Business ethics and a company's cultural ethos are closely related. A company's ethics point to the standards of behavior expected within its culture. While an individual's morals may remain unchanged, the ethics they practice can depend on the social system or group they belong to, such as a company. Indian culture emphasizes strong ethical values like respect, cooperation over competition, welfare of all, spiritualism, and holistic decision-making. These cultural ethos should inform business ethics, which determine policies in areas like pricing, advertising, quality control, and environmental and consumer responsibilities. Examining a company's cultural ethos is important for understanding and adhering to its ethical framework.

1. Business ethics and cultural ethos Morals define personal character, while ethics stress a social system in which those morals are applied. In other words, ethics point to standards or codes of behavior expected by the group to which the individual belongs. This could be national ethics, social ethics, company ethics, professional ethics, or even family ethics. So while a person’s moral code is usually unchanging, the ethics he or she practices can be other-dependent.

2. Indian ethos