Benchmark of ecommerce solutions (short version, english)


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This study covers 12 e-commerce solutions in-depth : Websphere commerce, Oracle Commerce, Hybris, Intershop, Magento, Prestashop, RBS Change, Oxid eShop, Drupal Commerce, Zen Cart, Open Cart, Virtuemart.

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Benchmark of ecommerce solutions (short version, english)

  1. 1. Benchmark ofe-Commerce solutionsby Philippe Humeau et Matthieu JungS y s t e m2013 edition“Measure what is measurable andmake measurable what is not so.” Galileo Galilei
  2. 2. 2S y s t e mNBS SystemNBS System was born in 1999 and is now providing services to 3000+websites, hosting them, securing them and answering their needs on adaily basis. Based in France and in United Kingdom, our teams are madeof black belt admins and security experts, able to tackle the biggest chal-lenges. As e-commerce provided us with a tremendous growth over thelast 5 years, we published that book to give a bit back to the community.ConsultingThe authors provide services if youwant to get more details. We canprovide training, webinars, privateconsulting to help you choose yoursolution and conferences.Just take contact with us to studythe possibilities for your business :contact@nbs-system.comE-Commerce HostingNBS System offers high quality ma-naged hosting services, with a par-ticular highlight on performances,security and high availability. Asyou will discover in this book, weare not only here to “reboot theserver” but we very knowledgeableabout the solutions themselves.Our support team provides ad-vanced cares & services to makeyour site successful to the full studyNBS System OffersAbout NBS System
  3. 3. 3 Introduction page 4 1 - WebSphere Commerce page 9 2 - ATG Oracle page 12 3 - InterShop page 15 4 - Hybris page 18 5 - Magento page 21 6 - VirtueMart page 24 7 - RBS Change page 27 8 - Drupal Commerce page 30 9 - Oxid eShop page 33 10 - Prestashop page 36 11 - Opencart page 39 12 - Zencart page 42 Conclusion page 45 Contents
  4. 4. 4Foreword about this bookThis book aims to provide a reliable and impartial source of information to e-Merchants. Thegoal of this book is to help decision makers, technical and business one, to find the propere-Commerce solutions for their needs.Content stripped but available in the full version (180 pages) here : quick look backMarket segmentationThe graphic ahead must be looked at, it gives key basis tounderstand the book.
  5. 5. 5E-Commerce brought a tremendous growth to our managed hosting activity overthe last years. We now have the opportunity to give back a bit of what E-commercebrought us to the community and we are very glad to share this success, sincerely.But, to trust that our opinion is independent, we think you may want to know all ourmotivations for spending more than 6 months of work on such a book, given for free,where our line of work is absolutely not the edition business.The answer is simple: we are a managed hosting company, dedicated and spe-cialized in E-commerce and we are willing to show that we are not only around toreboot servers or restore a backup for our customers. (We also still have a very smallhope that someone will feel like sponsoring us with beers)We have been assisted by the editors to test & review their solutions, we were ableto interview them all, both on a technical and a strategic side. Still, apart from thedirect quotes that you can identify by the double quotes enclosing them and in italicformat along with their author, the writings, findings, analysis and points of views arethe author’s one and none others. We are not sponsored, influenced or working fora team more than another.• Methodology stripped but available in the full version( benchmark of E-commerce solution v2• Pages stripped but available in the full version ( :Trends & stakes of 2013, analysis per Tier, Java or PHP ?IntroductionOur philosophy & goals
  6. 6. 6The benchmark of E-commerce solution v2• Pages stripped but available in the full version ( :Trends & stakes of 2013, analysis per Tier, Java or PHP ?Introduction
  7. 7. 7(*) Budget includes licenses (when needed) and developments/integration.(**) Budget includes License/maintenance fees, site evolutions, hosting.The arrow length & positioning have been carefully thought but this is an average.Some customers may do 20 M$ with OpenCart and some 1 M€ with Hybris, but thisis not the “usual” case.Introduction“Comfort zone” per solution
  8. 8. 8This graphic represent the “weight” of each solutions per segment. We here dividedthe market in 6 tiers instead or our usual 4 to give a better precision. The dot sizerepresents the strength of the solution in a given segment. The bigger, the better.When two dots are of same size, this means the market shares figures are verycomparable (i.e., ATG and Websphere commerce both are leading in number of verybig sites, with 49 sites vs. 45 detected in the Top 10 000 sites of the web). When adot is smaller from a magnitude, it means the number of sites are significantly less innumber than for the one having a bigger one.IntroductionMeasured territorial occupation per solution
  9. 9. 9Belongs to IBMNumber of employees (worldwide) 434 000Revenues in 2011 $104 billionsVersion (at the time of study) WSC V7 (Feature Pack 6)Licence Proprietary & subscriptionFirst release 1996Origin United StatesBudget to create a website (low/middle/high) 100-200 k€ / 500 K€ / > 500 K€More KPI & indicators in the full version nearly 3 billion dollars invested in several acquisitions (Sterling commerce,DMODigital Analytics and Tealeaf) the consolidation cycle in WCS took two years.With references like Staples (15 Md$ made online), Canon, Ikea, Sony and manyother alike, IBM could look like a Tier 1 “only” player. In reality, the strategy of thecorporation is also to dig deeper in the Tier 2 & 3 markets.WCS has a convenient Flash based back officethat makes the administration very convenient, al-lowing for example drag & drops and giving a userfriendly interface to the shop manager. The backoffice is responsive, clearly organized and functio-nal.The IBM applicative stack gives very good nativeperformances. The drawback of not being stan-dard (and close source) is here compensated by afull control over all the components, giving IBM avery accurate vision of the technical needs for a specific project.WebSphere CommerceExpress analysisTier 3Tier 4 Tier 2 Tier 1Not targeted Marginal Co-leader Leader“WCS features areusually demonstratedin an “Aurora” examplestore, which is verycomplete, some othermarket specific storesare available: B2C, B2B,Mobile, language orcountry located, etc.”• Content stripped but available in the full version ( review of pros & cons along with strategy and evolution: 12 pages.
  10. 10. 10The mobile development is based onWorklight which provides HTML5, Hybrid& Native capabilities, including private appserver and a REST API. IBM speaks aboutthe “Omnishopper” concept and thecross channel strategy starts here, at theconfluence of the mobile capabilities andthe OMS product.As many players, IBM adopted the “kickstart” approach, with a SaaS model andadaptable demostores, allowing customers to build web shops quickly and withoutthe complexity of a full “from scratch” project.As Oracle and Intershop, IBM will have to review its plan due to the acquisition ofHybris by SAP. IBM offer is extremely complete but they are now three big firms tobe able to provide an extensive catalog of software and services to large customers.Globally, WCS is very good on most KPI, but everything comes at a price.WebSphere Commerce“The “Precision Marketing Tool”is a fantastic tool and WCS isthe only solution providing suchan advanced tool combinedwith an interface that intuitive.”
