A presentation given on the music industry as part of the 2015 University of the Pacific Conservatory's Pacific Western Festival of Bands. Presented by Professor Keith Hatschek, program director for Music Industry Studies at Pacific.

1. “Who Wants to Be a Music Mogul?”
Music Industry Studies @ Pacific
PacWest Band Fest – April 18, 2015
Presented by Keith Hatschek,
Molly Butera & Ethan Castro
University of the Pacific

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Session Plan
Welcome!
Part 1 – the busine$$ of music
BrainQuest – Music Mogul Quiz Show
Music Management Study & Pac Ave
Records current projects (Molly/Ethan)
Final Exam
Q & A

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Music Biz 101
Who earns more?
 Ariana Grande
 Max Martin (co-writer
of Grande’s hit
“Problem”)
Who earns more?
 John Mayer
 Michael Solomon,
Brick Wall
Management
(John’s manager)

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Get the inside 411…
Top 10 artists often earn less than:
 Hit songwriters
 Powerful artist managers
 Successful record producers
 Film composers
 Top record label executives
 Leading music publishers

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Hatschek’s 50 to 1 Law
For every major artist you see on
YouTube, at a concert or on
late night TV…
You’ll find a support team of roughly 50
professionals helping them deliver their
“product” to their fans

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Hands On Managers
Entertainment
attorney
Music publisher
Record producer
Music video director
Copyright
administrator
Online music retailer
Sound/Lighting tech
Social media guru
Tour coordinator
Concert promoter
Recording engineer

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BrainQuest – aka
Who Wants to Be a Music Mogul?
We need 4 volunteers to participate as
a team

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BrainQuest 1
Who owns a hit song?
Is it the…
Songwriters
Record company
Publisher
Radio station
Students say:

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Song Ownership - 1
Who owns a hit song?
 Songwriters generally own original, copyrighted
musical compositions
 Record companies own the copyright in the sound
recording
 Publishers exploit the song and generally earn
50% of the songwriter’s income
 Radio stations pay a performance license to the
song’s owners via performing rights societies such
as ASCAP, SESAC and BMI

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BrainQuest 2
Is it legal to burn your own mix CD
using MP3s downloaded from iTunes
music store?
True
False
Students say:

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Home Made Mix CDs – 2
Is it legal to burn your own mix CD
using other tracks you have bought?
If you purchased a download or CD, then
you have the right to copy it for your own
personal use, called the “fair use” doctrine
allowed in the Copyright laws of the U.S.
If you grabbed it off a torrent or other
unauthorized site, it ain’t legal…

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BrainQuest 3
Who likely earns more money,
Megan Trainor “All About That Bass” or
her manager, Troy Carter?
Megan
Troy
Students say:

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Earnings Power - 3
Who earned more $$ in 2014, Megan Trainor
or her manager?
 Managers make 15-20% of the GROSS earnings
of the artist
 Artist’s generally earn their cut of an album or
concert's NET
Example: $1,000,000 GROSS from arena
concert
 Manager’s cut is $200,000 (20% of $1,000,000 gross)
 Trainor’s cut of the NET (earnings after all expenses are
paid out) may be in the $50-100,000 range

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BrainQuest 4
Which artist drops a new album May 4th
and is
proud of their fiercely independent DIY
approach to music business, allowing them to
maintain total artistic control and a bigger
profit on each downloaded album?
 Miley Cyrus
 Mumford & Sons
 Rihanna
Students say:

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Small Is Beautiful –
Indie Power 4
Mumford & Sons – Wilder Mind (May 4)
 Before the rise of the Internet, bands relied on
record companies to invest large sums of $ to help
record and promote their albums, back tours and
get airplay
 Today, more and more bands are deciding to keep
more control of their business affairs and in so
doing, are able to earn significantly higher profits
from record sales, tours, merch. (T-shirts, hoodies,
stickers, etc.)
 Indie is IN! (We study Mumford’s label, Glassnote Records, as
part of our Indie Label class)

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Music Management &
Industry Studies
UOP Music Management program offers two degree
tracks:
 BS Music Industry Studies – non-audition, focus on media
production, social media, record label ops, and recording
 BM Music Management – combines intensive study of music
performance and theory with music management classes
 Emphasis areas include music production, performing arts
administration, label operations and music products
 Internship opportunities in LA, NY, Nashville and
San Francisco at leading companies
Alumni of program have had high success rate in a
very competitive industry!

17. Internships – Concert Production
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Clockwise
from left:
Pavement
@ the Bob,
Carrie U.,
Aventura,
Stockton
Arena

18. Pac Ave Records
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On sale at iTunes,
Amazon, CD Baby,
etc.

19. Pac Ave Records
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Label staff
presentation
slides here

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Final Exam – True or
False
Managers usually earn more than band
members.
When you hear a song on the radio, the radio
station exclusively owns that song.
Copying songs from a torrent site is legal.
There is no guarantee that a band signed with
a major record label will earn more profit than
a band on an Indie label.

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Final Grade
You passed with flying colors!

22. Summer ‘15
Music Biz Camp
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June 14-20th
, 2015

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Resources
pacific.edu/conservatory
Billboard magazine – the bible of the music
biz www.billboard.com and www.billboard.biz
Spin, Rolling Stone, Pitchfork Media, Echoes-
Insight for Indie Artists blogs, CD Baby DIY
Musician blog, Music Connection for ideas on
new bands, jobs, industry trends and to get
the dish

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Q & A session