We have been doing some work with Beacons (iBeacon’s) at the moment and there where many preconceptions we had to overcome before getting to grips with the technology. We have compiled this presentation to help explain the landscape and explore some possibilities.
Estimote provides wireless beacons and a platform that allows apps to trigger contextual actions based on a user's proximity to beacons. Beacons communicate with nearby phones to identify locations and trigger personalized notifications or payments. Estimote's SDK allows developers to integrate beacon technology into apps. Use cases include directing customers in stores, dynamic pricing based on weather, greeting VIPs at airports, and contactless payments at restaurants. Nearly 20,000 developers are using the platform across industries like retail, healthcare, transportation, and hospitality.
This document discusses an app platform that supports iBeacon mobile marketing technology. It provides stats showing consumer interest in mobile loyalty programs, offers, and push notifications. The platform allows clients to use iBeacons, geolocation, and geo-fencing to send targeted messages. IBeacons transmit special promotions to phones via Bluetooth when users are near the iBeacon. The platform was built for marketing and supports iBeacon technology, real-time user location tracking, push messaging, and geo-fencing.
This document discusses an app platform that supports iBeacon mobile marketing technology. It provides stats showing consumer interest in mobile loyalty programs, offers, and push notifications. The platform allows clients to use iBeacons, geolocation, and geo-fencing to send targeted messages. IBeacons transmit special promotions to phones via Bluetooth when users are near the iBeacon. The platform was built for marketing and supports iBeacon technology, real-time user location tracking, push messaging, and geo-fencing.
This document discusses an app platform that supports iBeacon mobile marketing technology. It provides stats showing consumer interest in mobile loyalty programs, offers, and push notifications. The platform allows clients to use iBeacons, geolocation, and geo-fencing to send targeted messages. IBeacons transmit special promotions to phones via Bluetooth when users are near the iBeacon. The platform was built for marketing and supports iBeacon technology, real-time user location tracking, push messaging, and geo-fencing.
The digital engagement platform can configure business services across multiple digital channels like web, mobile, wearable, conversational and voice interfaces. It scales to support millions of users with an internet scale architecture and responsive design that adapts to different device dimensions, sizes and resolutions. The platform also allows for multilingual experiences, secures customer data across channels, pushes real-time updates via over-the-air capabilities, and creates engaging notifications to delight customers through their journey across touchpoints.
The document discusses how to use Estimote's demo app to connect to beacons, configure beacon settings like identifiers and broadcasting, and see demos of distance and proximity detection. It recommends exploring the app's capabilities and provides information on building custom apps using Estimote's APIs and SDKs available on their website and GitHub.
A beacon is a small wireless device that transmits a Bluetooth signal to nearby smart devices, providing an ID number. The smart device sends the ID to a cloud server, which checks what action is assigned to that ID number and responds accordingly. For example, a beacon placed near socks in a clothing store could alert customers passing by of a sock sale via their smart device.
We have been doing some work with Beacons (iBeacon’s) at the moment and there where many preconceptions we had to overcome before getting to grips with the technology. We have compiled this presentation to help explain the landscape and explore some possibilities.
Estimote provides wireless beacons and a platform that allows apps to trigger contextual actions based on a user's proximity to beacons. Beacons communicate with nearby phones to identify locations and trigger personalized notifications or payments. Estimote's SDK allows developers to integrate beacon technology into apps. Use cases include directing customers in stores, dynamic pricing based on weather, greeting VIPs at airports, and contactless payments at restaurants. Nearly 20,000 developers are using the platform across industries like retail, healthcare, transportation, and hospitality.
This document discusses an app platform that supports iBeacon mobile marketing technology. It provides stats showing consumer interest in mobile loyalty programs, offers, and push notifications. The platform allows clients to use iBeacons, geolocation, and geo-fencing to send targeted messages. IBeacons transmit special promotions to phones via Bluetooth when users are near the iBeacon. The platform was built for marketing and supports iBeacon technology, real-time user location tracking, push messaging, and geo-fencing.
This document discusses an app platform that supports iBeacon mobile marketing technology. It provides stats showing consumer interest in mobile loyalty programs, offers, and push notifications. The platform allows clients to use iBeacons, geolocation, and geo-fencing to send targeted messages. IBeacons transmit special promotions to phones via Bluetooth when users are near the iBeacon. The platform was built for marketing and supports iBeacon technology, real-time user location tracking, push messaging, and geo-fencing.