  11. 11. Avril 201211(The more stars, the best. One star is the minimal rating. On every KPI at least onesolution scores 5 stars, hence this is a comparison between solutions.)Websphere synthetic reportGeneral  information WCSTurnover  to  consider  the  solution >  $  5M  ($2M  in  SaaS)Current  market  settlement Tier  1  -­‐  2Editor  direction Tier  1  -­‐  3Profile  (B:Brand,  R:Retailer,  P:Pure  player,  D:Department  store,  Pv:Private  sales,  B2B) B,R,B2B,POpensource No,  JavaEditor  emphasis Marketing  toolsEditor  emphasis Cross  CommerceEditor  emphasis PersonnalizationWe  are  impressed  by Marketing  tools  &  cacheWe  are  sceptical  about Proprietary  stack,  costsMin  budget  to  create  site  (developping  from  scratch  /  customizing  an  example  shop) 300  K€  /  150  K€General  KPI WCSCost  of  the  solution  (license,  integration,  hosting)     Flexibility  of  licensing  costs  (peak,  pay  as  you  grow,  on  demand,  on  premise  …) Time  to  market  (developping  from  scratch  /  customizing  an  existing  example  store) /Variety/Quality  of  demo  shops  to  adapt  to  a  specific  use  (apart  from  std  demostore) Marketing  capabilities  (promotion  engine,  coupon,  gift  card,  etc.) Level  of  navigation  &  catalog  presentation  (faceted/multi-­‐stores/multilingual/etc.) Eco-­‐system  (community,  partners,  integrators,  forums,  etc.)   Backoffice  friendliness  &  ease  of  use Technical  KPI WCSDevelopment  technical  complexity  (more  stars  =>  less  complicated) Number  of  third  party  softwares  /  extensions  /  services  available   Number  of  complementary  product  /  services  from  the  Editor Speed  of  the  Front  Office  (customer  web  page  rendering)   Front  Office  scalability  (capacity  &  cost  to  serve  more  customers  with  less  servers)   Speed  of  the  Back  Office  &  scalability  (number  of  simultaneous  users) Native  CMS  capabilities Native  Webservice  capabilities  (Interfacing  with  third  systems,  e.g.  ERP  or  Logistic) B2C  Feature  list  (default,  without  add-­‐ons  or  side  programs) Mobile  (Native  App,  Hybrid  App,  Responsive  design)   Advanced  features  KPI WCSAdvanced  searchandising  &  user  personnalization  capabilities Multi  /  cross  /  Omni  channel  capabilities Advanced  catalog  management  (PIM,  multi  catalog,  attributes,  bundles,  etc.) Integrated  or  natively  interfaced  OMS  (order  management  system) Advanced  marketing  tools  (adaptive  marketing,  dynamic  navigation  tunnels,  etc.) Native  B2B  capabilities WebSphere Commerce
  12. 12. Avril 201212Belongs to OracleNumber of employees (worldwide) ~115 000Revenues in 2012 $37.1 BillionVersion (at the time of study) 10.2Licence Proprietary & subscriptionFirst release 1998 (ATG belong to Oracle since January2011)Origin United StatesBudget to create a website (low/middle/high) 100-200 K€ / 500 K€ / >500 K€More KPI & indicators in the full version, a company that survived to the dot-come bubble burst, was acquired by Oraclefor $1 billion in 2010. It is now part of a full environment and competes in the Tier1 sector with the other Java based frameworks such as Intershop, Hybris & Webs-phere Commerce.ATG’s focuses are Customer ex-perience, Customer behavior andproviding tools to be competi-tive. The vision of the company isthat managing a retail business ismade of three main activities: buy,merchandise, sell. The next step is just ahead: Price & Promote since having the bestprices (not always the lowest) are a key to better sales & margins.Acquiring Endeca was a chess master move from Oracle and after two years ofwork, Endeca is now totally fusion with ATG, in a nice, borderless, integration sinceATG bet a lot on the personalization of the website to the incoming customer.Express analysis“As IBM, Oracle acquired other lea-ding and high potential companies,in order to strengthen its offer, namelyRightNow, Fatwire, Retek and thefamous Endeca. ”atg OracleTier 3Tier 4 Tier 2 Tier 1Not targeted Not targeted Co-leader Very strong• Content stripped but available in the full version ( review of pros & cons along with strategy and evolution : 12 pages.
  13. 13. Avril 201213Another axis where Oracles work and pro-vides solutions is the “silo” organization.Oracle assures that these silos, these boun-daries, only exist on an internal organiza-tional level but totally misfit the customerbehavior.The back office Console organization is not really revolutionary in terms of tech-nology but the concepts are very interesting as the fact that the console is alwayscontextual and pleasant to use. The visual page editor is totally WYSIWYG, the va-rious blocs composing a page are moveable using drag & drop and the contents areeditable directly in the context. The global suite is very complete and feature packed,clearly competing with IBM’s WCS.The editors focus its efforts on the companies making at very least a couple of tenthmillions online, and only if they target an exponential growth. On the other hand, ifyou are already above those figures, ATG is a solution you simply cannot ignore in acall for proposal. Even if one of the most expansive e-commerce software package,it is undoubtedly one of the most complete as well.“Sephora and Louis Vuittoneven manage in-store salesusing the website on a tabletin their physical shops.”atg Oracle
  14. 14. Avril 201214ATG Oracle synthetic reportatg OracleGeneral  information ATGTurnover  to  consider  the  solution >  $  10  /  20  millionCurrent  market  settlement Tier  1Editor  direction Tier  1Profile  (B:Brand,  R:Retailer,  P:Pure  player,  D:Department  store,  Pv:Private  sales,  B2B) B,R,B2BOpensource No,  JavaEditor  emphasis PersonnalizationEditor  emphasis MerchandisingEditor  emphasis Experience  in  Tier  1We  are  impressed  by Navigation  &  backofficeWe  are  sceptical  about Project  timings,  costsMin  budget  to  create  site  (developping  from  scratch  /  customizing  an  example  shop) 500  K€  /  250  K€General  KPI ATGCost  of  the  solution  (license,  integration,  hosting)     Flexibility  of  licensing  costs  (peak,  pay  as  you  grow,  on  demand,  on  premise  …) Time  to  market  (developping  from  scratch  /  customizing  an  existing  example  store) /Variety/Quality  of  demo  shops  to  adapt  to  a  specific  use  (apart  from  std  demostore) Marketing  capabilities  (promotion  engine,  coupon,  gift  card,  etc.) Level  of  navigation  &  catalog  presentation  (faceted/multi-­‐stores/multilingual/etc.) Eco-­‐system  (community,  partners,  integrators,  forums,  etc.)   Backoffice  friendliness  &  ease  of  use Technical  KPI ATGDevelopment  technical  complexity  (more  stars  =>  less  complicated) Number  of  third  party  softwares  /  extensions  /  services  available   Number  of  complementary  product  /  services  from  the  Editor Speed  of  the  Front  Office  (customer  web  page  rendering)   Front  Office  scalability  (capacity  &  cost  to  serve  more  customers  with  less  servers)   Speed  of  the  Back  Office  &  scalability  (number  of  simultaneous  users) Native  CMS  capabilities Native  Webservice  capabilities  (Interfacing  with  third  systems,  e.g.  ERP  or  Logistic) B2C  Feature  list  (default,  without  add-­‐ons  or  side  programs) Mobile  (Native  App,  Hybrid  App,  Responsive  design)   Advanced  features  KPI ATGAdvanced  searchandising  &  user  personnalization  capabilities Multi  /  cross  /  Omni  channel  capabilities Advanced  catalog  management  (PIM,  multi  catalog,  attributes,  bundles,  etc.) Integrated  or  natively  interfaced  OMS  (order  management  system) Advanced  marketing  tools  (adaptive  marketing,  dynamic  navigation  tunnels,  etc.) Native  B2B  capabilities (The more stars, the best. One star is the minimal rating. On every KPI at least onesolution scores 5 stars, hence this is a comparison between solutions.)
  15. 15. Avril 201215Belongs to IntershopNumber of employees (worldwide) 530Revenues in 2011 €50MVersion (at the time of study) Intershop 7.3 & Enfinity Suite 6.4Licence ProprietaryFirst release 1992Origin GermanyBudget to create a website (low/middle/high) €100k / €500k – €800k / > €800kMore KPI & indicators in the full version targets companies that are in the Tier-1 and Tier-2 only, their main compe-titors being Oracle ATG, IBM Websphere and Hybris.Intershop is a solution that provides anamazing scalability with its 3-tier architec-ture, capable of handling millions of pro-ducts and processing tens of thousandsof orders per day, designed for major e-Commerce projects, having an internatio-nal and multi-site strategy.Intershop has a seriously different philosophy in terms of development comparedto most other solutions. The Eclipse-based development environment isthe place where developers translateall their logical process and workflowsin code through a graphical user inter-face.Express analysis“With 20 years of experience,Intershop is a multi-nationalcompany with offices all aroundthe world representing a seriousforce in the e-Commercelandscape. ”InterShopTier 4 Tier 3 Tier 2 Tier 1Not targeted Outsider Strong Outsider• Content stripped but available in the full version ( review of pros & cons along with strategy and evolution : 12 pages.“The Multi-Touchpoint Applicationis the cornerstone of Intershop’smulti-channel strategy, allowing tomonitor and to interact on everychannel, in a centralized way.”
  16. 16. Avril 201216InterShopThe B2B model is the historical activity of the solution thus Intershop provides anamazing list of features for this activity, actually the most complete set of all solutionswe analyzed so far.Intershop is a mature and completesolution that provides features for hightechnical and international projects inTier-2 and definitely a natural leader inB2B area.Now Intershop is facing a new chal-lenge, keeping its place in the landscapewhen IBM and Oracle are back to business and Hybris is pushed forward by its newgodfather, SAP. On top, Intershop is more and more perceived as sleepy while itspotential is impressive. Is Intershop now a potential target for eBay to buy?“HP, one of the biggest clientsof Intershop, has to manage 17languages and more than 40currencies through a complexand unique B2B model built withIntershop.”
