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Coke brand positioning statement

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It talks about small part of brand equity - brand positioning statement of Coca-Cola. Hope to brings some meaningful lessons or slide presentation for you.

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Coke brand positioning statement

  1. 1. REASON TO BELIEVE  It is a very famous brand.  One of the benefits of drinking Coke is that it contains caffeine, a natural stimulant found in the kola nut, coffee beans and tea leaves. Caffeine makes you feel more alert when you're tired and might increase your performance when embarking on certain tasks. But Coke has a very small amount of cocaine, so don’t worry for being addicted as drug.  It always innovates in order to make some new kinds with high quality aimed at protecting consumers’ health.

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