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LIOF 2016


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The presentation highlights such important issues as differentiation and rules of survival on the market. The author discloses main problems a company faces with when entering e-market and shares his company's success story.

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LIOF 2016

  1. 1. BOOK ER MINIMAL BUSINESS PRESENTATION Differentiate or die Pavlo Okhrem, CEO at eLogic LLC
  2. 2. Table of contents 1 Who am I? What do I know about strategy? What do I know about outsourcing business? 2 About me Definition Case studies Own experience Differentiation as a key to success
  3. 3. 3 Why strategy is so important and how to implement the right now? 4 Strategy in IT business What is the difference between niche and focus and which one is more suitable for your business? Niche or focus? 5 An old trap: How to grow in quality, but not with quantity.Growth
  4. 4. 6 What I would like you to remember from today’s presentation 7 One important thing to remember. A case study of a differentiation in IT, based on my own practice or eLogic Commerce case study. How we do #IT? LIOF 2016
  5. 5. LIOF 2016 About me  CEO and Co-Founder at eLogic Commerce  Vice president of International affairs at Cluster BIT  Co-founder and chairman at Chernivtsi IT CEO Club  Participant in international business programs in Sweden and Norway  Not married
  6. 6. What is that? Differentiation Tesla Volvo BMW Different from other car producers, because it’s market is Business class electricity vehicle Different from other vehicle producers, because it’s the safest car ever. The car designed to provide you with the outstanding experience for the driver LIOF 2016
  7. 7. How to become a different Let’s get back to IT EPAM Accenture HP Enterprise Product service development strategy to diferrentiate form other market players To be the first company to deliver IT consulting services is a differentiation for Accenture Focus on Enterprises https://elogic.coLIOF 2016
  8. 8. Some of them… Strategies 1 Focus. If you are focused in doing something you will gain an expertise. your differentiation point. 2 Industrial vertical. There are many IT companies that develop software within some industries. They would deliver better software, because they are acknowledged about the industry. Examples: media, banking, Oil&GAS 3 Added value. Some companies for example provide their customers with consulting services and business analisys. 4 Awards and recognition. If you are an award wining company, customers will work likely with you as your work results are recognized by experts. 5 To be the first in a niche. If you start to work with disruptive technologies - you will become a market leader, because you’ve created a nich. Examples: warbles, VR, AI etc. 6 Certification. Many customers prefer to work with companies that have certified engineers, and the one that are certified by international standards. Example of standards: ISO, security certifications etc. LIOF 2016
  9. 9. LIOF 2016 Keep it S.M.A.R.T Strategy Bright future M Specific A R S T Measurable Acheivable Realistic Time based So if you have only 10 developers, you probably shouldn't decide to create new Linux in 20 weeks…
  10. 10. LIOF 2016 You should write a strategic business plan for a short and long term Strategic planning
  11. 11. Outsourcing trends in 2016 1. You can’t ignore mobile 2. Export of products 3. Expertise is a value 4. Demand growth
  12. 12. LIOF 2016 How we do #IT eLogic commerce We are a full-cycle commerce agency with a technology focus on Magento platform Focus We sell our expertise, not services, because we know how to drive conversion in e-commerce Approach We are sharing our experience, by participating in many international conferences and exhibitions. We are sharing Our primary markets are Scandinavia, Benelux and UK. Market
  13. 13. LIOF 2016 How we developed our strategy Implementation STEP 1 STEP 2 STEP 3 STEP 4 We analyzed our strength the reality and understood that we were really strong in e-commerce and most e-commerce projects were developed on Magento platform We did a research, to understand who is our target customers and what services could we offer to them We became a part of Magento community and gained recognition. We got our first costumers and started to grow
  14. 14. LIOF 2016 Remember! It’s better to be expensive, but with high quality then to have many developers and poor quality, because you won’t have a costumer. Growth is an art Grow in quality, not quantity One of our offices in the nearest future
  15. 15. LIOF 2016 Conclusions
  16. 16. LIOF 2016 If you do everything, you will be expert in nothing Conclusions You have to define a niche You need to have a strategic business plan for a long and a short term You have to know, who is your target audience The most important thing. Remember the phrase: Differentiate or die.
  17. 17. LIOF 2016 ANY QUESTIONS?
  18. 18. LIOF 2016 I am opened and socıal CONTACT Me! +38(050)764-1000 Facebook/puncher twıtter/pashok_ua