2. ObjectivesObjectives
The benefits of behavior-based systems.The benefits of behavior-based systems.
The basic principles of how to motivateThe basic principles of how to motivate
safe behavior.safe behavior.
A company’s readiness for behavior-A company’s readiness for behavior-
based safety.based safety.
Compare and contrast the differentCompare and contrast the different
behavior-based systems on the marketbehavior-based systems on the market
today.today.
3. Why Safety Programs DoWhy Safety Programs Do
Not Work:Not Work:
Safety is aSafety is a prioritypriority, not a, not a valuevalue!!
Safety isSafety is notnot managed in themanaged in the
same manner as production,same manner as production,
quality, and cost issues!quality, and cost issues!
Safety isSafety is notnot driven throughdriven through
continuous improvement!continuous improvement!
4. ““Fallacies or Realities” inFallacies or Realities” in
Safety Fables?Safety Fables?
Conditions cause accidents!Conditions cause accidents!
Enforcing rules improves safety!Enforcing rules improves safety!
Safety professionals can keep workersSafety professionals can keep workers
safe!safe!
Low accident rates indicate safetyLow accident rates indicate safety
programs are working well!programs are working well!
Investigating to find the root cause ofInvestigating to find the root cause of
accidents will improve safety!accidents will improve safety!
Awareness training improves safety!Awareness training improves safety!
Rewards improve safety!Rewards improve safety!
5. Core Elements in SuccessfulCore Elements in Successful
Safety ProgramsSafety Programs
A culture that says “safety” isA culture that says “safety” is
important around here!important around here!
A tight accountability system!A tight accountability system!
6. • An excellent tool for collecting data on the quality
of a company’s safety management system
• A scientific way to understand why people behave
the way they do when it comes to safety
• Properly applied, an effective next step towards
creating a truly pro-active safety culture where
loss prevention is a core value
• Conceptually easy to understand but often hard to
implement and sustain
Behavior Based Safety: What Is It?
7. • Only about observation and feedback
• Concerned only about the behaviors of line employees
• A substitution for traditional risk management techniques
• About cheating & manipulating people & aversive control
• A focus on incident rates without a focus on behavior
• A process that does not need employee involvement
Behavior Based Safety: What It Is Not!
8. Obstacles To Success:Obstacles To Success:
Poorly Maintained FacilitiesPoorly Maintained Facilities
Top-down Management PracticesTop-down Management Practices
Poor Planning/ExecutionPoor Planning/Execution
Inadequate TrainingInadequate Training
9. Keys to Success:Keys to Success:
Meaningful EmployeeMeaningful Employee
EmpowermentEmpowerment
Designing a Well Planned andDesigning a Well Planned and
Supported BBS ProcessSupported BBS Process
Managing BBS Process withManaging BBS Process with
IntegrityIntegrity
10. Turn & TalkTurn & Talk
What kinds of injuriesWhat kinds of injuries
and accidents areand accidents are
common at yourcommon at your
workplace?workplace?
11. What percentage of these accidentsWhat percentage of these accidents
are a result of:are a result of:
Unsafe conditions, OSHA violations,Unsafe conditions, OSHA violations,
dangerous equipment? _____%dangerous equipment? _____%
Unsafe actions, at-risk behaviors, poorUnsafe actions, at-risk behaviors, poor
decisions? _____%decisions? _____%
12. What percentage of these accidentsWhat percentage of these accidents
are a result of:are a result of:
Unsafe conditions, OSHA violations,Unsafe conditions, OSHA violations,
dangerous equipment?dangerous equipment? 6%6%
Unsafe actions, at-risk behaviors, poorUnsafe actions, at-risk behaviors, poor
decisions?decisions? 94%94%
13. Therefore, compliance isTherefore, compliance is
necessarynecessary but notbut not sufficientsufficient forfor
great safety.great safety.
Safety is aboutSafety is about peoplepeople, and, and
behaviorbehavior is the challenge.is the challenge.
20. BehaviorsBehaviors
Honesty andHonesty and
IntegrityIntegrity
Ask for helpAsk for help
without takingwithout taking
responsibilityresponsibility
RecognitionRecognition
ObservationObservation
and feedbackand feedback
TrustTrust
Listen withListen with
empathyempathy
21. Climate VariablesClimate Variables
Confidence/trustConfidence/trust
Interest in peopleInterest in people
UnderstandingUnderstanding
problemsproblems
Training/helpingTraining/helping
Teaching toTeaching to
solve problemssolve problems
Much informationMuch information
ApproachabilityApproachability
RecognitionRecognition
- Rensis Likert
22. Turn & TalkTurn & Talk
What is the primaryWhat is the primary
purpose of apurpose of a
supervisor?supervisor?
What is the mostWhat is the most
effective way toeffective way to
motivate people?motivate people?
23. Activators (what needs to be done)
Competencies (how it needs to be done)
Consequences (what happens if it is done)
Human Behavior is a function of :
24. Human behavior is both:
Observable
Measurable
therefore
Behavior can be managed !
