This document discusses not blindly trusting experts and instead doing your own testing and optimization. It describes on-page SEO tests the author conducted on their website over the past month, including changes to titles, meta descriptions, headings, links, and more. The results seemed positive, with improved rankings and a featured snippet achieved, but the author notes correlation does not equal causation. The lessons learned include that old on-page techniques still work, content can be revived, more value can be extracted from existing content, SEO expertise is not required, and doing one's own testing is important rather than solely following experts.
You Created a Plugin. Now What? WordCamp Orange CountyAdam W. Warner
Do you have a plugin (or several) in the WordPress.org repository? Have you ever wondered how to turn your plugin development skills into a sustaining income-based business? Not sure how to go about it?
In this session, Adam details his story of creating a sustainable plugin business. He shares actionable advice that audience members can put into practice immediately to grow not only a user-base but also a customer-base. Adam also explains the techniques he uses to guide free users to a premium product.
Attendees will learn everything they need to know to create a plugin that people will love and recommend to others.
You Created a Plugin. Now What? WordCamp SacramentoAdam W. Warner
Do you have a plugin (or several) in the WordPress.org repository? Have you ever wondered how to turn your plugin development skills into a sustaining income-based business? Not sure how to go about it?
In this session, Adam details his story of creating a sustainable plugin business. He shares actionable advice that audience members can put into practice immediately to grow not only a user-base, but also a customer-base. Adam also explains the techniques he uses to guide free-users to premium products. Attendees will learn everything they need to know to create a plugin that people will love and recommend to others.
You Created a Plugin. Now What? WordCamp Orange CountyAdam W. Warner
Do you have a plugin (or several) in the WordPress.org repository? Have you ever wondered how to turn your plugin development skills into a sustaining income-based business? Not sure how to go about it?
In this session, Adam details his story of creating a sustainable plugin business. He shares actionable advice that audience members can put into practice immediately to grow not only a user-base but also a customer-base. Adam also explains the techniques he uses to guide free users to a premium product.
Attendees will learn everything they need to know to create a plugin that people will love and recommend to others.
You Created a Plugin. Now What? WordCamp SacramentoAdam W. Warner
Do you have a plugin (or several) in the WordPress.org repository? Have you ever wondered how to turn your plugin development skills into a sustaining income-based business? Not sure how to go about it?
In this session, Adam details his story of creating a sustainable plugin business. He shares actionable advice that audience members can put into practice immediately to grow not only a user-base, but also a customer-base. Adam also explains the techniques he uses to guide free-users to premium products. Attendees will learn everything they need to know to create a plugin that people will love and recommend to others.
Mozcon 2019 - Factors that Affect the Local Algorithm that Don't Impact OrganicJoy Hawkins
Google’s local algorithm is a horse of a different color when compared with the organic algo most SEOs are familiar with. Joy will share results from a Sterling Sky study on how proximity varies greatly when comparing local and organic results, how reviews impact ranking (complete with data points from testing), how spam is running wild (and how it negatively impacts real businesses), and more.
Amy Rosenberg's presentation from 2018 Engage Conference in Portland. Learn how to use public relations to help Search Engine Optimization (SEO) and digital marketing.
Bad Ideas Kill Content - How to Generate Better IdeasStacey MacNaught
One of the primary causes of content failure is bad ideas. And they happen to all of us. In this talk, I discussed why bad ideas happen and what we can do about it.
I've shared some of my favourite ideas generation techniques.
Libraries use social media channels to connect with customers, to answer questions, and to just "be there" for their community. Do you know if your social media channel is successful, and you are meeting your library's goals? Most social media channels have analytics or insights that help figure this out. King explores analytics for different social media channels and explains what you should track and why. The second presentation looks at what it takes to create a strong and sustainable social media presence, including successes and bummers. Speakers discuss staff management and participation, community participation, and moving beyond event promotion.
