This document provides information about an effective presentations course including grading, textbook details, course structure, and activities. Key points include: - Grading is based on individual presentations (33%), a final project (33%), and participation (34%). - The course focuses on developing verbal skills and oral presentations. - Content will be covered in a chapter every two sessions through topic introduction, activities, and presentation practice. - Upcoming sessions will cover transitions, linking parts of presentations, and using language to connect topics.

1. Effective Presentation’s(BEII)

2. SyllabusOffice Hours:M: 13:10-15:00 T: 15:20-17:10or by appointment.Grading: 33% Individual Pres. 33% Final Project 34% ParticipationEmphasis on your Verbal Skills.

3. Textbook: Effective PresentationsJeremy Comfort, 8th ed., 2004.ISBN: 978-0-19-4570657-7Focus is on: Oral PresentationsSupports our collective course goalsTrains us for the Advertising Project at semester endAvailable at Cave’s BooksCost: ~NT$ 616.00Info: www.oup.com/elt

4. A word on Activity Based LearningOld Economy (Factory)Right is Collaborative ,New Innovation Economies“Tell me and I'll forget; show me and I may remember; involve me and I'll understand.” -Chinese ProverbEncore Slide

5. Course Preview: A Chapter Every Two SessionsWhat is the point? (objective, purpose)Making a start (introduction)Linking the parts (transitions)Right kind of language (written, spoken)Visual aids (reinforce, guide, explain)Body language (80% is non-verbal, truth)Conclusions (strategic endings)

6. Typical Chapter Activities (7)Session 1: Topic Introduction & DVD Clip Culture & Tactics Language FocusSession 2: Presentation Practice Group’s (4) and, or Pair’s (2)

7. Evaluation Criteria1. Participation is key to Success!- 34% of final grade depends on Class Participation2. Marketing Project (persuasive strategy)- 33% of Final Grade- 20 Minute Advertising Strategy Presentation & 1 Minute Ad.3. Individual Presentations- 33%-Two to Five Minutes ,Video Analysis

8. Group Divisions: Re Organize? Group Size: 4-5 Persons…used for:Class Exercises, Group PresentationsFinal Marketing ProjectComplete Group ChartNumber, English NameRemember your groupFinal Class RosterNumber, English Name, Chinese Name, eMail

9. What is the Point?

10. What is the Point?Objectives:Learn what makes a presentation “Effective”GROUP 1, it’s your turnPractice presenting “Background” InformationWelcome to Westwood Brewery.London based beer brewer (maker of beer)Meet Joanna Brookes, Public Relations Manager

11. Video Presentation ContextJoannaNew PR managerNeeds to organize a meeting to discuss corporate imageAudienceSenior managersOutside consultantsPresentation PurposeDiscuss if Corporate Image needs to be changedProblem: Joanna gets the date wrong

12. Basic ChecklistEP Ch1 V1.avi Consider the Audience?

13. Clear Objectives?

14. Well Prepared?

15. Clear Structure?

16. Link the parts?

17. Speak Clearly?

18. Speed OK?

19. Interesting?Joanna’s Problem?Lack of Organization.PurposeFlow (direction, path, destination)Main PointsStoryWhat should she do?Use the “Classic Presentation Structure”, (p.7)

20. Classic Presentation Structure (p.7)Introduction Outline (agenda, overview)Main PartsTopic ATopic BTopic CSummaryConclusion

21. What makes a Good Presentation?System Audience AwarenessSystem: Planning,Organization,Information, ImpactDeliveryBody Language Visuals

22. Next Session: “Making a Start” (Introductions)

23. Making a Start

24. Making a StartObjectives:Discover what is a “good” introductionPractice giving an introduction Internal versus External AudiencesWe use different elements, depending on the audience:Name/position Title/SubjectPurpose - Visual aidsLength - Question policyMain Parts - Human Touch

25. Making A Start: First Impressions are ImportantHave you given Introductions?Internal to ColleaguesExternal to Customers/SuppliersIt’s best to do them without notesWhich Items would you include in an Introduction=>Name & PositionTitle SubjectPurposeLength of timeMain Parts to CoverAny visual aidsWhen to ask questionsA human touch

