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Employee Management
How to maximize your
most valuable asset
What are we talking about?
How to hold employees accountable while at the same time creating
a rewarding place to work.
Why are you here?
So you can learn how to make better decisions for your business.
Who am I?
My name is Maria Mayorga, and I am the strategy
director of Real Green Analytics.
What is RGA?
Real Green Analytics, also known as Coalmarch, is the digital
marketing division of Real Green. We produce BackOffice and
LeadBuilder.
Why are there Legos here?
Because Legos are awesome. Also, we want you to have some fun
today! This is a lot of information, but it doesn’t have to be scary!
Ready to get started?
Hold on to your pants!
Why is this important?
It cost on average $10,000 to replace an
employee. If you can avoid that, this is
why it makes sense.
Source: http://www.cbsnews.com/news/how-much-does-it-cost-companies-to-lose-employees/
What is the largest expense on
your P&L?
Payroll
Turnover is expensive!
For all jobs earning less than $50,000 per
year, or more than 40 percent of U.S. jobs,
the average cost of replacing an employee
amounts to fully 20 percent of the person's
annual salary.
Source: http://www.cbsnews.com/news/how-much-does-it-cost-companies-to-lose-employees/
How do you measure it?
Turnover Rate
Decide your time frame for tracking.
Count the number of employees that left
Calculate the average number of
employees you had during that time.
Divide the number of people who left the
company by the average number of
employees.
Multiply that by 100 to determine the
percentage of turnover.
10 / 40 = 0.25 x 100
= 25%
Retention Rate
The number of employees who remain at
the end of the period divided by the
employees you had at the beginning.
30 / 40 = 0.75 x 100
= 75%
What can you do about it?
1. Be clear on your expectations
2. Train them
3. Review and measure
4. Pay for their performance
Be clear on your expectations
Why is this important?
Employees need to know what is
expected of them.
How do you do this?
1. Identify your company values
2. Create your company vision
3. Set expectations
1. Identify company values
Values give your company
purpose
This drastically changed our hiring
process.
HUPPSA
Well, if you say it like Huzzah, it is
kind of a cheer, and now you are
cool.
HUPPSA
H
Helpful, considerate
U
Upstanding, humble
P
Passionate, hardworking
P
Positive, fun
S
Smart, talented
A
Authentic, honest
Common core values
Values don’t just live in your head. They
should be documented and shared.
Embed the values in how you act and
make decisions.
Reinforce the values.
2. Create your company vision
Do you know what your company vision
is?
Truly great companies understand the
difference between what should never
change and what should be open for
change, between what is genuinely
sacred and what is not.
Two Parts
1. Core Values
2. Future Goals
“Our company is fanatical about our customers and
the services that we provide. Our team members
are grounded with core values of Integrity, Service
& Excellence. Integrity means that we do the right
thing even when no one is watching. Service
means that we offer exceptional service to both our
team members and our customers. “
- Triangle Pest Control
To use our knowledge and experience of inbound
marketing, website design, and marketing strategy
to help our clients succeed online and gain a
greater understanding of how internet marketing
works.
- Real Green Analytics
3. Set expectations
Position Contracts and 90 Day
Objectives
You can’t communicate all of your
expectations in the job description so it
is important you have a position contract
to emphasize the important things.
show example
90 day objectives show employees what
is expected out of them during the first 3
months and the consequences if they
don’t complete everything.
What are the benefits?
Identifying your company values puts
everyone on the same page.
Writing and sharing your company
vision gets everyone at your company
focused on the same thing.
The position contract and 90 day
objectives set your expectations for
each position.
Train!
Why is this important?
Training takes everything we have been
talking about and helps to hold everyone
accountable, from managers to
technicians.
We talk more about training in Business
Operations 201.
Raise your hand if...
you have a company training plan.
How do you do it?
Step 1
Think beyond the normal certifications
Step 2
Create the material
Step 3
Create a training schedule
Step 4
Automate the training
Step 5
Don’t stop training when you get busy
What are the benefits of training?
Helps to ensure everyone is on the same
page with the company vision and
expectations.
Sets the tone for your company
Without training, you are expecting
employees to just do what you expect
without actually knowing.
Review and Measure
Why is this important?
How many of you can remember what
you had for dinner last Wednesday?
If you can’t remember that, how can you
be expected to remember an employee’s
performance without regular reviews?
It is important to review and measure
each employee’s performance
throughout the year so you can see
where they need the
most improvement.