The Penguin Update was probably the most famous and most important Google Update when it comes to links. But is that all? No! Google has also developed, but in the hectic everyday life, one may overlook important changes.
Learn things that are important for your SEO. Learn things that changed over time, where you may require a knowledge update or things that you never knew.
Social Indexing and Ranking, by Eric Enge at SMX Advanced Seattle 5/30/2013Eric Enge
See the presentation that Matt Cutts debated in his SMX Advanced keynote! Impact of Google+ and Facebook on SEO. Eric is following up with Matt on the conclusions.
Everything You Need To Know About Redirects - Christoph C. Cemper - #SMX Eas...Christoph C. Cemper
Slides of Christoph C. Cemper presenting at #SMX East New York on Sept 28 2016.
Rewriting URLS and redirecting search engine crawlers to the new location of web assets is like doing surgery on a website: Done properly, health is maintained and restored. Do it wrong, and the results can be disastrous and can lead to dramatic drops in both volume and quality of traffic.
This session covers hard data on the difference between using 301, 302 and other forms of redirects. You'll learn how quickly Google reacts to redirects, how soon pages are indexed and how much link weight is passed from an old URL to a new URL.
Whether you're doing a full-scale site migration or just using shortened URLs for marketing and sales, this session will give you confidence that you are not leaving any redirect behind.
The call to action: Be critical. Prepare for Change. Question those 140 character "tips" from Google and test things your self.
SEO is an explorative art and does mean NOT following the general thoughts or advice from Google sometimes.
The Future of Digital Marketing and SEO - Art of SEO Book EventEric Enge
My presentation on the future of digital marketing and SEO, given at an event celebrating the release of the third edition of The Art of SEO. I'm lead co-author of that book.
Securing Your Links Before Producing Your Content - Stacey MacNaught -Brighto...Stacey MacNaught
Content marketing with link building as a primary objective has its risks. Producing content can be expensive. Designers, copywriters, developers (in some cases), photographers, even videographers might all be involved in producing assets for link building. So if you're going to invest in a content asset or multiple assets, you need to be as sure as your possibly can be that you're going to achieve your objectives.
In this talk from BrightonSEO September 2018, I talk about the steps you can take before going into production that help to secure interest before you invest in creating the content.
Christoph's presentation from the BudapestAffiliateConference in Budapest on Sept 11 2009 - Christoph C Cemper has been building links since 2003 and is a well respected guru in the SEO industry, especially when it comes to getting real juicy links on trusted domains. Link Building techniques have evolved over the years and it gets hard to diagnose a good link at all. In this session Christoph gives you an overview of his tactics, techniques and (private) tools he uses. Learn how to find the best pages, diagnose its health and what co-citation is about.
Link building in 2021 (when you're a bit crap at PR) #brightonseoStacey MacNaught
You do not have to be a PR expert to build links and be successful in SEO. Here's my #brightonseo Spring 2021 deck on building links in 2021 without cold emailing journalists.
I'm sharing a few practical ways we're acquiring links without cold emailing journos. Some of this may lack a bit of context without the talk recording... but, as ever, feel free to get in touch with questions!
Predicting Trends to Create Killer Content for #FinCon12Kelly Kinkaid
Bleeding-edge content can define you as an expert in your niche. Become an authority in your field by predicting trends using everyday tools. Learn how to define your audience, dive into your analytics, and develop authentic content to drive traffic to your website.
In the slide, Eric Enge will show you what Penguin 4.0 is and how it can impact your site.
This slide is shown State of Search in Dallas, TX in November, 2016
Kerry Dean presented at the January 2015 DFWSEM | Dallas/Fort Worth Search Engine Marketing Association meeting on The State of SEO: 2015 and Beyond!
https://www.dfwsem.org/events/kerry-dean/
SOCIAL MEDIA IS IMPACTING YOUR SEO - HOW TO MAKE SURE THE IMPACT IS POSITIVECory Ampe
From Social Media University Milwaukee 2014...