26. How would you introduce yourself?First NameLast NamePosition/ TitleDepartmentJob ResponsibilitiesFavorite Food/Pet

27. Some examples… Good Morning, My name is Steve Varela, and I’m in charge of International Sales here at IBM.Variations:As some of you already know… For those of you who don’t know me…

28. Lets take a look at the Video Presentation ContextGeoff MaxwellSubstitute for MarketingFactory ManagerAudienceBusiness peopleExpect a tour of Standard ElectronicsPresentation PurposeDescribe (Informational) the company they are about to see.Watch for what Geoff includes in his introduction…

29. Basic ChecklistEP Ch2 V1.avi Which Items from the Checklist did he include?

30. Note down any points about his presentation… anything.

31. Interesting?Geoff’s Problem?Worried about this “unplanned” Presentation. He is Irritated actually. ;(What should he do?Use the “Classic Presentation Structure”IntroductionPurposeFlow (direction, path, destination)Main PointsSummary & Conclusion…then Q&A

32. Basic ChecklistDVD Ch 2 - Version 2EP Ch2 V2.avi Which Items from the Checklist did he include this time?

33. Note down any items he included.

34. Audience, Purpose Context?Classic Presentation Structure (p.7)StructureIntroduction Outline (agenda, overview)Main PartsTopic ATopic BTopic CSummaryConclusionIntroduction Language*Greeting, name…Title/ Subject…Purpose, objective…Length…Outline…Questions…Reference: Personal Touch…(Language Knowledge p.14)

35. Language KnowledgeSome good ideas for your own presentations, p. 14Question No. 2 (Select one)Question No. 3 (Choose one)Question No. 4 (Replace phrase)

36. Next Session: 2 Presentations1. Individual Presentations2. Group PresentationsSonway Solar Electronics p.11Make short presentation about the History of Sonway Solar Electronics.Can use any visual’s or other media if you like5 minute maximumExercises 2 & 4 will help you prepare (p.9)Presentation Practice p. 17Use the language from page 14Use the Introduction Language Focus to complete your presentation introduction.Use the Introduction Outline* (previous slide)One minute limit.

37. Additional Introduction ExercisesA Audience:Company EmployeesSubjectSalary PolicyCurrent Salary LevelsNegotiationsComparisonsConclusion: New PolicyPurpose: To InformTime: 20 MinutesB Audience:ColleaguesSubject QualityQC a DefinitionQC MeasuresIntroducing QC MeasuresAchieving Higher QualityACTION: Next StepsPurpose: To DiscussTime: 15 Minutes

38. Practice Introduction: ConsiderationsAudience: Internal / External Large / SmallSubject: Neutral / ProvocativeSubjective / ObjectivePurpose: InformPersuadeTime: Long/Short

39. Feedback Was anything unclear? Fuzzy?Write it down and leave it at the desk… …I will address it next time we meet. Have a good week!

40. Individual & Group PresentationsPresentation Practice (Full and Introduction Only)

41. Individual Presentation!Choose either a, b, c, or d and give an introduction to the subject covered. (Note: only give the introduction part of the presentation)

42. IntroductionAudienceContentPurposeTime

44. Group Presentations:Final Preparations for:Short group presentations “Sonway Solar Electronics”Your Choice of Speakers, Content, AidsGroup Presentations - 5 Minute Time LimitGroup 1-X

46. Comments???Was the Classic Presentation Structure helpful?Did it make you feel more comfortable about:What you would say? When you should say it?

47. Next Week: TransitionsChapter 3Read Pages:18, 21, 22, 23Video Transcripts Version 1 & 2Do Questions:Page 18: Nos. 2, 3Page 20: No. 1Page 21: No. 3

48. Ch. 3: Linking the Parts (A)

49. Linking the PartsObjectives:Identify way’s of organizing your presentation in a foreign languageImprove understanding, logical flow, “story”Practice keywords and phrases to link topics and let audience know what stage of the presentation is occurringIntroduction, Agenda, Main Point, or Conclusion.

