This document provides marketing strategies and plans for promoting the band The Front Bottoms. It outlines their upcoming album details, current singles, social media goals, advertising plans, publicity tactics, potential brand partnerships, radio promotion, video promotion, touring opportunities, and performance event ideas. The overall goal is to build buzz around the new album release through an integrated digital and experiential marketing campaign.
The document discusses opportunities and threats in the changing music industry. Major record labels are struggling as physical music sales decline sharply. However, the overall music business is thriving through growing areas like live concerts, merchandising, and licensing. For the music business to succeed, a new model is needed that focuses on full artist brand management and exploitation across all income streams. It must also diversify revenue sources beyond recordings and align the interests of artists and labels. Emerging markets like China and India also provide major growth opportunities if infrastructure and legal issues are addressed.
The music industry is split into four main parts - recording music, songwriting and publishing, live music, and artist management. Recording involves finding a record label, recording original or cover songs, and duplicating the finished product. Songwriting involves splitting publishing revenues 50/50 between the songwriter and music publisher according to agreements. The live music sector has become a primary income source for artists due to illegal downloading, involving promoters, booking agents, venues, and road crews.
Record labels the big 3, indies and new techTony Fahy
The document discusses the music industry and record labels. It describes the three major record labels - Universal Music Group, Sony, and Warner Music Group. It explains that these labels are part of larger media conglomerates and own many smaller subsidiary labels. This allows them to specialize in different genres and artists. The document also discusses how new technology has impacted the industry by allowing artists to self-publish and promote using sites like YouTube, Spotify, and social media. Some artists are now very successful without a major label.
Dr. Rubberfunk is an independent soul/funk/hip hop artist who produces music primarily in his home studio using digital technology. For his last album, he used State 51 Conspiracy for digital distribution and physical distribution through CD and vinyl. This gives him more creative control over his career compared to artists signed to major labels. He generates revenue through digital downloads, licensing, live performances, merchandising, and royalties. Dr. Rubberfunk actively uses social media and online platforms to connect with fans and other musicians, which is important for an independent artist to build an audience and promote his music.
The music industry is dominated by four major transnational corporations that control most of the market through subsidiary labels catering to different genres and niches. Music videos serve to promote singles, albums, and artists through visually stylish productions that entertain and influence popular culture while reinforcing or changing the meaning of songs. The industry is made up of major labels, independent labels, and specialized divisions that handle artists, marketing, promotions, legal, and financial aspects in creating and distributing music and multimedia campaigns.
The document discusses how technology has made the relationship between artists and record labels almost unnecessary, as it is now easier for independent artists to upload their music online and build an audience without a label. While record labels provide benefits like marketing, distribution and access to expensive production resources, they also influence the music produced and can limit an artist's creative freedom. As a result, some artists like Ed Sheeran and Ludacris have gained mainstream success through independent releases online before signing with major labels.
Psy's "Gangnam Style" provided several benefits to the artist, record label, and target audience. It became a global viral hit, being the first video to reach 1 billion views on YouTube. This extensive promotion exposed the song to a huge worldwide audience. The catchy dance moves and music led many viewers to share the video widely on social media, further driving its success. The viral popularity translated into expanded income streams for Psy through sales on digital outlets like iTunes and Amazon. Record labels and Psy were also able to generate additional revenue through synergy deals tied to the song's popularity. Producers strategically used social media sites to disseminate the music video and build buzz, helping "Gangnam Style
This document provides marketing strategies and plans for promoting the band The Front Bottoms. It outlines their upcoming album details, current singles, social media goals, advertising plans, publicity tactics, potential brand partnerships, radio promotion, video promotion, touring opportunities, and performance event ideas. The overall goal is to build buzz around the new album release through an integrated digital and experiential marketing campaign.
The document discusses opportunities and threats in the changing music industry. Major record labels are struggling as physical music sales decline sharply. However, the overall music business is thriving through growing areas like live concerts, merchandising, and licensing. For the music business to succeed, a new model is needed that focuses on full artist brand management and exploitation across all income streams. It must also diversify revenue sources beyond recordings and align the interests of artists and labels. Emerging markets like China and India also provide major growth opportunities if infrastructure and legal issues are addressed.
The music industry is split into four main parts - recording music, songwriting and publishing, live music, and artist management. Recording involves finding a record label, recording original or cover songs, and duplicating the finished product. Songwriting involves splitting publishing revenues 50/50 between the songwriter and music publisher according to agreements. The live music sector has become a primary income source for artists due to illegal downloading, involving promoters, booking agents, venues, and road crews.
Record labels the big 3, indies and new techTony Fahy
The document discusses the music industry and record labels. It describes the three major record labels - Universal Music Group, Sony, and Warner Music Group. It explains that these labels are part of larger media conglomerates and own many smaller subsidiary labels. This allows them to specialize in different genres and artists. The document also discusses how new technology has impacted the industry by allowing artists to self-publish and promote using sites like YouTube, Spotify, and social media. Some artists are now very successful without a major label.
Dr. Rubberfunk is an independent soul/funk/hip hop artist who produces music primarily in his home studio using digital technology. For his last album, he used State 51 Conspiracy for digital distribution and physical distribution through CD and vinyl. This gives him more creative control over his career compared to artists signed to major labels. He generates revenue through digital downloads, licensing, live performances, merchandising, and royalties. Dr. Rubberfunk actively uses social media and online platforms to connect with fans and other musicians, which is important for an independent artist to build an audience and promote his music.
The music industry is dominated by four major transnational corporations that control most of the market through subsidiary labels catering to different genres and niches. Music videos serve to promote singles, albums, and artists through visually stylish productions that entertain and influence popular culture while reinforcing or changing the meaning of songs. The industry is made up of major labels, independent labels, and specialized divisions that handle artists, marketing, promotions, legal, and financial aspects in creating and distributing music and multimedia campaigns.
