Beacons in Retail - Presentation at Lasell College (Boston)
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Presentation by our Founder (Nirmal Parikh) on Beacons in Retail addressing students of fashion technology at Lasell College in Boston. Beacons are being used in: Grocery (Hillshire Brands) Conferences (SXSW, BEEP) Travel (DFW, TravelTag) Safety (Nivea) Hotels (Starwood) Airlines (Virgin Atlantic, American Airlines) ...and more. Retailers like Target, Macy's, Lord & Taylor, Walmart, Alex and Ani, Riteaid, Walgreens, Kenneth Cole, Nordstrom and others are transforming live shopping experiences using Beacons and proximity based marketing. Through their own native mobile apps or partner apps, they're delivering everything from discounts and coupons to gamification and augmented reality experiences.
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3. Overview of Lean Methods & Tools
4. Ways to develop "Kaizen Eyes"
5. Lean Roles
6. Sustaining a Lean Office
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Best practices in deploying and managing aruba bluetooth low energy (ble) bea...
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https://attendee.gotowebinar.com/recording/3830071055091131905
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The purpose of this report is to give readers an overview of Pakistan’s digital industry landscape. The report shows how social media is evolving and how brands locally and globally are effectively using the medium to reach out to an ever growing social audience. The report also includes research on trends, topics and innovations that are being talked about worldwide.
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- 16. Digital Wavefront 16 28 Hypermarkets in Romania • App Engagement Rate 400% • App Users +600%
- 17. Digital Wavefront 17 Gamification / Ladies Night Event • Brands offering discounts/prizes • 500 Downloads in the first 3 hours • 500 Offers redeemed • Purple Apple Merit Award for strategic marketing
- 18. Digital Wavefront 18 4,500 stores, largest to date • Retargeting and personalization of CX • Digital infrastructure to connect stores to IoT • Match the level of personalization seen in online retail
- 19. Digital Wavefront 19 50 stores • Limit notifications to 2 per customer per trip
Editor's Notes
- We’re about Marketing & Technology Create a “bridge” b/w marketing & technology We offer marketing best practices and deep technology expertise
- Collaborated with agencies and companies for over 10 years Help identify/define goals/objectives Offer fully-managed solutions…