Marketers will learn the key components of demand generation, including sales and marketing alignment, lead scoring, lead nurturing, multi-touch, multi-channel programs, and triggered campaigns.
The future of SEO. Moving to a holistic inbound marketing strategy with an ea...Adrian Land
The future of SEO. Moving to a holistic inbound marketing strategy with an earned media casestudy.
Presented first of all at eTail Europe conference, 26th June 2013.
How to build a holistic search strategy that worksHannahIJohnson1
Far too often, SEM and SEO are managed in silos, leaving users with a disjointed search experience and causing brands to lose potential customers. SEO and SEM are complementary channels, which requires both teams to be unified in order to optimize the user experience and drive conversions.
This presentation goes over:
Educate key stakeholders about why the shift to holistic search is necessary
Evaluate your program from search query to conversion to identify areas of opportunity and growth
Understand how those elements translate to day-to-day account management
Create the plan for how your teams will work together moving forward
Robert Phillips - SMX Fitur 2009 - 10 Passos Para Exito en Internet Marketing...Robert Phillips
Robert Phillips - SMX Fitur 2009 - 10 Passos Para Exito en Internet Marketing - SEO (Search Engine Optimization), SEM (Search Engine Marketing), SMM (Social Media Marketing)
If you want to optimize your TYPO3 website for search engines, you have to do it the holistic way. In this presentation I will show you that with the technical SEO from TYPO3 core and the possibilities to write high quality content with Yoast SEO for TYPO3, there is no excuse anymore to create non ranking TYPO3 website!
The customer acquisition lifecycle for marketing providers is changing. The traditional sales funnel is dead.
Join WordStream and UpCity on the transition from the sales funnel to a flywheel of engaging, converting, and delighting your customers, prospects, and advocates.
In this session, you'll:
- Identify how to engage with your audience at each stage of the customer lifecycle
- Discover practical ways to benchmark and grow your digital reputation and credibility
- Build a network of ambassadors that can help you grow your brand
The future of SEO. Moving to a holistic inbound marketing strategy with an ea...Adrian Land
The future of SEO. Moving to a holistic inbound marketing strategy with an earned media casestudy.
Presented first of all at eTail Europe conference, 26th June 2013.
How to build a holistic search strategy that worksHannahIJohnson1
Far too often, SEM and SEO are managed in silos, leaving users with a disjointed search experience and causing brands to lose potential customers. SEO and SEM are complementary channels, which requires both teams to be unified in order to optimize the user experience and drive conversions.
This presentation goes over:
Educate key stakeholders about why the shift to holistic search is necessary
Evaluate your program from search query to conversion to identify areas of opportunity and growth
Understand how those elements translate to day-to-day account management
Create the plan for how your teams will work together moving forward
Robert Phillips - SMX Fitur 2009 - 10 Passos Para Exito en Internet Marketing...Robert Phillips
Robert Phillips - SMX Fitur 2009 - 10 Passos Para Exito en Internet Marketing - SEO (Search Engine Optimization), SEM (Search Engine Marketing), SMM (Social Media Marketing)
If you want to optimize your TYPO3 website for search engines, you have to do it the holistic way. In this presentation I will show you that with the technical SEO from TYPO3 core and the possibilities to write high quality content with Yoast SEO for TYPO3, there is no excuse anymore to create non ranking TYPO3 website!
The customer acquisition lifecycle for marketing providers is changing. The traditional sales funnel is dead.
Join WordStream and UpCity on the transition from the sales funnel to a flywheel of engaging, converting, and delighting your customers, prospects, and advocates.
In this session, you'll:
- Identify how to engage with your audience at each stage of the customer lifecycle
- Discover practical ways to benchmark and grow your digital reputation and credibility
- Build a network of ambassadors that can help you grow your brand
KPIs & Metrics That Matter For Digital Marketing Success In 2022Search Engine Journal
Not getting useful insights or much information out of your KPIs and metrics?