50. Video Presentation ContextGeoff MaxwellSubstitute for Sarah in Marketing DepartmentFactory ManagerAudienceBusiness peopleExpect a tour of Standard ElectronicsPresentation PurposeDescribe (Informational) the company they are about to see.Problem: Geoff did not plan to spend his day this way, did not do any planning for a presentation. It’s easy to do if you have a reliable plan.

51. Content & Organization DVD Ch. 3 – Version 1EP Ch3 V1.avi What information does Geoff provide in this version?

52. Note down any points about his presentation… anything.Geoff’s Problem?It’s not clear what Geoff is trying to say…There is no story or main idea.

53. Basic ChecklistDVD Ch 3 - Version 2EP Ch3 V2.avi Which main topics did he include this time?

54. Note down any items he included.

55. How many?

56. Interesting?Brainstorming Exercise…Group Up!How Taiwanese can learn English?How to be accepted to a university?The best way to give a class party.Or any subject you choose.Think, discuss & write your outline on the Blackboard. 10 minutes.

57. Strategy: Repeat Your Information

58. ***Break***Write 2-3 Language Focus Phrases on Board…before your break.Group 1 – Sequencing/Ordering,Group 2 – Giving Reasons/causes… . . . Group X – Generalizing.Leave enough space for everyone.

59. Language KnowledgeP. 20No 1P. 21No. 3Back to the Blackboard…

60. Group Activity: Organizing Information Group upSelect a leaderChoose a topic and think about (“brainstorm”) how you can organize the information for a short presentationUse Board or Paper to record your ideas, and then organize in a form for a presentation. 10 Minutes5. Then list on Board during Break.How Taiwanese can learn English?How to be accepted to a university?The best way to give a class party.Or any topic.10 Minute LimitThink, discuss & write your outline on the Blackboard.

61. Next Session: Chapter 3: Linking the PartsPair Up! (2 people)Practice Presentation #1 a & b, page 22Use Outline on Page 23Use Language Focus vocabulary to link!!!Prepare to give this presentation next. One does a, the other does b.Everybody Speaks, 3 Minute Limit.

62. Linking the Parts (B)

63. Today’s Agenda: Chapter 3: Linking the PartsPair Up! (2 people)Practice Presentation #1 a & b, page 22Use Outline on Page 23Use Language Focus vocabulary to link!!!Prepare to give this presentation next week. One does a, the other does b.Everybody Speaks, 3 Minute Limit.

64. Showtime!

65. Impromptu PresentationBest way to Profit from Rap Music?How to have a good Summer Vacation?Learning to Drive a Car in Taiwan.How to get Married?Choose a different SpeakerOrganize your presentation – 10 minutes1 Speaker5 minute maximum

66. Next Session:Chapter 4: The Right Kind of LanguageRead p. 24-27Read Carefully Video Presentation ContextDo Questions: 1, 3 on page 26 & 27.Prepare to complete p. 25, question #3Decide on Volunteer to Make Video Recordings?Equipment Time

67. Feedback Was anything unclear? Fuzzy?Write it down and leave it at the desk… …I will address it next time we meet. Thank you.

68. Right Kind of Language (A)

69. What’s wrong with Reading a Presentation?Group Results…What effect does it have on the Audience?Spoken Presentations, delivered in an interesting and lively way are more successful.

70. To Read or Not to Read…AdvantagesLittle hesitationEasier to Follow TopicFeel More ConfidentDisadvantagesNo Eye ContactWritten English is ComplexTone is not personalNo SpontaneityRoboticSpeaks too fast

71. Video Presentation ContextDr. LindenWell Known PsychologistPresent paper, report on the results of his surveysAudienceManagement professionalsChose to attend this specific presentation/seminarPaid $$$Presentation PurposeInform (educate) the results of his researchProblem: To Read or Not to Read?Take Notes in Your Text, Page 25.