Having your site come up high in the search engines has never been easy. A critical element has always been a well-crafted search engine optimization plan and properly executed, measured and improved search engine placement goals. The impact of Social Media on your sites' position in search adds a whole new dimension to any brand's SEO strategy. This session will help you understand how social media is turning that whole discipline on its ear, from changing how people make buying decisions, to how the search engines monitor your brand's presence in the social sphere, and reward...or penalize you as a result.
Mozcon 2019 - Factors that Affect the Local Algorithm that Don't Impact OrganicJoy Hawkins
Google’s local algorithm is a horse of a different color when compared with the organic algo most SEOs are familiar with. Joy will share results from a Sterling Sky study on how proximity varies greatly when comparing local and organic results, how reviews impact ranking (complete with data points from testing), how spam is running wild (and how it negatively impacts real businesses), and more.
Amy Rosenberg's presentation from 2018 Engage Conference in Portland. Learn how to use public relations to help Search Engine Optimization (SEO) and digital marketing.
Bad Ideas Kill Content - How to Generate Better IdeasStacey MacNaught
One of the primary causes of content failure is bad ideas. And they happen to all of us. In this talk, I discussed why bad ideas happen and what we can do about it.
I've shared some of my favourite ideas generation techniques.
Libraries use social media channels to connect with customers, to answer questions, and to just "be there" for their community. Do you know if your social media channel is successful, and you are meeting your library's goals? Most social media channels have analytics or insights that help figure this out. King explores analytics for different social media channels and explains what you should track and why. The second presentation looks at what it takes to create a strong and sustainable social media presence, including successes and bummers. Speakers discuss staff management and participation, community participation, and moving beyond event promotion.
The Penguin Update was probably the most famous and most important Google Update when it comes to links. But is that all? No! Google has also developed, but in the hectic everyday life, one may overlook important changes.
Learn things that are important for your SEO. Learn things that changed over time, where you may require a knowledge update or things that you never knew.
Social Indexing and Ranking, by Eric Enge at SMX Advanced Seattle 5/30/2013Eric Enge
See the presentation that Matt Cutts debated in his SMX Advanced keynote! Impact of Google+ and Facebook on SEO. Eric is following up with Matt on the conclusions.
Everything You Need To Know About Redirects - Christoph C. Cemper - #SMX Eas...Christoph C. Cemper
Slides of Christoph C. Cemper presenting at #SMX East New York on Sept 28 2016.
Rewriting URLS and redirecting search engine crawlers to the new location of web assets is like doing surgery on a website: Done properly, health is maintained and restored. Do it wrong, and the results can be disastrous and can lead to dramatic drops in both volume and quality of traffic.
This session covers hard data on the difference between using 301, 302 and other forms of redirects. You'll learn how quickly Google reacts to redirects, how soon pages are indexed and how much link weight is passed from an old URL to a new URL.
Whether you're doing a full-scale site migration or just using shortened URLs for marketing and sales, this session will give you confidence that you are not leaving any redirect behind.
The call to action: Be critical. Prepare for Change. Question those 140 character "tips" from Google and test things your self.
SEO is an explorative art and does mean NOT following the general thoughts or advice from Google sometimes.
The Future of Digital Marketing and SEO - Art of SEO Book EventEric Enge
My presentation on the future of digital marketing and SEO, given at an event celebrating the release of the third edition of The Art of SEO. I'm lead co-author of that book.
Securing Your Links Before Producing Your Content - Stacey MacNaught -Brighto...Stacey MacNaught
Content marketing with link building as a primary objective has its risks. Producing content can be expensive. Designers, copywriters, developers (in some cases), photographers, even videographers might all be involved in producing assets for link building. So if you're going to invest in a content asset or multiple assets, you need to be as sure as your possibly can be that you're going to achieve your objectives.
In this talk from BrightonSEO September 2018, I talk about the steps you can take before going into production that help to secure interest before you invest in creating the content.