Avoiding measurements because they take a lot of time for very little benefit?
Setting effective, data-backed KPIs and metrics will keep your team focused and help you accurately assess and improve your strategies.
Register for this webinar and learn how to:
-Measure effective KPIs.
-Gather the right data to take action and improve your strategy.
-Set goals for a variety of digital marketing programs.
-Learn how to get the data and evidence you need to make smart decisions, identify issues before they harm your business, and take advantage of new opportunities.
Join us with Jonathan Laberge as he shares his knowledge on how to measure digital campaign success and what KPIs really mean for your business’s bottom line.
You can’t make data-driven decisions without data – but how do you know which data really matters? And how do you turn that data into meaningful insights you can actually act on, today?
We’ve been doing this for more than a decade, so we understand your biggest reporting and analysis challenges. Check out these webinar slides as we reveal our secrets to better track your marketing performance. You'll learn:
• What IS a good marketing ROI?
• The 4 key marketing metrics to focus on this year.
• Your best marketing strategies for 2022 and the metrics that matter for each.
Join WordStream as we examine the ins and outs of healthy paid Google and Facebook ad accounts. We'll review the common mistakes to avoid, do your account doesn't fall under the weather!
You’ll also walk away knowing:
- How to continually audit how your accounts are performing
- How to increase quality score and visibility on the search page
- Bidding strategies used by top performers & so much more!
Check your PPC pulse with us, and explore the anatomy of the healthiest Google and Facebook campaigns our experts have seen to date.
It’s no use trying to outrank big companies with massive budgets, right? WRONG! With the right SEO and PPC tactics, you absolutely can. But it’s not just a matter of choosing one or the other. To get more traffic to your site that you can convert into customers, you need both.
Check out these webinar slides to learn:
• Why you need to integrate your SEO and PPC strategies.
• How to combine them to rank higher in search results.
• How to allocate budget between SEO and paid media campaigns.
SearchLeeds 2018 - Angus Hamilton - Search Laboratory - Is attribution comin...Branded3
Marketers have known for some time that paid search, SEO and other marketing channels can no longer be evaluated as stand-alone investments. Yet many brands still struggle to find an attribution model that makes sense, and far too many still rely on first- or last-click models. Angus' SearchLeeds talk took a cold hard look at the mathematics behind attribution, and provided insights into Google Attribution and Google Attribution 360.
Google Ads best practice says, you want a dedicated landing page for each ad group, but that's a hefty operation! So, how do you make sure each one of your landing pages boasts off-the-chart conversion rates?
You'll will walk away knowing:
- Strategic questions to ask yourself before creating landing pages
- Key traits to make sure they're high-converting
- WordStream's expert opinion on the number one secret weapon
Trying to take your marketing campaigns to the next level but overwhelmed by all the different options?
Feel like you’re never able to generate enough leads or track the right metrics?
A clear understanding of which channels to focus on and what metrics to track are vital to improving leads, sales, and ROI.
Join us for this informative webinar with Bill Rossell, Chief Sales Officer of 1SEO Digital Agency, as he shows you how to reduce the time spent on marketing your business and maximize returns. You’ll walk away with insight to focus your digital marketing efforts, including KPI tracking and ways to improve your communications for better lead quality.
You’ll also learn:
-Channels to utilize through in 2022
-New ways to generate revenue and leads online
-What marketing KPIs matter most to your business/clients
It's no secret that automation is changing the way we advertise online. But as Google & Facebook machine learning gets smarter, what does that mean for you and your strategy?
Join WordStream as we take the fear out of machine learning in this data-driven session covering:
- How to use ad automation to simplify your workflow.
- How to use algorithms to save $$$.
- How to use Google's new keyword updates to your benefit.
- and much more.
Be successful, embrace these changes, and use them to grow your business.