The document discusses how technology has made the relationship between artists and record labels almost unnecessary, as it is now easier for independent artists to upload their music online and build an audience without a label. While record labels provide benefits like marketing, distribution and access to expensive production resources, they also influence the music produced and can limit an artist's creative freedom. As a result, some artists like Ed Sheeran and Ludacris have gained mainstream success through independent releases online before signing with major labels.
Psy's "Gangnam Style" provided several benefits to the artist, record label, and target audience. It became a global viral hit, being the first video to reach 1 billion views on YouTube. This extensive promotion exposed the song to a huge worldwide audience. The catchy dance moves and music led many viewers to share the video widely on social media, further driving its success. The viral popularity translated into expanded income streams for Psy through sales on digital outlets like iTunes and Amazon. Record labels and Psy were also able to generate additional revenue through synergy deals tied to the song's popularity. Producers strategically used social media sites to disseminate the music video and build buzz, helping "Gangnam Style
Pandora is a leading music streaming service that uses the "Musical Genome Project" to analyze songs and build personalized playlists for over 72 million active listeners each month. The project involves "musicologists" breaking down songs into over 450 characteristics or "genes" to map musical similarities. Pandora then uses algorithms to find other songs with matching genes to provide individualized music discovery and radio stations. While Pandora focuses on accurate targeting of advertisements using customer demographics and location, integrating weather data could allow them to further tailor music recommendations based on how weather impacts mood and music preferences.
The music industry is dominated by three major record labels - Warner Music Group, Universal Music Group, and Sony Music Entertainment. Independent artists and labels operate outside of the major labels. Record deals assign copyright of an artist's music to the label and do not allow artists to record for other labels without permission. Labels are responsible for promoting and branding artists, using a variety of techniques from social media and interviews to music videos and advertising. The production process for music videos involves approval, storyboarding, casting, filming, editing and distribution formats. Neurologic music therapy and music press coverage also play roles in artist promotion.
This document provides an overview of the music industry. It discusses how music shapes identity and is a global industry. It also summarizes the major players in the industry like Universal, Sony BMG, and Warner Bros. It notes that major labels are larger but independent labels appeal to niche audiences. The music industry is fueled by both major and independent labels. Record labels focus on areas like A&R, legal, finance, and promotions. Other media like radio, print, TV, and film are also linked to the music industry. Music videos are made to promote artists and their image while reinforcing the song's meaning. They help audiences understand the artist and song. The major threats to the industry are user-generated content
Palette Records is a new record label founded by artists to promote artistic expression in music. The label brings independent artists together to collaborate, access production resources, and elevate their careers. Palette Records signs artists across genres like country, rock, and folk and provides studio resources and support to help artists succeed without compromising their vision. Four initial artists signed are working on new albums and videos with support from the label.
The document analyzes results from online surveys about music and music video preferences among different age groups. It finds that respondents aged 16-25 generally prefer indie, pop, and house music and are attracted to visual movement in music videos. Respondents aged 26-35 typically prefer older rock or R&B and look for a narrative and performance mix. Respondents aged 36+ can enjoy any genre and their music video preferences vary more. The results provide guidance on targeting audiences and incorporating preferred music genres and styles into the planned music video.
Music videos go through three main stages of production: pre-production involving planning, production which is the filming, and post-production such as editing. The purpose of music videos is to promote the artist and song through visuals that help audiences connect to and remember the song. Famous music video directors like David Fincher and Anthony Mandler are known for their memorable, high production value videos. The cost of music videos can vary widely from under $1,000 to over $10 million, depending on elements like location, talent, and special effects. Today, most audiences access music videos through YouTube, television channels like MTV, or included on artist album DVDs.
This document provides an overview of Antoine McFadden's personal brand and career goals in the music industry. Some key points:
- Antoine has been passionate about music since childhood and has over 10 years of experience as an audio engineer and 5 years as a music producer.
- He holds an Associate's degree in Recording Arts and a Bachelor's of Science in Recording Arts from Full Sail University.
- His short term goal is to get a job at a record label after graduation. Mid term, he wants to start his own label signing 3 artists. Long term, he aims to get a publishing deal for his music.
- Antoine's target audience is urban youth who love hip hop
The talking points from the Demo Secrets session at the Band Business Crash Course at the Plea for Peace Center, Nov. 3, 2012. Presented by the Pacific Music Management Club, faculty and alumni.
Pac West Festival 2015 Music Industry SlidesKeith Hatschek
A presentation given on the music industry as part of the 2015 University of the Pacific Conservatory's Pacific Western Festival of Bands. Presented by Professor Keith Hatschek, program director for Music Industry Studies at Pacific.
NAMM You Are the CEO: The Entrepreneurial MusicianKeith Hatschek
Slide show in support of a keynote lecture given at the 2012 NAMM Conference in Anaheim, CA by Keith Hatschek, Director of Music Management at University of the Pacific.
A presentation given by Keith Hatschek during the 2013 Pacific Music Business Camp that gives an overview of the entire record production process and concludes with sharing five notable tracks that show some of the key attributes of a well produced popular music recording.
This document discusses how songwriters can earn money from their original music through music licensing and acquisition. It outlines four key themes: ground rules regarding copyright; value as perceived by the music market; the various buyers and licensees of music; and the importance of making connections within the music industry. The document provides examples of how music is licensed for different uses and the potential revenue amounts. It emphasizes the need to understand copyright, valuation factors, target buyers' needs, and building relationships with music publishers and performing rights organizations.
Music industry veteran, Keith Hatschek, gives an overview of the world of music licensing including some examples of typical fees paid to use music in a variety of media. Presented Fall 2015 to McGeorge Law School students in Sacramento, CA.
An MIS integrates data from various departments and provides operations and management with required information for decision making and daily operations. The document then provides examples of different types of MIS like financial MIS, marketing MIS, human resources MIS, and manufacturing MIS. It describes the purpose, inputs, and outputs of each system.