25. AttitudesAttitudes
AAre inside a person’s headre inside a person’s head
-therefore they-therefore they are notare not
observable or measurableobservable or measurable
Attitudes can be changed byAttitudes can be changed by
changing behaviorschanging behaviors
however
26. ABC ModelABC Model
AntecedentsAntecedents
(trigger behavior)(trigger behavior)
BehaviorBehavior
(human performance)(human performance)
ConsequencesConsequences
(either reinforce or punish behavior(either reinforce or punish behavior))
27. Definitions:Definitions:
Activators:Activators: A person, place,A person, place,
thing or event that happensthing or event that happens
beforebefore a behavior takes placea behavior takes place
that encourages you tothat encourages you to
perform that behavior.perform that behavior.
Activators only set theActivators only set the
stage for behavior orstage for behavior or
performance - they don’tperformance - they don’t
controlcontrol it.it.
31. Definitions:
Consequences: Events that follow
behaviors.
Consequences increase or decrease the
probability that the behaviors will occur
again in the future.
Oh please let it be Bob!
If you don’t send in that
payment we’ll take you to
court
35. Positive Reinforcement (R+)Positive Reinforcement (R+)
("Do this & you'll be rewarded")("Do this & you'll be rewarded")
Negative Reinforcement (R-)Negative Reinforcement (R-)
("Do this or else you'll be penalized")("Do this or else you'll be penalized")
Punishment (P)Punishment (P)
("If you do this, you'll be penalized")("If you do this, you'll be penalized")
Extinction (E)Extinction (E)
("Ignore it and it'll go away")("Ignore it and it'll go away")
Only 4 Types ofOnly 4 Types of
Consequences:Consequences:
Behavior
36. Consequences InfluenceConsequences Influence
Behaviors Based UponBehaviors Based Upon
IndividualIndividual Perceptions of:Perceptions of:
TimingTiming -- immediate or futureimmediate or future
ConsistencyConsistency -- certain or uncertaincertain or uncertain
Significance - positive
or negative {
Magnitude - large or
small
Impact - personal or
other
37. Consequences need to be ...Consequences need to be ...
Soon vs Delayed
Certain
vs
Uncertain
Positive vs Negative
Personal
vs
Organizational
38. Both Positive (R+) &Both Positive (R+) &
Negative (R-)Negative (R-)
Reinforcement CanReinforcement Can
Increase BehaviorIncrease BehaviorR+R+ :: any consequence that follows a behaviorany consequence that follows a behavior
and increases the probability that the behaviorand increases the probability that the behavior
will occur more often in the future -will occur more often in the future - You getYou get
something you wantsomething you want
R-R- :: a consequence that strengthens anya consequence that strengthens any
behavior that reduces or terminates thebehavior that reduces or terminates the
behavior -behavior - You escape or avoid something youYou escape or avoid something you
don’t wantdon’t want
42. Why is one sign often ignored, the other
one often followed?
43. To create conditions that encourage
people to collaborate because they want
to
not because they have to
Let’s do
it!!
The Behavior Based Safety Challenge:
47. The Job Itself -
Any fun, challenge
PerformanceMotivation
Job Motivational
Factors
Achievement, Promotion,
Recognition, Responsibility
Job Climate -
Boss & Peer relationships,
Work environment
Selection -
Can they do it
Training -
Do they know
how
Motivation Model
Ability
48. The Job Itself -
Any fun, challenge
PerformanceMotivation
Union -
Norms,
Pressures
Peer Groups -
Norms, Pressures
Job Motivational
Factors
Achievement, Promotion,
Recognition, Responsibility
Job Climate -
Boss & Peer relationships,
Work environment
Selection -
Can they do it
Training -
Do they know
how
Motivation Model
Ability
51. Peer pressure
Measures of the boss
Perceived priorities
of mgt
Peer pressure
Measures of the boss
Perceived priorities
of mgt
Of the incident
occurring
Of a loss resulting
Logical
decision
in his/her
situation
Logical
decision
in his/her
situation
Perceived
low
probability
Decision
to Err
Decision
to Err
S Causation ModelD O T S
52. Natural endowment
Physical capability
Knowledge skill
Drugs / alcohol
Information
processing
Environment
Worry / stress
Fatigue
LCUs
Natural endowment
Physical capability
Knowledge skill
Drugs / alcohol
Information
processing
Environment
Worry / stress
Fatigue
LCUs
Capacity
with
Load
in a
State
Capacity
with
Load
in a
State
Overload
or a
Mismatch
Overload
or a
Mismatch
Causation ModelD O T S
53. Size, force,
feel, repetition
reach
Size, force,
feel, repetition
reach
Stereotypes,
Human capabilities,
Expectations,
Inconsistencies
Workstation or
Job design
Workstation or
Job design
Incompatible
displays or
controls
TrapsTraps
Causation ModelD O T S
54. • Lack of Policy / Guidelines / Practices
• Poorly defined responsibility
• No authority to act
• Little accountability or measurement
• No analysis of incidents
• No orientation of new / transferred staff
• Lack of clear SOPs / Standards
Systems Causes
Causation ModelD O T S
61. Three Essential Questions
What behaviors are being observed?
Why are those behaviors present?
Now What will be done to correct the system
deficiencies?