72. Which Version do you Like Better?Language Options 2Compare Sentence Length, Complexity, Pauses.Identify Written or Spoken Language, p. 26 #1Read or SpokenDistant or HumanSpontaneous or PreparedPersonal or Impersonal

73. Written and Spoken Language WrittenLong Sentences Complex Vocabulary Complex Arguments Non-Personal StyleSpoken Shorter Sentences Simple Vocabulary Simple Arguments Personal Style

74. Audio Tape: A – B – C Read/SpokenDistant/HumanSpontaneous/PreparedPersonal/Impersonal

75. Language Focus: Active & Passive Forms of EnglishPassiveMore indirect, weak, politeGood for politicians, literature, poets, ActiveMore personal, strong, directGood for technical, military, workWhich do you prefer???

76. Language KnowledgePage 26, #1Page 28, # 4, 5Page 27, #3

77. Presentation Practice!Read the text on Page 29Even Group’s = Introduction Odd Group’s = Financial ImplicationsStudy text and content for 5-10 MinutesMake a presentation without notes on the text studied in your own words! (changing from written to spoken language)

78. Next Session:Presentation PracticeHandout: Everybody speaksChoose a topic…Change the language from formal, written to informal, spoken language.Practice at home, no reading verbatim.3-4 Minute Maximum

79. Right Kind of Language (B)

80. Today’s AgendaPresentation PracticeHandout: A different person from group speaksEach group does one Topic:Group 1 = 1, Group 2 =2…Group 5=1, Group 6=2Group 7=3, Group 8=4.Change the language from formal, written to informal, spoken.Practice at home, no reading verbatim.

81. Final Preparations for Group PresentationsTake 10 minutes to PrepareIn groupsQuietly collaborate

82. Showtime!

83. Next Session: Visual Aids (Ch. 5)Read: 30, 31, 33Do: p. 30: #2, p. 31#6 p. 34: #3 & #4 p. 35, #1

84. See you next time!Thank you again…My Office: M615BMy Hours: M: (9:10-11:10) W: (4:20- 5:20)Have a good week ;)

85. Visual Aids (Ch. 5)

86. Source: NEC Technologies (www.mitsubishi-display.com)

87. Source: NEC Technologies (www.mitsubishi-display.com)

88. Visuals: Designed for a GoalOrganizationVocabularyFeelingWhich is more attractive for the goal?Which do you like?

89. Do’s Don'tsUse as SupportUse Key WordsUse ColorPointerWhite SpaceUse to RepeatOvercrowdRead from SlideUse too manyBlock Audience View

90. Video Presentation ContextJoannaNew PR managerNeeds to organize a meeting to discuss corporate imageAudienceSenior managersOutside consultantsPresentation PurposeTalks about the companies Products and Production FiguresProblem: Joanna needs help creating and using visuals (slides)

91. Exercise: Group UpReview Joanna Brookes’ presentation (again)Discuss what kinds of Visuals (slides) you would use to talk about the brewery's’:ProductsProduction StatisticsThen, draw on board & present your slides in 15 minutes…(don’t forget presentation structure: Introduction, Overview, Main Parts & Conclusion)

92. Exercise: Create your OwnGroup up!Create Visuals for one of the concepts belowOur UniversityLife in TaichungA Taichung Entertainment PlaceA Business you know ofTaiwanCome to the Board – Draw Visual.10 Minutes, then present.

93. Show Time!Each Group Present your VisualPay attention to:OrganizationHeadingsWhite SpaceIntroductionConclusion (Q&A), Thank you.Have fun ;)One person or two may speak (rotate)

94. Next Session: Graph DiscussionsQuestion #2, #3,#4Presentation Practice: NikeGroup 1 = Description of Company & ProductsGroup 2 = Foundation, Employees, SalesGroup 3 = Sales, Share Price, ProfitsGroup 4 = Sales Distribution by Product

95. Questions???Feedback:svarela@thuedu.twOffice: M615B

96. Visual Aids (B)

97. Presentation Practice20 Minutes to PreparePresentation Practice: NikeGroup 1 = Description of Company & ProductsGroup 2 = Foundation, Employees, SalesGroup 3 = Sales, Share Price, ProfitsGroup 4 = Sales Distribution by ProductGroup 5…8 repeat.