The document summarizes the 2001 Bhuj earthquake that struck the state of Gujarat, India on January 26th. The magnitude 7.7 earthquake was centered near Bhuj and caused widespread destruction, with over 20,000 deaths and 167,000 injuries reported. Entire districts in Gujarat were devastated and around 300,000 families were left homeless, with 90% of buildings destroyed in Bhuj city. Critical infrastructure like hospitals, roads, and bridges suffered significant damage.
This presentation accompanied a class given by Keith Hatschek and Dana Myers addressing the importance of defining a market niche for every artist to maximize the opportunities to connect with the most likely group of fans that will support an artist.
Networking talking points from the Plea for Peace Band Business Crash Course, Nov. 3, 2012. Presented by Pacific Music Management Club, faculty and alumni.
This is an overview from the Pacific Music Business Camp kickoff class that introduced students to some of the fundamental players, concepts and conventions within the music business.
0900 ph.d. rules, regulations and ordinancesbhavna_pande
This document outlines the rules and regulations for pursuing a Ph.D. from Gujarat University in Ahmedabad, India. It details the various Ph.D. committees that will oversee the program, the types of Ph.D. students (regular, part-time, independent), eligibility requirements, recognition of Ph.D. guides, and norms for supervision. The document provides comprehensive guidelines for all aspects of the Ph.D. program at Gujarat University.
The document provides instructions for several icebreaker activities for teachers, trainers, and facilitators to use including: having participants write an autobiography in the form of a book with different elements on the pages; putting together a recipe by distributing pieces of it to different groups; and creating an illustrated poster learning their ABCs using descriptive words starting with each letter of their name and drawing a picture. The document also includes tips for choosing icebreakers that tie into the topic and don't make people feel uncomfortable revealing personal information.
The document outlines the 7 C's of communication which are principles that should be followed for effective written and oral messages. They are completeness, conciseness, clarity, correctness, concreteness, consideration, and courtesy. Each C is defined with guidelines provided for how to ensure each principle is followed, such as being thorough but concise, using simple language for clarity, accuracy of facts, using specific examples, understanding the recipient's perspective, and being polite.
Thoracic anesthesia presents unique physiological challenges. Careful preoperative evaluation is needed to identify high-risk patients. The lateral position, open pneumothorax, and one-lung ventilation can cause hypoxemia and require attention. Pulmonary function tests help assess risk. During surgery, techniques like double-lumen tubes and lung isolation are used to optimize ventilation while limiting complications. Close monitoring and postoperative care are important.
Pandora is a leading music streaming service that uses the "Musical Genome Project" to analyze songs and build personalized playlists for over 72 million active listeners each month. The project involves "musicologists" breaking down songs into over 450 characteristics or "genes" to map musical similarities. Pandora then uses algorithms to find other songs with matching genes to provide individualized music discovery and radio stations. While Pandora focuses on accurate targeting of advertisements using customer demographics and location, integrating weather data could allow them to further tailor music recommendations based on how weather impacts mood and music preferences.
The music industry is dominated by three major record labels - Warner Music Group, Universal Music Group, and Sony Music Entertainment. Independent artists and labels operate outside of the major labels. Record deals assign copyright of an artist's music to the label and do not allow artists to record for other labels without permission. Labels are responsible for promoting and branding artists, using a variety of techniques from social media and interviews to music videos and advertising. The production process for music videos involves approval, storyboarding, casting, filming, editing and distribution formats. Neurologic music therapy and music press coverage also play roles in artist promotion.
This document provides an overview of the music industry. It discusses how music shapes identity and is a global industry. It also summarizes the major players in the industry like Universal, Sony BMG, and Warner Bros. It notes that major labels are larger but independent labels appeal to niche audiences. The music industry is fueled by both major and independent labels. Record labels focus on areas like A&R, legal, finance, and promotions. Other media like radio, print, TV, and film are also linked to the music industry. Music videos are made to promote artists and their image while reinforcing the song's meaning. They help audiences understand the artist and song. The major threats to the industry are user-generated content
Palette Records is a new record label founded by artists to promote artistic expression in music. The label brings independent artists together to collaborate, access production resources, and elevate their careers. Palette Records signs artists across genres like country, rock, and folk and provides studio resources and support to help artists succeed without compromising their vision. Four initial artists signed are working on new albums and videos with support from the label.
The document analyzes results from online surveys about music and music video preferences among different age groups. It finds that respondents aged 16-25 generally prefer indie, pop, and house music and are attracted to visual movement in music videos. Respondents aged 26-35 typically prefer older rock or R&B and look for a narrative and performance mix. Respondents aged 36+ can enjoy any genre and their music video preferences vary more. The results provide guidance on targeting audiences and incorporating preferred music genres and styles into the planned music video.
Music videos go through three main stages of production: pre-production involving planning, production which is the filming, and post-production such as editing. The purpose of music videos is to promote the artist and song through visuals that help audiences connect to and remember the song. Famous music video directors like David Fincher and Anthony Mandler are known for their memorable, high production value videos. The cost of music videos can vary widely from under $1,000 to over $10 million, depending on elements like location, talent, and special effects. Today, most audiences access music videos through YouTube, television channels like MTV, or included on artist album DVDs.
This document provides an overview of Antoine McFadden's personal brand and career goals in the music industry. Some key points:
- Antoine has been passionate about music since childhood and has over 10 years of experience as an audio engineer and 5 years as a music producer.
- He holds an Associate's degree in Recording Arts and a Bachelor's of Science in Recording Arts from Full Sail University.
- His short term goal is to get a job at a record label after graduation. Mid term, he wants to start his own label signing 3 artists. Long term, he aims to get a publishing deal for his music.
- Antoine's target audience is urban youth who love hip hop
The talking points from the Demo Secrets session at the Band Business Crash Course at the Plea for Peace Center, Nov. 3, 2012. Presented by the Pacific Music Management Club, faculty and alumni.
