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NETWORKING 101
Band Business Crash Course
November 3, 2012

Dana Myers, Esq.
NETWORKING: WHAT IS IT?
 Webster’s Dictionary: the exchange of information
  or services among individuals, groups, or
  institutions; specifically:the cultivation of productive
  relationships for employment or business.
 Karma: help others and others will, in turn, help
  you.
       Friends help each other out
   6 Degrees of Separation: everyone is on average
    approximately six steps away, by way of
    introduction, from any other person in the world.
       CEO of Warner Music Group (major record label) is only
        6 introductions away! Wouldn’t it be nice to get your
        demo on that desk?
NETWORKING: WHY IS IT IMPORTANT?
   The music industry is built on networking
    relationships
     Who you know will get you in the door; what you do/how
      well you perform will keep you there
     Record companies don’t listen to unsolicited
      submissions when seeking to sign new talent
   You just can’t do it all yourself – you will need the
    help of other people to advance as an artist
PRODUCTIVE RELATIONSHIPS
 “The cultivation of productive relationships”
 Relationships require renewed contact
     Adding someone on FB/LinkedIn is not enough
     Karma: Help others, and others will help you
           Think about how you can help the people in your network
   Be conscious of the type of relationship you are
    cultivating: business relationships are different than
    personal relationships
CULTIVATING THE RELATIONSHIP: MEETING
THE CONTACT

   Music industry events
       Conferences, symposia, classes, concerts, open mic…
   Checking out at S-Mart/Walking the Dog…
     You never know when you are going to be presented
      with the opportunity to meet a valuable member of your
      network
     Always be prepared!
   The Introduction
       Don’t judge people by how they look
           People (especially influential people) will not always reveal
            who they are until after they get to know you
       Tact: Don’t throw yourself on someone
       Initiate conversation
CULTIVATING THE RELATIONSHIP:
BEING REMEMBERED
   Ultimately the goal is to make a good-enough
    impression that your new contact will think of you when
    a future opportunity arises
   For the initial meeting
     Business Cards
     Demo (with your contact information)
     Elevator speech
     Follow-up
   For the productive relationship
       Give before you receive
           Make personal introductions: expand your contact’s network
           Give referrals
     Professionally ask for what you need
     Check in from time-to-time
     Thank you notes vs. email
EXERCISE
   An elevator pitch is a short “speech” that you have
    rehearsed and basically memorized, that portrays
    your business/band/music/poetry/etc. succinctly
    enough to say in the average elevator ride. Your
    pitch should be concise yet creative enough to
    catch your listener’s attention. It should address
    why you are different/special/the best at what you
    do or offer without being arrogant or dishonest.
    Take a couple of minutes to draft your own elevator
    pitch. When you have finished, say your pitch to
    your neighbor.

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Bbcc networking final

  • 1. NETWORKING 101 Band Business Crash Course November 3, 2012 Dana Myers, Esq.
  • 2. NETWORKING: WHAT IS IT?  Webster’s Dictionary: the exchange of information or services among individuals, groups, or institutions; specifically:the cultivation of productive relationships for employment or business.  Karma: help others and others will, in turn, help you.  Friends help each other out  6 Degrees of Separation: everyone is on average approximately six steps away, by way of introduction, from any other person in the world.  CEO of Warner Music Group (major record label) is only 6 introductions away! Wouldn’t it be nice to get your demo on that desk?
  • 3. NETWORKING: WHY IS IT IMPORTANT?  The music industry is built on networking relationships  Who you know will get you in the door; what you do/how well you perform will keep you there  Record companies don’t listen to unsolicited submissions when seeking to sign new talent  You just can’t do it all yourself – you will need the help of other people to advance as an artist
  • 4. PRODUCTIVE RELATIONSHIPS  “The cultivation of productive relationships”  Relationships require renewed contact  Adding someone on FB/LinkedIn is not enough  Karma: Help others, and others will help you  Think about how you can help the people in your network  Be conscious of the type of relationship you are cultivating: business relationships are different than personal relationships
  • 5. CULTIVATING THE RELATIONSHIP: MEETING THE CONTACT  Music industry events  Conferences, symposia, classes, concerts, open mic…  Checking out at S-Mart/Walking the Dog…  You never know when you are going to be presented with the opportunity to meet a valuable member of your network  Always be prepared!  The Introduction  Don’t judge people by how they look  People (especially influential people) will not always reveal who they are until after they get to know you  Tact: Don’t throw yourself on someone  Initiate conversation
  • 6. CULTIVATING THE RELATIONSHIP: BEING REMEMBERED  Ultimately the goal is to make a good-enough impression that your new contact will think of you when a future opportunity arises  For the initial meeting  Business Cards  Demo (with your contact information)  Elevator speech  Follow-up  For the productive relationship  Give before you receive  Make personal introductions: expand your contact’s network  Give referrals  Professionally ask for what you need  Check in from time-to-time  Thank you notes vs. email
  • 7. EXERCISE  An elevator pitch is a short “speech” that you have rehearsed and basically memorized, that portrays your business/band/music/poetry/etc. succinctly enough to say in the average elevator ride. Your pitch should be concise yet creative enough to catch your listener’s attention. It should address why you are different/special/the best at what you do or offer without being arrogant or dishonest. Take a couple of minutes to draft your own elevator pitch. When you have finished, say your pitch to your neighbor.