How do you do it?
Measure progress throughout the year
Record incidents
Conduct quarterly and annual reviews
What are the benefits?
As you get larger, it becomes more
important to train your managers how to
manage so that you aren’t involved in
every aspect
of the company.
Give your managers tools to do what
you as an owner can do.
Regular communication helps to make
sure everyone is on the same page.
Regular reviews and inspections show
employees that they need to perform to
your expectations or there will be
consequences.
If a team is truly accountable, members
will identify gaps, learn new roles and
processes, and ultimately build a more
capable team.
Pay for Performance
Why is this important?
We pay for people who bring it, not just
people who show up.
We want to reward our top performers.
Attach the bonus structure to the
companies performance so that when
the company does well, so do the
employees.
How do you do it?
Step 1:
Create position summaries
Step 2:
Teach employees the fundamentals
of business
Step 3:
Identify key performance indicators for
each position to show employees what
is important and expected
Step 4:
Create incentive plans that align
employees performance to the overall
goals of the company
What are the benefits?
Too many employees believe they are
entitled to a paycheck for showing up.
This shows them that they have an impact
on the bottom line of the company.
What have you learned?
You know why it is important to
reduce turnover
You know how to measure
turnover and retention
rates.
You know how to identify your
company values
You know how to train employees,
review and measure them, and
pay for their performance.
THANK YOU!
Maria Mayorga
Strategy Director, Real Green Analytics
Join me for
Turnover Reduction
We’ll talk about sourcing and hiring processes
to find your best employees!
Helpful Books
Get a free assessment
http://www.realgreen.com/experts
Get in touch!
twitter: @mariamayorga1
linkedin: www.linkedin.com/in/mariaemayorga/
email: mmayorga@rganalytics.com
Questions?
Time permitting.

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Employee management

Editor's Notes

  1. Today we’ll be looking at four main topics, the shift in consumer behavior over the last 20 years, what inbound marketing is, how Google works, and what are the important factors that contribute to online success.
  2. This is about you learning about online marketing so you can become more informed and make better marketing related decisions for your business. You can use this information yourself or work with professionals.
  3. My name is Jason Stanley, I’ve been designing and marketing websites since 1997, and I am the managing director of Coalmarch RGA, where I lead a team of 16 talented marketers, designers, and programmers.
  4. Real Green Analytics, also known as Coalmarch is the digital marketing division of Real Green. We produce BackOffice and LeadBuilder.
  5. My name is Jason Stanley, I’ve been designing and marketing websites since 1997, and I am the managing director of Coalmarch RGA, where I lead a team of 16 talented marketers, designers, and programmers.
  6. Why are there Legos here? Cause they are awesome and I want you to have fun today!
  7. Ready to get started?
  8. Hold on to your pants!
  9. What is the common factor?
  10. 10 years ago buying a large email list and sending newsletters and offers worked well.
  11. What is the common factor?
  12. What is the common factor?
  13. What is the common factor?
  14. 10 years ago spending on TV ads was a guaranteed way to reach a large audience.
  15. What is the common factor?
  16. What is the common factor?
  17. 10 years ago radio ads were heard by people in their cars, homes, and workplaces.
  18. Today, internet users routinely employ spam filters, and the National Canned Spam Act limits a marketer’s ability to send unsolicited messages. The average open rate has gone down from 39% in 2004 to less than 25% in 2014. (MarketingSherpa)
  19. Today, people skip ads with DVR or watch ad free media like Netflix.
  20. Today, newspaper readership and ad revenue is the lowest it has been in more than 50 years.
  21. Today, newspaper readership and ad revenue is the lowest it has been in more than 50 years.
  22. Today, newspaper readership and ad revenue is the lowest it has been in more than 50 years.
  23. What is the common factor?
  24. Today, newspaper readership and ad revenue is the lowest it has been in more than 50 years.
  25. Today, newspaper readership and ad revenue is the lowest it has been in more than 50 years.
  26. They interrupt people. Except for the Yellow Pages, they all basically interrupt people who may or may not need their services. We call these advertising channels outbound, or interruptive marketing.
  27. Today, newspaper readership and ad revenue is the lowest it has been in more than 50 years.
  28. Ok, so if the marketing channels we have talked about are all outbound, or interruptive- outbound pushes your message...
  29. Ok, so if the marketing channels we have talked about are all outbound, or interruptive- outbound pushes your message...