Lead Scoring Model PowerPoint Presentation SlidesSlideTeam
In general, most of the leads are not leveraged properly resulting in huge marketing program dollars loss. This template is about optimizing lead scoring mechanism by assessing leads based on their fit, demographics, behaviors, buying tendency. Leads to be qualified, prioritized and scores assigned to leads help sales representatives in focusing on leads with highest scores as it helps in improving sales effectiveness. Marketing team will collect leads and their crucial information through various promotional events and website registrations. The information comprises of lead s demographics and behavioral. The team will analyze the information and assign scores associated to leads. It will implement two types of scoring model explicit and implicit scoring model. Explicit scoring comprises of information which prospect shares directly in the form of job title, name, company name, contact information, etc. Implicit scoring comprises of information that team will observe and infer about lead in the form of online behaviors associated to lead. With the help of lead scoring model, firm will be able to deliver value to their leads and will help in identifying different types of leads and emphasis on them through different mechanisms. The model helps in understanding the conversion chances. It helps in identifying qualified leads that are ready to engage with salesforce team, leads that are to be nurtured and rest leads that needed to be disqualified. https://bit.ly/3bG4cOs
Before you begin advertising, be sure your online infrastructure is in place to maximize you digital marketing efforts. This presentation offers an overview of everything you need to think about when planning your online marketing strategies.
Webcast: Intro to LinkedIn Campaign ManagerLinkedIn
Are you interested in crafting high performing campaigns that turn prospects into customers? Would you like to uncover the secrets to marketing to LinkedIn’s audience of more than 450 million members? Do you want to discover the keys to unlocking LinkedIn’s first-party data to target professionals with unparalleled accuracy and grow your client's businesses?
Accomplish it all with one powerful platform: LinkedIn Campaign Manager.
In this webcast session, LinkedIn's own, Adam Yinger, Sr. Marketing Strategist will help you learn:
- What is Campaign Manager and what is the benefit of using it?
- How can I get started with Campaign Manager?
- New features and best practices for growing your client's business.
Webinar - Acting Like a Top 25 Salesforce ISV: Designing a GTM Alliances TeamCodeScience
For every ISV, aligning an Alliances team with Salesforce as a channel partner can pave the way for massive growth and success. Unfortunately, many ISVs don’t know how to consistently drive growth results from these investments in Alliances.
In this webinar, CodeScience CRO, Sean Hogan, will be joined by Ken Cavallon, Head of Global Alliances at Conga, who will share insights from his experience at DocuSign and Conga and as one of the foremost Alliances team designers. Ken and Sean will discuss how Alliances can help grow ACV and lower sales costs.
In this webinar, you’ll:
- Understand the impact that Salesforce as a channel partner can have on your business.
- Review essential moves within the design of Alliances team to accelerate impact for your Sales, Marketing, and Product Development teams.
- Understand what NOT to do in order to focus on actionable investments that drive brand momentum.
https://learn.codescience.com/top-25-salesforce-isv-designing-a-gtm-alliances-team.html
business development & growth workshop for startups
we will talk about
1: what is business development?
2:business development management
3: Business Development tools & strategies
4: Deal structure "in 7 steps"
See how a LeadLife customer successfully implemented a lead scoring and nurturing system within their organization that increased their qualified leads by 78% and decreased their buy cycle time from months to weeks.
By viewing this online presentation, you will also see how they :improved their overall conversation rates by 1.5-3x; increased the quality of leads going to Sales; expanded their transaction size and increased marketing ROI
If you would like to automate lead scoring and nurturing, improve quality of leads passed to sales, or gain visibility into your leads, this presentation is for you!
KPIs & Metrics That Matter For Digital Marketing Success In 2022Search Engine Journal
Not getting useful insights or much information out of your KPIs and metrics?
Avoiding measurements because they take a lot of time for very little benefit?
Setting effective, data-backed KPIs and metrics will keep your team focused and help you accurately assess and improve your strategies.
Register for this webinar and learn how to:
-Measure effective KPIs.
-Gather the right data to take action and improve your strategy.
-Set goals for a variety of digital marketing programs.