62. BBS Features
Strengths / Weaknesses
►Peer to peer observation
►Supervisory observation
►Behavior audit
►Snapshot
►Software support
►Customized behavior inventories
►General behavior inventories
►Emphasis on skilled coaching and feedback
66. Rate Each Statement on a ScaleRate Each Statement on a Scale
from 0 to 3from 0 to 3
0= Weakness0= Weakness
1=Some aspects covered1=Some aspects covered
2=Could be improved2=Could be improved
3=Strength3=Strength
67. LeadershipLeadership
—Leadership commitment to safety is active,Leadership commitment to safety is active,
visible, and livelyvisible, and lively
—A clear and inspiring vision has beenA clear and inspiring vision has been
established for safe performanceestablished for safe performance
—Safety is viewed and treated as a lineSafety is viewed and treated as a line
management responsibilitymanagement responsibility
—Safety is clearly perceived as anSafety is clearly perceived as an
organizational value on the same levelorganizational value on the same level
with productivity and qualitywith productivity and quality
68. Systems & ProcessesSystems & Processes
―Supervisors and workers partner to findSupervisors and workers partner to find
and correct systems causes of incidentsand correct systems causes of incidents
―Communication systems are abundant,Communication systems are abundant,
effective and flow well in all directionseffective and flow well in all directions
―Training systems deliberately andTraining systems deliberately and
systematically create competency for thesystematically create competency for the
right people at the right timeright people at the right time
―Safe operating procedures and policiesSafe operating procedures and policies
are clearly defined and communicatedare clearly defined and communicated
69. InvolvementInvolvement
―Workers are skilled at problem solving andWorkers are skilled at problem solving and
decision makingdecision making
―Labor and management work together toLabor and management work together to
address safety systems issuesaddress safety systems issues
―Team orientation achieves involvementTeam orientation achieves involvement
and cooperationand cooperation
―Innovation, participation and suggestionsInnovation, participation and suggestions
are encouraged at all levelsare encouraged at all levels
70. Organizational StyleOrganizational Style
―Trust and openness are the normTrust and openness are the norm
―Positive reinforcement is used regularlyPositive reinforcement is used regularly
―Bureaucratic obstacles are removedBureaucratic obstacles are removed
―There is formal and informal recognitionThere is formal and informal recognition
for great performance at all levelsfor great performance at all levels
71. Measurement and AccountabilityMeasurement and Accountability
―All levels of the organization have safetyAll levels of the organization have safety
goals and process responsibilities clearlygoals and process responsibilities clearly
defineddefined
―The process of achieving results is a keyThe process of achieving results is a key
safety measuresafety measure
―Performance reviews includePerformance reviews include
accountability for safe performance at allaccountability for safe performance at all
levelslevels
―Supervision is accountable to performSupervision is accountable to perform
safety observations and feedbacksafety observations and feedback
72. How Do You Deal with Safety?How Do You Deal with Safety?
LeaderLeader
culture that strongly values & supports EHSculture that strongly values & supports EHS
continuous improvementcontinuous improvement
FollowerFollower
compliance mindedcompliance minded
view safety as a legal responsibility with little or no valueview safety as a legal responsibility with little or no value
GamblerGambler
lack knowledge, resources, will to even achieve compliancelack knowledge, resources, will to even achieve compliance
manage safety with eyes closed and fingers crossedmanage safety with eyes closed and fingers crossed
73. How Is Your Organization Managed?How Is Your Organization Managed?
Safety must be in harmony with the way theSafety must be in harmony with the way the
organization is managedorganization is managed
Do we want production and safety?Do we want production and safety?
Do we want production with safety?Do we want production with safety?
Do we want safe production?Do we want safe production?
Goal: Efficient production which maximizes profitGoal: Efficient production which maximizes profit
Integrated or artificially introduced program?Integrated or artificially introduced program?
How we do business - a state of mind that must become anHow we do business - a state of mind that must become an
integral part of each and every procedure in the companyintegral part of each and every procedure in the company
74. Behavior Based SafetyBehavior Based Safety
Three major sub-systems to deal with:Three major sub-systems to deal with:
The physical, the managerial, the behavioralThe physical, the managerial, the behavioral
Identifying critical at-risk behaviorsIdentifying critical at-risk behaviors andand the systemsthe systems
that support themthat support them
At-Risk BehaviorAt-Risk Behavior
normal human behaviornormal human behavior
people reacting to their environmentpeople reacting to their environment
Deal with theDeal with the causescauses of the at-risk behavior, not theof the at-risk behavior, not the
behaviorbehavior
change the environment that leads to the at-risk behaviorchange the environment that leads to the at-risk behavior
75. There is no one right way to achieve safe production inThere is no one right way to achieve safe production in
an organization. For a safety system to be effective itan organization. For a safety system to be effective it
must fit the organization’s culture and it must:must fit the organization’s culture and it must:
Force supervisory performanceForce supervisory performance
Involve middle managementInvolve middle management
Have top mgt. visibly showing theirHave top mgt. visibly showing their
commitmentcommitment
Have employee participationHave employee participation
Be flexibleBe flexible
Be perceived as positiveBe perceived as positive
Dan PetersenDan Petersen
76. Are You Ready?Are You Ready?
LEADERSHIPLEADERSHIP
Organization needs to be fundamentally prepared for itOrganization needs to be fundamentally prepared for it
Success = taking on and resolving central organizational issuesSuccess = taking on and resolving central organizational issues
Major change initiative for most companiesMajor change initiative for most companies
ChangeChange
not easynot easy
often resisted w/ vigor and ingenuityoften resisted w/ vigor and ingenuity
failed change efforts create skepticism, cynicism and apathyfailed change efforts create skepticism, cynicism and apathy
Whether in production, quality, or safety the ultimateWhether in production, quality, or safety the ultimate
responsibility rests with leadership.responsibility rests with leadership.