98. Nike Current Advertising StrategyUse of Tiger WoodsGood Idea or Bad Idea?

99. Strategic Slides

100. System Of Needs w/ Slide SupportHuman Brings have a progressive need systemPeople need to feel secure where they live/workPeople want to feel that they contribute to their communityEmployees desire to achieve their full potential (why we are here)Separates Different TopicsShows Priority or Order or FlowShows Relationship

101. Next Session: Body LanguageRead: 36, 37, 38, 39Do: p. 36: #1 p. 37: #6 p. 39: #1 or #2 Use your own persuasive words, not from bookWritten: Must be turned in at beginning of class next week.Instructor will select presenter from your group.

102. Body Language (A)

103. Today’s AgendaGroup 6: Body Language IntroBody LanguageFinal Project Description: International Advertising Strategy and Advertisement

104. Persuasive Body LanguageHandsEyesFaceMovementStance

105. Video Presentation ContextDr. LindenManager of StaffAMI is a government funded department.AudienceEmployees (Staff)Outside consultantsPresentation PurposeTalk to staff about budget cuts and alternative solutions.Wants to explain the options.

106. Language Knowledge p.38Is the language:To Emphasize or To Minimize?

107. Language Focus: q. 2 & 3 (p.39)EmphasizingAbsolutelyCompletelyEntirelyExtremelyVeryFairlyReasonablyQuiteMinimizingIt seemsAppearsJustA little bitSlightlyMaybeTend toTo some extent

108. Your ExamplesWe had an ________ good year.This spring is __________ cold.Tuition is ____________ at Tunghai.

109. Practice: 3 Minute Individual Persuasive Presentation“The Trouble with Business Today”Measured on how often you use the Language Focus terms correctly.Your own subject.

110. International Marketing Advertisement Competition BE II

111. Advertising ProjectMarketing Strategy (two parts) 10-15 Minute Presentation and 60 second AdvertisementYou Choose your product (Should be an existing recognized product; i.e. Nokia Cellular)Present your product idea next class in class to InstructorIn two weeks submit your written outline:PresentationIntroduction of ProductAdvertising IdeasWhere you will Advertise (Media)

112. Advertising ProjectWhat to Include in your Advertising Strategy Presentation:Product IntroductionFeatures and BenefitsTarget CustomersSpecific, it is key for your advertising strategyExpected CompetitionStrengths/Weaknesses of CompetitorWhy our product is better & why should consumers buy from you and not your competitionAdvertising alternatives (media)Why you chose your specific method

113. Advertising ProjectWhat to Include in Video or other Media Advertisement:PowerPoint or Video (you provide PC)60 Seconds in Length Explanation of why this AD successfully says what you want us to know (from your strategy report)Explain how the AD relates specifically to your product or service.Use Images, Sound, Music, Slogans, creatively.

114. Project OverviewPresentation (15Mins.)AdMedia(Method)TVRadioMagazineBrochurePosterEventSegment(Customer Demographics)Male/FemaleAgeIncomeProfessionProductDescription Features BenefitsWhy You?Why this Product?AD60 Seconds

115. Marketing Competition DiscussionPresent a Product or Service using a persuasive presentation strategy15 minutes with 5 minutes Q&AWe will hold Competitions in Class & Select our best group ! Winner gets a Grade Bonus.Collaborate with your groups starting todaySelect a product or service to marketAll groups present to class one week priorFinals Date Selected: First Week of JuneTime: TBD

116. Say it like you mean it…Next Session:P. 37, #6 (choose 1)Dr Ansel Body Language Say it like you mean it[ ].flv..

117. Body Language (B)

118. Today’s AgendaPresentation PracticePersuasive PresentationsDebates (time permitting)

119. Presentation Practice – Mid-Term!Prepare and give a brief (2 minute) persuasive presentation (Mid-Term).Why FCU is better than X UniversityThe best male/female activity in Taichung is…Body language is at least as important as spoken languageWhy rap music is so popular.The benefits of learning English.10 minutes…then present.Group Presentation!Page 37, Chose A, B or CMake a (5 minute) persuasive presentation.Woman make better managers than menThe world is changing so fast that we do not need long term planningBody language is at least as important as spoken languageWhy Taichung is a better entertainment city than Kaosiung?

