
Why video is the future of sales and how to easily incorporate it into your existing cadence.
Best practices for creating prospecting videos.
How to track the success of your video outreach.
Sophie Rayers (Brightcove, UK) "Amplifying Content Marketing with Video: Best...Filmteractive
Filmteractive Conference 2014 presentation - Sophie Rayers (Brightcove, UK) "Amplifying Content Marketing with Video: Best Practices for Telling your Brand Story"
Search Sessions - Importance of Video Marketing with PowtoonKristine Pratt
The magic of video marketing is no secret: 64% of consumers are more likely to buy after seeing a video, videos can lower your cost per lead by 19%, and sites that leverage video get 41% more search traffic than non-users.
Video is no longer simply a tool for promoting your brand, it’s also revolutionizing how we work. In this session, Powtoon’s Head of Content, Nick Liebman covers:
• The main problem with communication today
• How companies can quickly implement video for any marketing need
• The secret to a 21st century workflow (Hint: it involves video!)
• Practical examples & actionable tips you can start using today
Learn about your next video marketing strategy today!
Did you see the newest videos of twerking toddlers and cats afraid of cucumbers? Well, your customers have! Keep up with the newest social media trends by incorporating video into your marketing strategy. (Lachanophobic felines and graceful toddlers not necessary.)
By the end of December 2015, Marketing Profs contributor Tyler Lessard had announced that 2015 would be the year of video marketing. The advantages of video content in marketing strategies are undeniable. Whether it is the bite-sized format or the visually stimulating images, video is king for media marketing.
But what constitutes a good content marketing video? And what points should a business touch upon to ensure success? There are key components to any good video content.
To guarantee that you get the most return on your video content marketing, here’s a quick how-to guide to help you along the way.
Improving Employee Engagement with VideoMediaPlatform
As today’s work environment becomes more mobile and dispersed, it is increasingly challenging to keep employees fully engaged. With research showing that improving employee engagement leads to higher levels of profit, higher shareholder return, better employee performance and greater employee retention, increasing employee engagement has become a mandate for today’s human resources and corporate communications professional.
Magnet Media & Vidyard Present: Using Video At Every Step Of The Customer Jou...magnetmedia
Magnet Media & Vidyard Present: Using Video At Every Step Of The Customer Journey - Learn how to use video to grow your brand awareness, generate leads, and close business, with project examples from both companies.
Similar to Dee Dee de Kenessey - Getting Started with Video: Is the Investment Worth It? (20)
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
5. It’s in the numbers
Video boosts marketing and
sales results
6. The Problem
Lack of video
- I don’t know how to start
- It’s too expensive
- I don’t know how to track ROI
Poor use of video
-No goal setting
-No tracking results
-Video in one place only
7. Video’s effect on the
customer lifecycle
as told through success stories
13. Use silent-friendly videos in social
Visuals should carry the
video's message on their
own
Include captions
Start with an introduction
that doesn't need audio
18. Rand has been recording these videos for almost 10 years, and
they remain the most popular post we feature on our blog.
We got 5,000 views with a 73% engagement rate, which we
feel good about considering the 10-minute length.
“
Michael Bird, Video Production Strategist at Moz
24. This video is meant to be one's first introduction to what our company
and camp is all about, and since we are a kids day camp, what better
way to tell our story than through the voices of our campers! Rather
than using a scripted voiceover, we pulled from interviews with many
children about their experience at our camp.
This video has been viewed more than 15,000 times and has a strong
engagement rate. We believe that it's successful because of its
engaging visuals and honest voice.
“
David White, Videographer at Steve & Kate’s Camp
15,000+ Plays 70% Engagement
35. Our CFO's daughter wanted to make custom Valentine's Day stickers
for her classmates...Stories like these are not only fun to hear, but they
can also be very effective marketing tools.
We built a custom landing page specifically for this video, which
features a prominent play button. This has led to an 81% play rate. And
the story behind the video has helped it score an 84% engagement
rate.
“
Jeremy Wick, Head of Video at StickerMule
37. Include videos in your email campaigns
Boost open rates by 19% and increase click-through rates by 65%
38. Goal: leave the inbox
and take an action on
your website
• Include a thumbnail from
your video
• Link to an external page
39.
40.
41.
42.
43.
44. We found a corner of the office to film in, and we spent about 30
minutes ad-libbing the script.
People regularly retweet it, which is probably more publicity than most
companies get from people opting out of their email campaigns, and
we were covered in PR Daily for creating "The Best Unsubscribe
Video Ever.”
Dan Sally, Inbound Marketing Specialist at HubSpot
“
100,000+ Plays 74% Engagement
56. “We've closed 63% of the clients we've sent these videos to,
compared to 46% of clients we did not send these videos to. Our close
rate went up 17%.
The videos aren't perfect. What's important is getting them shot and
sent over quickly after a productive sales call. This builds stronger
connections between the prospects, our business, and our team,
which in turns closes deals.”
“
Alex Dunn, Video Producer at BluLeadz