77. Are You Ready?Are You Ready?
SYSTEMSSYSTEMS
Basic systems must be in place:Basic systems must be in place:
Safety - AI, hazard recognition, recordkeeping, etc…Safety - AI, hazard recognition, recordkeeping, etc…
Management - decision-making, inventory, budgeting, etc…Management - decision-making, inventory, budgeting, etc…
Facilities/Equipment - design, maintenance, etc…Facilities/Equipment - design, maintenance, etc…
If BBS is not integrated as a system it is likely toIf BBS is not integrated as a system it is likely to
burn-outburn-out
78. Are You Ready?Are You Ready?
INVOLVEMENTINVOLVEMENT
Engaging and sustaining employee involvement is theEngaging and sustaining employee involvement is the
driving mechanismdriving mechanism
When employee involvement is not adequatelyWhen employee involvement is not adequately
engaged, BBS becomes just another programengaged, BBS becomes just another program
Management involvement is crucialManagement involvement is crucial
often subvert implementation by not understanding BBSoften subvert implementation by not understanding BBS
principlesprinciples
79. Are You Ready?Are You Ready?
ORGANIZATIONAL STYLEORGANIZATIONAL STYLE
Must be functioning at a high level of effectiveness orMust be functioning at a high level of effectiveness or
be willing to address obstacles to high levelbe willing to address obstacles to high level
functioningfunctioning
Effective organizational functioning includes:Effective organizational functioning includes:
CommunicationCommunication
Trust and credibility between management and workersTrust and credibility between management and workers
RespectRespect
VisionVision
80. Are You Ready?Are You Ready?
MEASUREMENT & ACCOUNTABILITYMEASUREMENT & ACCOUNTABILITY
What gets measured gets doneWhat gets measured gets done
Clearly defined roles and responsibilities at everyClearly defined roles and responsibilities at every
levellevel
Accountability v ResponsibilityAccountability v Responsibility
Performance v ResultsPerformance v Results
Safety Director - a lot of responsibility, very littleSafety Director - a lot of responsibility, very little
authorityauthority
Not everyone is responsible for safety until they are heldNot everyone is responsible for safety until they are held
accountableaccountable
81. People? Time? Facilities? Outcome?
Perception Survey
•100 yes/no opinion oriented questions
•Pencil & paper survey
•Anonymous responses
•All
•Maximize size of group
•30 min •Lunch room
•Auditorium
•Percent positive response in
21 safety related categories
•By location by level
Structured Interviews
•Facilitated group discussion
•2 safety process questions
•Confidential
•Focus groups of 10-12
people (25% of pop.)
•Representing the whole
organization
•Segregate mgmt &
labor
•75 min per
group
•Private
conference area
with ample room
and table to write
•Ranked list of improvement
recommendations
• System strengths
• System weaknesses
• Recommendations
• Next steps
EXECUTIVE
SUMMARY
Deliverable
Assessment
Process
82. Sample
Survey
The O hiO DivisiOn OfsafeTy & hygiene
PERCEPTION SURVEY
PART 1
A. Enter your work location: B. Enter your shift: _____________
(Example: production, office, etc.)
___________________________
C. Circle your job function: D. Enter years with company: ____
Line worker, supervisor, or manager
___________________________
PART 2
Y N 1. Do you feel you received adequate
job training?
Y N 2. Do supervisors discuss
accidents and injuries with employees
involved?
Y N 3. Is discipline usually assessed when
operating procedures are violated?
Y N 4. Would a safety incentive program
cause you to work more safely?
Y N 5. Do you perceive the major cause of
accidents to be unsafe conditions?
Y N 6. Does your company actively
encourage employees to work safely?
Y N 7. Is safety considered important by
management?
Y N 8. Are supervisors more concerned
about their safety record than about
accident prevention?
Y N 9. Do you think penalties should be
assessed for safety and health violations?
Y N 10. Have you used the safety
involvement teams to get action on a
complaint or hazard which concerned
you?
Y N 11. Is high hazard equipment
inspected more thoroughly than other
equipment?
Y N 12. Is the amount of safety training given
to supervisors adequate?
Y N 13. Have you been asked to perform
any operations which you felt were
unsafe?
Y N 14. Are records kept of potential
hazards found during violations?
Y N 15. Are employees influenced by your
company’s efforts to promote safety?
Y N 16. Are employees provided
information on such things as cost,
frequency, type and cause of accidents?
Y N 17. Does your company deal
effectively with problems caused by
alcohol or drug abuse?
Y N 18. Are unscheduled inspections of
operations made?
Y N 19. Is off-the-job safety a part of your
company’s safety program?
Y N 20. Does management insist upon
proper medical attention for injured
employees?
Y N 21. Are safe operating procedures
regularly reviewed with employees?
Y N 22. Are you interested in how your
company’s safety record compares with
other companies in your industry?
