InSites builds over 100 private online research communities a year for global clients like Heinz, Unilever, Danone, Philips, Vodafone, Heineken, Red Bull and many more.

1. 33% 66%

2. We are different from our target audience! CONSUMER TWIN SCORE Q : When you compare yourself to the consumers in your target group, to what extent do you see an overlap or a difference between both? Their lives are different from ours

6. They even consider it their right They want to co-create They drive growth

7. Experiment Feel heartbeat Feedback & ideas Activation potential

8. Observe Facilitate Join 24/7

9. Research Communities

11. The number of Dunbar 150

12. Never underestimate the power of n=1

13. Brand and/or topic identification Brand / Topic My identity

15. Experience Meet & greet sessions Story of the project Feedback Incentives

16. Engagement Input Buy in

20. The story Equilibrium The methods The results

23. We believe in storytelling

24. Communication & activation Consumer experience & innovation Corporate social responsibility

26. Positioning Evaluation Perception Routes Social media Actions Partnerships Communication & activation Campaigns

27. An experience Great moments I love it! My favorite... Unique Cosy Tasty Real Better Expensive Troubles Disappointed

28. !

29. Give something back! Be flexible: room for new questions Be open & honest

30. ?

33. Experiment Feel heartbeat Feedback & ideas Activation potential

34. Follow-up wave!