Digital Collaboration in Times of Crisis
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This document summarizes insights from a community discussing consumer behavior during the COVID-19 pandemic. It includes quotes from community members talking about how they are spending their time at home, such as reading and video chatting with friends and family. One member says brands should stay connected with consumers during this time to show they care. The document also discusses trends of consumers being more conscious, cautious, and supporting local businesses during the pandemic.
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Digital Collaboration in Times of Crisis
- 1. WE WILL START IN A FEW MINUTES Your last chance to grab a coffee or snack!
- 5. Brands should keep in touch with me and show they care. We all need to stay strong and stick together, I feel that those brands don't communicate will seem like they don't care what is going on. We are in it together. - GB, Female, 40-55 ““
- 9. JOERI VAN DEN BERGH INSIGHTS FROM OUR COVID-19 COMMUNITY FUTURE CONSUMER EXPERT LIVE
- 11. The only difference is that I cannot go out. But now I can spend my time doing my hobbies: I read a lot and play with my cat. And every Saturday night, I have a date on Skype with my boyfriend. Female, IT, 25-39 ““
- 16. JOERI VAN DEN BERGH INSIGHTS FROM OUR COVID-19 COMMUNITY FUTURE CONSUMER EXPERT LIVE
- 22. CHOOSING YOUR MISSION WHY US? RELEVANCE FOR MARKETS CLAIMABLE ENGAGING CAMPAIGNABLE Source: Business on a Mission – Andy Last
- 26. My impression is, beautiful, emotion, shared responsibility to stay healthy. We do it together, we take each other into account, we want to see each other again and share beautiful moments when everything is back to normal. Now we will be able to do that again. This way of communicating keeps us in touch, great to see. ““
- 28. JOERI VAN DEN BERGH INSIGHTS FROM OUR COVID-19 COMMUNITY FUTURE CONSUMER EXPERT LIVE
- 29. More conscious, even cautious consumer SELF-REFLECTION & SELF-CARE SOCIAL FIRST but enochlophobic crowds SCHEDULED SHOPPING & STOCKING SOS: SAVE OUR SPENDINGS SELF-SUSTAINING & SUPPORTING LOCALS
- 32. Robert Kelly ‘SOMETIMES SILENCE CAN SEEM SO LOUD!’
- 33. l though it is very useful to do market research during this period, because we live in a very particular and unique times. Priorities and needs change and it is nice and useful to understand what we - consumers - think of it and what we need. Personally I am pleased to participate and to know that brands are interested in my behavior in this period precisely because they can than offer me what I need. IT, 18-35 ““
- 34. ““I like to give my opinion on forums like this. In addition, this is one of the only forms of relaxation for me, not thinking about work and not brushing, cooking, shopping. So I would actually like it if brands respond to this and now - perhaps more than ever - listen to the opinion of the consumer. They can learn from this and we are happy to share our honest opinion.” BE, 31-40