This document discusses an app platform that supports iBeacon mobile marketing technology. It provides stats showing consumer interest in mobile loyalty programs, offers, and push notifications. The platform allows clients to use iBeacons, geolocation, and geo-fencing to send targeted messages. IBeacons transmit special promotions to phones via Bluetooth when users are near the iBeacon. The platform was built for marketing and supports iBeacon technology, real-time user location tracking, push messaging, and geo-fencing.
The digital engagement platform can configure business services across multiple digital channels like web, mobile, wearable, conversational and voice interfaces. It scales to support millions of users with an internet scale architecture and responsive design that adapts to different device dimensions, sizes and resolutions. The platform also allows for multilingual experiences, secures customer data across channels, pushes real-time updates via over-the-air capabilities, and creates engaging notifications to delight customers through their journey across touchpoints.
The document discusses how to use Estimote's demo app to connect to beacons, configure beacon settings like identifiers and broadcasting, and see demos of distance and proximity detection. It recommends exploring the app's capabilities and provides information on building custom apps using Estimote's APIs and SDKs available on their website and GitHub.
A beacon is a small wireless device that transmits a Bluetooth signal to nearby smart devices, providing an ID number. The smart device sends the ID to a cloud server, which checks what action is assigned to that ID number and responds accordingly. For example, a beacon placed near socks in a clothing store could alert customers passing by of a sock sale via their smart device.
Here are my predictions about the beacon effect:
• Beacons transform the real world into a digital channel
• It’s relatively safe since there are multiple steps required for end-users to activate beacon communications
• Consumers expect feature-rich digital experiences in the physical world
• A decrease in semiconductor costs, new mandates in marketing, and consumer adoption will fuel the adoption of beacons usage
• By 2016, beacons will be free to retailers, museums, arenas
• The profit center for beacon companies will be software, analytics, insights and consulting services
• Consumers are “warming” to the idea of trading data for enhanced experiences
• Beacons are low cost and low maintenance, as a result there will be more than 4M devices in use by end of 2018
• Beacon-delivered advertising will generate significant activity in the next 18 months
• Beacon-generated ad space will be widely available via RTB and generate $500M-plus by 2018
• Mobile phone plans will be subsidized by advertising and supported by beacon data
Beacons are the missing link between the offline world and the digital space. They bring to life a new way of interaction by adding a context to the physical world. Here's how retailers, museums, events, smart cities, banks, and offices leverage proximity to grow their businesses and engage their audiences.
Beacon Technology for Restaurants - Personalizing the On-Premise ExperienceRockbot
The document discusses how beacon technology allows businesses like restaurants to personalize the in-store customer experience. Beacons use Bluetooth signals to detect when customers enter a store and interact with their mobile devices to greet them or provide customized offers. The adoption of beacon technology is expected to grow significantly in the coming years, driven by declining prices and increasing functionality. Industry analysts predict beacon-influenced on-premise sales in the US will increase from $4.1 billion in 2015 to $44.4 billion in 2016 as more businesses implement the technology.
iBeacons use Bluetooth Low Energy technology to broadcast unique identifiers that can be detected by nearby smartphones and other devices to provide location-based services. iBeacons transmit a universally unique identifier, major number, and minor number that allow apps to identify a beacon's location and provide contextual information. Some applications of iBeacons include improving customer experiences in retail stores and hospitals by sending notifications as users move throughout a location.
iBeacons allow mobile apps to recognize when a smartphone is near a small wireless sensor, transmitting data via Bluetooth to deliver location-relevant messages from a content management system. The marketing app platform manages these iBeacon messages to engage customers as they enter outlets, encouraging loyalty by triggering customized app content and analytics based on the user's precise location within 70 cm to 70 meters of an iBeacon. Organizations can use this technology to stay connected to customers, create loyalty through low-cost targeted messaging, and see immediate results and return on investment.
Introduction
Beacons are small wireless devices that broadcast signals using Bluetooth Low Energy (BLE), or Bluetooth SMART technology. Mobile apps on compatible devices are able to listen for signals from beacons placed in the physical world and then trigger an experience via the app.
Beacon enabled apps are notified when the device enters or exits the range of a beacon, and are also able to monitor the distance from the beacon as it changes, often referred to as 'ranging'.
