360 Degree Innovation
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Presented in Cologne at the GOR Best Practice Awards 2018
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360 Degree Innovation
- 1. Tom De Ruyck | Managing Partner @ InSites Consulting
- 5. +100 SLIDES A LOT TO DIGEST! NOT ALL PEOPLE SEE THE PRESENTATION/WILL READ THE REPORTโฆ SPRINGBOARD FOR IDEATION? COLLABORATION AS A GLOBAL TEAM? 360 DEGREE INNOVATION
- 6. In-sight |โin.sit| #1 CHUNK IT, TO DUNK IT 360 DEGREE INNOVATION
- 7. In-sight |โin.sit| #1 CHUNK IT, TO DUNK IT 360 DEGREE INNOVATION
- 8. In-sight |โin.sit| #1 CHUNK IT, TO DUNK IT 360 DEGREE INNOVATION
- 9. In-sight |โin.sit| #1 CHUNK IT, TO DUNK IT 360 DEGREE INNOVATION
- 12. +100 SLIDES A LOT TO DIGEST! NOT ALL PEOPLE SEE THE PRESENTATION/WILL READ THE REPORTโฆ SPRINGBOARD FOR IDEATION? COLLABORATION AS A GLOBAL TEAM? 360 DEGREE INNOVATION
- 13. +100 SLIDES A LOT TO DIGEST! NOT ALL PEOPLE SEE THE PRESENTATION/WILL READ THE REPORTโฆ SPRINGBOARD FOR IDEATION? COLLABORATION AS A GLOBAL TEAM? 360 DEGREE INNOVATION
- 14. OF EVERY 100 PEOPLEโฆ 90 CAN VALIDATE (SPECTATORS) SOURCE: FORRESTER RESEARCH 360 DEGREE INNOVATION
- 15. OF EVERY 100 PEOPLEโฆ 9 CAN CURATE SOURCE: FORRESTER RESEARCH 360 DEGREE INNOVATION
- 16. OF EVERY 100 PEOPLEโฆ 1 CAN CREATE SOURCE: FORRESTER RESEARCH 360 DEGREE INNOVATION AND ONLY
- 17. A GLOBAL COMMUNITY O F 380,000+ CREATORS SPANNING 167 COUNTRIES 360 DEGREE INNOVATION
- 18. BUSINESS BRIEF HOW DOES IT WORK IN A NUTSHELL COMMUNITY BRIEF COMPETITION MODERATION, CURATION & ANALYSIS 1 2 3 4 IP TRANSFER5 360 DEGREE INNOVATION
- 24. Tom De Ruyck | Tom.DeRuyck@insites-consulting.com
Editor's Notes
- Cillit Bang is an established RB brand offering a wide range of cleaning products globally, mainly focusing on what they call powercleaners (powerful products for specific usage). However, Cillit Bang is facing a declining brand penetration No breakthrough initiatives in the pipe for 2017 Power cleaners have become a commodity โ Cillit Bang has to differentiate from competitors They want to immerse into consumer life, understand their habits, routines, unmet needs and brand usage and use these insights to develop new product and marketing initiatives.
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