StreamRoller is a music streaming app that aims to get 20,000 subscribers within 6-8 months with a 2-5% conversion rate from free to paid users. Their proposed course of action is social media marketing to generate $2000 in monthly revenue after 6-8 months. After collecting user data in this initial phase, a larger campaign will be launched along with personalized recommendations within the app.

1. Marketing Plan- StreamRoller

3. Executive Decision(1/3)
Brief Overview:
Stream and download your favourite music from all around the
world. Discover millions of playlists by experts and users, and
create your own.

4. Executive Decision(2/3)
Company’s Goal:
The first goal is to get 20,000 subscribers within 6 to 8 months
with a conversion rate of 2-5% i.e. from free to paid users. Our
company’s ideal goal is to slowly target and convert a sizeable
percentage of 1.6 billion android users, so that everyone gets to
hear their favourite tunes in the highest quality.

5. Executive Decision(3/3)
Proposed course of action:
First course of action is mainly app publicity on social media
sites, so that after 6-8 months we get a revenue of $2000 per
month. After first phase of 6 months appropriate
recommendations will be made in the app from the data
collected in this time period and a bigger campaign will be
launched after that.

7. Company Overview
StreamRoller is the ultimate app to
feed your music addiction. Listen to
your favourite tunes on the go.You
can stream high quality music on your
android device, and can also download
the music through the offline mode, if
you don't have internet connectivity.

8. Market Overview(1/3)

9. Market Overview(2/3)

10. Market Overview(3/3)

11. Target Customers
The target segment is majorly the age group 15-
25, school and college going students.
This is so because this is the segment which
spends a large amount of their time on
laptops/cell phones, and are majority users of
most of the music streaming apps.
The business and working class are also the target
segments as most of their work is technology-
centric and revolves around mobiles and laptops.

12. Goal

13. Goal
The first goal is to get 20,000 subscribers within the
first 6 to 8 months with a conversion rate of 2-5%
i.e. from free to paid users.
For earning revenue from the free version of the
app, Admob will be used. Admob will generate $1
per 1000 “ad impressions” and $0.25 per “clicks”.
If per free user is exposed to 10 ad impressions then
its expected to get a revenue of $337.75 from the
free users and $2474.5 from paid users (paying a
minimum of $3.99 per month) after 6 to 8 months.

15. Target Market
The target market for StreamRoller is 1.6
billion Android/iOS users.
Customers-Teens and working class, which
spends a large amount of their time on
laptops/cell phones, and like to listen to music
on the go.

16. Value Offering
StreamRoller is of high value to anyone using
it. Other than listening to high quality music on
the go, one can download, sync, tune in to
radios and view lyrics.
It also comes with its own social media
network for our users to connect and discuss.

18. Product and Service(1/2)
FreeVersion-
1. Stream and Download (only up to 100 songs)
music from all over the world.Various languages.
2. Create and discover various playlists.
3. Radio services.
4. Lyrics.
5. 320 kbps HD music.
6. Sync option available up to 2 devices.

19. Product and Service(2/2)
PremiumVersion-
1. Download/save unlimited songs; limit lifted.
2. FLAC quality stream and download.
3.Videos included in most of the songs.
4. Sync option available up to 8 devices.
5. Ad free interface.
6. Entry to the exclusive StreamRoller Social Network.

20. Brand – HD Music on the Go!

21. Communication
The referral system is going to be put into use, through which free
users can help the app reach more people, by sending referral links to
other people for some incentive/gift from StreamRoller.
Social media marketing is a vital tool for us to spread the word.
StreamRoller is going to make full use of Facebook,Twitter and other
social networks to make it talk of the town.
Also, we plan on participating in various app awards such as Appy
Awards etc, as they receive a lot of media coverage and free publicity.

22. Distribution
The product is going to be
available on various
platforms including Android,
iOS and Windows.

23. Price
Enjoy Premium at $3.99 per month-
 Download/save unlimited songs, limit lifted.
 FLAC quality stream and download.
 Videos included in most of the songs.
 Sync option available up to 8 devices.
 Ad free interface.

25. Infrastructure
The success of the product will depend upon app developers
(core to the company), who will enhance user experience and add
new app functionalities.
App developers will also need to
update the app database so as to include more effective new
treatment methods for new diseases.
The panel of doctors who are collaborators of our company are
required to answer the questions asked by the users.

26. Processes
• StreamRoller follows the Freemium model.We will try to make the free
features attractive enough to pull in more free users, and generate revenue
through ads.
• Then we will create a need for the premium features, and get the conversion
rate up to 3-4% or even more depending upon the number of free users.
• I will also put into use the referral system through which free users can help the
app reach more people, by sending referral links to other people for some
incentive/gift from StreamRoller.
• Further modifications will be made to the app after reviewing user’s experience
with the app for 6-8 months such that maximum revenue can be earned and at
the same time make the customers happy. Final modifications will be followed
by mass campaigning of the product.

27. Schedule
Selecting people from varied backgrounds for app publicity in
social media sites should be done within a month, selecting
a pool of approximate 20 doctors from all domains of health
should also be done within a month.
If our firm can’t earn more than $3000 per month within a
period of 6 to 8 months then the whole marketing plan has to
be reviewed in light of the new data collected for 6 to 8
months.

28. Disclaimer
This presentation was created by Ishmin Singh, BITS Pilani Goa, during a
Marketing Internship under Prof. Sameer Mathur, IIM Lucknow.