Pac West Festival 2015 Music Industry SlidesKeith Hatschek
A presentation given on the music industry as part of the 2015 University of the Pacific Conservatory's Pacific Western Festival of Bands. Presented by Professor Keith Hatschek, program director for Music Industry Studies at Pacific.
NAMM You Are the CEO: The Entrepreneurial MusicianKeith Hatschek
Slide show in support of a keynote lecture given at the 2012 NAMM Conference in Anaheim, CA by Keith Hatschek, Director of Music Management at University of the Pacific.
A presentation given by Keith Hatschek during the 2013 Pacific Music Business Camp that gives an overview of the entire record production process and concludes with sharing five notable tracks that show some of the key attributes of a well produced popular music recording.
This document discusses how songwriters can earn money from their original music through music licensing and acquisition. It outlines four key themes: ground rules regarding copyright; value as perceived by the music market; the various buyers and licensees of music; and the importance of making connections within the music industry. The document provides examples of how music is licensed for different uses and the potential revenue amounts. It emphasizes the need to understand copyright, valuation factors, target buyers' needs, and building relationships with music publishers and performing rights organizations.
Music industry veteran, Keith Hatschek, gives an overview of the world of music licensing including some examples of typical fees paid to use music in a variety of media. Presented Fall 2015 to McGeorge Law School students in Sacramento, CA.
An MIS integrates data from various departments and provides operations and management with required information for decision making and daily operations. The document then provides examples of different types of MIS like financial MIS, marketing MIS, human resources MIS, and manufacturing MIS. It describes the purpose, inputs, and outputs of each system.
The document summarizes the 2001 Bhuj earthquake that struck the state of Gujarat, India on January 26th. The magnitude 7.7 earthquake was centered near Bhuj and caused widespread destruction, with over 20,000 deaths and 167,000 injuries reported. Entire districts in Gujarat were devastated and around 300,000 families were left homeless, with 90% of buildings destroyed in Bhuj city. Critical infrastructure like hospitals, roads, and bridges suffered significant damage.
This presentation accompanied a class given by Keith Hatschek and Dana Myers addressing the importance of defining a market niche for every artist to maximize the opportunities to connect with the most likely group of fans that will support an artist.
Networking talking points from the Plea for Peace Band Business Crash Course, Nov. 3, 2012. Presented by Pacific Music Management Club, faculty and alumni.
This is an overview from the Pacific Music Business Camp kickoff class that introduced students to some of the fundamental players, concepts and conventions within the music business.
0900 ph.d. rules, regulations and ordinancesbhavna_pande
This document outlines the rules and regulations for pursuing a Ph.D. from Gujarat University in Ahmedabad, India. It details the various Ph.D. committees that will oversee the program, the types of Ph.D. students (regular, part-time, independent), eligibility requirements, recognition of Ph.D. guides, and norms for supervision. The document provides comprehensive guidelines for all aspects of the Ph.D. program at Gujarat University.
The document provides instructions for several icebreaker activities for teachers, trainers, and facilitators to use including: having participants write an autobiography in the form of a book with different elements on the pages; putting together a recipe by distributing pieces of it to different groups; and creating an illustrated poster learning their ABCs using descriptive words starting with each letter of their name and drawing a picture. The document also includes tips for choosing icebreakers that tie into the topic and don't make people feel uncomfortable revealing personal information.
The document outlines the 7 C's of communication which are principles that should be followed for effective written and oral messages. They are completeness, conciseness, clarity, correctness, concreteness, consideration, and courtesy. Each C is defined with guidelines provided for how to ensure each principle is followed, such as being thorough but concise, using simple language for clarity, accuracy of facts, using specific examples, understanding the recipient's perspective, and being polite.
Thoracic anesthesia presents unique physiological challenges. Careful preoperative evaluation is needed to identify high-risk patients. The lateral position, open pneumothorax, and one-lung ventilation can cause hypoxemia and require attention. Pulmonary function tests help assess risk. During surgery, techniques like double-lumen tubes and lung isolation are used to optimize ventilation while limiting complications. Close monitoring and postoperative care are important.
This document provides guidance on preparing a synopsis for PhD research. It discusses defining the research problem and objectives, reviewing relevant literature, choosing a research topic and scope, and organizing the synopsis and final dissertation. The synopsis should include an introduction, literature review, methodology, expected contributions, limitations, timeline, and proposed report structure. Maintaining contact with supervisors and providing drafts is also emphasized. The dissertation should follow a standard format including title page, abstract, chapters for introduction, literature review, analysis, conclusions, and bibliography.
An introduction to the concept of portfolio careers in music, which allow a musician to develop multiple projects and income streams to support his or her life in music. Presented at the Mission College Digital Music Summit in November 2014 by Keith Hatschek, author of "How to Get a Job in the Music Industry"
Intone is a music strategy company established in 2008 that helps brands achieve marketing objectives through music. They have over 30 years of combined experience in music-related fields. Intone develops customized music strategies for brands, including market research, campaign development, artist selection and content delivery. They provide case studies demonstrating how their music strategies helped achieve clients' goals such as increased sales, brand building, and media value.
This document provides information about developing a promotional campaign for two up-and-coming bands, Red Remedy and Pretty Velvet. It discusses the bands' backgrounds, social media presence, music genres, previous marketing efforts, and typical audiences. Methods of promotion are then analyzed, including music videos, podcasts, album covers, posters, and their effectiveness for different target demographics. Finally, audience research is presented from a survey about music listening habits and preferences that can help guide the promotional campaign.
The document discusses Universal Music Group and their ownership, production, marketing, distribution, and exchange of music. It provides details on some of Universal's popular artists like Lady Gaga, Blink-182, and Rise Against. It also discusses how media technology has benefited Universal's ability to find and promote new artists through platforms like Myspace. Universal distributes music through both physical and digital channels.