Bluetooth Low Energy
BLE or Bluetooth Smart is an intelligent and power friendly version of Bluetooth wireless technology and exchanges data over short distances using radio transmissions. The power of BLE is in its ability to work with an app on a smartphone, tablet or any other compatible mobile device.
The Beacon System
The Beacon system from Apple can be broken down into two parts:
• A piece of hardware – the “Beacon”, which constantly broadcasts a Bluetooth Low Energy signal. This transmits a unique identifier (UUID) and two further identifiers; major and minor (unsigned 16 bit integer values), which can be used to identify the beacon.
• Application Programmable Interface (API) - An API to search for beacons with a certain UUID and optionally a specific major and minor value. iBeacon adds the possibility for the developer to subscribe to beacons like you would subscribe to geolocations. This enables the app to get notifications (whether the app is currently running or not) when the user gets within range of a specific beacon.
Importance
• High degree of accuracy
• Low impact on battery life
• Low cost of entry
• No Internet connection required
Security
Some of the most common beacon security myths:
• Beacons are transmitting personal data:
Beacons don’t transmit any personal data. In fact, beacons don’t receive any data at all.
• Beacons are tracking my location:
Beacons can’t track your location. The only thing they can do is let your mobile device know that you’re nearby.
Compatibility
Beacons work with both Android and iOS. They were initially introduced in iOS7 and are compatible with every Android version > 4.3
This puts beacon functionality in 300 million + devices.
Conclusion
Beacons transmit a low energy signal from a device with a radius of 0-50 meters to broadcast static pieces of data within short distances.
In a nutshell, our basic requirements for an operational beacon are:
1. Beacon enabled mobile app
2. Network of deployed beacons
3. Bluetooth switched on and relevant permissions
Without a doubt, the Beacon is a useful convergence device that can be given a shot at, which is for sure a revolution in technology
Beacon Technology: What Brands and Marketers Need to KnowBBDO
Beacon technology has the potential to disrupt the way brands–particularly retail brands–think about the intersection of the physical retail experience and the mobile experience. Using beacons wisely, retailers will be able to play the part of a gracious, individually attentive host, combining the users’ interests, intent and physical location.
Appectual IT Solution presents Beacons App and CMS to help your business implement Bluetooth Proximity Marketing Solutions providing benefits like customer engagement, Increased ROI.
iBeacon is an indoor positioning system that uses Bluetooth Low Energy beacons to provide location services to iOS devices. Beacons broadcast a signal that includes a proximity UUID, major and minor values that allow an app to detect beacons and understand proximity. The CoreLocation API exposes APIs to monitor for regions defined by beacons and range beacons to determine distance. While beacons enable new location-based experiences, their location capabilities are approximate rather than precise and they cannot directly push information, require an app to be open for ranging, or enable payments. Support for beacons also exists on Android through third parties.
LocalSocial is a proximity platform that makes it easy to add in-store engagement features to a Retailer's mobile apps and services. Using in-store beacons powered by Low Energy Bluetooth, WiFi and NFC, it makes it easy for Retailers to offer Loyalty Points for Walk-ins, trigger offers and specials just for being in-store, and create apps that can be smart about where the customer is located. LocalSocial provides Retailers with greater insight about their store visitors, deepens engagement with customers, and helps drive the customer conversation.
Mobile marketing is experiencing rapid growth and adoption. By 2015, it is projected that 80% of the population will be using mobile phones and 30% will be using tablets. Mobile usage is affecting every aspect of our lives as consumers are using their phones for many activities like accessing the internet, email, and making purchases. Brands need to have a mobile strategy that provides optimized mobile websites, applications, social media integration, and mobile CRM to engage consumers on all of their devices. Focusing on delivering personalized, relevant content and offers to consumers through their preferred mobile channels will be key to success.
An Estimote Beacon is a small wireless device broadcasting tiny radio signals. Think of it like a lighthouse, emitting a constant signal that can be received and interpreted by most iOS and Android devices within range.
The document discusses a proprietary software platform called GSM that enables peer-to-peer communication between devices without wifi or cellular data using radio waves. GSM allows devices to discover each other, communicate securely, and automate actions. Example use cases discussed include enabling interactive digital signage at kiosks, proximity marketing at retailers and restaurants, and activity tracking at gyms.
