Behavior-based safety is a process that focuses on identifying and choosing safe behaviors over unsafe ones. It involves observing employees' behaviors, providing feedback, analyzing the data to determine improvements in safe behaviors over time, setting goals for increased safety, and reinforcing safe behaviors and goal attainment. When implemented effectively through observation, feedback, goal-setting, and rewards, behavior-based safety can lead to reductions in workplace accidents as well as increases in efficiency, productivity, morale and profitability.