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Insights from York & North Yorkshire

A BE Group Presentation

Commercial in confidence
About us
• National business services specialist
– Business Improvement
– Supply Chain Development
– Events and Publishing

• Strong track record of digital innovation and
history of eBusiness specialisms
• Bespoke service design experts
York & North Yorkshire
ERDF Superfast Broadband
Business Support Project
Delivered by BE Group
Business Support Contract
Provide 12 hours support to 1050 businesses
and capture their broadband speed/takeup
Capture information from 2100 businesses
to evidence 140 new jobs created
Measure 2100 businesses to evidence £26m
increase in GVA
Contract Duration: 22 Nov 12 to 30 Jun 15
Service Live on 1st Dec 12
Commercial in confidence
Outline of the Plan
Briefings / Launch Events
Masterclasses

1-to-1 Business Advice
Large scale events/exhibitions
Financial Incentives
The Audience
Results so far
Considerations
• It’s about the people
– Strategic leader
– Practical do-er

• Availability of financial incentives
• Interaction with other support schemes
• Relationship with BT; understanding rollout
plans
Any questions?

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BE Group presentation for Broadband Stakeholder Group

  • 1. Insights from York & North Yorkshire A BE Group Presentation Commercial in confidence
  • 2. About us • National business services specialist – Business Improvement – Supply Chain Development – Events and Publishing • Strong track record of digital innovation and history of eBusiness specialisms • Bespoke service design experts
  • 3. York & North Yorkshire ERDF Superfast Broadband Business Support Project Delivered by BE Group
  • 4. Business Support Contract Provide 12 hours support to 1050 businesses and capture their broadband speed/takeup Capture information from 2100 businesses to evidence 140 new jobs created Measure 2100 businesses to evidence £26m increase in GVA Contract Duration: 22 Nov 12 to 30 Jun 15 Service Live on 1st Dec 12
  • 6. Outline of the Plan Briefings / Launch Events Masterclasses 1-to-1 Business Advice Large scale events/exhibitions Financial Incentives
  • 9. Considerations • It’s about the people – Strategic leader – Practical do-er • Availability of financial incentives • Interaction with other support schemes • Relationship with BT; understanding rollout plans

Editor's Notes

  1. - NYNet - Wholly outsourced model – one of the original BDUK Pilot projects with Cumbria and SW - No ERDF expertise or experience
  2. Ojeu procurement – 3months (restricted)Service we built was based on two overarching principles:1 – how to get businesses to adopt ebusiness (therefore providing a need for superfast broadband) via the understanding of its business benefits in a wider context2 – how to engage with business owners/managers despite/inspite of their personal technological views and opinions.
  3. Our approach to business support delivery for superfast broadband centres on the need to encourage adoption of ebusiness within the business themselves. We aren’t broadband salespeople. We promote the benefits of ebusiness – more productivity, more efficiency, more sales, more profit. Work smarter, not harder. The side effect of all of this is the need for broadband.Why?Product of 2 European research projects in 2007-08 with partners in Poland and Australia and influenced by American and Welsh practice also. Demonstrates the cycle but the cycle doesn’t naturally occur. Green points are where external stimulation can be applied. Once sufficient momentum exists in the marketplace, the cycle will begin to occur naturally as businesses have to adapt to keep up with the marketplace.
  4. Flexible and adaptable approach. Service is different for every user. Patterns are emerging and customers are making their own ‘packages’ of support which we can replicate easily.
  5. User types – several but most can identify with one of these.