2. • Health focused company
• Primary focus on human health and well being
• $ 74.3 billion Revenue: Broad geographic spread
• World BPC Value share: 2.8%
Johnson’s baby
• Global value share of 22% in 2013; Category leader
• CAGR of 4% over 2014-2018
• Baby Care Sales of $ 2.2 billion in
• Emerging markets major growth drivers, especially
Asia Pacific (9% CAGR)
3. Hair Care
• Oil
• Shampoo
• Conditioner
• Cologne
Skin Care
• Powder
• Oil
• Lotion
• Oil gel
• Cream
Sun Care
• Lotion
• Cream
Toiletries
• Wipes
• Bedtime bath
• Safety Swabs
• Nursing Pads
• Wash Clothes
Johnson’s Baby
Product Line
4. In India, Baby & Child Specific Product Category
• Growth @ CAGR 1.5% [2008-13]
• Expected CAGR of 7.6%
Johnson’ baby:
• Holds 73% Market Share
• Most Valuable brand of company portfolio
• Accounting for almost 1/3rd of beauty and personal
care sales
OTC
28%
Skin Care
26%
Baby Care
16%
Oral Care
11%
Wound Care
10%
Women's health
9%
CONSUMER SALES
2009 2010 2011 2012 2013
5.5 6
6.9
7.8
8.8
4.136 4.476
5.0784
5.6862
6.3976
Baby and Child Specific Products Market Size (INR bn)
Baby & Child Specific Products Johnson's Company Share