BBVA Compass is a US bank established through mergers and acquisitions. It aims to become a top 10 bank and targets customers earning over $75k annually. Its goals are to build brand awareness, acquire new customers, and increase account retention. However, its marketing budget allocation was ineffective - 75% went to TV and online but aided brand awareness dropped. Only 2-3% of online visitors became customers. The CMO must review performance and reallocate the budget across regions and channels, emphasizing convenient services, personalized service, and friendly service. More should be spent on direct marketing rather than TV. The application process also needs improvements.
The New York Times Paywall is a case study based on the business transition from the traditional to digital shift of e-newspapers. The launch of digital devices favoured the growth of The Times as well as the advantages of accessibility had escalated its demands and the viewership. They adopted the Paywall strategy for additional revenue generation through subscription plans. However, the dilemma was for the long term sustenance of the latest The New York Times business model.
The New York Times Paywall is a case study based on the business transition from the traditional to digital shift of e-newspapers. The launch of digital devices favoured the growth of The Times as well as the advantages of accessibility had escalated its demands and the viewership. They adopted the Paywall strategy for additional revenue generation through subscription plans. However, the dilemma was for the long term sustenance of the latest The New York Times business model.
Harvard Business School Case Study on Mountain Man Brewing Company by Shashank Srivastava, IET Lucknow under the guidance of Prof. Sameer Mathur, IIM Lucknow.
The Marvel Way: Restoring the Blue OceanChandniAntala
A breakdown of Marvel's business strategy that was causing the company to lose sales as well as a recommended strategy to help the company regain its business.
Harvard Business School Case Study on Mountain Man Brewing Company by Shashank Srivastava, IET Lucknow under the guidance of Prof. Sameer Mathur, IIM Lucknow.
The Marvel Way: Restoring the Blue OceanChandniAntala
A breakdown of Marvel's business strategy that was causing the company to lose sales as well as a recommended strategy to help the company regain its business.
BVAA presentation 2015: The Use of CFD to assess valve performance and operat...Linsley Charlton
Alex Roff, PDL's Engineering Director gives a talk to the BVAA about the use of Computational Fluid Dynamics (CFD) to assess performance and operation in extreme conditions
Manage your social media content strategy, presented by Tuck RossSocialMedia.org
In his Brands-Only Summit presentation, BBVA Compass' Tuck Ross teaches a class on how to manage your social media content strategy.
He explains how to source great content, determine which platforms to focus on, and develop your content calendar.
Transforming banking via digital
On July 8th, 2015 in London, Francisco Gonzàles - Chairman and CEO at BBVA shared how they lead their transformation and what digital means to the bank.
Although Brilliant Noise was not involved in this work, we are inspired by their efforts.
THIS PRESENTATION ANSWER YOUR QUESTIONS REGARDING DIGITAL MARKETING. THIS PRESENTATION WILL COVER FOLLOWING TOPICS:-
introduction
difference between traditional and digital marketing
Types Of Marketing
Explanation To Digital Marketing
Benefits Of Digital Marketing
How to Improve Customer Experience with Multi-Channel MarketingTakeVivek Srivastava
Understand the needs, wants, and preferences of your target audience . Track customer behaviour, patterns, and adapt to accommodate shifts #webinar with @leadsquared #marketingautomation www.upturnc.com
Our experts will share proven methods to retain and reactivate your new customers by deploying loyalty tactics, enhancing post-purchase messaging, adapting to the new landscape, and more.
3 Quick Ways Small Teams Can Marry Inbound & ABM to Supercharge GrowthAggregage
Inbound marketing or ABM — which side are you on? Luckily, the era where you have to pick sides is officially over. We’re calling it. In reality, small teams can blend both approaches to unlock major growth and stay ahead of the competition. Join Head of ABM Content, Caroline Van Dyke, as she breaks down the myth that ABM is just for big teams with tons of time and over-the-top budget.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Memorandum Of Association Constitution of Company.pptseri bangash
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A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
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Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
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Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
2. About the Company
Parent company BBVA
Second-largest bank in Spain in 2010
Entered US market in 2004
Through mergers and acquisitions, established itself as 15th largest commercial US bank- 700
branches and $49 billion in deposits- across seven states (Sunbelt region)
Three primary lines of business units: retail banking, corporate and commercial banking, and
wealth management
Goal: to become one of the top 10 banks in the US
Positioning: small enough to offer customized solutions while big enough to offer
breakthrough innovations
Target customers: Sunbelt Area (significant population growth) – “strivers” – 25 to 54 year
old- annual household income of more than $75,000
Marketing Goal
Build awareness and trust in the brand
Bring in new customers and increase the total number of accounts in the bank
Improve satisfaction and retention customers and cross-sell to them
Marketing Budget
Under $50 Million for 2011
Offline Marketing
Brand building: Adopted trade name BBVA Compass- aided awareness reduced
Sponsorships: Multiyear sponsorship with NBA + Title sponsor of PapaJohns.com Bowl +
Associate sponsor of Texas Bowl, Bell Helicopter Armed Forces Bowl, New Mexico Bowl
Online Marketing
Paid Search: Buy generic words on search engines
Display: Buy advertising space on websites that prospects were likely to visit
Offline vs. Online Marketing
New checking accounts- 5% from online, 95% offline (80% branches, 15% telephone and
direct mail)
Average annual retention rate- online 55%, offline (through branches) 65%
Annual income- slightly higher from online customers than from branch customers
Account balances- lower of online customers than branch customers
Measuring effectiveness- accurate in online, difficult in offline
Applications for new checking accounts- about 80% online are approved, while 95-100%
offline (branches) are approved
3. What was going wrong?
Banks typically spent about 25% to 30% of their budget on measured media (such as TV,
print and internet) and the remaining on unmeasured media (direct marketing and
promotions). But BBVA Compass spent around 75% of their budget on TV and online alone.
After adopting a new name, BBVA Compass, the aided awareness of their brand dropped.
If 100 online visitors clicked on the online ads (paid or display), then only 2 or 3 accounts
become functional, i.e., they are approved and actually funded within the required time
frame.
What should be done?
The chief marketing officer must review the marketing performance of the company and decide how
to allocate next year’s marketing budget across different regions and different advertising channels.
How to do it?
More emphasis on – convenient branch locations, easy online banking services, more
personalized service, free checking services, friendly service - in all marketing messages
Therefore, more spending on direct marketing and promotion, rather than TV and print
Can try a breakthrough innovation to provide a platform to help customers on one-to-one
basis 24*7 to improve the service provided, but keeping the cost incurred in mind. To
enhance customer interaction at lower cost of delivery.
More importance to brand awareness and trust building by making a personal connect with
customers- new customer acquisition will follow
Better selection of sites for display advertising- avoid duplication
Improve online application process- make it more elaborate to explain to customers what
information they are required to fill- give constant reminders to fund the account within the
specified time frame
Measure the effectiveness of sponsorships to Sports organizations- accordingly, increase or
decrease spending