-Learn how to get the data and evidence you need to make smart decisions, identify issues before they harm your business, and take advantage of new opportunities.
Join us with Jonathan Laberge as he shares his knowledge on how to measure digital campaign success and what KPIs really mean for your business’s bottom line.
You can’t make data-driven decisions without data – but how do you know which data really matters? And how do you turn that data into meaningful insights you can actually act on, today?
We’ve been doing this for more than a decade, so we understand your biggest reporting and analysis challenges. Check out these webinar slides as we reveal our secrets to better track your marketing performance. You'll learn:
• What IS a good marketing ROI?
• The 4 key marketing metrics to focus on this year.
• Your best marketing strategies for 2022 and the metrics that matter for each.
Join WordStream as we examine the ins and outs of healthy paid Google and Facebook ad accounts. We'll review the common mistakes to avoid, do your account doesn't fall under the weather!
You’ll also walk away knowing:
- How to continually audit how your accounts are performing
- How to increase quality score and visibility on the search page
- Bidding strategies used by top performers & so much more!
Check your PPC pulse with us, and explore the anatomy of the healthiest Google and Facebook campaigns our experts have seen to date.
It’s no use trying to outrank big companies with massive budgets, right? WRONG! With the right SEO and PPC tactics, you absolutely can. But it’s not just a matter of choosing one or the other. To get more traffic to your site that you can convert into customers, you need both.
Check out these webinar slides to learn:
• Why you need to integrate your SEO and PPC strategies.
• How to combine them to rank higher in search results.
• How to allocate budget between SEO and paid media campaigns.
SearchLeeds 2018 - Angus Hamilton - Search Laboratory - Is attribution comin...Branded3
Marketers have known for some time that paid search, SEO and other marketing channels can no longer be evaluated as stand-alone investments. Yet many brands still struggle to find an attribution model that makes sense, and far too many still rely on first- or last-click models. Angus' SearchLeeds talk took a cold hard look at the mathematics behind attribution, and provided insights into Google Attribution and Google Attribution 360.
Google Ads best practice says, you want a dedicated landing page for each ad group, but that's a hefty operation! So, how do you make sure each one of your landing pages boasts off-the-chart conversion rates?
You'll will walk away knowing:
- Strategic questions to ask yourself before creating landing pages
- Key traits to make sure they're high-converting
- WordStream's expert opinion on the number one secret weapon
Trying to take your marketing campaigns to the next level but overwhelmed by all the different options?
Feel like you’re never able to generate enough leads or track the right metrics?
A clear understanding of which channels to focus on and what metrics to track are vital to improving leads, sales, and ROI.
Join us for this informative webinar with Bill Rossell, Chief Sales Officer of 1SEO Digital Agency, as he shows you how to reduce the time spent on marketing your business and maximize returns. You’ll walk away with insight to focus your digital marketing efforts, including KPI tracking and ways to improve your communications for better lead quality.
You’ll also learn:
-Channels to utilize through in 2022
-New ways to generate revenue and leads online
-What marketing KPIs matter most to your business/clients
It's no secret that automation is changing the way we advertise online. But as Google & Facebook machine learning gets smarter, what does that mean for you and your strategy?
Join WordStream as we take the fear out of machine learning in this data-driven session covering:
- How to use ad automation to simplify your workflow.
- How to use algorithms to save $$$.
- How to use Google's new keyword updates to your benefit.
- and much more.
Be successful, embrace these changes, and use them to grow your business.