Webinar is conducted by Marcin Kasz, Beacon Ambassador at Kontakt.io and Ryan Bobillo, Relationship Developer at Howler. During the webinar you will learn: - How do beacons transform retail engagement? dive into hard metrics - How to put your ideas into practice with beacon hardware? How to manage large beacon deployments? learn from others experience - Get inspired by extraordinary retail use cases! and much more...
iBeacon, BLE and The Future of Engagement: Dsrupted ConferenceDoug Thompson
Bluetooth LE beacons will do more than transform retail. They'll change the way we think about designing experiences and how we provide value to our customers and communities.
This overview of beacons was first presented at the Dsrupted Conference September 17, 2014.
http://www.dsrupted.com/about/agenda/
Tracko is an integrated solution created to help businesses and individuals to save time, money and other resources and to optimize stocks and space when administrating their valuable assets in warehouses or other facilities.
Beacons are small, low-cost Bluetooth transmitters that can send messages and notifications to nearby smartphones. They use Bluetooth Low Energy to broadcast an identifier and other data within a short range. Beacons have various use cases like retail marketing, indoor navigation, and attendance tracking. Major beacon platforms include iBeacon, AltBeacon, and Eddystone. Developers can implement beacon technologies using mobile SDKs from vendors like Estimote or libraries like AltBeacon.
Mobile apps and services from mPortal - Our Customer PortfolioHolly Dowden
mPortal designs, develops and hosts mobile apps and services for cable, telecom and media providers. This presentation showcases some of our top projects for customers including Comcast, Time Warner Cable, AT&T, Bright House Networks, Disney and more.
This document describes proximity marketing and beacon technology solutions offered by The Proximity Agency. It discusses how beacons can be used to recognize customers in real-time, send targeted push notifications, enable hyper-local marketing, facilitate authenticated payments, and more. Case studies show how beacons have increased app engagement by 400% for Carrefour and in-store sales by 8% for McDonald's. The agency claims to be able to implement a minimum viable beacon product within one month.
Here are my predictions about the beacon effect:
• Beacons transform the real world into a digital channel
• It’s relatively safe since there are multiple steps required for end-users to activate beacon communications
• Consumers expect feature-rich digital experiences in the physical world
• A decrease in semiconductor costs, new mandates in marketing, and consumer adoption will fuel the adoption of beacons usage
• By 2016, beacons will be free to retailers, museums, arenas
• The profit center for beacon companies will be software, analytics, insights and consulting services
• Consumers are “warming” to the idea of trading data for enhanced experiences
• Beacons are low cost and low maintenance, as a result there will be more than 4M devices in use by end of 2018
• Beacon-delivered advertising will generate significant activity in the next 18 months
• Beacon-generated ad space will be widely available via RTB and generate $500M-plus by 2018
• Mobile phone plans will be subsidized by advertising and supported by beacon data
Beacons are the missing link between the offline world and the digital space. They bring to life a new way of interaction by adding a context to the physical world. Here's how retailers, museums, events, smart cities, banks, and offices leverage proximity to grow their businesses and engage their audiences.
Beacon Technology for Restaurants - Personalizing the On-Premise ExperienceRockbot
The document discusses how beacon technology allows businesses like restaurants to personalize the in-store customer experience. Beacons use Bluetooth signals to detect when customers enter a store and interact with their mobile devices to greet them or provide customized offers. The adoption of beacon technology is expected to grow significantly in the coming years, driven by declining prices and increasing functionality. Industry analysts predict beacon-influenced on-premise sales in the US will increase from $4.1 billion in 2015 to $44.4 billion in 2016 as more businesses implement the technology.
iBeacons use Bluetooth Low Energy technology to broadcast unique identifiers that can be detected by nearby smartphones and other devices to provide location-based services. iBeacons transmit a universally unique identifier, major number, and minor number that allow apps to identify a beacon's location and provide contextual information. Some applications of iBeacons include improving customer experiences in retail stores and hospitals by sending notifications as users move throughout a location.
iBeacons allow mobile apps to recognize when a smartphone is near a small wireless sensor, transmitting data via Bluetooth to deliver location-relevant messages from a content management system. The marketing app platform manages these iBeacon messages to engage customers as they enter outlets, encouraging loyalty by triggering customized app content and analytics based on the user's precise location within 70 cm to 70 meters of an iBeacon. Organizations can use this technology to stay connected to customers, create loyalty through low-cost targeted messaging, and see immediate results and return on investment.