  30. Ok, so if the marketing channels we have talked about are all outbound, or interruptive- outbound pushes your message...
  31. Ok, so if the marketing channels we have talked about are all outbound, or interruptive- outbound pushes your message...
  32. Today, newspaper readership and ad revenue is the lowest it has been in more than 50 years.
  33. Ok, so if the marketing channels we have talked about are all outbound, or interruptive- outbound pushes your message...
  34. Ok, so if the marketing channels we have talked about are all outbound, or interruptive- outbound pushes your message...
  35. 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  36. 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  37. 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  38. 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  39. 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  40. 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  41. 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  42. 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  43. 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  44. 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  45. 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  46. 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  47. 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  48. 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  49. 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  50. Ok, so if the marketing channels we have talked about are all outbound, or interruptive- outbound pushes your message...
  51. 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  52. 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  53. 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  54. 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  55. 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  56. Ok, so if the marketing channels we have talked about are all outbound, or interruptive- outbound pushes your message...
  57. Ok, so if the marketing channels we have talked about are all outbound, or interruptive- outbound pushes your message...
  58. 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  59. 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  60. 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  61. 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  62. Ok, so if the marketing channels we have talked about are all outbound, or interruptive- outbound pushes your message...
  63. 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  64. 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  65. 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  66. Ok, so if the marketing channels we have talked about are all outbound, or interruptive- outbound pushes your message...
  67. Ok, so if the marketing channels we have talked about are all outbound, or interruptive- outbound pushes your message...
  68. 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  69. 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  70. Raise your hand if… you like getting cold calls from eager salespeople at work or home. Or spam emails with irrelevant offers in your inbox. Or sifting through junk mail in your mailbox.
  71. Ok, so if the marketing channels we have talked about are all outbound, or interruptive- outbound pushes your message...
  72. 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  73. 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  74. 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  75. 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  76. 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  77. Ok, so if the marketing channels we have talked about are all outbound, or interruptive- outbound pushes your message...
  78. 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  79. 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  80. 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  81. Ok, so if the marketing channels we have talked about are all outbound, or interruptive- outbound pushes your message...
  82. Ok, so if the marketing channels we have talked about are all outbound, or interruptive- outbound pushes your message...
  83. 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  84. 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  85. 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  86. Ok, so if the marketing channels we have talked about are all outbound, or interruptive- outbound pushes your message...
  87. 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  88. 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  89. 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  90. 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  91. 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  92. 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  93. 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  94. 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  95. 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  96. 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  97. 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  98. Ok, so if the marketing channels we have talked about are all outbound, or interruptive- outbound pushes your message...
  99. Ok, so if the marketing channels we have talked about are all outbound, or interruptive- outbound pushes your message...
  100. 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  101. 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  102. 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  103. Ok, so if the marketing channels we have talked about are all outbound, or interruptive- outbound pushes your message...
  104. 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  105. 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  106. 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  107. 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  108. 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  109. and inbound gets in front of people that are already looking for your type of services. This a marketing strategy where businesses implement tactics to “get found”, by prospects that have a need for their product or services.
  110. 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  111. 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  112. What have you learned?
  113. You know that your customers have moved online, expect that trend to continue and evolve (think smart phones, second screening, etc.).
  114. You have a better understanding of how Google works, you know that it uses relevancy (what your page says about itself) and authority (what the rest of the Internet says about your page) to match results to queries.
  115. and you have a better understanding of what it takes to win online by gaining visibility in search.
  116. and you have a better understanding of what it takes to win online by gaining visibility in search.
  117. Thank you!
  118. I hope you found the presentation interesting and learned more about online marketing. Thanks for spending the hour with me!
  119. So in this presentation we learned how online marketing works, in our 201 session we talk about what to measure and take a deeper dive into local search, PPC, and social media marketing.
  120. Questions? Time permitting, if not, feel free to visit our LeadBuilder booth, we’d be happy to talk shop.
  121. Get a free assessment! Fill out the form on this page and we’ll prepare a full website assessment to let you know exactly how well your website is performing.
  122. I’d love to hear from you! Reach out to me on twitter, linkedin, or email! If you would like to learn a bit more or are interested in a free website assessment visit the LeadBuilder booth here at the show and talk to myself, Teryn, or Rachel.
  123. Questions? Time permitting, if not, feel free to visit our LeadBuilder booth, we’d be happy to talk shop.