  17. 17. Avril 201217Intershop synthetic reportInterShopGeneral  information IntershopTurnover  to  consider  the  solution >  $  5  millionCurrent  market  settlement Tier  1  -­‐  2Editor  direction Tier  1  -­‐  2Profile  (B:Brand,  R:Retailer,  P:Pure  player,  D:Department  store,  Pv:Private  sales,  B2B) B,D,R,B2B,PvOpensource No,  JavaEditor  emphasis ExperienceEditor  emphasis ScalabilityEditor  emphasis B2BWe  are  impressed  by The  code  generatorWe  are  sceptical  about Lack  of  market  awarenessMin  budget  to  create  site  (developping  from  scratch  /  customizing  an  example  shop) 400  K€General  KPI IntershopCost  of  the  solution  (license,  integration,  hosting)     Flexibility  of  licensing  costs  (peak,  pay  as  you  grow,  on  demand,  on  premise  …) Time  to  market  (developping  from  scratch  /  customizing  an  existing  example  store) Variety/Quality  of  demo  shops  to  adapt  to  a  specific  use  (apart  from  std  demostore) n/aMarketing  capabilities  (promotion  engine,  coupon,  gift  card,  etc.) Level  of  navigation  &  catalog  presentation  (faceted/multi-­‐stores/multilingual/etc.) Eco-­‐system  (community,  partners,  integrators,  forums,  etc.)   Backoffice  friendliness  &  ease  of  use Technical  KPI IntershopDevelopment  technical  complexity  (more  stars  =>  less  complicated) Number  of  third  party  softwares  /  extensions  /  services  available   Number  of  complementary  product  /  services  from  the  Editor Speed  of  the  Front  Office  (customer  web  page  rendering)   Front  Office  scalability  (capacity  &  cost  to  serve  more  customers  with  less  servers)   Speed  of  the  Back  Office  &  scalability  (number  of  simultaneous  users) Native  CMS  capabilities Native  Webservice  capabilities  (Interfacing  with  third  systems,  e.g.  ERP  or  Logistic) B2C  Feature  list  (default,  without  add-­‐ons  or  side  programs) Mobile  (Native  App,  Hybrid  App,  Responsive  design)   Advanced  features  KPI IntershopAdvanced  searchandising  &  user  personnalization  capabilities Multi  /  cross  /  Omni  channel  capabilities Advanced  catalog  management  (PIM,  multi  catalog,  attributes,  bundles,  etc.) Integrated  or  natively  interfaced  OMS  (order  management  system) Advanced  marketing  tools  (adaptive  marketing,  dynamic  navigation  tunnels,  etc.) Native  B2B  capabilities (The more stars, the best. One star is the minimal rating. On every KPI at least onesolution scores 5 stars, hence this is a comparison between solutions.)
  18. 18. Avril 201218Oracle ATG, Websphere Commerce and Intershop, were leading the Tier-1 & Tier-2 and competition was almost organized until a Swiss team gently blown up thisquiet landscape. Nowadays, whatever criteria you examine Hybris under; you willprobably find it very successful, as their investors that recently injected $ 30 million.In June 2013, Hybris was acquired SAP, similarculture, language and mindset (Hybris is a Suissebased solution) made Hybris and SAP naturallycompatible. SAP will reinforce Hybris positions byproviding key entry points to the major accountsand providing a cornerstone: their ERP system.Different strategy, different philosophy, experi-mented managers, serious product, Hybris caughtthe major player rather unprepared and accelerated very quickly. Initially known for itsProduct Content Management (PCM), the team quickly integrated an Order Manage-ment System (OMS) and a multi-channel strategy, becoming a very complete actor.HybrisA major actor is backBelongs to SAPNumber of employees (worldwide) approx. 58 000 people (estimated)Revenues in 2011 ~ $21 billionVersion (at the time of study) 5.0Licence ProprietaryFirst release June 2002 (belongs to SAP since june 2013)Origin SwissBudget to create a website (low/middle/high) €100-200k / €500k / > €500kMore KPI & indicators in the full version analysis“The company foundedin 1997 in Munich hasexperienced growth foryears, until it caught thee-Commerce wave andstarted to soar a coupleof years ago.”Tier 4 Tier 3 Tier 2 Tier 1Not targeted Trying Leader Breaching• Content stripped but available in the full version ( review of pros & cons along with strategy and evolution : 12 pages.
  19. 19. Avril 201219HybrisThe global vision of Hybris is now all about Multi channel. The firm wants to provideanswers to all the needs of an eMerchant from the online sale to the in-store physicaldelivery or pick up, up to the printed catalogs. To cover all those channels, one needa centralized data system, called Master Data Management (MDM) in Hybris.Another great strength of Hybris is its ability to provide applications either on-de-mand, on-premise or in a hybrid way. This flexibility in the license billing enables theclients to try specific features of the solution and then to move to a more integratedsolution later on.In Hybris language, an accelerator is a demons-tration store, already fully functional, with a dedi-cated purpose like B2B or telecom. An eMer-chant can choose to go with those pre-setupstores, enabling shorter timings before the golive.About the progression margins, Hybris needs togrow its ecosystem, to acquire some native per-sonalization tool like FredHopper or Fact finderto enhance its functional coverage and rival with IBM and Oracle. Allowing import ofXML format could be a nice enhancement, along with dropping the outdated Jalolibrary that manage the session of the visitors (among other things) and is not sup-ported anymore.Hybris is clearly strong, when not leader, onsome KPI and needs to progress on featuressuch as merchandising and advanced marke-ting.“There are several “acce-lerators” available in B2Band B2C depending onyour market focus: elec-tronic store in B2B, retailstore in B2C, departmentstore, telecom, luxury,non-material seller, etc.”“Hybris is a very balancedsolution, able to adaptquickly to changes andalready mature enough tocover most needs. ”
  20. 20. Avril 201220Hybris synthetic reportGeneral  information HybrisTurnover  to  consider  the  solution >  $  5  millionCurrent  market  settlement Tier  2Editor  direction Tier  1  -­‐  3Profile  (B:Brand,  R:Retailer,  P:Pure  player,  D:Department  store,  Pv:Private  sales,  B2B) B,D,R,B2BOpensource No,  JavaEditor  emphasis PIMEditor  emphasis Cross  canalEditor  emphasis AcceleratorsWe  are  impressed  by The  momentumWe  are  sceptical  about Jalo  lib  &  XML  importMin  budget  to  create  site  (developping  from  scratch  /  customizing  an  example  shop) 250  K€  /  100  K€General  KPI HybrisCost  of  the  solution  (license,  integration,  hosting)     Flexibility  of  licensing  costs  (peak,  pay  as  you  grow,  on  demand,  on  premise  …) Time  to  market  (developping  from  scratch  /  customizing  an  existing  example  store) /Variety/Quality  of  demo  shops  to  adapt  to  a  specific  use  (apart  from  std  demostore) Marketing  capabilities  (promotion  engine,  coupon,  gift  card,  etc.) Level  of  navigation  &  catalog  presentation  (faceted/multi-­‐stores/multilingual/etc.) Eco-­‐system  (community,  partners,  integrators,  forums,  etc.)   Backoffice  friendliness  &  ease  of  use Technical  KPI HybrisDevelopment  technical  complexity  (more  stars  =>  less  complicated) Number  of  third  party  softwares  /  extensions  /  services  available   Number  of  complementary  product  /  services  from  the  Editor Speed  of  the  Front  Office  (customer  web  page  rendering)   Front  Office  scalability  (capacity  &  cost  to  serve  more  customers  with  less  servers)   Speed  of  the  Back  Office  &  scalability  (number  of  simultaneous  users) Native  CMS  capabilities Native  Webservice  capabilities  (Interfacing  with  third  systems,  e.g.  ERP  or  Logistic) B2C  Feature  list  (default,  without  add-­‐ons  or  side  programs) Mobile  (Native  App,  Hybrid  App,  Responsive  design)   Advanced  features  KPI HybrisAdvanced  searchandising  &  user  personnalization  capabilities Multi  /  cross  /  Omni  channel  capabilities Advanced  catalog  management  (PIM,  multi  catalog,  attributes,  bundles,  etc.) Integrated  or  natively  interfaced  OMS  (order  management  system) Advanced  marketing  tools  (adaptive  marketing,  dynamic  navigation  tunnels,  etc.) Native  B2B  capabilities Hybris(The more stars, the best. One star is the minimal rating. On every KPI at least onesolution scores 5 stars, hence this is a comparison between solutions.)
  21. 21. Avril 201221Belongs to eBay Inc.Number of employees (worldwide) 400 (estimated)Revenues in 2011 50 M$ (estimated)Version (at the time of study) Community: 1.8, Enterprise: 1.13Licence Opensource, OSL v3First release 2008Origin United StatesBudget to create a website (low/middle/high) 15 / 40 / 150 K€More KPI & indicators in the full version’s success is one of the most impressive ever in the field of e-Commerce,ever. Magento is the leader in terms of market shares (without merchant size consi-derations). In the Tier 3 & 4 market, it is dominating the place and even found growthin the Tier 2, only Tier 1 still eludes the Californians.Magento “1” conquered the heart of near-ly 150 000 e-Merchants and a couple ofthousands decided to buy an Enterpriselicense from the editor but Magento 2is still very expected for several reasonsincluding the deep refactoring of a somecomponents.Magento acted a bit as a sleeping beauty (technically speaking) over the last year.The reorganization of the Ukraine team and production sites by eBay also took its tollof skilled people and the Magento 2 focus almost all attention.Express analysis“Back in 2007, Roy Rubin andYoav Kutner created the firstbases of Magento, when themarket was desperately lookingfor an alternative to the dyingosCommerce.”MagentoTier 4 Tier 3 Tier 2 Tier 1Key actor Leader Breaching Trying• Content stripped but available in the full version ( review of pros & cons along with strategy and evolution : 12 pages.