120. Debate: “Students should have a job while studying.”Form Two Groups:ForAgainstMove to each side of room & Collaborate10 Minutes: Then Present to Class.

121. Next Session: Finishing Off!Read: 40, 42, 43Do: p. 40: #1, 2 p. 42: #2, 3p. 43: #1 – This one is for everybody!!! Not a group ExerciseHave a good week ;)Silent Speech Jason [ ].flv

122. Finishing Off (A)(Ch. 7)

123. Finishing on TopDynamic and fluid presentations attract an audience’s attentionStrong and positive conclusions also have a positive effect.Nothing worse than to end on a whimper(run out of gas anyone?)Today, we focus on positive, strong and memorable endings.

124. Westwood Brewery: London, UKJoannaNew PR managerOrganized a meeting to discuss the Corporate ImageAudienceSenior managersExpect a presentation that clearly provides an agenda for a following discussionPresentation PurposeJoanna should introduce the issuePropose a clear agenda to discuss the topics

125. Different Endings…So, I’d be glad to answer any questions..I sincerely hope you’ll all go away with a more complete picture of the activities of UNEXCO.Very briefly, there are threeSo, that beings me to the end of this presentation..Finally, I’d like to leave you all with something I heard recently…The Sales PresentationThe Welcome PresentationThe New Idea PresentationThe Motivation Presentation

126. Language OptionsRecommendingSo, I would suggest that we..In my opinion…I’d like to proposeClosingThank you for your time/attentionThank you for comingInviting questionsI’d be glad to try to answer any questions…So, lets throw it open to questionsAre there any questions?Signaling the EndThat brings me to.Before I finish, let me just say…SummarizingI’ll briefly summarize the main points for youIn Summary…ConcludingAs you can see…In conclusionI’d like to leave you with the following

127. Ending Sequence…So that beings me to the end of this presentationI sincerely hope that you’ll all go away with a more complete picture of xxx.Very briefly, there are three , First…, second, and lastly…..Finally, I’d like to leave you all with something I heard recently….So, now I’d be glad to answer any questions you may have… Closing

128. Summarizing

129. Inviting Questions

130. Signaling

131. ConcludingMaking Connections…Before we come to an end…I’d be glad to answer…To summarize…We can conclude…In my opinion…I’d like to suggest…

132. Show Time!Use the outline to give your own 1 minute ending to your persuasive presentation…Groups N -1!Signaling,

133. Summarizing,

134. Concluding,

135. Closing,

136. Inviting Questions!Individual Presentations….

137. Advertising Project (Reminder)Working In GroupsClass Competition Session week of:___We evaluate collectivelyInstructor 50%Class 50%Winning group earns grade bonus

138. Advertising Project VisualPresentation (15Mins.)AdSegment(Demographics) Male/Female College/No Age Income ProfessionProductDescription Features BenefitsWhy You?Why this Product?Media(Method)TV/RadioMagazineBrochure/PosterEvent/ConcertWhy This Media?AD60 Seconds

139. Questions?

140. Next Session: Individual PresentationsThree minute presentationWhat is your home town known for?Follow the Classic Presentation StructurePersuasive (mildly)Focus on your ending/conclusion.

141. Finishing Off (B)

142. Individual PresentationsThree minute presentationWhat is your home town known for?Follow the Classic Presentation StructurePersuasive (mildly)Focus on your ending/conclusion.Classic StructureIntroductionOverviewQ&A, Time, FacilitiesMain PartsSummary/RecommendationConclusionTransitions, SignalsEye Contact--Body Language--VisualsHuman Touch, News

143. Video:..\Media\Really Funny Bad Presentation[UTube].flv

144. Next Session: Putting it all together!Read: 50, 54, 56Do: p. 50: #1, 2Work on Final ProjectFinish Outline Be prepared to turn in written assignment next week.Have a good week ;)

145. Putting it All Together (A)Home Stretch

146. Home Stretch What goes wrong with presentations thatAre poorly organized?Poorly prepared?Do not consider Audience or Purpose?What are the Building Blocks of a good Presentation?We learned how all elements make a clear, well organized talk that the audience will easily follow, understand and remember

147. Looking Back…What were the problems with Joanna’s Presentation from Chapter 1?What do we look at when evaluating a presentation?Remember the Classic Presentation Structure?