Introduction
Beacons are small wireless devices that broadcast signals using Bluetooth Low Energy (BLE), or Bluetooth SMART technology. Mobile apps on compatible devices are able to listen for signals from beacons placed in the physical world and then trigger an experience via the app.
Beacon enabled apps are notified when the device enters or exits the range of a beacon, and are also able to monitor the distance from the beacon as it changes, often referred to as 'ranging'.
Bluetooth Low Energy
BLE or Bluetooth Smart is an intelligent and power friendly version of Bluetooth wireless technology and exchanges data over short distances using radio transmissions. The power of BLE is in its ability to work with an app on a smartphone, tablet or any other compatible mobile device.
The Beacon System
The Beacon system from Apple can be broken down into two parts:
• A piece of hardware – the “Beacon”, which constantly broadcasts a Bluetooth Low Energy signal. This transmits a unique identifier (UUID) and two further identifiers; major and minor (unsigned 16 bit integer values), which can be used to identify the beacon.
• Application Programmable Interface (API) - An API to search for beacons with a certain UUID and optionally a specific major and minor value. iBeacon adds the possibility for the developer to subscribe to beacons like you would subscribe to geolocations. This enables the app to get notifications (whether the app is currently running or not) when the user gets within range of a specific beacon.
Importance
• High degree of accuracy
• Low impact on battery life
• Low cost of entry
• No Internet connection required
Security
Some of the most common beacon security myths:
• Beacons are transmitting personal data:
Beacons don’t transmit any personal data. In fact, beacons don’t receive any data at all.
• Beacons are tracking my location:
Beacons can’t track your location. The only thing they can do is let your mobile device know that you’re nearby.
Compatibility
Beacons work with both Android and iOS. They were initially introduced in iOS7 and are compatible with every Android version > 4.3
This puts beacon functionality in 300 million + devices.
Conclusion
Beacons transmit a low energy signal from a device with a radius of 0-50 meters to broadcast static pieces of data within short distances.
In a nutshell, our basic requirements for an operational beacon are:
1. Beacon enabled mobile app
2. Network of deployed beacons
3. Bluetooth switched on and relevant permissions
Without a doubt, the Beacon is a useful convergence device that can be given a shot at, which is for sure a revolution in technology
Beacon Technology: What Brands and Marketers Need to KnowBBDO
Beacon technology has the potential to disrupt the way brands–particularly retail brands–think about the intersection of the physical retail experience and the mobile experience. Using beacons wisely, retailers will be able to play the part of a gracious, individually attentive host, combining the users’ interests, intent and physical location.
Appectual IT Solution presents Beacons App and CMS to help your business implement Bluetooth Proximity Marketing Solutions providing benefits like customer engagement, Increased ROI.
iBeacon is an indoor positioning system that uses Bluetooth Low Energy beacons to provide location services to iOS devices. Beacons broadcast a signal that includes a proximity UUID, major and minor values that allow an app to detect beacons and understand proximity. The CoreLocation API exposes APIs to monitor for regions defined by beacons and range beacons to determine distance. While beacons enable new location-based experiences, their location capabilities are approximate rather than precise and they cannot directly push information, require an app to be open for ranging, or enable payments. Support for beacons also exists on Android through third parties.
LocalSocial is a proximity platform that makes it easy to add in-store engagement features to a Retailer's mobile apps and services. Using in-store beacons powered by Low Energy Bluetooth, WiFi and NFC, it makes it easy for Retailers to offer Loyalty Points for Walk-ins, trigger offers and specials just for being in-store, and create apps that can be smart about where the customer is located. LocalSocial provides Retailers with greater insight about their store visitors, deepens engagement with customers, and helps drive the customer conversation.
Mobile marketing is experiencing rapid growth and adoption. By 2015, it is projected that 80% of the population will be using mobile phones and 30% will be using tablets. Mobile usage is affecting every aspect of our lives as consumers are using their phones for many activities like accessing the internet, email, and making purchases. Brands need to have a mobile strategy that provides optimized mobile websites, applications, social media integration, and mobile CRM to engage consumers on all of their devices. Focusing on delivering personalized, relevant content and offers to consumers through their preferred mobile channels will be key to success.