  22. 22. Avril 201222MagentoThe Enterprise version made progress and is now one of the most stable productsaround meanwhile the CE version made no real progresses and its users felt a bit“lonely”. The CE is quite “stalled”, but we had the chance to test an early version ofMagento EE 1.13 and the performances have improved sharply.Magento has a very large community, tied together by a dynamic editor and com-mon interests. This is one of the main successes of Magento: bringing an ecosystemtogether, that is fruitful, and beneficial to everyone.The version 2 will bring substantialchanges to the Core, to the feature listand the global efficiency with Restfulwebservices, support for other data-bases (like MS SQL, Oracle, NoSQL,etc.), a better documentation andmore CMS capabilities. (Among otherpoints)Extensible, flexible, widely adopted and widely supported, the solution can covera very wide range of needs, if not directly with its gigantic feature list, by one of itsnumerous extensions. Magento is still a complicated product to code and not eve-ryone is able to handle it properly.Not much is to be expected in terms of new features before Q1 2014 but the 1.13version of the EE is bringing a big performance increase and more stability, to analready version clean product.Still, some of the big firms, namely WCS and Hybris have views on the Tier 2 market.Change will soon release its very impressive and expected version 4 while DrupalCommerce expects to play a serious role in the Tier 3 market. Even if in a dominantposition and backed by a giant, Magento is still reachable by its competitor, at leastin their home Tier 3 segment.“Magento was far more advancedthan the competitors, even with therecent technical pause and eBaywas able to stay on its position fora while, but now the emergingplayers are lurking.”
  23. 23. Avril 201223Magento synthetic reportMagentoGeneral  information MagentoTurnover  to  consider  the  solution >  $  500  K  Current  market  settlement Tier  2  -­‐  3  -­‐  4Editor  direction Tier  2Profile  (B:Brand,  R:Retailer,  P:Pure  player,  D:Department  store,  Pv:Private  sales,  B2B) B,S,R,POpensource CE  Yes  /  EE  NoEditor  emphasis VersatilityEditor  emphasis CommunityEditor  emphasis CostsWe  are  impressed  by EcosystemWe  are  sceptical  about Cross  CommerceMin  budget  to  create  site  (developping  from  scratch  /  customizing  an  example  shop) 25  K€General  KPI MagentoCost  of  the  solution  (license,  integration,  hosting)     Flexibility  of  licensing  costs  (peak,  pay  as  you  grow,  on  demand,  on  premise  …) Time  to  market  (developping  from  scratch  /  customizing  an  existing  example  store) Variety/Quality  of  demo  shops  to  adapt  to  a  specific  use  (apart  from  std  demostore) n/aMarketing  capabilities  (promotion  engine,  coupon,  gift  card,  etc.) Level  of  navigation  &  catalog  presentation  (faceted/multi-­‐stores/multilingual/etc.) Eco-­‐system  (community,  partners,  integrators,  forums,  etc.)   Backoffice  friendliness  &  ease  of  use Technical  KPI Magento  (CE/EE)Development  technical  complexity  (more  stars  =>  less  complicated) Number  of  third  party  softwares  /  extensions  /  services  available   Number  of  complementary  product  /  services  from  the  Editor Speed  of  the  Front  Office  (customer  web  page  rendering)   /Front  Office  scalability  (capacity  &  cost  to  serve  more  customers  with  less  servers)   /Speed  of  the  Back  Office  &  scalability  (number  of  simultaneous  users) Native  CMS  capabilities Native  Webservice  capabilities  (Interfacing  with  third  systems,  e.g.  ERP  or  Logistic) B2C  Feature  list  (default,  without  add-­‐ons  or  side  programs) /Mobile  (Native  App,  Hybrid  App,  Responsive  design)   Advanced  features  KPI MagentoAdvanced  searchandising  &  user  personnalization  capabilities Multi  /  cross  /  Omni  channel  capabilities Advanced  catalog  management  (PIM,  multi  catalog,  attributes,  bundles,  etc.) Integrated  or  natively  interfaced  OMS  (order  management  system) Advanced  marketing  tools  (adaptive  marketing,  dynamic  navigation  tunnels,  etc.) Native  B2B  capabilities (The more stars, the best. One star is the minimal rating. On every KPI at least onesolution scores 5 stars, hence this is a comparison between solutions.)
  24. 24. Avril 201224Belongs to VirtuemartNumber of employees (worldwide) 5Revenues in 2012 N/CVersion (at the time of study) 2.0.20bLicence GPLFirst release 1997Origin GermanyBudget to create a website (low/middle/high) 5 K€ / 5-10 K€ / 15 K€More KPI & indicators in the full version is an open-source free PHPe-Commerce framework based onJoomla!, one of the most famous CMSin the world.VirtueMart is the second most repre-sented e-Commerce solution on theweb, used in production by a large number of e-Merchants even if the live storesseem to be smaller e-Commerce projects. Still, we found that Virtuemart lost a bitmore than 8% of its installed base in 8 months, a weak performance if you considerthat e-commerce was globally growing of more than 10% over the same period.VirtueMart provides the basic features of an e-Commerce solution: reviews, ratings,one page checkout, coupon handling, VAT management and all others features thatneed an e-Merchant to run a store in an efficient way, with large CMS capabilitiesprovided by one of the best CMS: Joomla!.Express analysis“After the fork of Mambo, phpS-hop changed its name as Vir-tueMart, officially supporting thenewly created CMS: Joomla.”VirtueMartTier 4 Tier 3 Tier 2 Tier 1Visible Declining Not targeted Not targeted• Content stripped but available in the full version ( review of pros & cons along with strategy and evolution : 12 pages.
  25. 25. Avril 201225“Drupal has nothing toenvy to Joomla regardingCMS capabilities, its e-Commerce extension ismodern and efficient, onthe rise and financed. Thechallenge is tough.”VirtueMartOne concern with Joomla is the security and it is said that find vulnerability in Joomlaor one of its extensions is fairly easy, which can lead to critical issues for unwary e-commerce sites owner.The competition made by the Drupal & Drupal commerce duet to the Virtuemart /Joomla’s one is obviously a hard one.Not the most complete in class, not the worsteither, VirtueMart targets pure players that wanttheir store to be setup quickly, with an almostfree customization thanks to the extension mar-ket and the many templates available.
  26. 26. Avril 201226VirtueMart synthetis reportVirtueMartGeneral  information VirtuemartTurnover  to  consider  the  solution From  0+  Current  market  settlement Tier  4Editor  direction Tier  3  -­‐  4Profile  (B:Brand,  R:Retailer,  P:Pure  player,  D:Department  store,  Pv:Private  sales,  B2B) B,POpensource YesEditor  emphasis CMSEditor  emphasis SimplicityEditor  emphasis CommunityWe  are  impressed  by Templating  systemWe  are  sceptical  about Evolution  paceMin  budget  to  create  site  (developping  from  scratch  /  customizing  an  example  shop) 10  K€General  KPI VirtuemartCost  of  the  solution  (license,  integration,  hosting)     Flexibility  of  licensing  costs  (peak,  pay  as  you  grow,  on  demand,  on  premise  …) n/aTime  to  market  (developping  from  scratch  /  customizing  an  existing  example  store) Variety/Quality  of  demo  shops  to  adapt  to  a  specific  use  (apart  from  std  demostore) n/aMarketing  capabilities  (promotion  engine,  coupon,  gift  card,  etc.) Level  of  navigation  &  catalog  presentation  (faceted/multi-­‐stores/multilingual/etc.) Eco-­‐system  (community,  partners,  integrators,  forums,  etc.)   Backoffice  friendliness  &  ease  of  use Technical  KPI VirtuemartDevelopment  technical  complexity  (more  stars  =>  less  complicated) Number  of  third  party  softwares  /  extensions  /  services  available   Number  of  complementary  product  /  services  from  the  Editor Speed  of  the  Front  Office  (customer  web  page  rendering)   Front  Office  scalability  (capacity  &  cost  to  serve  more  customers  with  less  servers)   Speed  of  the  Back  Office  &  scalability  (number  of  simultaneous  users) Native  CMS  capabilities Native  Webservice  capabilities  (Interfacing  with  third  systems,  e.g.  ERP  or  Logistic) B2C  Feature  list  (default,  without  add-­‐ons  or  side  programs) Mobile  (Native  App,  Hybrid  App,  Responsive  design)   Advanced  features  KPI VirtuemartAdvanced  searchandising  &  user  personnalization  capabilities Multi  /  cross  /  Omni  channel  capabilities Advanced  catalog  management  (PIM,  multi  catalog,  attributes,  bundles,  etc.) Integrated  or  natively  interfaced  OMS  (order  management  system) Advanced  marketing  tools  (adaptive  marketing,  dynamic  navigation  tunnels,  etc.) Native  B2B  capabilities (The more stars, the best. One star is the minimal rating. On every KPI at least onesolution scores 5 stars, hence this is a comparison between solutions.)