Y N 23. Does your company hire
employees who do not have the
physical ability to safely perform
assigned duties?
Y N 24. Do your co-workers support the
company’s safety program?
Y N 25. Do supervisors pay adequate
attention to safety matters?
Y N 26. Is safe work behavior recognized
by supervisors?
Y N 27. Do employees participate in the
development of safe work practices?
84. Safety Observation ProcessSafety Observation Process
Step 1:Step 1: PLANPLAN where and when to makewhere and when to make
observations and recall what to look forobservations and recall what to look for
Step 2:Step 2: OBSERVEOBSERVE worker behavior forworker behavior for
safe and at-risk performancesafe and at-risk performance
Step 3:Step 3: COACHCOACH for improvedfor improved
performance by positively reinforcing orperformance by positively reinforcing or
redirectingredirecting
Step 4:Step 4: RECORDRECORD whatwhat was observed,was observed,
whywhy it occurred, andit occurred, and now whatnow what will bewill be
donedone
85. Step 1:Step 1: PLANPLAN
Determine a time and place to observeDetermine a time and place to observe
Review the Observation Memory Jog-RReview the Observation Memory Jog-R
(Tab 6)(Tab 6)
Review Feedback and Coaching TipsReview Feedback and Coaching Tips
(Tab 7)(Tab 7)
86. Step 2:Step 2: OBSERVEOBSERVE
Snapshots of behaviorSnapshots of behavior
Allow no distractionsAllow no distractions
Observe people and surroundingsObserve people and surroundings
Stop any at-risk behavior immediatelyStop any at-risk behavior immediately
Stop observing after 30 seconds or at-riskStop observing after 30 seconds or at-risk
behavior is observed, which ever comesbehavior is observed, which ever comes
firstfirst
87. Step 3:Step 3: COACHCOACH
Provide positive reinforcement (R+)Provide positive reinforcement (R+)
if safeif safe
Coach by shaping behaviorCoach by shaping behavior
if at-riskif at-risk
Ignore what you sawIgnore what you saw
DisciplineDiscipline
88. Step 4:Step 4: RECORDRECORD
Anonymous, specific, timelyAnonymous, specific, timely
Safe and At-Risk behaviors on MemorySafe and At-Risk behaviors on Memory
Jog-RJog-R
What, Why, Now WhatWhat, Why, Now What
Take ActionTake Action
92. OBSERVATIONOBSERVATION
Reactive BehaviorReactive Behavior
Personal Protective EquipmentPersonal Protective Equipment
Specific Job RisksSpecific Job Risks
Tools and EquipmentTools and Equipment
Safe Work PracticesSafe Work Practices
ErgonomicsErgonomics
93. Reactive BehaviorReactive Behavior
Adjusting PPEAdjusting PPE
Changing position / Turning awayChanging position / Turning away
Stopping work / Attaching safe guardsStopping work / Attaching safe guards
Rearranging jobRearranging job
94. Personal Protective EquipmentPersonal Protective Equipment
Head gearHead gear
Eye protection and face shieldingEye protection and face shielding
Hearing protectionHearing protection
Respiratory protectionRespiratory protection
Arm and hand coveringArm and hand covering
Foot and leg protectionFoot and leg protection
95. Specific Job RisksSpecific Job Risks
Strike against or caughtStrike against or caught
Line of fireLine of fire
Fall, slip hazardFall, slip hazard
Contact hot, chemical or electricContact hot, chemical or electric
Inhale or swallow hazardous substanceInhale or swallow hazardous substance
96. Tools and EquipmentTools and Equipment
Wrong for the jobWrong for the job
Used incorrectlyUsed incorrectly
In need of repair or maintenanceIn need of repair or maintenance
Clutter & poor housekeepingClutter & poor housekeeping
97. Safe Work PracticesSafe Work Practices
Not definedNot defined
Not known or understoodNot known or understood
Ignored or done poorlyIgnored or done poorly
Not compatible with taskNot compatible with task
100. Positive ReinforcementPositive Reinforcement
Give praiseGive praise
Explain why this behavior is right and/orExplain why this behavior is right and/or
safesafe
Encourage continued behaviorEncourage continued behavior
101. Shaping BehaviorShaping Behavior
CommunicateCommunicate the behavior you sawthe behavior you saw
CheckCheck for understanding of the jobfor understanding of the job
CoachCoach for improved performancefor improved performance
ContractContract for safe behaviorfor safe behavior
102. Coaching TipsCoaching Tips
Use “I” vs. “You” languageUse “I” vs. “You” language
Appeal to other’s interests and goalsAppeal to other’s interests and goals
Reflect feelings or emotions that goReflect feelings or emotions that go
beyond the wordsbeyond the words
Set limits to clarify expectationsSet limits to clarify expectations
Talk about the behavior, not the personTalk about the behavior, not the person
103. Coaching TipsCoaching Tips Continued…Continued…
Keep calmKeep calm
Don’t personalize emotion of othersDon’t personalize emotion of others
Move to problem solvingMove to problem solving
Focus on interests rather than positionFocus on interests rather than position
Find common groundFind common ground
Editor's Notes
In summary then, what is Behavior-Based Safety? It is……
(discuss each of these bullet points)
Emphasize the last bullet point about being easy to understand but difficult to do. Aubrey Daniels has often said “If you think performance management (or behavior-based safety) is easy, you’re doing it all wrong!”