Christoph's presentation from the BudapestAffiliateConference in Budapest on Sept 11 2009 - Christoph C Cemper has been building links since 2003 and is a well respected guru in the SEO industry, especially when it comes to getting real juicy links on trusted domains. Link Building techniques have evolved over the years and it gets hard to diagnose a good link at all. In this session Christoph gives you an overview of his tactics, techniques and (private) tools he uses. Learn how to find the best pages, diagnose its health and what co-citation is about.
Link building in 2021 (when you're a bit crap at PR) #brightonseoStacey MacNaught
You do not have to be a PR expert to build links and be successful in SEO. Here's my #brightonseo Spring 2021 deck on building links in 2021 without cold emailing journalists.
I'm sharing a few practical ways we're acquiring links without cold emailing journos. Some of this may lack a bit of context without the talk recording... but, as ever, feel free to get in touch with questions!
Predicting Trends to Create Killer Content for #FinCon12Kelly Kinkaid
Bleeding-edge content can define you as an expert in your niche. Become an authority in your field by predicting trends using everyday tools. Learn how to define your audience, dive into your analytics, and develop authentic content to drive traffic to your website.
In the slide, Eric Enge will show you what Penguin 4.0 is and how it can impact your site.
This slide is shown State of Search in Dallas, TX in November, 2016
Kerry Dean presented at the January 2015 DFWSEM | Dallas/Fort Worth Search Engine Marketing Association meeting on The State of SEO: 2015 and Beyond!
https://www.dfwsem.org/events/kerry-dean/
SOCIAL MEDIA IS IMPACTING YOUR SEO - HOW TO MAKE SURE THE IMPACT IS POSITIVECory Ampe
From Social Media University Milwaukee 2014...
Having your site come up high in the search engines has never been easy. A critical element has always been a well-crafted search engine optimization plan and properly executed, measured and improved search engine placement goals. The impact of Social Media on your sites' position in search adds a whole new dimension to any brand's SEO strategy. This session will help you understand how social media is turning that whole discipline on its ear, from changing how people make buying decisions, to how the search engines monitor your brand's presence in the social sphere, and reward...or penalize you as a result.
This SlideShare is a recap of the Twitter #SEOChat hosted by Captivate Search Marketing President Chris J. Everett on August 4th, 2016. The SEOChat discussed various questions on the topic of Conducting SEO Site Audits. Topics range from favorite SEO site auditing tools, leveraging Schema markup and Google AMPs, and common factors influencing both on-page and off-page SEO.
WordPress SEO Mistakes that Kill - BigDigital 2017 - Peter MeadPeter Mead
WordPress SEO Mistakes Top 7:
Top 7
1. Not doing SEO Audit
2. Poor crawling
3. Bad Migration
4. Yoast SEO on-site Issues
5. Slow Website Speed
6. Duplicate Content
7. Missing metrics
Harness the Potential of Local Search for Your BusinessHubSpot
This on-demand webinar, hosted by HubSpot's SEO expert Rebecca Churt, features one of the leading experts in local search: David Mihm. David will explain the power of local search, teach you how to harness it for your business, and provide actionable steps to start seeing immediate results. View full webinar here: http://hub.am/19EwfFV
Six Ways to Build Your Online Brand fo REALTORSDoug Devitre
In this presentation we examine Six Ways to Build Your Online Brand as a real estate professional. These methods include starting a self hosted wordpress blog, creating a Facebook fan page, Linkedin profile, YouTube channel, Slideshare account, Twitter profile and share online documents. Doug Devitre delivered this presentation live which also has links included to direct you to websites you can use.
REALTOR Associations may share this presentation by email, Facebook, Twitter, or embed into their blog.
#BBC16 - Dave Rohrer - Analytics – Know the True Story of Your Reach and Enga...Dave Rohrer
2016 Beer Bloggers & Writers Conference Session: Content creation and community engagement are the current buzzwords. But if you are not using the analytics tools of Google, Facebook, and Twitter you are working in the dark. Robyn Scott of Zephyr Strategy and Dave Rohrer of NorthSide Metrics will enlighten us.