  27. 27. Avril 201227Belongs to RBSNumber of employees (worldwide) ~160 (RBS + Change)Revenues in 2012 Unknown (but under 10 M€ for ChangeLicenses)Version (at the time of study) 3.6Licence Opensource – Affero GPL v3First release 1997Origin FranceBudget to create a website (low/middle/high) €15k / €20-45k / €80kMore KPI & indicators in the full version one of the most surprising actorsof the market, Change is now a contenderto be considered in the Tier 3 arena, withprojects having a budget ranging from 50to 100 K€.Change is a platform storing contents,embedding a very smart and powerfulworkflow system and providing amazingperformances. The solution position itselfas an e-commerce CMS with a very strong accent on B2B and cross channel. Somecomplementary side features are included, like a Forum, a blog, a photo gallery anda very convenient form builder.Express analysis“The solution, originally aCMS, evolved over nearly 10years and started to includesome e-Commerce featuresand became quickly a globalplatform, totally open sourcedsince 2010.”RBS ChangeTier 4 Tier 3 Tier 2 Tier 1Not targeted Trying Leader Breaching• Content stripped but available in the full version ( review of pros & cons along with strategy and evolution : 9 pages.
  28. 28. Avril 201228RBS ChangeThe global conception of Change is very ele-gant, light and flexible. The product offers spe-cific strengths like a very complete and well-structured workflow system or exceptionalperformances in terms of scalability and pageload time.Change needs to acquire its autonomy fromRBS in order to have its own life, strategy, alliances and to raise funds. 2013 will bea transition year for Change, with this main step to achieve along with the release ofits promising version 4.The integration of AngularJS, Twitter bootstrap, Elastic Search, Twig, SQLite, thetidying of the code, the support of RESTful webservices and the integration of ZendFramework 2 will make the 4th version of the solution a must have or at least a “mustlook at”.“The CMS of Change is thepivotal point of the solution,once you understood itsfeatures and organization,all is become very simple.”
  29. 29. Avril 201229RBS Change synthetic reportGeneral  information ChangeTurnover  to  consider  the  solution >  $  1  millionCurrent  market  settlement Tier  3Editor  direction Tier  2  -­‐  3Profile  (B:Brand,  R:Retailer,  P:Pure  player,  D:Department  store,  Pv:Private  sales,  B2B) B,D,R,P,PvOpensource YesEditor  emphasis Cross  CommerceEditor  emphasis CMSEditor  emphasis WorkflowsWe  are  impressed  by ArchitectureWe  are  sceptical  about Autonomy  from  RBSMin  budget  to  create  site  (developping  from  scratch  /  customizing  an  example  shop) 50  K€General  KPI ChangeCost  of  the  solution  (license,  integration,  hosting)     Flexibility  of  licensing  costs  (peak,  pay  as  you  grow,  on  demand,  on  premise  …) Time  to  market  (developping  from  scratch  /  customizing  an  existing  example  store) Variety/Quality  of  demo  shops  to  adapt  to  a  specific  use  (apart  from  std  demostore) n/aMarketing  capabilities  (promotion  engine,  coupon,  gift  card,  etc.) Level  of  navigation  &  catalog  presentation  (faceted/multi-­‐stores/multilingual/etc.) Eco-­‐system  (community,  partners,  integrators,  forums,  etc.)   Backoffice  friendliness  &  ease  of  use Technical  KPI ChangeDevelopment  technical  complexity  (more  stars  =>  less  complicated) Number  of  third  party  softwares  /  extensions  /  services  available   Number  of  complementary  product  /  services  from  the  Editor Speed  of  the  Front  Office  (customer  web  page  rendering)   Front  Office  scalability  (capacity  &  cost  to  serve  more  customers  with  less  servers)   Speed  of  the  Back  Office  &  scalability  (number  of  simultaneous  users) Native  CMS  capabilities Native  Webservice  capabilities  (Interfacing  with  third  systems,  e.g.  ERP  or  Logistic) B2C  Feature  list  (default,  without  add-­‐ons  or  side  programs) Mobile  (Native  App,  Hybrid  App,  Responsive  design)   Advanced  features  KPI ChangeAdvanced  searchandising  &  user  personnalization  capabilities Multi  /  cross  /  Omni  channel  capabilities Advanced  catalog  management  (PIM,  multi  catalog,  attributes,  bundles,  etc.) Integrated  or  natively  interfaced  OMS  (order  management  system) Advanced  marketing  tools  (adaptive  marketing,  dynamic  navigation  tunnels,  etc.) Native  B2B  capabilities RBS Change(The more stars, the best. One star is the minimal rating. On every KPI at least onesolution scores 5 stars, hence this is a comparison between solutions.)
  30. 30. Avril 201230Belongs to Commerce GuysNumber of employees (worldwide) 55Revenues in 2011 NCVersion (at the time of study) Drupal Commerce 1.5Licence GPLFirst release 2011Origin France/United StatesBudget to create a website (low/middle/high) 20K€ / 30-70K€ / several millions€ (accor-ding to editor)More KPI & indicators in the full version brings product & catalog manage-ment, tax system, checkout process,order management, etc. to Drupal.Even if the official figures announced bythe editor seem exaggerated, the suc-cess of Drupal Commerce grows andCommerce Guys (editor of D-C) raised 5 million dollars. Counting now 55 employeesand technically led by a Drupal figure (Ryan Szrama), D-C brought a very fresh andwell-engineered e-commerce solution to the Drupal world.Relying totally on Drupal brings pros and a cons. Pros since it profits from the criti-cally acclaimed CMS capabilities and architecture of Drupal and has access to someof the 16,000 modules. Cons because D-C have few autonomy regarding its road-map and of the deep technical choices, which are led by Drupal.Express analysis“Drupal Commerce (D-C) is anopensource e-Commerce solutionbased on the very famous CMSDrupal, first released in 2011.”Drupal CommerceTier 4 Tier 3 Tier 2 Tier 1Outsider Outsider Trying Not targeted• Content stripped but available in the full version ( review of pros & cons along with strategy and evolution : 9 pages.
  31. 31. Avril 201231The feature list of Drupal Commerce is not yet rivaling with long timer like Magentoor Prestashop but the version 2, coming soon to support Drupal 8, will bring (amongothers): Restful Webservices, lighter pricing update system, faster checkout, bettermobile support.D-C also evolves more and more toward a SaaSphilosophy, with an already existing environmentwhere developers can make tests, manage severalteams, create workflows. The next step to createand host client sites is probably a matter of months.D-C business model is based on consulting trai-nings & support.“Not really good atinterfacing physicalPoint of Sales or in B2B,Drupal commerceinstead excels if youneed dynamic mana-gement of your brandimage online or if youare a pure player.”Drupal Commerce
  32. 32. Avril 201232Drupal Commerce synthetic reportGeneral  information Drupal  ComTurnover  to  consider  the  solution >  $  500  KCurrent  market  settlement Tier  3Editor  direction Tier  2Profile  (B:Brand,  R:Retailer,  P:Pure  player,  D:Department  store,  Pv:Private  sales,  B2B) B,POpensource YesEditor  emphasis CMSEditor  emphasis CommunityEditor  emphasis ModularityWe  are  impressed  by CMSWe  are  sceptical  about The  figures  announcedMin  budget  to  create  site  (developping  from  scratch  /  customizing  an  example  shop) 20  K€General  KPI Drupal  ComCost  of  the  solution  (license,  integration,  hosting)     Flexibility  of  licensing  costs  (peak,  pay  as  you  grow,  on  demand,  on  premise  …) n/aTime  to  market  (developping  from  scratch  /  customizing  an  existing  example  store) Variety/Quality  of  demo  shops  to  adapt  to  a  specific  use  (apart  from  std  demostore) Marketing  capabilities  (promotion  engine,  coupon,  gift  card,  etc.) Level  of  navigation  &  catalog  presentation  (faceted/multi-­‐stores/multilingual/etc.) Eco-­‐system  (community,  partners,  integrators,  forums,  etc.)   Backoffice  friendliness  &  ease  of  use Technical  KPI Drupal  ComDevelopment  technical  complexity  (more  stars  =>  less  complicated) Number  of  third  party  softwares  /  extensions  /  services  available   Number  of  complementary  product  /  services  from  the  Editor Speed  of  the  Front  Office  (customer  web  page  rendering)   Front  Office  scalability  (capacity  &  cost  to  serve  more  customers  with  less  servers)   Speed  of  the  Back  Office  &  scalability  (number  of  simultaneous  users) Native  CMS  capabilities Native  Webservice  capabilities  (Interfacing  with  third  systems,  e.g.  ERP  or  Logistic) B2C  Feature  list  (default,  without  add-­‐ons  or  side  programs) Mobile  (Native  App,  Hybrid  App,  Responsive  design)   Advanced  features  KPI Drupal  ComAdvanced  searchandising  &  user  personnalization  capabilities Multi  /  cross  /  Omni  channel  capabilities Advanced  catalog  management  (PIM,  multi  catalog,  attributes,  bundles,  etc.) Integrated  or  natively  interfaced  OMS  (order  management  system) Advanced  marketing  tools  (adaptive  marketing,  dynamic  navigation  tunnels,  etc.) Native  B2B  capabilities Drupal Commerce(The more stars, the best. One star is the minimal rating. On every KPI at least onesolution scores 5 stars, hence this is a comparison between solutions.)