What Behavior-Based Safety is not……
elaborate on each point
Implementing change in organizations requires that management tap into the vast, underutilized talents of the people within the organization. In order to do that, management needs to understand the forces that drive human behavior.
The three forces are: activators, competencies, and consequences.
Activators precede behavior. If activators are effective then they get the right behaviors started.
Competencies are the skills and abilities that people possess now or will need to posses in order to perform the desired functions. Competencies are demonstrated on the job in the form of behaviors.
Consequences are the most powerful force. The consequences of a person’s actions determine whether he or she will continue or increase the desired behavior or discontinue or decrease it.
The challenge is to use consequences in a strategic and honest way in order to create a win/win situation for everyone, not a win/win for some and a win/lose situation for others.
Behavior, in its simplest definition, is anything that you see a person do. Typing at a computer terminal is behavior. Driving a car is behavior. Playing a piano is behavior. Taking out the trash is behavior. Brushing your teeth is behavior. If you can see it, you are seeing BEHAVIOR.
Because we can easily see most people’s behavior we can therefore count or measure behavior if we want to. If you are driving in a car with someone you can easily count how many times they went over the posted speed limit. You can count how many times they actually came to a complete stop for a stop sign. At work you can count how many people in a shop area are wearing safety glasses. You can count how many times a person performs a repetitious job in accordance with the recommended steps listed on a safe job procedure. You can count how many times forklift operators enter a semi-trailer without bothering to check if the trailer wheels are chocked or the trailer is restrained.
Because behavior is both observable and measurable, we can therefore manage behavior. For example, if you were a truck driver’s supervisor and you were riding with him/her you could observe if they were driving at or below the posted speed limit. You could manage the at risk behavior of exceeding the speed limit through the use of warnings such as “Slow down, you are exceeding the speed limit”, or “If I see you exceed the speed limit again I’ll give you a written warning” (negative reinforcement), or “If you don’t go over the speed limit any more on this trip today, when we return to the terminal I will let you go clock out early” (positive reinforcement).
We often hear managers talk about an employee having a “bad attitude towards safety” or a “bad attitude about work in general” or that an employee “has a good attitude towards his/her job.” These statements reflect an overall perception that has been formed by observing a series of behaviors over time. Unfortunately they are not precise enough statements to allow us to pinpoint the specific behaviors that were being observed over time that led to this perception.
You cannot see a person’s attitude. You can see his/her behaviors and form an opinion on what is causing that “attitude” but you can never be 100% certain that you are right.
If our perception of a person’s attitude is based on our observation of his/her behaviors, remember that we just said that we can manage behaviors. If we can manage behaviors effectively enough we can get people to perform differently. If they perform differently long enough and are provided with positive reinforcement for their behavior changes, their attitude towards a particular work task will begin to change. How we manage behaviors will determine if that attitude change takes place quickly or slowly. If we use the technique of positive reinforcement we are likely to see the most rapid change. If we use mostly negative reinforcement and punishment we will probably see a slow change in attitude or perhaps very little change at all.
The ABC model of behavior change has 3 components that lend it it’s name:
Antecedents (also frequently referred to as activators) are objects, people, sensory perceptions, or environmental stimuli that serve as the trigger for a particular behavior. For example, seeing a stop sign is a trigger for a driver to slow down and cover the brake before coming to a stop.
Behavior, as we have already said, is anything that you are able to observe a person do - walk, sit, stand, grasp, lift, read, sleep, etc..
Consequences are what the person who performs the behavior perceives or actually receives when he/she demonstrates a particular behavior. Consequences can either reinforce behavior (leading to an increase in performance) or punish or work to make the behavior extinct (leading to a decrease in performance).
We will cover these three components in more detail now.
Let’s look at the formal definition of activator. Can you give me some examples of activators? After you have given me the activator, tell me what behavior it triggers in you. I stress “in you” because what is an activator for you may not be an activator for another person.
Examples of activators include:
Stop sign
Speedometer
Car horn
Alarm clock
Signs: No Parking, Smile You Are on Radar, Caution, Danger Thin Ice
Any training event
A flat tire
Ringing telephone
Policy/procedure manual
Suggestion box
At a Cambridge Center for Behavioral Studies forum on Executive Leadership it was estimated that executives spend 80% of their time working on activators such as policy, strategy, planning, budgets, etc. If activators only set the stage for performance but don’t control it is this a good use of their time?
What does seeing the road sign on the top left cause you to do when you are driving? Does your behavior change when this activator is combined with another activator such as whether it is daylight or in the night time? When the roads are dry or icy? When you see dead deer by the side of the road in the area where these signs are placed?
How about the sign on the top right? What does this cause you to do? Does it make a difference in your behavior if it is night or day? If you are driving in an area that you are familiar with and have passed this sign many times before or in a new, unfamiliar area?
What about the speed checked by radar sign? Does this cause you to slow down? Turn up the volume on your radar detector? Trigger a memory of a recent speeding ticket that you got? Become more vigilant to scan the horizon for signs of unmarked or hidden police cruisers?