Search Engine Ranking Factors Demystified: SEO SignalsTodd Malicoat
My presentation from Search Engine Watch Connect in Miami - Demystifying search ranking factors. While modern search technology is changing the landscape of search engine marketing, the core SEO strategies for organic growth have maintained some level of consistency over time despite added complexities determining relevance. Explore some of the more important factors, and how they should influence your website growth strategy.
Afraid the next Google update will kill your site's traffic? Already been hammered by one and trying to recover? Google unleashed a lot of updates this fall, and a lot of sites were negatively affected, especially those in the e-commerce and affiliate space. This talk will help you understand better how Google's machine-learning algorithms work. When Google rewards sites and when they "punish" sites by taking away their traffic. We will also look at how AI content might affect you going forward.
Understanding Google's machine learning algorithms will help you protect your site from the wrath of a Google update going forward as well as help you learn how to better grow your existing site traffic and revenue.
#ASW24
Why SEO Won’t Look The Same This Time Next YearWayne Barker
It’s fair to say that it’s been a volatile and challenging last six months in the world of SEO. With AI changing all the rules, algorithms updating constantly, and SGE (Search Generative Experience) hogging the headlines, marketers have had to stay on their tippy toes in order to keep up.
Digital Maze’s resident marketing expert, Wayne Barker, is our go-to guy for all the up-to-date digital marketing news. So who better to guide you through the latest industry insights and anticipate how the search landscape *might* change over the next year?
Steal Like An Artist The Quentin Tarantino RemixWayne Barker
Nothing is ever truly original. Nothing.
No matter what you are working on it is always a mash up of what has come before.
This is never truer than when you are working on creative endeavours.
As digital marketers we now have to be more creative than ever.
A few years back processes ruled in SEO. Nail processes, scale that bad boy up and off you go. Success could be yours.
Problem is, things change.
Google clamped down. They made examples of people, of businesses. Collateral damage happened. That actually started to enforce what they said they would all along. They just forgot to clamp down for a decade. That stuff worked (still does in some places nudge nudge wink wink).
Collateral damage wasn’t the only by-product of the clamp down. The content marketing deluge happened. The web went from being full of hardly comprehensible spun shit to being full of hardly comprehensible human written shit (who had heard someone tell them that having a blog WAS content marketing).
Before you had to be the one with the most to win.
Now you have to stand out to win (and maybe a bit of having the most).
Chess, The Wu-Tang Clan And Looking At The Bigger PictureWayne Barker
Google has been busy. This is the one where I encouraged people to look at the bigger picture and to the future rather than getting caught up in the moments.
Roger Corman And Easy Riders. Make It Cheap And Fail FastWayne Barker
Surely. Surely. There cant be a link between B-movies from the right up until a specific date of 1975? Maybe not. But Wayne will somehow shoehorn that in and make it relevant for content marketing campaigns that are within the range of more affordable budgets.
You Ain’t Gonna Work For Red Bull; Cinderella And Fun In The Real World Of D...Wayne Barker
A talk I delivered to Nottingham University students about how you can still have fun in digital marketing - even when you are working on boring sites.
Cliffhangers, Netflix and Getting Shit DoneWayne Barker
Ever find yourself procrastinating? Getting distracted? Both?
In this presentation I looked as some techniques, tools and tips for actually getting your work done.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
34. He’s Written Several Times About
Experts
http://davetrott.co.uk/2015/11/experts-are-pulling-our-
legs/
https://www.campaignlive.co.uk/article/dave-trott-
marketing-experts-do/1331473
http://davetrott.co.uk/2009/12/the-experts-v-the-rest-of-
us/
http://davetrott.co.uk/2016/04/why-experts-are-
precisely-accurately-wrong/
http://davetrott.co.uk/2010/08/dont-trust-experts/
35. "People only listen to experts because
it saves them having to take
responsibility when things go wrong."