  33. 33. Avril 201233Belongs to OxidNumber of employees (worldwide) 60 employeesRevenues in 2012 UnknownVersion (at the time of study) 4.7Licence GPL V3First release 2003 (outsourced since 2008)Origin GermanyBudget to create a website (low/middle/high) 3 K€ / 10-50 K€ / 100 K€More KPI & indicators in the full version is very renown in Germany, whereit fights toe to toe with Magento regar-ding market shares, but it lacks definitelysome international visibility and strategy.Oxid sits in the Tier 3 market with itsfreemium offers but aims to reach largercustomers and the Editor has alreadysome meaningful and prestigious cus-tomers like Carrera, Intersport, Zeiss, or the spare part shop of Mercedes Benz.The Oxid community is very strong and composed of partners, clients, contributorsand the editor. Its yearly get together event (Oxid Commons) and forum show howvivid and healthy is the ecosystem in Germany.Express analysis“With solid references such asNeckermann (German GaleriesLafayette) or Medimops, makingthousands of daily transactiononline, OXID eShop is a mature,solid, production grade solution.”Oxid eShopTier 4 Tier 3 Tier 2 Tier 1Very strong Breaching Not targeted Not targeted• Content stripped but available in the full version ( review of pros & cons along with strategy and evolution : 7 pages.
  34. 34. Avril 201234We can find the “German touch” of quality & control in Oxid’s codebase, as anexample, unit tests are covering now more than 93% of Oxid’s code! The solutionalso offers a very clean and simple upgrade system. Oxid allows for very fast inte-grations and has no problem handling meaningful volumes (visitors, transactions &SKU).Coming in three flavors (Community, Professional and Enterprise editions), the editorprovides different level of licenses, features and services. The Oxid eFire service,available only in Germany yet, is a very inno-vative and interesting approach to interfaceexternal SaaS services easily.Providing some fair Cross Channel capabili-ties, good B2C coverage, rock solid stabilityand a clean codebase, Oxid is not yet reallyready for B2B and lacks some internationalvision (even if the solution was fully transla-ted to English and French).“The solution is a bit weakregarding Webservices butthe team work on upgradingthis point, the default searchengine can be replaced bySolr, Fact Finder or Celebros.”Oxid eShop
  35. 35. Avril 201235Oxid eShop synthetic reportOxid eShopGeneral  information Oxid  eShopTurnover  to  consider  the  solution >  $  500  KCurrent  market  settlement Tier  3  -­‐  4Editor  direction Tier  2  -­‐  3Profile  (B:Brand,  R:Retailer,  P:Pure  player,  D:Department  store,  Pv:Private  sales,  B2B) B,P,ROpensource YesEditor  emphasis PerformanceEditor  emphasis ScalabilityEditor  emphasis Easy  upgradeWe  are  impressed  by Upgrade  systemWe  are  sceptical  about Ambition  of  the  solutionMin  budget  to  create  site  (developping  from  scratch  /  customizing  an  example  shop) 50  K€General  KPI Oxid  eShopCost  of  the  solution  (license,  integration,  hosting)     Flexibility  of  licensing  costs  (peak,  pay  as  you  grow,  on  demand,  on  premise  …) Time  to  market  (developping  from  scratch  /  customizing  an  existing  example  store) Variety/Quality  of  demo  shops  to  adapt  to  a  specific  use  (apart  from  std  demostore) n/aMarketing  capabilities  (promotion  engine,  coupon,  gift  card,  etc.) Level  of  navigation  &  catalog  presentation  (faceted/multi-­‐stores/multilingual/etc.) Eco-­‐system  (community,  partners,  integrators,  forums,  etc.)   Backoffice  friendliness  &  ease  of  use Technical  KPI Oxid  eShopDevelopment  technical  complexity  (more  stars  =>  less  complicated) Number  of  third  party  softwares  /  extensions  /  services  available   Number  of  complementary  product  /  services  from  the  Editor Speed  of  the  Front  Office  (customer  web  page  rendering)   Front  Office  scalability  (capacity  &  cost  to  serve  more  customers  with  less  servers)   Speed  of  the  Back  Office  &  scalability  (number  of  simultaneous  users) Native  CMS  capabilities Native  Webservice  capabilities  (Interfacing  with  third  systems,  e.g.  ERP  or  Logistic) B2C  Feature  list  (default,  without  add-­‐ons  or  side  programs) Mobile  (Native  App,  Hybrid  App,  Responsive  design)   Advanced  features  KPI Oxid  eShopAdvanced  searchandising  &  user  personnalization  capabilities Multi  /  cross  /  Omni  channel  capabilities Advanced  catalog  management  (PIM,  multi  catalog,  attributes,  bundles,  etc.) Integrated  or  natively  interfaced  OMS  (order  management  system) Advanced  marketing  tools  (adaptive  marketing,  dynamic  navigation  tunnels,  etc.) Native  B2B  capabilities (The more stars, the best. One star is the minimal rating. On every KPI at least onesolution scores 5 stars, hence this is a comparison between solutions.)
  36. 36. Avril 201236Belongs to PrestaShop SANumber of employees (worldwide) 70 employeesRevenues in 2012 6.1 M€Version (at the time of study) 1.5.4Licence OSL v3.0 & AFL v3.0First release Feb 20th, 2008Origin FranceBudget to create a website (low/middle/high) 0 / 10 K€ / 35 K€More KPI & indicators in the full version is a French, PHP and OpenSource, e-Commerce solution, widelyspread in the world of e-Commerce witha verified 135 000 active eShops. It had toface a very bad storm in 2012 and manypeople thought the solution was dying.Lots of people were fired and the 1.5 firstreleases were unpolished and buggy while the incomes were still shaky and thebusiness model clumsy.Rough decisions saved the company from a darker future and even if the stress testwas harder than for most competitors, PrestaShop stood its ground and is back tobusiness. With two third of its revenues coming from the Prestabox marketplace, thesolution has now a business model that seems to be back to profitability.Express analysis“Prestashop is the easiest solu-tion to develop among the onereviewed in this book and thisfact alone can already explainits wide adoption worldwide.”PrestaShopTier 4 Tier 3 Tier 2 Tier 1Very strong Breaching Not targeted Not targeted• Content stripped but available in the full version ( review of pros & cons along with strategy and evolution : 6 pages.
  37. 37. Avril 201237The 1.5 version was corrected and is now made to target bigger accounts, bringingalmost all the features that start with «multi» (shop, view, currency, taxes, etc.). It alsoembeds a very efficient Mobile application.With 8.6% of market shares and 130.000 active eShops in the world, the SaaSmodel would be the logical next step for this solution and we might see a fierce com-petition arise in Tier 4 if Prestashop choose to do so.Very efficient and well thought Templatesare available, along with a lot of modulesand the integrators is often left with a lightwork load, consisting in a simple integra-tion.The web service is one of the most ad-vanced in the market, the mobile applica-tion is very up to date and the B2C feature list is impressive. The BackOffice is inbasic HTML (no Xul or Flash) but it is clear.PrestaShop“For larger pure players willingto dodge the complexity ofsome other actors, PrestaShopcan also be a real alternative(but it is not designed to coverthe physical store needs).”