And what about that Caution sign? Would that cause you to change your behavior? Become more aware of where you are walking?
As we said earlier, activators only the set the stage for behavior - they don’t control it. The influence that an activator has on a person’s behavior is heavily dependent on the consequences that occurred in the presence of that activator in the past.
Let’s now look at the formal definition of BEHAVIOR.
When we say ‘pinpoint’ what do you think we mean?
A pinpoint is a specific description of a person’s behavior. For example, if you say you observed “someone working” that would not be a pinpoint.
A pinpoint description of someone working might be “sitting at a computer terminal and typing data from paper copies into a software data spreadsheet”.
A better pinpoint description might be “sitting at a computer terminal with proper workstation setup including 5 caster, adjustable chair with lumbar support, arms at about a 90 degree angle to the keyboard, feet flat on the floor, monitor placed between 37” and 43” high, and typing data from a properly positioned document holder into a software data spreadsheet.”
Here are some other examples of behavior - writing, going for a layup, checking cartons for proper contents, and reading. You could observe and measure these behaviors. Can anyone tell me what is going in the people’s minds? Can you tell me what their ‘attitude’ is?
A consequence always follows any given behavior.
The consequence may not be obvious to the observer of the behavior but it is very much present for the person performing a behavior.
Because consequences happen so many times a day and are so common, we have learned in many situations to ignore them. They have become automatic, natural consequences.
What are some examples of typical consequences that follow specific behaviors?
Behavior - coin in soda machine / Consequence - can of soda comes out
Behavior - turn on the water faucet / Consequence - water comes out
Behavior - pick up ringing phone / Consequence - you talk to other person
Behavior - sit on the toilet / Consequence - you feel relieved
Behavior - eat a 9 course meal / Consequence - you feel full
Consequences can either increase or decrease the likelihood of that behavior occurring in the future. Can you give me some examples of consequences that increase the likelihood of future behavior? Decrease the likelihood?
Man on scale. The consequences of his getting on the scale may be that he is bummed out the rest of the day over how much weight he is putting on. On the other hand he may get on the scale and see that he’s lost a few pounds so he knows that he can go out for burgers and beers with the boys tonight!
Crying child. Children quickly learn how to shape the behaviors of their parents. By crying the child’s consequences may be that Mom and Dad come running to soothe them, or try to bribe the child by saying they can stay up late and watch TV or that if they stop crying they will buy her a new toy tomorrow. These are all positive consequences for the child. What might be some negative consequences?
Traffic cop. Usually we associate cops with negative consequences or punishment. The consequence for parking in a No Parking zone or for failing to feed the parking meter or for speeding may be a ticket. On the other hand for the police officer the consequences of this behavior may be highly reinforcing - a feeling of authority, power, got another bad guy.
As you can see it is not easy to try and guess what the consequences of a particular behavior are for the person receiving those consequences. You generally have to ask.
Note: this overhead and the following one should be used by the instructor to develop a list of positive and negative consequences (as seen through the eyes of the sunbather, aggressive driver, battery handler, and errant parker). From this list the instructor will then use some of the consequences to perform an ABC analysis to gain a better understanding of why the behaviors may be occurring and how easy or hard it may be to change the behavior.
Sunbathing: what are some of the consequences of this behavior? Let’s list them on the board under the headings of Positive and Negative. Some might be:
PositiveNegative
RelaxingHot sun
Good tan says “healthy”Sand flies, sand and oils
Perceived more beautifulSkin cancer potential increased
Socializing with other sunbathersTraffic driving to beach
Watch the hunks & babesEmbarassed by my naked body
Aggressive Driver:
PositiveNegative
Feeling of powerMay get ticket or accident
Forcing poor drivers off the roadMay get shoot by another motorist
Teaching others how to driveHard on car - brakes, gas, shocks
Key Concepts
There are 4 types of consequences: 2 (positive and negative reinforcement) tend to increase behavior; 2 (extinction and punishment) tend to decrease behavior.
Extinction (essentially there’s no consequence). Seldom used in business to decrease undesired safety behaviors, but commonly (unknowingly) used to decrease desired safety behaviors.
Punishment: Very effective & essential -- there always will be behaviors which cannot be tolerated. We need to understand how the punishment affects the person being punished. WHEN WOULD YOU USE PUNISHMENT?
Positive and Negative Reinforcement can both increase behavior, but Positive gives the benefit of discretionary effort.
Positive Reinforcement is not necessarily always beneficial: it can increase undesired behavior as well (ex: peer support for violating safety rules)
Consequences are negative or positive based upon receiver’s perception, not sender’s intent
Consequences influence behavior based upon three factors: timing, consistency, and significance. Significance is dependent on magnitude and impact. The different combinations of these factors will determine the likelihood of behavior increasing or decreasing in the future.
Timing: Is the consequence immediate or does it happen in the future? For example, the consequence of putting your hand on a red hot burner on the stove is immediate - pain!! The consequence of not exercising for most of your adult life is not so immediate. Poor health in old age may come years down the road from now.
Consistency: Is the consequence certain to happen or is there uncertainty? For example, if everyone who smoked cigarettes was guaranteed that by the time they had smoked their third cigarette they would have developed lung cancer, you’d have a lot less smokers. Because of the high degree of uncertainty of contracting lung cancer due to smoking, many people still smoke.