An Estimote Beacon is a small wireless device broadcasting tiny radio signals. Think of it like a lighthouse, emitting a constant signal that can be received and interpreted by most iOS and Android devices within range.
The document discusses a proprietary software platform called GSM that enables peer-to-peer communication between devices without wifi or cellular data using radio waves. GSM allows devices to discover each other, communicate securely, and automate actions. Example use cases discussed include enabling interactive digital signage at kiosks, proximity marketing at retailers and restaurants, and activity tracking at gyms.
Webinar is conducted by Marcin Kasz, Beacon Ambassador at Kontakt.io and Ryan Bobillo, Relationship Developer at Howler. During the webinar you will learn: - How do beacons transform retail engagement? dive into hard metrics - How to put your ideas into practice with beacon hardware? How to manage large beacon deployments? learn from others experience - Get inspired by extraordinary retail use cases! and much more...
iBeacon, BLE and The Future of Engagement: Dsrupted ConferenceDoug Thompson
Bluetooth LE beacons will do more than transform retail. They'll change the way we think about designing experiences and how we provide value to our customers and communities.
This overview of beacons was first presented at the Dsrupted Conference September 17, 2014.
http://www.dsrupted.com/about/agenda/
Tracko is an integrated solution created to help businesses and individuals to save time, money and other resources and to optimize stocks and space when administrating their valuable assets in warehouses or other facilities.
Beacons are small, low-cost Bluetooth transmitters that can send messages and notifications to nearby smartphones. They use Bluetooth Low Energy to broadcast an identifier and other data within a short range. Beacons have various use cases like retail marketing, indoor navigation, and attendance tracking. Major beacon platforms include iBeacon, AltBeacon, and Eddystone. Developers can implement beacon technologies using mobile SDKs from vendors like Estimote or libraries like AltBeacon.
Mobile apps and services from mPortal - Our Customer PortfolioHolly Dowden
mPortal designs, develops and hosts mobile apps and services for cable, telecom and media providers. This presentation showcases some of our top projects for customers including Comcast, Time Warner Cable, AT&T, Bright House Networks, Disney and more.
This document describes proximity marketing and beacon technology solutions offered by The Proximity Agency. It discusses how beacons can be used to recognize customers in real-time, send targeted push notifications, enable hyper-local marketing, facilitate authenticated payments, and more. Case studies show how beacons have increased app engagement by 400% for Carrefour and in-store sales by 8% for McDonald's. The agency claims to be able to implement a minimum viable beacon product within one month.
CM Smart Connect - Intelligent and Smart packagingCm Smart Connect
This presentation Depicts the information about the Cm smart connect services which helps brands to digitise their products using smart packaging.
Delight and capture shoppers’ attention by offering unique content, interactive experiences, and complete authenticity.
On the spot, activity driven Content/Social Media communication at the Time of Engagement through online and social media channels creating viral marketing , user generated content, loyalty promotion and check-ins all from NFC enabled items and contactless cards.
CPaaS - Leveraging the Power of Cloud CommunicationsVoxvalley .
CPaaS (Communications Platform as a Service) unfolds real-time, modern communication functionalities viz. voice calls, video calls and chat. Businesses that prioritize engagement and support strategies for reaching 100% of their potential customer base benefit greatly from choosing CPaaS. By embedding Voxvalley’s Vox CPaaS into your app, you can achieve real-time communication features and stay competitive.
DigiX focuses on wireless marketing solutions using Bluetooth, captive portals, and NFC. Their Bluetooth systems allow content sharing between devices within 30 meters. Captive portals force devices to access a controlled website when connecting to WiFi networks. NFC and RFID tags can be used to provide additional information to users who scan tags with enabled devices. DigiX offers hardware, software, content creation and maintenance to help companies promote their brands through these interactive digital channels.
tapGOconnect adds new value and propels NFC cards to new heights across ecosystems connecting consumers and business, to communities and social media on the GO …..
CloudWIREDTV develops personalized mobile apps that allow consumers to access TV listings anywhere and customize their viewing experience. The apps guide consumers back to watching TV, increasing consumption. CloudWIREDTV also enables retailers to create mobile shopping channels to sell products.
