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Do	
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Leading	
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– Openly	
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– Changes	
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– Opportunities,	
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– Fewer	
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Step	
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– Form	
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– Get	
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Reinforce	
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– Specific	
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– BEFORE	
  
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– Anchor	
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Summary	
  
Successful	
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–  Think	
  Change	
  Leadership,	
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management	
  
–  Set	
  clear,	
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–  Create	
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–  Maintain	
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throughout	
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–  Involve	
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–  Measure	
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Questions	
  

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Accountants- Become The Coach

  • 1. Sponsored  by   Get  in  the  Game   Use  New  World  Tools  and  Broaden  Your  Playbook   to  Win  More  Business  in  the  Accounting  Profession  
  • 2. Sponsored  by   About  Doug   Sleeter   @dougsleeter   CPA  Practice  Advisor     Columnist,  Successful  Small  Business  Consulting     Top  25  Thought  Leaders,  2011-­‐2014   The  Sleeter  Group     800-­‐member  Accounting  Consulting  Group   Author  –  Textbooks  and  Reference  Guides   Consultant  to  Software  Developers   Accounting  Today   Top  100  Most  Influential  People  in   Accounting  for  2008-­‐2013   Small  Business  Influencer   Small  Business  Influencer  Champion  2013  
  • 3. Sponsored  by   Agenda   Become the Coach Leading Change within Your Firm and With Clients
  • 4. Sponsored  by   Become  the  Coach   Leading  Change:   Within  Your  Firm  and   For  Your  Clients  
  • 5. Sponsored  by   Do  You   Have   What  It   Takes?   Leading  Change   Do  You     A.  Serve  Your  Clients?     B.  Lead  Your  Clients?  
  • 6. Sponsored  by   Coaching   the  Team   Leading  Change   – Start  with  Your  Own  Firm   – First  –  Learn,  Then  Learn   Some  More  and  Keep   Learning   – Then  Teach  
  • 7. Sponsored  by   Polling   Question  #1   7  
  • 8. Where Is The Profession on Technology Adoption? C P A s   Where  are  YOU  on  the  curve?  
  • 9. Sponsored  by   Successful   Change   Leadership     The  Coach’s   Playbook   1.  Set  the  stage,  collaboratively.     2.  Plan  and  communicate.   3.  Implement.   4.  Follow  through.  
  • 10. Sponsored  by   Step  1:     Set  the  Stage,   Collaboratively   – Motivation  and  Urgency   – Openly  discuss  reasons:   – Changes  in  marketplace   – Opportunities,  Threats   – Increased  efficiencies   – Threats   – Fewer  Manufacturing  Jobs,   More  Service  Jobs   – Automation,  Zero-­‐Entry  
  • 11. Sponsored  by   A  Service   Based   Economy   Source:  The  Economist  Jan  2014  
  • 12. Sponsored  by   The  Cheese  is   Moving       Accountants   are    94%  likely   to  Lose  Jobs  to   Automation     …  within  20   years   Source:  The   Economist   Jan  2014  
  • 13. How SMBs Select an Accountant Bottom
  • 14. Why SMBs Leave Their CPA Bottom  
  • 15. Sponsored  by   Polling   Question  #2  
  • 16. Sponsored  by   Step  1:     Set  the  Stage,   Collaboratively   – Form  a  Change  Team   – Get  buy-­‐in   – Find  Strong  leaders     – Involve  Front-­‐line  employees  
  • 17. Sponsored  by   Create  a  Clear  Vision   – Be  Succinct   – Why  Change  is  Necessary   – What  Pain  You’re  Solving?     Reinforce  the  Vision   – Specific  Workflow  Changes   – Envision  Success   Step  2:     Plan  and   Communicate  
  • 18. Sponsored  by   Step 3: Get Going Remove  Obstacles   – Address  fears     – Online  security   – “We’ve  always  done  it  this  way”     – Embrace  Learning  Curve   Create  Short-­‐Term  Wins   – Small,  Clearly-­‐Defined  Initiatives   – Recognize  Progress  
  • 19. Sponsored  by   Step  4:   Follow   Through   – Measure   – BEFORE   – DURING   – AFTER     – Anchor  Change   – Share/reward  success  
  • 20. Sponsored  by   Polling   Question  #3  
  • 21. Sponsored  by   Summary   Successful  Transformational  Change     –  Think  Change  Leadership,  not   management   –  Set  clear,  aspirational  targets   –  Create  a  clear  structure   –  Maintain  energy  and  involvement   throughout  the  process   –  Involve  all  stakeholders   –  Measure  before  and  after   –  Reward  success