148. Presentation AssessmentSystemManner/StyleBody LanguageVisual AidsOverall ImpressionYou will now begin to evaluate your classmates presentations…use the form on page 56.

149. Organization NotesIntroductionOutline/AgendaMain PartsSummary/Recom-mendationConclusion

150. Westwood Brewery: London, UKJoannaNew PR managerOrganized a meeting to discuss the Corporate ImageAudienceSenior managersOutside consultantsExpect a presentation that clearly introduces the main topics.Presentation Purpose: Joanna should Introduce the issuePropose a clear agenda to discuss the topicsPresent confidently, organized and efficiently.

151. Group Up: Favorite Business SubjectDuring the presentationDefine the audienceClarify the objectives/ purposePrepare your contentDesign suitable visual aidsControl the length2-3 minute presentationFollow a clear structureKeep eye contactDon’t rush (fast)Speak clearly, pauseProject your voiceBody language, Q’s10 minute prep/break

152. Next Week:Video Analysis Use the form on page 56.Marketing Project Planning and PracticeBring your detailed outlines.

153. Putting it All Together (B)Reflection & Planning

154. Group Up!Language Focus:Find a neighborReview & choose one of the Language Focus Items on page 54.Make a short one minute presentation on that item.We will start in the Front of the classYou have 5 minutes to discuss.Then we begin…THIS IS A TIMED EXCERCISE

155. Looking BackVideo Analysis of our initial & individual presentationsDiscussion of learning'sConstructive peer - critiquePreparation for final advertising project

156. Next Session: In-Class Competition7/8 Groups:Group NGroup …Group …*****Break*****Group 3Group 2, 1.Bring & test your own Laptop/Computer/Equipment before classBring Calculator (need score taker )

157. Advertising Project Reminder VisualPresentation (15Mins.)AdSegment(Demographics) Male/Female College/No Age Income ProfessionProductDescription Features BenefitsWhy You?Why this Product?Media(Method)TV/RadioMagazineBrochure/PosterEvent/ConcertWhy This Media?AD60 Seconds

158. Helpful Hints:Use this time to collaboratePractice your presentations during the week:With OthersUse Video/AudioIn the MirrorSee you next week;)

159. For our final class….Take Home “Exam”…Reflect on your work in this class….Compare your first day and today…Write a short paper on your reflection.Next Session:Bring some chips and soda to share….We will look at our videos & compareWe will talk about our accomplishments ;)BE II Effective Presentations 2009

160. Business English& Effective Presentation’sFinal Comments for End of Course…

161. Video: Blue Day Book English 820[BT Grieve].flvChipsSoda???

162. Encore Presentations!!!Pair Up!Interview your Partner about theirSuccesses and Disasters in this class.Make some notes for 5 minutes….then, Congratulate your partner on their accomplishments in this class!

163. Final Thoughts

164. PresentationPurposeinspiremotivatepersuadeentertaineducate

165. CustomerAudience:sizecompositionexpert/non-expertvenue

166. FeaturesTopicappropriate to leveldegree of technical expertisehumorousanecdotal

167. Vocal and Physical TechniquesVoiceBreathingArticulation/EnunciationStage movementsGesturesFacial expressions

168. MentalAnxietyPreparationMental ImagingAutocriticismSelf-reward

169. VisualAppearanceExpressionBody languagegesturesfacial expressions

170. VocalChoice of voiceProjection of voiceModulation of voice

171. VerbalWord choiceSimplicity and complexityLength of sentencesLength of a thoughtConsistencyLogic

172. Five P’sPriorPreparationPreventsPoorPerformance

173. ConclusionsMake posture and gestures naturalTell a story to illustrate a pointMatch language to audienceFocus on your purposePractice your performance

174. ConclusionsYou’re already a public speakerBe preparedDress appropriatelyUse eye contact to build rapport

175. Criteria for Evaluating a Public SpeechAudience Analysis and AdaptationContentStyleOrganizationIntroductionBody

176. Criteria for Evaluating a Public SpeechLanguageMusicHumorImageryDeliveryQuestions

177. Concluding Remark‘Good judgment comes from experience, and a lot of that comes from bad judgment.’source: Bender, Texas Bix. 1992, Don’t Squat with Yer Spurs on! A Cowboy’s Guide to Life. Layton, Utah: Gibbs Smith Publisher.