Universal Music Group owns various record labels and music companies. It discusses artists signed to UMG like AFI, Blink-182, Lady Gaga, and Rise Against. Music festivals have become more popular due to new generations that are more music-focused. UMG uses various marketing techniques like websites, social media, radio, and advertising to promote artists. It distributes music through both physical and digital stores, and new media has benefited distribution by making music more conveniently accessible online.
Travis Scott is a hip hop artist born in 1992 in Houston, Texas. He signed his first major record label deal with Epic Records in 2012. Some of his notable achievements include being nominated for a Best Mixtape award in 2015 and winning a People's Champ Award in 2016.
Epic Records is one of the largest record labels in the world, founded in 1953 focusing initially on classical and jazz but now including genres like pop, rock, R&B and hip hop. Successful artists signed to Epic include DJ Khaled, Travis Scott, and 21 Savage.
Key roles at a record label include the CEO who oversees the general direction, Vice Presidents who manage different departments, an accounting department
Travis Scott is a hip hop artist who signed with Epic Records in 2012. Some of his notable achievements include being nominated for Best Mixtape in 2015 and winning People's Champ Award at the 2016 BET Hip Hop Awards. Epic Records was founded in 1953 focusing on classical and jazz but now includes genres like pop, rock, R&B and hip hop. It is one of the largest record labels in the world and is a subsidiary of Sony Music Entertainment. Key jobs at a record label include CEO, vice presidents for different departments, accounting, legal, A&R, artist development, marketing, publicity, promotion and sales.
Eminence Marketing has developed a strategic marketing plan to increase profits for Downham Music by increasing private music lesson students. They conducted research including surveys of local students and analysis of Downham's strengths, weaknesses, opportunities, and threats. Their recommendations include modernizing Downham's store appearance, increasing lesson availability, and utilizing various promotional strategies such as movie theater ads, brochures distributed through school music programs, and creating a Myspace page to connect with their target market of beginner and intermediate musicians ages 10-16.
LOUD is a proposed software-based record label and platform that aims to empower artists from disadvantaged communities and give music lovers more control over what they listen to. It will function like a traditional record label by providing artists studio space and funding their music production, tours, and promotions. The LOUD app will allow artists to share their work and users to upvote their favorite content, determining what becomes popular. LOUD expects to generate revenue from endorsements of popular artists on the platform as well as advertising sales on the app.
A short overview of the music industry and its elements, as part of our A2 coursework research and production in media studies done by group 3. May be revisited for more detail.
The document is an issue of the Music Business Journal from Berklee College of Music. It contains several articles on topics related to musicians making money in the current music industry landscape. The cover story examines data from a survey of over 5,300 musicians on their revenue streams and whether technology has leveled the playing field such that musicians can do everything themselves. The data shows that while musicians have more access to distribute their music independently, relying on teammates like publishers, record labels, and booking agents can significantly increase artists' earnings from areas like compositions, sound recordings, and live performances.
The document discusses several audio and music organizations including the AES, SAG-AFTRA, ASA, C4NM, A2IM, Music Business Association, Distro Kid, and Tune Core. The AES is a professional audio society that costs $125/year to join and helps with employment and community events. The ASA is a society for sound engineers and scientists that costs $2,335/year to attend meetings and access publications. Distro Kid and Tune Core are popular music distributors that artists can use to distribute their music to streaming services, with Distro Kid having a lower annual cost of $20.
The document discusses several audio and music organizations including the AES, SAG-AFTRA, ASA, C4NM, A2IM, Music Business Association, Distro Kid, and Tune Core. The AES is a professional audio society that costs $125/year to join and helps with employment and community events. The ASA is a society for sound engineers and scientists that costs $2,335/year to attend meetings and access publications. Distro Kid and Tune Core are popular music distributors that artists can use to distribute their music to streaming services, with Distro Kid having a lower annual cost of $20.
The document discusses how music is chosen for branding purposes. It begins by introducing the team at PlayNetwork that has over 525 years of combined experience in the music industry. It then describes their process, which involves extensive research into the brand through documents, social media, visits, and employee interviews to understand the brand's values and target customers. The team analyzes over 170 attributes of each song and uses this data to craft playlists that enhance the brand experience. They source music directly from record labels and through events/festivals to stay on top of trends and find new artists. Collaboration between the large team allows them to deliver extensive, customized playlists meeting tight deadlines.
Record labels are companies that manage the production, distribution, and promotion of music recordings. They sign artists, organize the production and release of albums and singles, and market the music to retailers and fans. Fueled by Ramen is an American record label owned by Warner Music Group that specializes in pop punk and alternative rock genres. It promotes bands like Paramore, Fall Out Boy, and Panic! At the Disco. Record labels rely heavily on social media to connect with fans, promote their artists, and market their music. They use platforms like Twitter, Facebook, and YouTube to share content and gain feedback from audiences. Record labels are also responsible for enforcing copyright on the music recordings and videos they release to protect the
How do Music Artists Make Money? How Much They Earn (2024)GXYZ Inc
Discover how much money music artists make in 2024. On average, they earn around $24.65 per hour, with top earners making over $40.38 per hour. Factors such as release success, market demand, and fame level influence their earnings. Find out how you can maximize your earning potential in the industry.
Ricardo Laboy is a music business student pursuing a career in the music industry. His short term goal is to become a successful music artist by releasing multiple projects within the next year to achieve 20,000 streams on Spotify in his first 6 months. His long term goal is to establish a successful record label as CEO focused on developing artists from Latin American and Caribbean countries. He has experience performing and collaborating with various music professionals. Ricardo aims to deliver a unique Latin sound through his music and brand himself as fresh, authentic, and essential in the industry.
The document discusses Universal Music Group and their ownership, production, marketing, distribution, and exchange of music. It provides examples of artists signed to UMG like AFI, Blink-182, Lady Gaga, and Rise Against. It also discusses how media technology has helped major labels find and recruit new artists through websites like Myspace. UMG distributes music through both physical and digital formats.