  38. 38. Avril 201238PrestaShop synthetic report(The more stars, the best. One star is the minimal rating. On every KPI at least onesolution scores 5 stars, hence this is a comparison between solutions.)PrestaShopGeneral  information PrestashopTurnover  to  consider  the  solution From  0+Current  market  settlement Tier  4Editor  direction Tier  3Profile  (B:Brand,  R:Retailer,  P:Pure  player,  D:Department  store,  Pv:Private  sales,  B2B) B,POpensource YesEditor  emphasis SimplicityEditor  emphasis CostEditor  emphasis CommunityWe  are  impressed  by Time  to  marketWe  are  sceptical  about Soaring  someday  ?Min  budget  to  create  site  (developping  from  scratch  /  customizing  an  example  shop) 10  K€General  KPI PrestashopCost  of  the  solution  (license,  integration,  hosting)     Flexibility  of  licensing  costs  (peak,  pay  as  you  grow,  on  demand,  on  premise  …) n/aTime  to  market  (developping  from  scratch  /  customizing  an  existing  example  store) Variety/Quality  of  demo  shops  to  adapt  to  a  specific  use  (apart  from  std  demostore) n/aMarketing  capabilities  (promotion  engine,  coupon,  gift  card,  etc.) Level  of  navigation  &  catalog  presentation  (faceted/multi-­‐stores/multilingual/etc.) Eco-­‐system  (community,  partners,  integrators,  forums,  etc.)   Backoffice  friendliness  &  ease  of  use Technical  KPI PrestashopDevelopment  technical  complexity  (more  stars  =>  less  complicated) Number  of  third  party  softwares  /  extensions  /  services  available   Number  of  complementary  product  /  services  from  the  Editor Speed  of  the  Front  Office  (customer  web  page  rendering)   Front  Office  scalability  (capacity  &  cost  to  serve  more  customers  with  less  servers)   Speed  of  the  Back  Office  &  scalability  (number  of  simultaneous  users) Native  CMS  capabilities Native  Webservice  capabilities  (Interfacing  with  third  systems,  e.g.  ERP  or  Logistic) B2C  Feature  list  (default,  without  add-­‐ons  or  side  programs) Mobile  (Native  App,  Hybrid  App,  Responsive  design)   Advanced  features  KPI PrestashopAdvanced  searchandising  &  user  personnalization  capabilities Multi  /  cross  /  Omni  channel  capabilities Advanced  catalog  management  (PIM,  multi  catalog,  attributes,  bundles,  etc.) Integrated  or  natively  interfaced  OMS  (order  management  system) Advanced  marketing  tools  (adaptive  marketing,  dynamic  navigation  tunnels,  etc.) Native  B2B  capabilities 
  39. 39. Avril 201239Opencart was created in 2009 and the solutionshows already serious results. Wappalyzer ranksOpenCart in fourth position and Tom Robertshaw’sstudy in sixth position among e-commerce fra-meworks.Its community is still “small” but already very inter-national and active. As an example, it is possibleto find extensions to translate a website in no lessthan 17 different languages! OpenCart gained in-tegration partners in 26 countries, including eleven in United-States and seven inUnited-Kingdom.OpenCart is a developer friendly solution, the inheritance system, XML configurationand the global use of design patterns makes it comfortable to develop with. Thesolution also offers a wide range of documentation (how to install, set-up, managethe eShop, etc.) on its website, making it easy for newcomers to try OpenCart.Belongs to OpenCartNumber of employees (worldwide) N/CRevenues in 2012 N/CVersion (at the time of study) GPLv3First release 2009Origin United StatesBudget to create a website (low/middle/high) 5 K€ / 10 K€ / >10 K€More KPI & indicators in the full version analysis“The adoption rateof Opencart shows animpressive growth ofnearly 40% in just sixmonths, this solution isclearly acquiringmomentum.”OpenCartTier 4 Tier 3 Tier 2 Tier 1Breaching Strong Not targeted Not targeted• Content stripped but available in the full version ( review of pros & cons along with strategy and evolution : 5 pages.
  40. 40. Avril 201240The solution covers the basic needs of eMerchants with features such as multi-store, coupons, gift vouchers, multiple tax rates and so on. If a feature is not yetavailable, you may have a chance to find it in OpenCart’s huge extension directory(8,000 extensions). One can really build a very complete site by stacking them, evenif reviewing extensions, comparing them, check if they meet the security standardsto finally install and test them can also be a long and technical process.Even if Opencart’s strategy is not really rea-dable yet, it can become a future star andsome may want to consider an investmentopportunity, since other frameworks likeMagento started their massive success withvery comparable ingredients.“The solution is globallytechnical and developeroriented and may not beaccessible to e-Merchantswithout serious integrator ora strong internal developerteam.”OpenCart
  41. 41. Avril 201241OpenCart synthetic reportOpenCartGeneral  information OpencartTurnover  to  consider  the  solution From  0+Current  market  settlement Tier  4  Editor  direction Tier  3  -­‐  4  Profile  (B:Brand,  R:Retailer,  P:Pure  player,  D:Department  store,  Pv:Private  sales,  B2B) B,POpensource YesEditor  emphasis ExtensionsEditor  emphasis CommunityEditor  emphasis CostWe  are  impressed  by Number  of  extensionsWe  are  sceptical  about For  good  developpersMin  budget  to  create  site  (developping  from  scratch  /  customizing  an  example  shop) 10  K€General  KPI OpencartCost  of  the  solution  (license,  integration,  hosting)     Flexibility  of  licensing  costs  (peak,  pay  as  you  grow,  on  demand,  on  premise  …) n/aTime  to  market  (developping  from  scratch  /  customizing  an  existing  example  store) Variety/Quality  of  demo  shops  to  adapt  to  a  specific  use  (apart  from  std  demostore) n/aMarketing  capabilities  (promotion  engine,  coupon,  gift  card,  etc.) Level  of  navigation  &  catalog  presentation  (faceted/multi-­‐stores/multilingual/etc.) Eco-­‐system  (community,  partners,  integrators,  forums,  etc.)   Backoffice  friendliness  &  ease  of  use Technical  KPI OpencartDevelopment  technical  complexity  (more  stars  =>  less  complicated) Number  of  third  party  softwares  /  extensions  /  services  available   Number  of  complementary  product  /  services  from  the  Editor Speed  of  the  Front  Office  (customer  web  page  rendering)   Front  Office  scalability  (capacity  &  cost  to  serve  more  customers  with  less  servers)   Speed  of  the  Back  Office  &  scalability  (number  of  simultaneous  users) Native  CMS  capabilities Native  Webservice  capabilities  (Interfacing  with  third  systems,  e.g.  ERP  or  Logistic) B2C  Feature  list  (default,  without  add-­‐ons  or  side  programs) Mobile  (Native  App,  Hybrid  App,  Responsive  design)   Advanced  features  KPI OpencartAdvanced  searchandising  &  user  personnalization  capabilities Multi  /  cross  /  Omni  channel  capabilities Advanced  catalog  management  (PIM,  multi  catalog,  attributes,  bundles,  etc.) Integrated  or  natively  interfaced  OMS  (order  management  system) Advanced  marketing  tools  (adaptive  marketing,  dynamic  navigation  tunnels,  etc.) Native  B2B  capabilities (The more stars, the best. One star is the minimal rating. On every KPI at least onesolution scores 5 stars, hence this is a comparison between solutions.)
  42. 42. Avril 201242Belongs to Zen Ventures, LLCNumber of employees (worldwide) NCRevenues in 2012 NCVersion (at the time of study) v.1.5.1Licence GPLv3First release 2003Origin United StatesBudget to create a website (low/middle/high) 5 K€ / 10 K€ / >10 K€More KPI & indicators in the full version solution seems to have lost a verymeaningful amount of its market sharesin just one year and a large part of its userbase is already migrating. Nevertheless,the figures are still impressive with morethan 6 million downloads claimed to dateand 100 000+ users registered in theirforum.Few major releases of Zen Cart have been released over ten years and the demostore looks outdated. The design and the user experience are old fashioned andsome basic features, now available in almost all concurrent frameworks, are missingin the core product.Express analysisZen CartTier 3Tier 4 Tier 2 Tier 1Strong Not targeted Not targeted Not targeted• Content stripped but available in the full version ( review of pros & cons along with strategy and evolution : 4 pages.“Zen Cart’s code is originallybased on Oscommerce and isby far its most popular fork. Thesolution is still very widespread,with developers and aficionadosall around the world. ”
  43. 43. Avril 201243With product options system, gift certificates, multi lingual, multi currencies, multitax rate and a decent promotion engine, the solution could have “naturally” evolvedtoward excellence but the demostore is outdated and the administration moduleswere far too complicated. There is still a possibility to find plugins that will cover someof the needs, with the very helpful community of zenners.The team takes its time and prefers doing small updates in order to improve the solu-tion, step by step the team is working hard to release the v2 of the solution.Zen Cart is an old solution that seemsto be outdated when we compare it tocompetitors. It could have compete withthese newcomers by raising funds andhire a complete developer’s team in or-der to provide regular updates but it didnot and the solution seems now to be ina difficult position.Zen Cart“In version 1.6 the demostore willbe totally overhauled with HTML 5& CSS3 support, along with res-ponsive design for mobiles andjQuery, but is it not too late?”