45. I Want To Talk About Testing On-
Page Optimisation
46. I Want To Talk About Testing On-
Page Optimisation
Just Don’t Listen To Me Blindly
47. I Want To Talk About Testing On-
Page Optimisation
Just Don’t Listen To Me Blindly
To Make Things More Exciting I
Actually Did This Stuff Especially
For Tonight
67. 29/12/2017
• Gathered Data
• Ran SEMrush On Page Checker
• Took Screenshots
• Added A New Meta Description
• Keyword Research
• Ranking Snapshots
• Set up Sanitycheck
•
68. 03/01/2018
• New Title Tag
• Adjusted <H2> Tags
• Requested Indexing
• 10 Minutes
• Bought Some Tartan Trousers
73. 15/01/2018
• Optimised Using TF*IDF
• Resubmitted To Google
• Indexed In 4 Minutes
• Stuck A Pin Through My Nose
74. 16/01/2018
• Added Site-Wide Text Link In
Footer
• Resubmitted To Google
• 1 Minute To Reindex
• Pinkified My Mohawk
75. 23/01/2018
• Second Page Poaching
• Resubmitted
• Indexed 2 Minutes Later
• Forgot To Change Title Tag
• Added “Best” to Title Tag
• Resubmitted
• Google Removed From Index
For An Hour And A Half
77. 29/01/2018
• Added First Anchor Text Link
Pointing To Post, Sitewide
• Submitted To Google
• Indexed 15 Hours Later
78. 31/01/2018
• Added Internal Links –
Not Exact Match
• Resubmitted 10 Pages And
Direct Links
• Indexed 4 Minutes Later
• Smoked A Fag
79. 01/02/2018
• Added 35 Word Intro
• Added A Table With A Top 10
• Added Horizontal Line
Formatting
• Resubmitted
• Indexed 1 Minute Later
80. 02/02/2018
• Added Anchor Text Link To
External Sites
• Submitted All Those Via
Google Search Console
• Varying Indexation Times
• Stuck Fingers Up At Monarchy
Why are we here today? Gain knowledge and learn something? Make some industry friends? Get some free food?
We all work in digital and we are working towards the same goals or, at least, we should be..
What are those goals?
Don't trust me.
Don't trust me.
Or Ian.
Or Patrick.
Or Rand. He hasnt done SEO for years.
Or Neil Patel.
He just plain doesnt have a clue.
But don't listen to me.
Or them.
I know this guy and this guy haven both said don't listen to experts. So I don't want to align myself with them (Gove and Trump).
I know this guy and this guy haven both said don't listen to experts. So I don't want to align myself with them (Gove and Trump).
Anyway, we shouldn't listen to them because of expertise. We shouldn't listen to them cos they are idiots….
#political
Dave Trott taught me about experts. If you don't know who Dave Trott is he’s an ad guy. A very good one.
He came up with this:
Dave Trott taught me about experts. If you don't know who Dave Trott is hes an ad guy. A very good one.
He came up with this:
Dave Trott taught me about experts. If you don't know who Dave Trott is hes an ad guy. A very good one.
He came up with this:
Pepsi's "Lipsmackinthirstquenchin"
Toshibas "Hello Tosh Got A New Toshiba?"
He also likes to remind people that the Ploughman’s lunch was a 1960s marketing campaign for British Cheese.
He has written a few things on the subject - you can find them here. I'm going to take one line from one of the articles.
"People only listen to experts because it saves them having to take responsibility when things go wrong."
So don't listen ‘cos we don't know what we are talking about. Just don't take what we say at face value.
Take control of your own work. Don’t hide behind the experts.
Take control of your own work.
Test your own stuff.
This is how PPC and CRO work. Hypothesise, test, get results, change and start over again.
