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Critical Incident Analysis Seminar In International Business
Assignment
Critical Incident Analysis More than a simple “Cultural” story… Identify Situations where we need to be culturally “aware”… When confronted with a “Different” behavior, discipline yourself….. Think about “why” they behave that way… Learn from and improve continually…over a lifetime.
Some noteworthy examples from our class….
How it can impact our Business… Profit consists of two things:  (Sales – Costs = Profits) Suggested Strategies: Understanding culture to Increase Sales Embrace, appreciate, respect   =>  opportunity Utilizing culture to Reduce Costs Join in, take risks, adapt and become one with your local group.
My example:  Motorola International Ventures Division Owners:    	of 26 Cellular Companies in Emerging Markets : (e.g. Mexico, Turkey, Brazil & the Dominican Republic) Mission:	Go to emerging markets and start a new cellular company (to sell more phones & equipment eventually) Role: 	Business Development Director – South America Task:  Build a custom cellular billing system for a new service.
Custom Cellular Billing System Traditional Corporate Way South American Way (Brazil) Conduct needs analysis Identify existing resources Analyze Capabilities Analyze Costs Decide to Outsource World Class Consultants E.g. Accenture, BAH,  Sema Group or similar firm. Discuss project with IT staff Solicit feedback IT Manager and Staff create a in-house custom billing program for the new  service 3 months development Virtually no cost
Motorola Billing System Case Use/pay  Local Talent as they would be used by local firms (they are most efficient that way) Seek to optimize your use of local resources (HR, Expense Budget, Creativity, Risk Taking, Responsiveness) Always Consider the Main Equation: $PROFIT  =  REVENUE  -  EXPENSES
Comments???	Questions???

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Critical Incident Analysis [SAV Lecture]

  • 1. Critical Incident Analysis Seminar In International Business
  • 3. Critical Incident Analysis More than a simple “Cultural” story… Identify Situations where we need to be culturally “aware”… When confronted with a “Different” behavior, discipline yourself….. Think about “why” they behave that way… Learn from and improve continually…over a lifetime.
  • 4. Some noteworthy examples from our class….
  • 5. How it can impact our Business… Profit consists of two things: (Sales – Costs = Profits) Suggested Strategies: Understanding culture to Increase Sales Embrace, appreciate, respect => opportunity Utilizing culture to Reduce Costs Join in, take risks, adapt and become one with your local group.
  • 6. My example: Motorola International Ventures Division Owners: of 26 Cellular Companies in Emerging Markets : (e.g. Mexico, Turkey, Brazil & the Dominican Republic) Mission: Go to emerging markets and start a new cellular company (to sell more phones & equipment eventually) Role: Business Development Director – South America Task: Build a custom cellular billing system for a new service.
  • 7. Custom Cellular Billing System Traditional Corporate Way South American Way (Brazil) Conduct needs analysis Identify existing resources Analyze Capabilities Analyze Costs Decide to Outsource World Class Consultants E.g. Accenture, BAH, Sema Group or similar firm. Discuss project with IT staff Solicit feedback IT Manager and Staff create a in-house custom billing program for the new service 3 months development Virtually no cost
  • 8. Motorola Billing System Case Use/pay Local Talent as they would be used by local firms (they are most efficient that way) Seek to optimize your use of local resources (HR, Expense Budget, Creativity, Risk Taking, Responsiveness) Always Consider the Main Equation: $PROFIT = REVENUE - EXPENSES