about environment

1. AMITY UNIVERSITY, NOIDA
UTTAR PARDESH
CORPORATE COMMUNICATION AND CSR
AMITY SCHOOL OF COMMUNICATION
Submitted to: Dr Priya Sachdeva
Name: Harsh Raj
Enrollment no: A2079821187
Semester: 6th
, B (UG)

2. INDEX
01
02
03
04
Introduction
History
Over view of campaigns
SWOT
05
06
07
08
STP
USP
KPI
Conclusion

3. Johnson & Johnson (J&J) is a multinational pharmaceutical and medical
devices company founded in 1886. It’s a global leader with a long history
of innovation and a strong commitment to social responsibility. Today
we’ll take a deep dive into J&J’s rich past, its strategic approach, unique
selling proposition, and its dedication to improving lives through
corporate social responsibility initiatives.
Introduction
Fig:- 01. J&J Medical devices compannies
LOGO OF JOHNSON & JOHNSON
Source: Instagram.com/jnj
Source: jnjmedicaldevicescompanies.com

4. History
• Founded in 1886 by three brothers: Robert Wood Johnson, James Wood Johnson, and
Edward Mead Johnson.
• Started as a surgical dressing company.
• Diversified into pharmaceuticals and medical devices became a global leader in healthcare
with a presence in over 130 countries.
In 1944, the company began selling
Johnson's Baby Lotion. The same year,
the company established Ethicon Suture
Laboratories. In 1947, G. F. Merson Ltd.
was acquired to expand the company's
suture business in the United Kingdom.
The company was rebranded and
absorbed into Ethicon.
Fig:-02. These early Johnson & Johnson supplies were used for surgeries and first aid
Source: ourstoy.jnj.com

5. Over view of campaigns
Nurses Rise to the Challenge Every Day (2021): This
campaign aimed to celebrate nurses and the important
work they do, particularly during the COVID-19 pandemic.
It included digital and print ads, as well as a $50 million
commitment to supporting frontline healthcare workers .
Fig:-03 Johnson & Johnson's new “Nurses Rise to the
Challenge Every Day” campaign hopes to bring some
good cheer to the profession, which is suffering from
anxiety and stress. (Johnson & Johnson)
The Road to a Vaccine (2020): During the height of the
COVID-19 pandemic, Johnson & Johnson created this
educational news series to broadcast vaccine
development progress. It featured interviews with
company scientists and other experts .
Discover Nursing (ongoing): This long-running campaign
is designed to inspire people to pursue careers in nursing.
It offers a variety of resources, including videos, articles,
and scholarship information .
Fig:-04. Road to a vaccine
Source:- fiercepharma.com
Source:- africacdc.org

6. Source : swothub.com
Fig:- 05. SWOT analysis of Jonhson & Jounsons

7. • Segmentation
• Hospitals
• Physicians
• Consumers
• Targeting: Physicians and Hospitals (for
medical devices and prescription drugs)
• Consumers (for over-the-counter drugs
and personal care products)
• Positioning
• Science-driven healthcare company
• Trusted brand with a commitment to
quality and innovation
Segmentation, Targeting, and Positioning (STP)
Source:- thebrandhopper.com
Fig:- 06 Johnson & johnson three segments

8. Johnson & Johnson’s unique selling proposition (USP) is its
broad portfolio of healthcare products, strong research and
development (R&D) capabilities, commitment to quality and
innovation, and trusted brand. The company offers a wide range
of products across the pharmaceutical, medical device, and
consumer healthcare sectors. J&J invests heavily in R&D to
develop new and innovative products that improve people’s
lives. They are committed to maintaining the highest quality
standards and have a long history of bringing safe and effective
products to market. Finally, Johnson & Johnson is a trusted
brand that is recognized by consumers around the world.
Unique Selling Proposition (USP)
• Broad portfolio of healthcare products
• Strong research and development (R&D) capabilities
• Commitment to quality and innovation
• Trusted brand
Source:- copyblogger.com
Fig:- 08. JNJ baby collection
Source:- filpkart.com
Fig:-07

9. Key Performance Indicators
Financial Performance
• Revenue Growth (measured in percentage or dollar
amount): This KPI signifies the company's overall sales
growth, often tracked quarterly or annually.
Profit Margin (measured as a percentage of revenue):
This KPI reflects the profitability of the company's
operations.
Product Development & Innovation
•Number of New Products Launched (measured by
number): This KPI indicates J&J's commitment to
developing and bringing new healthcare solutions to
market.
Success Rate of Clinical Trials (measured as a
percentage): This KPI reflects the effectiveness of J&J's
research and development efforts in bringing new drugs
and treatments through clinical trials.
Source:- datapine.com
Fig:- 09 Operating profit margin

10. Fig:- 10 Johnson & Johnson's Revenue by Region (2016-2023)
Source:- Business Quant

11. Conclusion
An excellent example of CSR on the frontline is big pharma pioneer Johnson & Johnson. They
have focused on reducing their impact on the planet for three decades. Their initiatives range
from leveraging the power of the wind to providing safe water to communities around the world.
Their purchase of a privately-owned energy supplier in the Texas Panhandle allowed the
company to reduce pollution while providing a renewable, economical alternative to electricity.
The company continues to seek out renewable energy options with the goal of having 100% of its
energy needs from renewable sources by 2025.

12. THANK Y😷U