For those of you that have been before you probably know that I have a bit of a format. Tell some stories, take the piss out of someone. Then share tools or processes of tips for getting shit done quicker, easier or smoother.
There’s a problem though…
I had no idea whether any of this would work – and a lot of the time that’s what marketing is about – not just digital. We don’t know what will work. What worked last time might not work again. What worked in niche x might not work again. I’ve worked on things within certain parts of a site that worked for one section and not another.
And when I say I want to talk about on page – this is the SEO that anyone can do.
None of it is rocket science - you don’t have to be afraid of it. You don’t need to learn loads of technical stuff. If you wanna work on that kind of stuff you want to look at this.
None of it is rocket science - you don’t have to be afraid of it. You don’t need to learn loads of technical stuff. If you wanna work on that kind of stuff you want to look at this.
None of it is rocket science - you don’t have to be afraid of it. You don’t need to learn loads of technical stuff. If you wanna work on that kind of stuff you want to look at this.
None of it is rocket science - you don’t have to be afraid of it. You don’t need to learn loads of technical stuff. If you wanna work on that kind of stuff you want to look at this.
Distilled recently launched this.
They are on the road pimping it out at every possible opportunity with very, very similar presentations.
They are pretty good.
The tool looks good.
Buts it is prohibitively expensive.
We can't even afford it for our massive multi-billion pound clients.
And this is where things can get confusing. This first stuff is from SEMrush – they use their data so the results are skewed by that. They set the world alight with direct traffic being the top ranking organic ranking factor. Hmm. The second is from branded3 - they asked their consultant and compared against other studies – a more human approach gave a more human set of results. Moz sell tools and built their toolset on a link tool – oh look that’s the top ranking factor. Searchmetrics pulls together more information.
Then we have best practice guides. This is what everyone does. The web changes. Sites change. Google changes. Yesterdays best practice could be defunct tomorrow.
I didn’t reference any article to do it. I went by what I have remembered from articles I’ve read and conferences I had been to. Sure I have knowledge from other campaigns - but don’t forget I’m one of those experts that isn’t doing all day. I might be doing boring managerial shit for half it.
All experiments are based on things I read (but didn’t re-read) and then trying to work out what was best for this set of searches.
All experiments are based on things I read (but didn’t re-read) and then trying to work out what was best for this set of searches.
29/12/2017
Gathered Google Analytics data
Gathered Google Search Console data
Ran SEMrush On-Page Checker
Took Screenshots
Gathered keyword data from several tools
Ranking snapshots on SEMrush, tagged
Set up test with sanitycheck
Added a new Meta Description
03/01/2017
Added new Title Tag to focus on some of the higher volume keywords - including bringing meet the team to the start, adding examples, staff and bios
Adjusted <h2> Tags's to match the bigger volume
Fetched as Google and requested indexing
Reindexed 10 minutes later
04/01/2018
Added last updated code to Wordpress
05/01/2018
Added a dozen new examples
Moved the old ones to the bottom
Added semantically related headings in
Added 2 videos and 14 new images
Fetched as Google and requested indexing
Re-indexed in 3 minutes
08/01/2018
Added jump links
09/01/2018
Added questions and templates section
Added numbers to the 10 new sites featured
Added 2 resources
Resubmitted to Google
15/01/2018
Optimised using TF*IDF
Resubmitted via Google
Indexed 4 minutes later
16/01/2018
added text link to footer with targeted anchor text
resubmitted to google - that page and direct links
indexed one minute later
23/01/2018
added exact mentions for as many keyword that were ranking between 11 and 20
tagged the ones that made sense up in semrush
resubmitted
indexed 2 minutes later
added "the best" to the start of the Title Tag (as per semrush suggestion) and + to the end (for snippet and then CTR)
resubmitted
google refused to bow down to my testing
then 404'd it
indexed hour and half LATER
25/01/2018
Rejigged the headers to make sure that they were <h2> Tags like the featured snippet page
Resubmitted
Indexed within 2 minutes