The music industry consists of four main parts: writing music, recording music, publishing music, and live music/artist management. The recording process involves an artist finding a record label, writing or choosing a song, recording vocals and instrumentation, and distributing the recorded music. Songwriters and publishers each receive 50% of revenue. Live performances are now a primary source of income for artists. Record labels oversee marketing, recording, production, promotion, and distribution for artists. They have departments for A&R, artist development, promotion, publicity, sales, and administration. Major labels are Universal Music Group, Sony Music Group, and Warner Music Group. Independent labels include Domino, Rough Trade Records, and Apple Records.
Universal Music Group owns many record labels and music artists. It uses a variety of marketing techniques like social media, websites and apps to promote its artists. It distributes music through both physical and digital stores. Media technology has greatly impacted the music industry by making it easier for fans to access music online through streaming and by helping labels find new artists on platforms like Myspace.
Inside the Arts & Entertainment Concentration at UOPKeith Hatschek
A quick look at the A&E concentration at the Eberhardt School of Business at University of the Pacific, Stockton, CA. Prepared by Professor Keith Hatschek, Music Management Program Director, UOP.
A presentation given on July 11, 2017 at the Pacific Summer Institute at University of the Pacific on the shifts in media distribution and usage. These changes are causing companies and artists to move toward a more direct connection with consumers, cutting out many of the layers of middlemen that existed in the previous model.
Teaching preparation for portfolio musiciansKeith Hatschek
This slide show supported a presentation at the CMS International Conference 2016 in Santa Fe, NM. It is image-heavy without some of the underlying concepts which were orally presented. Please feel free to contact either presenter via email addresses on the final slide.
A short overview of some of the basic strategies for bands and artists to use in leveraging social media to build community. Includes reference to current bands including Macklemore & Ryan Lewis. Presented by Dana Myers at Pacific Music Business Camp 2013.
The talking points on Music Licensing from the Band Business Crash Course held at the Plea for Peace Center on Nov. 3, 2012. Presented by the Pacific Music Management Club, faculty and alumni.
Talking points on Copyright basics presented at the Plea for Peace Center's Band Business Crash Course, Nov. 3, 2012. Presented by the Pacific Music Management Club, faculty and alumni.
The Branding session talking points from the Band Business Crash Course held at the Plea for Peace Center, Nov. 3, 2012. Presented by the Pacific Music Management Club, faculty and alumni.
Sara Saffari: Turning Underweight into Fitness Success at 23get joys
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Leonardo DiCaprio House: A Journey Through His Extravagant Real Estate Portfoliogreendigital
Introduction
Leonardo DiCaprio, A name synonymous with Hollywood excellence. is not only known for his stellar acting career but also for his impressive real estate investments. The "Leonardo DiCaprio house" is a topic that piques the interest of many. as the Oscar-winning actor has amassed a diverse portfolio of luxurious properties. DiCaprio's homes reflect his varied tastes and commitment to sustainability. from retreats to historic mansions. This article will delve into the fascinating world of Leonardo DiCaprio's real estate. Exploring the details of his most notable residences. and the unique aspects that make them stand out.
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Leonardo DiCaprio House: Malibu Beachfront Retreat
A Prime Location
His Malibu beachfront house is one of the most famous properties in Leonardo DiCaprio's real estate portfolio. Situated in the exclusive Carbon Beach. also known as "Billionaire's Beach," this property boasts stunning ocean views and private beach access. The "Leonardo DiCaprio house" in Malibu is a testament to the actor's love for the sea and his penchant for luxurious living.
Architectural Highlights
The Malibu house features a modern design with clean lines, large windows. and open spaces blending indoor and outdoor living. The expansive deck and patio areas provide ample space for entertaining guests or enjoying a quiet sunset. The house has state-of-the-art amenities. including a gourmet kitchen, a home theatre, and many guest suites.
Sustainable Features
Leonardo DiCaprio is a well-known environmental activist. whose Malibu house reflects his commitment to sustainability. The property incorporates solar panels, energy-efficient appliances, and sustainable building materials. The landscaping around the house is also designed to be water-efficient. featuring drought-resistant plants and intelligent irrigation systems.
Leonardo DiCaprio House: Hollywood Hills Hideaway
Privacy and Seclusion
Another remarkable property in Leonardo DiCaprio's collection is his Hollywood Hills house. This secluded retreat offers privacy and tranquility. making it an ideal escape from the hustle and bustle of Los Angeles. The "Leonardo DiCaprio house" in Hollywood Hills nestled among lush greenery. and offers panoramic views of the city and surrounding landscapes.
Design and Amenities
The Hollywood Hills house is a mid-century modern gem characterized by its sleek design and floor-to-ceiling windows. The open-concept living space is perfect for entertaining. while the cozy bedrooms provide a comfortable retreat. The property also features a swimming pool, and outdoor dining area. and a spacious deck that overlooks the cityscape.
Environmental Initiatives
The Hollywood Hills house incorporates several green features that are in line with DiCaprio's environmental values. The home has solar panels, energy-efficient lighting, and a rainwater harvesting system. Additionally, the landscaping designed to support local wildlife and promote
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The Future of Independent Filmmaking Trends and Job OpportunitiesLetsFAME
The landscape of independent filmmaking is evolving at an unprecedented pace. Technological advancements, changing consumer preferences, and new distribution models are reshaping the industry, creating new opportunities and challenges for filmmakers and film industry jobs. This article explores the future of independent filmmaking, highlighting key trends and emerging job opportunities.
The Unbelievable Tale of Dwayne Johnson Kidnapping: A Riveting Sagagreendigital
Introduction
The notion of Dwayne Johnson kidnapping seems straight out of a Hollywood thriller. Dwayne "The Rock" Johnson, known for his larger-than-life persona, immense popularity. and action-packed filmography, is the last person anyone would envision being a victim of kidnapping. Yet, the bizarre and riveting tale of such an incident, filled with twists and turns. has captured the imagination of many. In this article, we delve into the intricate details of this astonishing event. exploring every aspect, from the dramatic rescue operation to the aftermath and the lessons learned.
