The document discusses how corporate branding has evolved over time from representing product quality to representing consumer identity and social aspirations. It notes that corporations have lost some control over their brands as brands became symbols of people's dreams and identities. The document then discusses how the age of the internet and social media has led to an age of "consumer A.D.D." where people have shorter attention spans and expect more engaging content from brands on digital platforms. It argues that online video should be central to marketing strategies and that brands need to create their own engaging media content to connect with consumers.