  44. 44. Avril 201244Zen Cart synthetic reportZen CartGeneral  information Zen  cartTurnover  to  consider  the  solution From  0+Current  market  settlement Tier  4Editor  direction Tier  4Profile  (B:Brand,  R:Retailer,  P:Pure  player,  D:Department  store,  Pv:Private  sales,  B2B) POpensource YesEditor  emphasis CommunityEditor  emphasis FeaturesEditor  emphasis CostWe  are  impressed  by not  muchWe  are  sceptical  about their  futurMin  budget  to  create  site  (developping  from  scratch  /  customizing  an  example  shop) 5  K€General  KPI Zen  cartCost  of  the  solution  (license,  integration,  hosting)     Flexibility  of  licensing  costs  (peak,  pay  as  you  grow,  on  demand,  on  premise  …) n/aTime  to  market  (developping  from  scratch  /  customizing  an  existing  example  store) Variety/Quality  of  demo  shops  to  adapt  to  a  specific  use  (apart  from  std  demostore) n/aMarketing  capabilities  (promotion  engine,  coupon,  gift  card,  etc.) Level  of  navigation  &  catalog  presentation  (faceted/multi-­‐stores/multilingual/etc.) Eco-­‐system  (community,  partners,  integrators,  forums,  etc.)   Backoffice  friendliness  &  ease  of  use Technical  KPI Zen  cartDevelopment  technical  complexity  (more  stars  =>  less  complicated) Number  of  third  party  softwares  /  extensions  /  services  available   Number  of  complementary  product  /  services  from  the  Editor Speed  of  the  Front  Office  (customer  web  page  rendering)   Front  Office  scalability  (capacity  &  cost  to  serve  more  customers  with  less  servers)   Speed  of  the  Back  Office  &  scalability  (number  of  simultaneous  users) Native  CMS  capabilities Native  Webservice  capabilities  (Interfacing  with  third  systems,  e.g.  ERP  or  Logistic) B2C  Feature  list  (default,  without  add-­‐ons  or  side  programs) Mobile  (Native  App,  Hybrid  App,  Responsive  design)   Advanced  features  KPI Zen  cartAdvanced  searchandising  &  user  personnalization  capabilities Multi  /  cross  /  Omni  channel  capabilities Advanced  catalog  management  (PIM,  multi  catalog,  attributes,  bundles,  etc.) Integrated  or  natively  interfaced  OMS  (order  management  system) Advanced  marketing  tools  (adaptive  marketing,  dynamic  navigation  tunnels,  etc.) Native  B2B  capabilities (The more stars, the best. One star is the minimal rating. On every KPI at least onesolution scores 5 stars, hence this is a comparison between solutions.)
  45. 45. 45ConclusionContent stripped but available in the full version (180 pages) here : a world where almost all businesses have now a strong competition, the solutioneditors have emphasized different strategies to equip their customers for the battlesto come. Yes, the global e-Commerce market is indeed growing worldwide, still thisis no Eldorado where one should head unprepared.The competition is tough and the margins are often small. To make things even moredifficult, the advertisement systems, the retargeters, marketplaces and other web-marketing providers are also trying to eat on these skinny profits.The e-commerce world as divided in two groups nowadays: those who are Amazonand those who are not. It is forecasted by some serious analysts that Amazon mayweigh up to 20% of global e-Commerce by 2017…Renowned brands and retailers have their natural place online and have a consumergroup recognizing and valuing their products or services. Those players have no realcompetition from giants like Amazon (eventually from another brand rather).But all the others have no “natural” space online and who will have to fight their wayonline. Even very large sites and classical mortar business have sometimes hard timeto compete with Amazon so, most likely, if you are not a brand, you do not want tostep in this game.The solutions we studied will bring you various assets and strengths to cope withyour own objectives :• In Tier 1, IBM and Oracle now have to adapt their strategy to the rise ofHybris, backed by SAP. Intershop starts to be more and more isolated (exceptin B2B world), even in Tier 2, and the company could be acquired soon byplayers like eBay to bring them back to the top level competition. SAP could goon buying technologies like Celebros, Fred Hopper or Fact Finder to reinforceits e-Commerce offer.• In Tier 2, some players like Magento are trying to ascend, meanwhile Hybrisand Websphere commerce are searching to grow their potential customer poolby invading this segment.• In Tier 3, the battle is already raging between excellent PHP products likeMagento, Change, Drupal Commerce and, in some way, Prestashop or Oxid ifyou are based in Germany.Conclusion
  46. 46. 46Conclusion• The Tier 4 is more and more dominated by SaaS offers and Prestashop alsohave all the qualities to own this market, while Open Cart is also taking momen-tum and could bring some surprises. Virtumart is losing ground, but not as fastas Zen Cart which seems to suffer from a clear slowdown.Thanks you for reading us, for taking time to listen to our opinions and reading ourreviews, you, reader, are the persons we care about while we write. We are availableto help you cast your choice if you want some more details since only roughly 50%of the collected data could be published, for readability reasons.Philippe Humeau & Matthieu Jung, NBS System.
  47. 47. 47Brands, copyrights & trademarksNBS, NBS system, No blue screen, Cerberhost, IBM, Websphere Commerce, Websphere, Oracle,ATG, Intershop, Hybris, SAP, Magento, Ebay, Apple, Iphone, Ipad, Android, iOS, Virtuemart, Joomla,Drupal, Drupal Commerce, RBS, RBS Change, Oxid eShop, Oxid eSales, Prestashop, Opencart,Zen Cart, Os commerce, Demandware, Levis, Diesel, Amazon, Zend, PHP, Linux, Java, Zappos, TagHeuer, Pixmania, Price minister, Newegg, Galerie Lafayette, Macys, Vente privée, Brandalley, Rue lala, Nike, H&M, DB2, DMODigital, Tealeaf, Staples, Canon, Ikea, Sony, Goodyear, Zara, Sterling, iCon-go, SOLR, Apache, Celebros, Fredhopper, Aliznet, Technology Everywhere, Salmon, Micropole, CGI,Sogeti, Infosys, HCL, Pixelixir, Ecocea, MIT, Peoplesoft, Retek, Footlocker, Wal-MArt, Sephora, LouisVuitton, eBusiness Suite, Siebel, Flex, Exadata, Exalogic, Fatwire, Prusdys, Fact Finder, T-mobile,HP, Sun Microsystem, Smart, Tom Tom, Enfinity,Merck, Deutsche Telekom, GSI Commerce, MySQL,Metro, Cosco, Samsung, MongoDB, Talend, PayPal, OroCRM, Akeneo, Magento Go, X.Commerce,MS SQL, NO SQL, GIT, GITHUB, PHPtal, smarty, AS400, Cegid, Navision, Colombus, AngularJS,Google, Twitter, Twitter bootstrap, SQLite, Twig, Ikea, MTV, DrupalCon, Alven Capital, ISAI, Skrill,be2bill, Kiala, Jirafe, RoyalMail, Kenzo, McDonalds, Cartier, The Doors, Oxid Commons, Varien, Nec-kermann, Medimops, Shoptimax, Polytouch, Mobilemojo, Oxid eFire, Ellapaul, PrestaBox, ForresterAnd their respective logos are trademark and/or copyrights belonging to their res-pective owner. If your brand or trademark is quoted in this book and you wish it tobe removed, you can contact the authors to notify them.CopyrightsThis book textual contents (citations excepted) and intellectual property belongs toNBS System and his authors. No reproduction or quote is allowed without explicitconsent from the authors or from NBS System. An exception is made for educationfacilities (not training one), like colleges, universities or equivalent as long as thesources are named. This book cannot be offer to download in another place thanNBS System’s website.The graphics created by the authors (not the one provided by the editors) are free tobe used as long as they are associated with NBS System’s logo and name.NBS System is and remain the exclusive owner of this content. 2013, all rights reser-ved to NBS System.Conclusion
  48. 48. 48About the authorsThis study was conducted over several months by Philippe Humeau, assisted byMatthieu Jung.Philippe Humeau,CEO and co-founder of NBS System in 1999.After graduating Engineer in Computer science at EPITA 1999,Philippe became a security expert (pentester) and he is now incharge of developing NBS System’s activity as CEO. He deve-loped an expertise in E-Commerce as of 2006 with a main focuson technical aspects of solutions, especially on the optimization ofwebsites performances.Matthieu Jung,Communication & Marketing manager.Matthieu loves the Web industry and is always looking for brea-king news in order to be up to date with the e-Commerce bestpractices. He is in charge of the marketing and communication atNBS System and assist Philippe Humeau for the organisation ofevents. Matthieu also contributes to the blog authors would like to thank all the experts and e-commerce solutions publisherswho agreed to share information with us. A special thank is also issued to our ama-zing translator Bénédicte Mutel ( who helped us more thanonce to translate our contents and to Amélie Hardy ( whomade this graphic template and PDF. Vilya Ean, Julien Didier, Jean Claude Nogues(DataSolution), Tim Robertshaw (MeanBee),Mentions légalesEditor : NBS System, 140 bd Haussmann, 75008 Paris, FrancePrinting company : Com’Tools, Espace performance bât C1-C2, 35769 Saint Grégoire Cedex, FranceDate of release : 14 of June 2013Contact : +, contact@nbs-system.comConclusion
  49. 49. S y s t e m"Grow your business safely"www.nbs-system.comFrench Office140 boulevard Haussmann - 75008 +33 1 58 56 60 80UK Office133 Glasshouse Street - LONDON W1B 0845 527 6098