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The Origins of the Dwayne Johnson Kidnapping Saga
Dwayne Johnson: A Brief Background
Before discussing the specifics of the kidnapping. it is crucial to understand who Dwayne Johnson is and why his kidnapping would be so significant. Born May 2, 1972, Dwayne Douglas Johnson is an American actor, producer, businessman. and former professional wrestler. Known by his ring name, "The Rock," he gained fame in the World Wrestling Federation (WWF, now WWE) before transitioning to a successful career in Hollywood.
Johnson's filmography includes blockbuster hits such as "The Fast and the Furious" series, "Jumanji," "Moana," and "San Andreas." His charismatic personality, impressive physique. and action-star status have made him a beloved figure worldwide. Thus, the news of his kidnapping would send shockwaves across the globe.
Setting the Scene: The Day of the Kidnapping
The incident of Dwayne Johnson's kidnapping began on an ordinary day. Johnson was filming his latest high-octane action film set to break box office records. The location was a remote yet scenic area. chosen for its rugged terrain and breathtaking vistas. perfect for the film's climactic scenes.
But, beneath the veneer of normalcy, a sinister plot was unfolding. Unbeknownst to Johnson and his team, a group of criminals had planned his abduction. hoping to leverage his celebrity status for a hefty ransom. The stage was set for an event that would soon dominate worldwide headlines and social media feeds.
The Abduction: Unfolding the Dwayne Johnson Kidnapping
The Moment of Capture
On the day of the kidnapping, everything seemed to be proceeding as usual on set. Johnson and his co-stars and crew were engrossed in shooting a particularly demanding scene. As the day wore on, the production team took a short break. providing the kidnappers with the perfect opportunity to strike.
The abduction was executed with military precision. A group of masked men, armed and organized, infiltrated the set. They created chaos, taking advantage of the confusion to isolate Johnson. Johnson was outnumbered and caught off guard despite his formidable strength and fighting skills. The kidnappers overpowered him, bundled him into a waiting vehicle. and sped away, leaving everyone on set in a state of shock and disbelief.
The Immediate Aftermath
The immediate aftermath of the Dwayne Johnson kidnappin
The Evolution of the Leonardo DiCaprio Haircut: A Journey Through Style and C...greendigital
Leonardo DiCaprio, a name synonymous with Hollywood stardom and acting excellence. has captivated audiences for decades with his talent and charisma. But, the Leonardo DiCaprio haircut is one aspect of his public persona that has garnered attention. From his early days as a teenage heartthrob to his current status as a seasoned actor and environmental activist. DiCaprio's hairstyles have evolved. reflecting both his personal growth and the changing trends in fashion. This article delves into the many phases of the Leonardo DiCaprio haircut. exploring its significance and impact on pop culture.
Leonardo DiCaprio Super Bowl: Hollywood Meets America’s Favorite Gamegreendigital
Introduction
Leonardo DiCaprio is synonymous with Hollywood stardom and acclaimed performances. has a unique connection with one of America's most beloved sports events—the Super Bowl. The "Leonardo DiCaprio Super Bowl" phenomenon combines the worlds of cinema and sports. drawing attention from fans of both domains. This article delves into the multifaceted relationship between DiCaprio and the Super Bowl. exploring his appearances at the event, His involvement in Super Bowl advertisements. and his cultural impact that bridges the gap between these two massive entertainment industries.
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Leonardo DiCaprio: The Hollywood Icon
Early Life and Career Beginnings
Leonardo Wilhelm DiCaprio was born in Los Angeles, California, on November 11, 1974. His journey to stardom began at a young age with roles in television commercials and educational programs. DiCaprio's breakthrough came with his portrayal of Luke Brower in the sitcom "Growing Pains" and later as Tobias Wolff in "This Boy's Life" (1993). where he starred alongside Robert De Niro.
Rise to Stardom
DiCaprio's career skyrocketed with his performance in "What's Eating Gilbert Grape" (1993). earning him his first Academy Award nomination. He continued to gain acclaim with roles in "Romeo + Juliet" (1996) and "Titanic" (1997). the latter of which cemented his status as a global superstar. Over the years, DiCaprio has showcased his versatility in films like "The Aviator" (2004). "Start" (2010), and "The Revenant" (2015), for which he finally won an Academy Award for Best Actor.
Environmental Activism
Beyond his film career, DiCaprio is also renowned for his environmental activism. He established the Leonardo DiCaprio Foundation in 1998, focusing on global conservation efforts. His commitment to ecological issues often intersects with his public appearances. including those related to the Super Bowl.
The Super Bowl: An American Institution
History and Significance
The Super Bowl is the National Football League (NFL) championship game. is one of the most-watched sporting events in the world. First played in 1967, the Super Bowl has evolved into a cultural phenomenon. featuring high-profile halftime shows, memorable advertisements, and significant media coverage. The event attracts a diverse audience, from avid sports fans to casual viewers. making it a prime platform for celebrities to appear.
Entertainment and Advertisements
The Super Bowl is not only about football but also about entertainment. The halftime show features performances by some of the biggest names in the music industry. while the commercials are often as anticipated as the game itself. Companies invest millions in Super Bowl ads. creating iconic and sometimes controversial commercials that capture public attention.
Leonardo DiCaprio's Super Bowl Appearances
A Celebrity Among the Fans
Leonardo DiCaprio's presence at the Super Bowl has noted several times. As a high-profile celebrity. DiCaprio attracts
1. “We’re Hands-On Learners”
Music Industry Studies @ Pacific
PacWest Band Fest – April 13, 2013
Presented by Keith Hatschek,
Jacuqeline Rocarmora & Ryan Valenzuela
University of the Pacific
2. Session Plan
Welcome!