Lead Scoring Model PowerPoint Presentation SlidesSlideTeam
In general, most of the leads are not leveraged properly resulting in huge marketing program dollars loss. This template is about optimizing lead scoring mechanism by assessing leads based on their fit, demographics, behaviors, buying tendency. Leads to be qualified, prioritized and scores assigned to leads help sales representatives in focusing on leads with highest scores as it helps in improving sales effectiveness. Marketing team will collect leads and their crucial information through various promotional events and website registrations. The information comprises of lead s demographics and behavioral. The team will analyze the information and assign scores associated to leads. It will implement two types of scoring model explicit and implicit scoring model. Explicit scoring comprises of information which prospect shares directly in the form of job title, name, company name, contact information, etc. Implicit scoring comprises of information that team will observe and infer about lead in the form of online behaviors associated to lead. With the help of lead scoring model, firm will be able to deliver value to their leads and will help in identifying different types of leads and emphasis on them through different mechanisms. The model helps in understanding the conversion chances. It helps in identifying qualified leads that are ready to engage with salesforce team, leads that are to be nurtured and rest leads that needed to be disqualified. https://bit.ly/3bG4cOs
Before you begin advertising, be sure your online infrastructure is in place to maximize you digital marketing efforts. This presentation offers an overview of everything you need to think about when planning your online marketing strategies.
Webcast: Intro to LinkedIn Campaign ManagerLinkedIn
Are you interested in crafting high performing campaigns that turn prospects into customers? Would you like to uncover the secrets to marketing to LinkedIn’s audience of more than 450 million members? Do you want to discover the keys to unlocking LinkedIn’s first-party data to target professionals with unparalleled accuracy and grow your client's businesses?
Accomplish it all with one powerful platform: LinkedIn Campaign Manager.
In this webcast session, LinkedIn's own, Adam Yinger, Sr. Marketing Strategist will help you learn:
- What is Campaign Manager and what is the benefit of using it?
- How can I get started with Campaign Manager?
- New features and best practices for growing your client's business.
Webinar - Acting Like a Top 25 Salesforce ISV: Designing a GTM Alliances TeamCodeScience
For every ISV, aligning an Alliances team with Salesforce as a channel partner can pave the way for massive growth and success. Unfortunately, many ISVs don’t know how to consistently drive growth results from these investments in Alliances.
In this webinar, CodeScience CRO, Sean Hogan, will be joined by Ken Cavallon, Head of Global Alliances at Conga, who will share insights from his experience at DocuSign and Conga and as one of the foremost Alliances team designers. Ken and Sean will discuss how Alliances can help grow ACV and lower sales costs.
In this webinar, you’ll:
- Understand the impact that Salesforce as a channel partner can have on your business.
- Review essential moves within the design of Alliances team to accelerate impact for your Sales, Marketing, and Product Development teams.
- Understand what NOT to do in order to focus on actionable investments that drive brand momentum.
https://learn.codescience.com/top-25-salesforce-isv-designing-a-gtm-alliances-team.html
business development & growth workshop for startups
we will talk about
1: what is business development?
2:business development management
3: Business Development tools & strategies
4: Deal structure "in 7 steps"
See how a LeadLife customer successfully implemented a lead scoring and nurturing system within their organization that increased their qualified leads by 78% and decreased their buy cycle time from months to weeks.
By viewing this online presentation, you will also see how they :improved their overall conversation rates by 1.5-3x; increased the quality of leads going to Sales; expanded their transaction size and increased marketing ROI
If you would like to automate lead scoring and nurturing, improve quality of leads passed to sales, or gain visibility into your leads, this presentation is for you!
Our Lead Generation Plan Playbook is a consulting methodology that highlights our premium tool-kit of tools & templates to help you develop a comprehensive lead generation plan.
How A 'One Team' Mindset Fuels Revenue Growth in 2021Sales Hacker
Macaroni and cheese. Bacon and eggs. Sales and marketing.
All of them should make the perfect team. But somewhere along the line, sales and marketing teams developed deep-rooted differences that need resolution. As organizations grow, this rift widens as the two teams act like two different organizations that plan, execute, and optimize two separate processes for the same buyer.
To develop a deeper understanding, we interviewed 1200+ global sales and marketing professionals - the largest-ever survey on sales and marketing alignment.
Learn from Stephen Pacinelli, Chief Marketing Officer at BombBomb and Brogan Taylor, Head of Enterprise Sales at Freshworks as they discuss the findings and share tactical ways to align the two in order to drive revenue and collaboration.
