BE Group is a national business services specialist delivering the York & North Yorkshire ERDF Superfast Broadband Business Support Project. The contract requires BE Group to provide 12 hours of support to 1,050 businesses, capture broadband speed and take-up data from 2,100 businesses, and measure jobs and economic growth impacts. BE Group will achieve these goals through business briefings, masterclasses, 1-to-1 advice, large events, and financial incentives between November 2012 and June 2015. Considerations include engaging strategic leaders and practical experts, coordinating incentives and support schemes, and understanding BT's broadband rollout plans.