Part 1 – the busine$$ of music
BrainQuest – Music Mogul Quiz Show
Music Management Study & Pac Ave
Records projects (Jacqueline/Ryan)
Final Exam
Q&A
PacWest Presentation - 2013 2
3. Music Biz 101
Who earns more? Who earns more?
Kelly Clarkson John Mayer
Max Martin (co-writer Michael Solomon,
of Clarkson’s hit Brick Wall
“My Life Would Suck Management
w/out You”) (John’s manager)
PacWest Presentation - 2013 3
4. Get the inside 411…
Top 10 artists generally earn less than:
Hit songwriters
Powerful artist managers
Successful record producers
Film composers
Top record label executives
Leading music publishers
PacWest Presentation - 2013 4
5. Hatschek’s 50 to 1 Law
For every major artist you see on
YouTube, at a concert or on
late night TV…
You’ll find a support team of roughly 50
professionals helping them deliver their
“product” to their fans
PacWest Presentation - 2013 5
6. Hands On Managers
Entertainment Online music retailer
attorney Sound/Lighting tech
Music publisher Public relations
Record producer Tour coordinator
Music video director Concert promoter
Copyright Recording engineer
administrator
PacWest Presentation - 2013 6
7. BrainQuest – aka
Who Wants to Be a Music Mogul?
We need 4 volunteers to participate as
a team
And one volunteer to be our score
keeper
PacWest Presentation - 2013 7
8. BrainQuest 1
Who owns a hit song?
Is it the…
Songwriters
Record company
Publisher
Radio station
Students say:
PacWest Presentation - 2013 8
9. Song Ownership - 1
Who owns a hit song?
Songwriters generally own original, copyrighted
musical compositions
Record companies own the copyright in the sound
recording
Publishers exploit the song and generally earn
50% of the songwriter’s income
Radio stations pay a performance license to the
song’s owners via performing rights societies such
as ASCAP, SESAC and BMI
PacWest Presentation - 2013 9
10. BrainQuest 2
Is it legal to burn your own mix CD
using other CDs you have purchased?
True
False
Students say:
PacWest Presentation - 2013 10
11. Home Made Mix CDs – 2
Is it legal to burn your own mix CD
using other CDs you have bought?
If you purchased a CD, then you have the
right to copy it for your own personal use,
called the “fair use” doctrine allowed in the
Copyright laws of the U.S.
If you grabbed it off a torrent or other
unauthorized site, it ain’t legal…
PacWest Presentation - 2013 11
12. BrainQuest 3
Who likely earns more money,
Carrie Underwood or her manager?
Carrie
Her manager
Students say:
PacWest Presentation - 2013 12
13. Earnings Power - 3
Who earned more money in 2012, Carrie
Underwood or her manager?
Managers make 15-20% of the GROSS earnings
of the artist
Artist’s generally earn their cut of an album or
concert's NET
Example: $1,000,000 GROSS from arena
concert
Manager’s cut is $200,000 (20% of $1,000,000 gross)
Underwood’s cut of the NET (earnings after all expenses
are paid out) may be in the $50-100,000 range
PacWest Presentation - 2013 13
14. BrainQuest 4
Which artist won this year’s Grammy Award
for Best Album and is proud of its DIY, Indie
business approach which allows them total
artistic control and a bigger profit on each CD
or download?
The Black Keys
Mumford & Sons
Arcade Fire
Students say:
PacWest Presentation - 2013 14
15. Small Is Beautiful –
Indie Power 4
Mumford & Sons – Babel
Before the rise of the Internet, bands relied on
record companies to invest large sums of $ to help
record and promote their albums, back tours and
get airplay
Today, more and more bands are deciding to keep
more control of their business affairs and in so
doing, are able to earn significantly higher profits
from record sales, tours, merch. (T-shirts, hoodies,
stickers, etc.)
Indie is IN! (We study Mumford’s label, Glassnote Records, as
part of our Indie Label class)
PacWest Presentation - 2013 15
16. Music Management
Studies
UOP Music Management Studies degrees combine:
4 years of music studies (including performance, theory and
ensembles)
Intensive business curriculum
Micro-tracks in DIY label ops, recording technology,
performing arts administration and music products
Internship opportunities in LA, NY, Nashville and San
Francisco at leading companies
Alumni of program have had high success rate in a
very competitive industry!
PacWest Presentation - 2013 16
17. Other Study Areas
Concert Production
Performing Arts Administration
Music Supervision & Licensing
Artist Management
Live Sound Fundamentals
Music Industry Research
PacWest Presentation - 2013 17
18. Internships – Concert Production
Clockwise
from left:
Pavement
@ the Bob,
Carrie U.,
Aventura,
Stockton
Arena
PacWest Presentation - 2013 18
20. Indie Label Class
On sale at concert
and on iTunes,
Amazon, etc.
PacWest Presentation - 2013 20
21. Final Exam – True or
False
Managers usually earn more than band
members.
When you hear a song on the radio, the radio
station exclusively owns that song.
Less than ½ of 1% of major label albums
break even.
Copying songs from a torrent site is legal.
There is no guarantee that a band signed with
a major record label will earn more profit than
a band on an Indie label.
PacWest Presentation - 2013 21
23. Resources
pacific.edu/conservatory
Billboard magazine – the bible of the music
biz www.billboard.com and www.billboard.biz
Spin, Rolling Stone, Pitchfork Media, MOG
Music Blogs, Echoes-Insight for Indie Artists
blogs, Music Connection for ideas on new
bands, jobs, industry trends and to get the
dish
PacWest Presentation - 2013 23
24. Q & A session
Contact info
Keith Hatschek, University of the Pacific
Khatschek@pacific.edu
www.pacific.edu/conservatory/mmgt
How To Get a Job in the Music and
Recording Industry, available online at Amazon.com
PacWest Presentation - 2013 24