Learn how a LeadLife customer, designed a successful lead scoring and nurturing system within their organization that increased their qualified leads by 78% and decreased their buy cycle time from months to weeks.
See the blueprint they used and gain valuable insight on how your organization can increase "sales ready" leads and drive marketing ROI.
"Marketing Analytics - Definitive Guide to Marketing Metrics via Marketo
This guide will help you:
• What are the most important marketing metrics for me to use?
• How can I measure my various marketing programs’ impact on revenue and profit?
• How can I best communicate marketing results with my executive team and board?
• Which personnel, procedural, and cultural changes need to occur within my organization so I can implement marketing measurement?
• And many more…
The bottom line of any business is the top line: revenue and faster growth!"
How to identify and build a scaleable sales processFrank Dale
Effective sales teams build and execute repeatable sales playbooks. For many companies, the challenge is identifying a sales process that is effective and scaleable. This presentation developed for a workshop sponsored by Elevate Ventures walks you through:
1. Identifying your buyer's decision-making process
2. Building a sales process that aligns your interests and your buyer's interests.
3. Measurement strategies that allow for ongoing sales process improvement.
Keys to Building a Revenue Marketing PracticePedowitz Group
How does the Revenue Marketer develop a practice that is revenue focused? This presentation explains how new technologies are fueled by the right people and processes for revenue marketing.
Our Sales Enablement Plan Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop a sales enablement plan that increases your win-rate, deal-size and % reps attaining quota.
The goal of any business is to grow and know your consumer base and then turn them into raving fans. Learn FIVE things you should be doing to help your business engage consumers and the THREE key channels you should leverage now to create personal, relevant & interactive conversations with your consumer.
Marketers today are fronted with audience dictates when it comes to reach and engagement. Learn how to determine which metrics you need to be evaulating in order to ensure your messaging is on target and correctly timed.
OMI Workshop @ SES London 2011 - Search & Social, a Global PerspectiveOnline Marketing Summit
Brad Kleinman of the Online Marketing Institute discusses global research on trends taking place within the interconnected worlds of Search and Social.
Improving SEO Conversions Through Social Content
With the advent of search engines now including social content into their algorithms its time to incorporate that blog, video (and more) into your overall content strategy. This session will show you how to create a content strategy that includes social media to increase your SEO-click-to conversions.
* Gillian Muessig, President, SEOmoz.org
Generating New Business Leads with Corporate Blogging
While looking for ways to increase Facebook fans and Twitter followers, companies may have forgotten about one of the most proven social media tools that can directly impact the bottom line: corporate blogging. This social media workshop will discuss the powerful medium of business blogging, and how companies can tie their blogs to search engine results, helping them reach new customers at the critical moments when these prospects are online and searching for answers and solutions.
* Chris Baggott, CEO, Compendium
The SEO Value of Social Media
Social Media and SEO have never been more intertwined than they are today. Not only are social media elements like Tweets and reviews making their way into search results, but Google's new social search is a clear indicator that social media's effect on search is going to continue to grow in importance. By aligning your social media campaign with SEO best practices and your optimization strategy, you not only maximize the ROI of your social media program, but you begin to set the foundation for future organic search success.
* Ray "Catfish" Comstock, Director of SEO, BusinessOnline
From "Sorta" to Portable: Five Actionable Steps to Embrace On-The-Go Custome...Online Marketing Summit
From "Sorta" to Portable: Five Actionable Steps to Embrace On-The-Go Customers Through Email, Mobile and Social
To create and maintain a conversation with today's mobile, hyper-social and connected customers, marketers develop a strategy to make their marketing portable. Many organizations haven't started this transition, while others have just started the process of evolving programs from "sorta" to portable. This session will provide five actionable steps for creating email, mobile and social programs that resonate with on-the-go audiences and feature case studies for clients at every stage of this transition to portability.
