Ігор Яковлєв "Differentiate or die: як покрити максимальний об’єм ринку і при цьому виділятись"

1. BOOK
ER
MINIMAL BUSINESS
PRESENTATION
Differentiate
or die
Igor Iakovliev, COO at eLogic LLC

2. https://elogic.co
About me
 COO and Co-Founder at eLogic
Commerce
 Co-founder and chairman at Chernivtsi IT
CEO Club
 9 years of development experience
 5 years of managing experience
BDMS Summit 2016

3. Story about a mouse

4. https://elogic.co
BY BEING DIFFERENT!
How to survive in a crowded marketplace?
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5. https://elogic.co
How it works
Niche & Market
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Services range
Quality
Net Cost
Margin

6. What is that?
Differentiation
Tesla Volvo BMW
Different from other car
producers, because it’s market is
Business class electricity veichles
Different from other vichle
producers, because it’s the safest
car ever.
The car designed to provide you
with the outstanding experience
for the driver
https://elogic.coBDMS Summit 2016

7. Broadcast your differences
1 Broadcast your mission
2 UTP
3 Story Telling
4 Awards and recognition
5 Focus
https://elogic.coBDMS Summit 2016
6 Certification

8. How to become a different
Company mission / Lead idea
"Man is the creator of change in this world. As such he should be above systems and structures,
and not subordinate to them.“
Steve Jobs
Apple is committed to bringing the best personal computing
experience to students, educators, creative professionals and
consumers around the world through its innovative hardware,
software and Internet offerings.
https://elogic.coBDMS Summit 2016
Apple Computers

9. https://elogic.co
• Grabs attention
• Is headline worthy
• Solves a problem
• Is remembered
Successful UTP
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• Not a mission statement
• Not a bad sales pitch
• Not a bragging

10. https://elogic.co
Main UTP Formula
Example
We are not only the best in ____(your
sphere)_____ but we are only ones
that _____(do this way)_____.
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We are not only the best in software
development but we are only ones who
can guarantee you launch your startup
in time.

11. https://elogic.co
Memorable Storytelling
Key 1 Key 2 Key 3 Key 4 Key 5
Where were you when
you got your business
idea?
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What were you doing
when you got your idea?
How long was it after
getting your idea that your
business was born?
Who was your first
customer and how did you
feel making your first
sale?
What does it mean to be a
part of your business
community?

12. https://elogic.co
How we do #IT
eLogic commerce
We are a full-cycle
commerce development
agency with a technology
focus on Magento platform
Focus
We sell our expertise, not
services, because we know
how to drive conversion in
e-commerce
Approach
We are sharing our
experience, by participating
in many international
conferences and
exhibitions.
We are sharing
Our primary markets are
Scandinavia and UK.
Market
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13. https://elogic.co
Grow in quality, not quantity
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Development
Construction and
Architecture
Consulting

14. If you do everything, you will be expert in nothing
https://elogic.co
You have to define a niche
You have to know, who is your target audience
The most important thing. Remember the phrase: Differentiate or die.
BDMS Summit 2016
Conslusions

15. I am opened and socıal
https://elogic.co
CONTACT Me!
+38(050)73-59-575
igor@elogic.co
Facebook/IgorYakovlev
twıtter/igorrokcom
BDMS Summit 2016
ANY QUESTIONS?