IMG seeks to grow its social media presence by increasing engagement on platforms like Facebook, Twitter, and a new Instagram account. Currently, IMG does not have a strong social media presence or provide consistent updates. The document recommends increasing posts about events and clients, using popular hashtags and tags, sharing photos and videos, and creating conversations to connect followers and allow virtual attendance of exclusive events. This would help IMG better promote its brand and services while strengthening connections with clients and their followers across over 30 countries.