Beacons use Bluetooth signals to trigger actions like notifications on nearby smartphones, allowing personalized and location-based experiences, campaigns, and payments within retail stores and other venues; they work by transmitting unique identifiers that are detected by apps to determine the user's context and location; major companies are using beacons to improve customer engagement, marketing, and operations through real-time interactions and data collection.
mPortal Company Overview - Mobile Experience PlatformmPortal, Inc.
mPortal is a company that provides a cloud-based mobile experience platform called SPRINGBOARD to help service providers compete against Over-the-Top competitors by enabling them to deliver communication, collaboration, and entertainment services to IP-based devices. The SPRINGBOARD platform allows service providers to offer unified communications, video services, and a central app hub to improve discovery of services. mPortal has had success helping companies like Comcast, Time Warner Cable, Bright House Networks, and GENBAND extend their services to mobile users.
The document discusses how digital technologies are transforming businesses and customer experiences. It notes that 90% of customers prefer using mobile apps for initial contact and that web video conferencing usage will double in the next two years. The document then promotes the CaféX solution for enabling real-time collaboration and engagement across mobile and web platforms to improve customer journeys and workforce productivity.
Knowing what mobile subscribers are doing, where they come from and what effect their data usage is having on your network can make the difference between thriving or barely surviving.The context-aware mobile network delivers unparalleled insight and control of user experience.
A device map with TV as the master key can link all of a household's digital devices and follow users outside the home to enable cross-screen engagement and attribution. Building a robust device map requires identifying devices through various data sources, linking them probabilistically or deterministically, and continuously refining matches using machine learning to account for false positives and negatives. Putting the device map to the test during major events allows for real-time syncing of ads to second screens based on TV viewership, measurement of cross-screen impact on metrics like brand recall and sales lift.
This document discusses and compares various technologies for mobile marketing interactions within stores, including beacons, NFC, QR codes, ultrasound, and lighting. It outlines the advantages and disadvantages of each technology, how they work, which devices they support, common uses, and constraints on user experience. Beacons are highlighted as particularly promising for in-store marketing due to their ability to send push notifications, compatibility across platforms, and potential for personalized messaging and integration with CRM systems. However, over-reliance on push notifications also poses a risk of annoying customers.
1. The document discusses how WiFi can create value in airports by providing free, high-quality WiFi access for travelers and generating revenue through WiFi-based services.
2. It describes how airports can earn direct daily revenue from sponsorships, premium access options, digital advertising on the WiFi network, and WiFi roaming agreements.
3. Enhancing the user experience with features like VPN access, location services, and surveys can improve customer satisfaction, while carrier-grade equipment can ensure reliable connectivity for professional services and applications.
Cubeacon iBeacon Platform and BackEnd as a ServiceAvianto Tiyo
Cubeacon is a wireless beacon device and platform that allows developers to create location-based mobile applications. The small cubeacon devices broadcast Bluetooth signals to nearby smartphones to precisely locate them. The integrated cloud-based software allows users to set scenarios, manage campaigns, and analyze user behavior and location data. Cubeacon offers a complete solution for developers to easily build interactive mobile apps connected to physical locations.
Next gen tech for business and telecom service providers, Raman Singh, CloudC...Alan Quayle
Next gen tech for business and telecom service providers
Raman Singh, Chief Innovation Officer, Cloud Connect
CloudConnect is a DOT Licensed Virtual Network Operator offering a lot more than just India’s first PBX on Mobile for SMBs. CloudConnect gives you the advantage of a comprehensive, and secure mobile-first Business Communication Systems which include cloud PBX system, Business IP phone service, and Unified Communications and Collaboration for small businesses.
This presentation will cover:
Emerging trends: How CloudConnct can help
CloudConnect’s offerings
UCaaS:sensible, effective, and immediately deployable
Customization, verticals, and ecosystem
CloudConnect platform Architecture
Product overview and unique value
Omni-Channel and voice bot examples
Auto-config, auto scaling, self-healing
Twilio - The Cloud Communications PlatformAndrew Bo
Twilio is a cloud based communications platform which enables and empowers developers to build real time communications into their software applications!
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
High-Quality IPTV Monthly Subscription for $15advik4387
Experience high-quality entertainment with our IPTV monthly subscription for just $15. Access a vast array of live TV channels, movies, and on-demand shows with crystal-clear streaming. Our reliable service ensures smooth, uninterrupted viewing at an unbeatable price. Perfect for those seeking premium content without breaking the bank. Start streaming today!
https://rb.gy/f409dk
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
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Tired of chasing down expiring contracts and drowning in paperwork? Mastering contract management can significantly enhance your business efficiency and productivity. This guide unveils expert secrets to streamline your contract management process. Learn how to save time, minimize risk, and achieve effortless contract management.
