Crystal Light proposes a "Show me the Light" diet campaign to increase brand loyalty and sales. The campaign will track dieter's progress online and give free Crystal Light products to the biggest losers, who can win prizes. Crystal Light will use social media like Facebook and Twitter, create a campaign website and blog for success stories and tips, and hold a launch party in NYC to promote the new campaign.

1. Crystal Light by Kraft Foods

2. The Plan
Strengths
• Low in calories
• Great tasting
• Eco-friendly
• portable
Goals
• To create
campaigns to
increase sales
• Increase social
media usage

3. Social Media Campaign
Proposal
• Create a diet called
“Show me the Light”
• Use online website
to house the
campaign
• OBJECTIVE: Gain
Brand Loyalty

4. Show me the Light
• New diet sponsored by
Crystal Light
• Dieters can track
progress online
• Must substitute other
beverages for crystal
Light products
• Given three free months
worth of Crystal Light
Products.
• Biggest Losers will win
a prize of a two year
gym membership along
with a free Ipod

5. Social Media Tools
• Facebook
• Twitter
• Adwords

6. Blogs, Blogs, Blogs
On the Blog…
• Ask questions
• Success stories
• Tips for dieting
• How Crystal Light
has worked for you!

7. Show me the PARTY
• Who: Crystal Light
• What: Show me the
Light
• Where: NYC
• Why: To Promote
Crystal Light’s brand
new Campaign
• When: Summer
2011

8. Show me the Light Budget
Social Media
Advertising
Free Product
Prizes
Advertisments on
Blog
Launch Party