The behavioural approach views all behaviours as learned through classical conditioning, operant conditioning, or social learning. It focuses on observable and measurable behaviours. Therapies aim to change maladaptive learned responses through techniques like systematic desensitization, which uses counterconditioning to teach new adaptive responses by pairing relaxation with feared stimuli. While behavioural therapies can effectively treat some phobias, they may raise ethical issues by exposing clients to feared scenarios and are not effective for complex phobias with underlying survival components.