178. ;)Really Funny Bad Presentation[UTube].flvThat’s All Folks!

179. Oral PresentationsAppendix A

180. Presentation Essentials Recall… Audience, Topic, Purpose Add, Situation (location, relationship, timing) Follow a process (see handout) Use an Outline Make Corrections and Revise

181. Planning/Organizing Your Presentation 1. Analyze the situationPurposePersuasive, informative?Basic audience profileYoung, old, conservative, why present? How many, any commonalities? Socio-economic status, occupation, geography/politics?Language/Culture/Environment

182. Planning/Organizing (continued)2. Consider / Anticipate the initial reaction and be prepared to respond to objectionsgeneral attitude towards topicmood at the time of presentationhelpful background information to connect with them(historical, financial, demonstrations, etc)secondary influences (i.e. boss, spouse, etc.)

183. Presentation Steps3. Completing your Presentation Finalizing your slidesChoosing your speaking stylePractice, Practice, PracticeA word about Anxiety..Were all in the same boatWere all friendsWe all want to improve our English and Speaking ability!

184. Define the Main Idea / Limit Scope One sentence testIdea should be crystal clearFocus on a specific areaDon’t try to cover too much

185. Approach Direct approach works bestFacts, informative, appear unbiasedTV reporterStructureOverview & agenda (each item preview)Specific details (each item)Conclusion General reviewMost important item to take awayThanks, feedback, contact information.

186. Presentation Outline Stated Main Purpose and IdeaMajor Points and then Sub-pointsLogical order (time, importance, other)Complete sentencesForm overview and conclusionafterwardsIdentify transitions “Next we focus our attention to…” “after, the following occurred”5. Prepare bibliography, source notes, add them to presentation.

187. Be Creative!Use SlidesUse VideoUse MusicUse HumorUse Guest Speakers (not this time)Use HandoutsUse Activities (for participant centered learning)

188. Evaluation Score SheetAverage the sections scoresExcellent – Good – PoorAdd your comments for Best AreaArea for ImprovementPlace a final grade on the bottom

189. Evaluation Professor = 50%Class = 50%

191. Presentation EvaluationsEverybody Make comments for each group and turn in your evaluations after our discussion of each group’s presentation.Break of 10 minutes between Groups for set-up and preparationRest of class can take a break

192. Appendix B International Advertising Marketing Project

193. Advertising ProjectAdvertising Strategy Presentation and AdvertisementGroup project w/ in-class competitionYou choose your product (Should be recognized; i.e. Nokia Cellular, City Coffee, Baby Wipes)You create 15 minute PresentationYou create Final Advertisement:60 second advertising spot

194. Advertising ProjectWhat to Include in Strategy Presentation:Features and Benefits (of your product)Target Customers (who they are)Specific: it is key for your advertising StrategyExpected CompetitionStrengths/Weaknesses of CompetitorWhy your product is betterWhy should consumers buy from you and not the competitionAdvertising alternatives (media)Why you chose your specific method

195. Advertising ProjectIn the end, your Presentation should explain:Why they should buy this product,Why they should buy it from you,Who the target customer is,What are the advertising options, andWhy you chose this specific advertising methodWhat to Include in TV Advertisement:PowerPoint or Video (you provide PC)60 Seconds in Length

196. Project OverviewPresentation (15Mins.)AdSegment(Demographics)Male/FemaleAgeIncomeProfessionProductDescription Features BenefitsWhy You?Why this Product?Media(Method)TVRadioMagazineBrochurePosterEventAD60 Seconds