Significance refers to whether the consequence is viewed as positive or negative by the person who receives the consequence. If I find that a friendly pat on the back by my boss is a positive stroke, another female co-worker may see that hand on her shoulder as a sign of sexual harassment - very negative. Significance means is the consequence of large or small magnitude and what impact does it have on the person receiving it.
Positive reinforcement increases the likelihood of future behavior because the person who receives the consequences gets something they want. Positive reinforcement maximizes performance.
It is important to note that if you are the person who is delivering the consequence for another person’s actions (behavior) and what you are delivering would be positive if it were given to you, it may not be positive for the receiver.
For example, you are the supervisor of an employee who has put in tremendous extra effort to get a project completed ahead of schedule and under budget. You want to provide some positive reinforcement to that person so you give him two tickets to the opera (which you love to attend). Unbeknownst to you the person hates the opera and would have preferred 2 tickets to the monster truck show. The 2 opera tickets may actually now be viewed as punishment.
Negative reinforcement increases behavior because a person is trying to avoid or escape something they don’t want. For example as a supervisor you have a deadline to meet and it doesn’t look like the project will make it. You tell everyone on the project team that they will be expected to devote 2 nights a week and every Saturday for the next month to working more hours. Suddenly work gets caught up and the project is back on schedule. Negative reinforcement only gets you compliance!
Points to remember on positive reinforcement:
1. it is determined to be positive by the person receiving it
2. it must be delivered contingent on the desired behavior
3. it is the only way to maximize performance
4. anything is reinforcing to somebody, somewhere in the world nothing is reinforcing to everybody in the world
Points to remember about negative reinforcement:
1. it gets you only enough improvement in performance to escape or avoid punishment
2. use of R- has negative side effects, such as escape and avoidance
3. R- never maximizes performance
4. it is only effective when it is followed by positive reinforcement
One way to tell if you are using positive or negative reinforcement to drive performance is to remove the requirement for the performance and see if performance drops. If it does then you were using negative reinforcement. For example, you have a requirement to conduct weekly safety inspections by each supervisor in his/her department and you are currently getting 80% compliance. If you then say the weekly inspections are no longer required, although still a good idea, does the compliance rate drop off?
This chart is a graphical representation of the effects of positive reinforcement on performance improvement - rather dramatic.
Planning and delivery of positive reinforcement is not a natural act for most people. Therefore we need to plan our use of R+ as well as provide R+ to those who use it.
Everybody gets thousands of R+ everyday. Remember that R+ follows behavior and increases its frequency.
Common errors in the use of R+:
Forgetting that what is reinforcing to one person may not be reinforcing to another. You can’t reinforce a team - you can only reinforce the members. Vince Lombardi said “Nothing is more unequal than the equal treatment of unequals.”
Not understanding the relationship between a behavior and a reinforcer. You may be trying to reinforce one thing but actually reinforcing another. See Dilbert comic about $10 paid for every software bug found and fixed.
Forgetting that all reinforcement is immediate. Delayed reinforcement is called a reward. When there is a delay between behavior and its consequences you may get behavior that you don’t want to reward. The best supervisors spend significantly more time out on the floor. Supervision needs to be where the performers are.
Not understanding that you need a high number of R+ to change a single behavior and make sure that change becomes truly embedded. Figuring that one R+ will do it!
This graph represents the effects of punishment for decreasing performance.
With some safety problems the use of punishment is appropriate because you don’t have time to wait to begin applying positive or negative reinforcement. You need an immediate change in poor performance for the safety of the employee and others.
What are some examples of punishment that have been used for dealing with safety problems?
Some points to remember about punishment:
P weakens or stops behavior
P may cause undesired behaviors to increase
P never solves the root cause of the problem
P has many negative side effects, including hostility, fear, avoidance, escape, sabotage
The person receiving the consequence is the one who determines if it is P, not the consequence itself
Think sign - this type of sign is often ignored because people naturally assume that they are always thinking that way. In the absence of any systematic job safety training they may not have been told the safe way so they improvise what they feel is the safe way. Lack of reinforcement from supervisors and co-workers about taking a few seconds to think things through - what are the hazards, how can I protect myself - before acting then becomes another example of extinction. While management may want employees to Think About Safety, lack of feedback and reinforcement causes that thinking habit to extinguish.
The stop sign on the other hand is frequently obeyed because the consequences if you don’t stop are likely to be negative, immediate, and almost certain, particularly if you are in downtown Manhattan during the morning rush hour. If you are out in the back roads of North Dakota at 10 AM the benefits of driving right through without stopping may outweigh the remote possibility of another car being at the intersection and running into you. Past consequences - accidents, near misses, tickets - may be powerful. Lack of these three things - associated with stop signs - is more common. How many of us come to a complete stop - behind the stop sign at every intersection? How many of us come to a “rolling stop” where we slow down to 5 miles an hour, cover the brake and then blast on through?
Our challenge then is go from a negative reinforcement environment to a positive reinforcement environment.
I am sure we would all like to see everyone at our workplace showing up for work because they want to, not because they have to just to receive a paycheck.
The more we can increase the amount of discretionary effort expended by employees, the more rapidly we can tap into the reservoir of human potential that often lies dormant in most companies.