SlideShare a Scribd company logo
Paige Sidner
Who Are We?
• Connect brands to global opportunities in sports,
fashion and media
• Located in more than 30 countries
• Largest independent producer and distributor of
sports
• Represent some of the world’s top models,
designers, photographers, art directors and stylist
•Some of the most sought after events and
associations
Where Can We Grow?
• Currently not strong presence in social
media
• No consistent updates on Facebook or
Twitter
• What is happening on a daily basis?
• Connecting client’s followers with each
other
Facebook• Needs to have a greater presence on Facebook
• Currently not many likes or shares on post for the size of
company or how many people “like” the page
• Create more fans of the page
• Update followers on events that are happening at that time
• Hold competitions
• Create Conversations
• Behind the sense, what can IMG offer that’s different
Twitter• Create a greater presence
• Post more often about events
• Share small, fast thoughts
• Tweet on a regular basis
• Tag clients, use popular hashtags
• Create conversations
Twitter Cont.
• Share photos
• Connect through tags
• Create more excitement through tweets
• Stand out- what can IMG offer that others
can’t
• Less like page of advertisements
• Behind the senses
Instagram-New Media
• Create an Instagram for IMG, not just the
clients
• Create a new space to connect and share
• Share unique video clips and photos
• Use IMG’s sporting events to connect
worldwide
• Allow followers to “attend” exclusive events
Who Are We Targeting?
• Those who are already following
clients
• Spectators at IMG events
• Consulting
• League development
• Other clients
Budget
• Increase the social media budget by 40%
• Creating an Instagram
• Creating more posts to social media
• Create more promotion on social media
Overview
• Connect to followers and clients on a
regular basis
• Will create a more personal connection
• Create more awareness of what IMG is
doing
• Create more awareness and connection
for clients

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IMG worldwide final presentation- ADV 420

  • 2. Who Are We? • Connect brands to global opportunities in sports, fashion and media • Located in more than 30 countries • Largest independent producer and distributor of sports • Represent some of the world’s top models, designers, photographers, art directors and stylist •Some of the most sought after events and associations
  • 3. Where Can We Grow? • Currently not strong presence in social media • No consistent updates on Facebook or Twitter • What is happening on a daily basis? • Connecting client’s followers with each other
  • 4. Facebook• Needs to have a greater presence on Facebook • Currently not many likes or shares on post for the size of company or how many people “like” the page • Create more fans of the page • Update followers on events that are happening at that time • Hold competitions • Create Conversations • Behind the sense, what can IMG offer that’s different
  • 5. Twitter• Create a greater presence • Post more often about events • Share small, fast thoughts • Tweet on a regular basis • Tag clients, use popular hashtags • Create conversations
  • 6. Twitter Cont. • Share photos • Connect through tags • Create more excitement through tweets • Stand out- what can IMG offer that others can’t • Less like page of advertisements • Behind the senses
  • 7. Instagram-New Media • Create an Instagram for IMG, not just the clients • Create a new space to connect and share • Share unique video clips and photos • Use IMG’s sporting events to connect worldwide • Allow followers to “attend” exclusive events
  • 8. Who Are We Targeting? • Those who are already following clients • Spectators at IMG events • Consulting • League development • Other clients
  • 9. Budget • Increase the social media budget by 40% • Creating an Instagram • Creating more posts to social media • Create more promotion on social media
  • 10. Overview • Connect to followers and clients on a regular basis • Will create a more personal connection • Create more awareness of what IMG is doing • Create more awareness and connection for clients