* Jeff Cunning, Product Marketing Manager, ExactTarget
Using Data-Driven Decisions to Enhance Cross-Channel Marketing - Experian Ma...Online Marketing Summit
Using Data-Driven Decisions to Enhance Cross-Channel Marketing
As digital communication evolves so does the need to reassess how online and offline data work to achieve long-and-short-term goals. Hear tips and tactics on how to strategize and execute a cross-channel campaign.
* Kevin Akerman, Director, Global Product Development, Experian Marketing Services
Empathy in Ecommerce: Achieving Breakthrough Conversion Rates (and Profit!) by Caring about Customer Experience
Ecommerce optimization can seem like Alice's hallway: the more you try to get there, the more the goal eludes you. But putting customers first -- going beyond best practices and using empathy to optimize user experience -- can narrow the gap, resulting in few cart abandons, higher conversion rates, and even customer loyalty in a marketplace fraught with discount shoppers. Using real-world examples and data-driven insights, this session will address the seeming contradiction of achieving greater profits and higher conversion rates while delighting customers and creating a brand worth talking about.
* Kate O'Neill, CEO, [meta] marketer (@kateo)
Integrated Marketing
Every year we talk about it, add it to our strategic road map and tell our peers we will become much better at it, but does it really happen? Hear one leading expert's successes in multi-channel marketing and integrated strategies, as well as the steps taken to get off the bench and into the game.
* Susan Prater, Director of Marketing, Masco Cabinetry (@susanprater)
Inbound Marketing: Lead Generation at 60% Lower Cost - HubSpot, Ellie MirmanOnline Marketing Summit
Inbound Marketing: Lead Generation at 60% Lower Cost
You can generate leads and drive sales at a 60% lower cost using inbound marketing. Learn specific tips on using social media, SEO, blogging, lead nurturing, landing pages and analytics together as online marketing strategies for radically better results.
* Ellie Mirman, Inbound Marketing Manager, HubSpot (@ellieeille)
Building a Content Marketing Engine to Accelerate Revenue Growth - BreakingPointOnline Marketing Summit
Building a Content Marketing Engine to Accelerate Revenue Growth
Learn how BreakingPoint drove triple digit revenue during the "great recession" by creating a content marketing engine. Pam O'Neal will discuss the "not so obvious" roles content plays in accelerating demand generation and how to develop the right content marketing strategy, trigger buyer pressure points and continue to fuel your engine.
* Pam O'Neal, VP Marketing, BreakingPoint (@poneal)
Inbound Marketing Works: Spend 60% Less on Lead Gen - HubSpot, Kirsten KnippOnline Marketing Summit
Inbound Marketing Works: Spend 60% Less on Lead Gen
Thousands of companies have proven that you can generate leads and drive sales at a 60% lower cost using inbound marketing to attract and convert customers. Hear success stories and learn specific tips on using blogs, social media, SEO, lead nurturing and analytics together as an inbound marketing strategy for radically improved marketing.
* Kirsten Knipp, Director of Product Evangelism, HubSpot (@kirstenpetra)
Closing the Gap on ROI Measurement - Spur Interactive, Steve InteractiveOnline Marketing Summit
Closing the Gap on ROI Measurement
Measuring engagement and attributing credit are now "must-have" capabilities. This session will provide actionable insights and methodologies into defining what to measure, how to measure, how to calculate value from online engagement and how to build a compelling ROI business case.
* Steve Latham, President, Spur Interactive (@stevelatham)
Design For Your Subscribers: Tips and Tricks to Increase Email Marketing ROI ...Online Marketing Summit
Design For Your Subscribers: Tips and Tricks to Increase Email Marketing ROI
Email and landing page design affects more than the appearance of your messages. It affects clicks, conversion, and overall ROI. This online marketing seminar will provide insights into how to improve your email and landing page designs to increase performance and produce better results.
* Tim Siukola, Manager, Campaign Solutions, ExactTarget