Efficient PHP Development Solutions for Dynamic Web ApplicationsHarwinder Singh
Unlock the full potential of your web projects with our expert PHP development solutions. From robust backend systems to dynamic front-end interfaces, we deliver scalable, secure, and high-performance applications tailored to your needs. Trust our skilled team to transform your ideas into reality with custom PHP programming, ensuring seamless functionality and a superior user experience.
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Herman Kienhuis
Presentation by Herman Kienhuis (Curiosity VC) on developments in AI, the venture capital investment landscape and Curiosity VC's approach to investing, at the alumni event of Amsterdam Business School (University of Amsterdam) on June 13, 2024 in Amsterdam.
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Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
5. WHAT IS IT? Cloud computing providers deliver applications via the internet, which are accessed from web browsers and desktop and mobile apps, While the business software and data are stored on servers at a remote location.
6. HIGHLY-SCALABLE TECHNOLOGY Spikes in server usage and bandwidth demands are more easily handled, and changes in requirements can often be responded to in seconds, RELEVANT ADVERTISING REGARDLESS OF USERS’ DEVICE & LOCATION Create/distribute relevant advertising that could reach consumers regardless of the technology they use or where they are located ROBUST DATA COLLECTION Increase ability to capture advertising metrics, demographics, geogra-phic and context-sensitive data COLLABORATION Removes dependence of IT infrastructure and allows the advertiser to col- laborate with agencies, talent, & publishing networks around the globe WHY IS CLOUD COMPUTING IMPORTANT?
8. WHAT IS IT? A mobile wallet is a cashless transaction using contactless near-field-communications (NFC) chip-enabled mobile devices that allows customers to make touch-and-go payments, redeem & build on loyalty programs, & store receipts.
9. WHY ARE MOBILE WALLETS IMPORTANT? INCREASE SPEED AND EFFICIENCY OF CUSTOMER SERVICE Retail locations will allow multiple party purchases or airport kiosks find missing luggage without consumers having to wait in line IMPROVE ACCURACY OF LOCATION-BASED CHECK-INS Since current GPS readings aren’t always accurate, NFC will help validate consumers’ locations and allow brands to boost loyalty rewards via check-ins DELIVER RELEVANT OFFERS & COUPONS Brands will be able to track costumers’ behaviors & trends in real-time
11. Say “Xbox Tweet” to share on Twitter WHAT IS IT? The next influx of TVs will be connected to the internet and have social design ‘baked in’, giving you access to programming based on what your friends are watching, & what your interest graph & mood dictate.
12. WHY IS ONLINE VIDEO/TV CONVERGENCE IMPORTANT? LINK REAL-TIME CONTENT AND APPS TO TV ADS Converging TV with the internet necessitates a change in the way brands package, categorize and target content PERSONAL TV STREAM ACCESSED FROM ANY DEVICE Viewers will be able to log-in to their personal stream from any second screen device and consume content wherever they are GOODBYE REMOTE CONTROL, HELLO VIEWERS! XBOX Kinect will allow users to interact with & share ads via voice & motion commands, & watch online video on TV
The three trends we’ve identified are: Cloud Computing Mobile Wallet ONLINE VIDEO & TV CONVERGENCE
http://www.slideshare.net/beingpractical/the-future-of-television-tv Another ad, a tune-in spot for NBC’s “The Voice,” told viewers it could say “Xbox scheduler” in order to get the show placed on the user’s mobile-phone calendar. A spot for the Toyota Prius designed to spark trial of the hybrid was integrated with Bing maps. Saying “Xbox near me” showed a map with the locations of local dealers. In a spot for Coca-Cola that could be activated with a swipe of the hand, viewers were urged to say “Xbox tweet” to promote the ad on Twitter. Another ad, a tune-in spot for NBC’s “The Voice,” told viewers it could say “Xbox scheduler” in order to get the show placed on the user’s mobile-phone calendar. A spot for the Toyota Prius designed to spark trial of the hybrid was integrated with Bing maps. Saying “Xbox near me” showed a map with the locations of local dealers.